SAYI 4

Transkript

SAYI 4

YOUR COMPLIMENTARY COPY
SPECIAL REPORT
The first visionary strategy
developed by private sector
BRIEFING
How three global giants decided
to invest in Turkey
EXCLUSIVE INTERVIEW
MAY-JUNE 2011 ISSUE 4
ECONOMY BUSINESS FOREIGN TRADE ANALYSIS
TURKEY TO
SET BALANCE
AND DIRECTION
Standing out with its economic and
political advances, Turkey is rising to a
task of being a provider of strength and
balance within its region
Stephen Kinzer, on Turkey and its
role of being a regional power
The Turkish Perspective
Contents
05 | Positive Revision to the
Exports Target
06 | A’ Design Award
07 | Automobile Sales Rose 82.9%
08 | Turkey Leads in Growth for
First Quarter Steel Production
09 | E-Trade Grew 45%
10 | Global 2000 List Features
Turkish Companies
11 | Turkey Sixth in Europe in
High-Speed Trend
50 IN DEPTH
MOVING TOWARD 2023
Turkish Exporters Assembly
announced its exports strategy
and targets for 2023. Exports
target of 500 billion dollar seems
to be modest as the sectors are
exceeding their short-term goals
34 COVER
CENTENNIAL ASPIRATIONS
CE
00
Pr
President
of Turkey Abdullah Gül spoke about the
ambitious goals that Turkey has set in a large number
am
RIoHOGVIRUWKHQH[WWHQ\HDUV
RI
12 PANORAMA
14 BRIEFING
THE TURKISH ECONOMY IN 2011
14 | ANATOLIA: A LAND TURNING
24 | STRATEGIC DECISIONS IN
From the Hittites to Rome, and
from Byzantium to the Ottomans...
It is always mealtime in Anatolia
7KHTXLFNUHpH[HV7XUNLVK$LUOLQHV
GLVSOD\HGoUVWLQWKH0LGGOH(DVW
and then in the disaster in Japan
are a crisis management success
Growth based on domestic
demand peaked in 2010 inspite of
WKHKLJKEXGJHWGHoFLWEURXJKWE\
high growth
FOOD INTO ART
18 | WILL THE LUSTER OF MARBLE
REFLECT UPON EXPORTS?
The Turkish marble and natural
stone sector aims for 4 billion
dollars of exports until 2015
20 | WEALTH COMING FROM DEEP
Geothermic zones, which have
been known since long ago but
were never been utilized fully,
are going to be an important
investment area in Turkey
22 | TURKEY’S NATURAL ATTACK
12
Wood and Forest products sector
is developing maintaining the
balance
00
CRITICAL TIMES
26 | TURKEY IS PREPARING TO WRAP
UP THE WORLD
26
Having cast off the stagnation of
the crisis, the packaging sector is
expanding its goals
28 | THE GRANARY OF THE WORLD
One of the world’s top producers
and exporters of legumes, Turkey
is entering a period of courageous
international promotion
30 | NATURE IS CHANGING FASHION
Turkey is among the countries
with a promising future in organic
textiles, the fastest-growing
subsegment of the textile sector
30
01
02 Contents
MANAGEMENT
PUBLISHER ON BEHALF OF TURKISH EXPORTERS ASSEMBLY/ PRESIDENT OF THE TURKISH
EXPORTERS ASSEMBLY
MEHMET BÜYÜKEKŞİ
32 | “WE CAME NOT TO LOOK,
BUT TO STAY”
MANAGER IN CHARGE
MUSTAFA MENTE
Investment and cooperation
agreements announced within
less than one month are all
important indicators providing
hints on how the year 2011 will go
42 IN DEPTH
42 | LOGISTICS: ATLAS’S NEW
RIVALS
The Turkish logistics sector has
managed to draw worldwide
attention thanks to the success it
achieved in recent years
60 BRANDS
60 | ATOP SEVEN LAYERS OF
PUBLICATION BOARD
M. ILKER AYCI, BÜLENT AYMEN,
İBRAHİM BURKAY, MUSTAFA ÇIKRIKÇIOĞLU PhD,
ALİ NEDİM GÜRELİ, AHMET KELEŞ,
TEMEL KOTİL PhD, ŞAHİN OKTAY,
TAHSİN ÖZTİRYAKİ
PUBLICATION MANAGEMENT
46 OPINION
PRESIDENT
SERKAN ÜNAL
GROUP COORDINATOR
MEHMET MÜCAHİD DEMİR
Turkey’s Goodwill Ambassador
The award-winning author, Stephen Kinzer, spoke
about the increasing role of Turkey in its region to the
Turkish Perspective
CIVILIZATION
60
63 | TURQUOISE AND CORAL RED
66 | THE MODERN RECIPE OF
TRADITIONAL HALVAH
Having brought halvah—a sixhundred-year-old delicacy—to
the current era, Koska is now
making plans for international
expansion
FINANCE COORDINATOR
SELİM KARA
EDITORIAL
7KH0LQLVWHURI&XOWXUHDQG
7RXULVP(UWXþUXO*ËQD\WROG
The Turkish Perspective about
Turkey’s touristic potential, and
how this potential could be
effectively put to use
The crafting of “çini,” earthenware
items decorated with glazes
and traditional Turkish motifs,
is Anatolia’s oldest artisanal
handicraft
COORDINATOR
BAHA YILMAZ
EDITOR IN CHIEF
SERDAR TURAN
EDITOR
CEYHAN AKSOY
REPORTERS
AYŞEGÜL SAKARYA, F. EMRE YILMAZ,
GAMZE GÖREN, GÜNEŞ KÖMÜRCÜLER,
MEHMET ERDOĞAN ELGİN, NESRİN KOÇASLAN,
SİNAN KOPARAN, MERVE KARA, TOLGAHAN
ÖZKAN
ENGLISH EDITOR
ALTAN ORHON
DESIGN
42
69 AGENDA
FAIRS, EXHIBITIONS, SUMMITS,
MEETINGS IN THE NEXT TWO MONTHS
71 FIGURES
THE RISE OF TURKISH AUTOMOTIVE
SECTOR
67 | ZORLU’S JOURNEY IN TEXTILES COMPETITIVENESS INDEX
Behind the success of Zorlu
GROUP DESIGN DIRECTOR
N. EMRAH YÖRÜK
DESIGN DIRECTOR
ÖZKAN ORAL
DEPUTY DESIGN DIRECTOR
AHMET ÇELİK
PHOTO EDITOR
ŞEREF YILMAZ
CONTRIBUTORS
PROF. DR. ASAF SAVAŞ AKAT
PRINTING
BİLNET MATBAACILIK BİLTUR BASIM YAYIN VE HİZMET A.Ş.
DUDULU ORGANIZE SANAYİ BÖLGESİ 1.CADDE NO: 16,
ESENKENT – ÜMRANİYE 34476 - İSTANBUL
TEL: Z798=[;;;;;::cwww.bilnet.net.tr
Textiles—one the world’s top
home textile producers— lies
VSHHGpH[LEOHSURGXFWLRQDQG
R&D
CONTACT
[email protected]
www.infomagyayincilik.com
Neither text nor photographs from this
publication may be reproduced either in full
or summary without acknowledging the
source and without prior permission from the
publisher.
Editorial
MEHMET BÜYÜKEKŞİ
PRESIDENT (TIM)
TIM HAS DRAWN OUT
TURKEY’S 2023 ROAD MAP
Behind the great progress shown by Turkey’s economy
lie the deep changes occurring in exports and intelligent
steps taken by Turkish companies on the matter of
integrating with the global economy
E
ACH PASSING DAY, we see that more
Turkish companies are successfully
holding their own in the global arena.
Putting the advantage of Turkey’s unique
geopolitical position to very good use,
Turkish companies are both engaged in
production for the domestic market appealing to the dynamic Turkish population, and are experiencing the advantages
to a demographic structure quickly growing in highly varied geographies.
As the Turkish Exporters Assembly, we
want to carry the great success exhibited
by Turkish exporters in recent times ever
forward with a long-term vision.
Turkey’s exports gained great momentum in the past ten years. As a result of
this, Turkish exporters reached their 114
billion dollar export target in 2010. The
export target we, as TIM, have set for
2023— the centennial of the Republic of
Turkey—is 500 billion dollars. To this end,
we have brought the “2023 Turkey Export
Strategy” to life.
A orst has occurred in Turkey a nongovernmental organization in Turkey has
worked with the public to create a longterm strategy for the whole country.
Our goal is for Turkey to adopt an
export-based model in its development.
And we, with this study, have drawn its
road map and determined its route.
The most important aspect of this
project, which has been in the works for
close to 1.5 years, is that instead of being a
static project, it is a project that is highly
dynamic and will be pursued by being updated year by year. This project will be alive
constantly in the process leading up to the
year 2023. We will reassess the strategy
each year.
Our goal for this project is for Turkey
to take its place within the world’s top ten
largest economies, and to raise Turkey’s
exports revenue to 500 billion dollars in
2010 as a way to accomplish this.
We determined 18 strategic targets in
order to achieve this goal. For these 18
strategic targets, we created 72 criteria.
For these criteria, we determined levels of
success. In order to reach our goal, we will
measure these 72 criteria each year. We
will immediately where we fell behind and
where we came out ahead. In addition to
the macro goals we have determined, we
have also conducted a study for all exporting sectors in Turkey.
We have determined the strategic
priorities for our 24 exporting sectors one
by one. We have set their criteria. We will
measure these criteria each year too. Thus,
on both the macro and sub-sector planes,
we will have the chance to measure how
well Turkey’s exports strategy is going on
an annual basis.
Our greatest strategic target in our 2023
study is that we are aiming for sustainable
growth and stable increases in exports
for Turkey. We will increase our existing
market shares in exports to this end. By
reaching target markets with high growth
potential, we will increase our market
shares there. We will increase the number
and capacity of exporters in Turkey.
We will increase our exporters’ competitive ability in the global oeld through
sectorial leadership, science, technology,
and innovation.
We will provide timely and active solutions to the needs of exporters.
We will increase awareness of Turkish
brands. We will draw export-oriented foreign capital and investors to our country.
We will encourage investments in and the
application of innovation and R&D.
We will strengthen bilateral and
multilateral commercial cooperation. We
will secure effective legislation and legal arrangements. We will ensure the active and
productive use of onancial instruments
and tools of commercial support.
We will move from low skill to highly
productive and skilled human capital.
We will ensure speedy access to accurate
information and market intelligence.
We will harmonize relations between
the public, private sector, NGOs, and
universities.
Finally, we will provide active strategic
governane.
The Turkish government has taken this
project under its wing. All political factions, from the ruling party to opposition
parties, are behind our project.
We believe that this project is an effort
that transcends the political. Thus, the
project is coming to life as a common
project for all of Turkey.
We believe that this project is of critical
signiocance for Turkey’s future, and that it
possesses the vision that will make Turkey
skip a league.
Turkey will strengthen its position within the world with its new export strategy,
and it will elevate its image as a leader and
visionary country in its region ever higher.
03
05
Contents:3RVLWLYH5HYLVLRQRIWKH([SRUWV7DUJHWP05$
'HVLJQ$ZDUGP06 Automobile Sales Rose 82.9% P0 7 Turkey Growth Leader for First Quarter Steel
Production P08 E-Trade Grew 45% P0 9 Global 2000 List Features 12 Turkish Companies P10 7XUNH\6L[WKLQ(XURSHLQ+LJK6SHHG7UHQGP11
Editor: Ceyhan Aksoy
First
EXPORTS, SPONSORSHIPS, PARTNERSHIPS, INFORMATICS, IRON & STEEL, AUTOMOTIVE, COMPETITIVENESS...
Prime Minister Recep
TZrrip Er]húZn
commends the 500
billion dollar exports
target and promises to
lniihkmbmbgô^krpZr
POSITIVE REVISION TO THE
EXPORTS TARGET
Even 545 billion dollars seems to be a modest target for 2023–increasing
kZm^lh_^qihkmllb`gZeabà^kÖ`nk^l
M
EHMET
;~R~DEDüû%
President of the Turkish
Exporters Assembly
(TIM), said they aimed
for a 12% increase in
exports for 2011, but
that the data for the
oUVWWKUHHPRQWKVRI
the year indicated that a
20% increase will occur
by the end of the year.
7KXV%Ë\ËNHNûLVWDWHG
they will exceed 2008’s
record 132 billion dollar
H[SRUWoJXUH$QQRXQFLQJDURDGPDSUHODWLQJ
to the 500 billion dollar
WDUJHWVHWIRU
%Ë\ËNHNûLVDLGk:H
have aimed for a 12%
consecutive increase
HDFK\HDULQFOXGLQJ
this year—until 2013.
This is what we now
expect, and that is how
it appears from the way
WKLQJVDUHJRLQJWKHUH
was an increase of 23%
RQDYHUDJHIRUWKHoUVW
three months, and there
will be an increase of
WKLV\HDU:HZLOO
also exceed the 132 billion dollars of 2008; we
will match that record
WKLV\HDUy6WDWLQJWKDW
exports were affected
QHJDWLYHO\LQWKH0LGGOH
(DVWDQG$IULFDUHJLRQ
where internal turmoil
KDVEHHQRFFXUULQJ
%Ë\ËNHNûLVDLGk+DG
sales to these nine countries not been affected,
exports would have
increased 4% more in
February, and 5% more
LQ0DUFKy%Ë\ËNHNûL
noted that they have
revised the 500 billion
GROODUH[SRUWVWDUJHW
for 2023 as 545 billion
GROODUV$FFRUGLQJWR
%Ë\ËNHNûL
VVWDWHPHQW
imports will be 625
billion dollars in 2023.
The ratio of exports
PHHWLQJLPSRUWVZLOO
rise to 80%. Statements
made by TIM directors and incomes not
recorded by TIM, on the
other hand, show that
Turkey’s exports to imports ratio will be much
KLJKHU$VKDUHRI
Turkish Airlines’ income
LVLQIRUHLJQFXUUHQF\
and comes from abroad.
+RZHYHUWKLVGRHV
not appear on TIM’s
account of exports due
to the records system.
Income made from
tourism is not consid-
ered to have been made
from exports either,
but it does reduce the
EXGJHWGHoFLW0XVWDID
®NUN¹RþOX7,0'HSuty President and Board
Member of the Steel
Exporters’ Union, said,
k7KLVELOOLRQGROODU
WDUJHWLVDPRGHVWWDUJHW
It will be exceeded.
For example, the iron
and steel sector’s 2023
WDUJHWDSSHDUVDVELOlion dollars, but with the
new investments made,
we already think that it
ZLOOUHDFKqELOOLRQ
dollars.”
$FFRUGLQJWR
%Ë\ËNHNûL
VVWDWHPHQW
the share held by TurNH\LQJOREDOWUDGHVWLOO
0.8%, will rise to 1% in
2013, 1.15 in 2018%,
and 1.58% in 2023.
Turkey, which has
EHHQWKHWKODUJHVW
economy of the world
as of 2010, ranks 31st
in exports, and its share
LQKLJKWHFKQRORJ\
SURGXFWVLV,W
is calculated that the
ZRUOGJRRGVWUDGHZLOO
be 16.1 trillion dollars
LQWULOOLRQLQ
2018, and 34.3 trillion
in 2023. The share
Turkey is to take was
FDOFXODWHGDFFRUGLQJWR
WKHJURZLQJYROXPHRI
trade.
06 First
DESIGN
=k'AZdZg@klnl^mllZbemhpZk]bgghoZmbhgbg]^lb`gpbma
abl\hfiZgr%=^lbg`ggh[bl
D
OES RECEIVING 40 DESIGN awards, 26 of
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\HDUVVHHPH[DJJHUDWHG"+DUGO\LI\RXZHUHWR
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late. A faculty member at Middle East Technical
8QLYHUVLW\'U+DNDQ*ËUVXWKHoUVWGHVLJQHU
WREULQJWKH,QWHUQDWLRQDO'HVLJQ$ZDUGVUHJDUGHGDVWKH2VFDUVRIGHVLJQWR7XUNH\
KDGUHFHLYHGoUVWSUL]HLQWKHFDWHJRULHVRIERWK
nautical as well as all transport vehicles for VoliWDQDVKLSFDSDEOHRIWXUQLQJRQDSRLQWDPRQJ
the 1,438 projects which were entered that year.
Later, he continued his ride at the top by receivLQJD*UHHQ'RWIRUKLVVRODUSRZHUHGIROGLQJ
ship—Foscat. Most recently, the announcement
RIWKHUHVXOWVRIWKH$
'HVLJQ$ZDUGDQG&RPSHWLWLRQDGHVLJQFRQWHVWWKDWZDVRUJDQL]HGIRU
WKHoUVWWLPHWKLV\HDUE\WKH%XUHDXRI(XURSHDQ'HVLJQ$VVRFLDWLRQVDQGZKLFKDLPVWREHWKH
newest and most comprehensive in Europe—in
April was cause for similar excitement for Gürsu,
KLVFUHZDW'HVLJQQRELVDQG7XUNH\DVDZKROH
DOLNH,QFUHDVLQJWKHUHFRJQLWLRQRIDQGGHYHORSLQJLQQRYDWLRQDQGGHVLJQDELOLW\LQWKH(8DUH
WKHPDLQJRDOVVHWE\%('$ZKLFKKDV(XURpean member countries, for the competition.
:LWKWKHDLPRIVKRZLQJRII(XURSH
VGHVLJQ
DELOLW\WRWKHPDVVHVDQGWDNLQJLWWRJOREDO
markets, the competition works to unearth the
EHVWQHZGHVLJQVGHVLJQFRQFHSWVDQGGHVLJQ
RULHQWHGQHZSURGXFWVZKLOHDOVRDVVHPEOLQJLQWHUQDWLRQDOFRPSDQLHVGHVLJQHUVDQGLQQRYDWLYH
LGHDVLQDOOoHOGVRQDIDLUHWKLFDODQGFRPSHWLtive platform.
Dr. Hakan Gürsu
and his team
Designnobis have
won 40 design
awards in less
than Öve rears
Foscat is a solar
ihp^k^]%_he]bg`
rZ\ammaZmk^\^bo^]
a Green Dot
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PHOTORAPH AHMET ōLAL ARSLAN
A’ DESIGN AWARD
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'
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founded
in 2006, were
fou
deemed
worthy of a todee
tal of seven awards in
the competition, which
JDYHDZDUGVWRWKHEHVW
GHVLJQVRILQ
VHSDUDWHFDWHJRULHV
UDQJLQJIURPIXUQLture to transport, toys,
and illumination. The
awards received are as
IROORZV
v)LUVWSODFHIRU
)RVFDWWKHIROGLQJHQvironmentally friendly
nautical vehicle, in
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and transportation
GHVLJQDVZHOODVLQWKH
JHQHUDOUDQNLQJ
v6HFRQGSODFHIRU
)LUH.QLJKWWKHoUH
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of the future—in vehicles and transportation, and third in the
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Aquarius in toy and
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second place for Power
Tower, a wooden toy se
set.
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Awards in the furniWXUHFDWHJRU\IRU)ORJHUZKLFKLVDIROGLQJ
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an environmentally
friendly bench.
Gürsu and his crew
'HVLJQQRELVUDQNLQJ
oUVWLQWHUPVRIWRWDO
awards won in the
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accomplished a major
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them international,
within 54 months. The
crew, which has many
awards from previRXVOHDGLQJGHVLJQ
competitions such
as the International
'HVLJQ$ZDUG,'$
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competition.
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INFRASTRUCTURE
AUTOMOTIVE
Automobile Sales
Rose 82.9%
Pabe^Znmhfhmbo^lZe^llakbgdbgfhlmh_ma^>N
\hngmkb^l%Mnkd^r^qab[bmlZk^\hk]bg\k^Zl^
AVIATION
DUSSELDORF
MEETING
Attended by airlines
DQGWUDYHODJHQFLHV
the Business Travel
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was held recently
LQ'ËVVHOGRUI$
square-meter stand
erected by Turkish
$LUOLQHV
'ËVVHOGRUI
2IoFHGD]]OHGYLVLWRUV
WRWKHIDLU'XULQJ
the fair, participants
were briefed on the
VLJQLoFDQWDGYDQWDJHV
WRWKHLUWUDYHOEXGJHWV
RIIHUHGE\DoUPOLNH
Turkish Airlines that
never compromises on
quality, as well as the
discounted fares, excess
EDJJDJHDOORZDQFH
corporate club card
and other advanWDJHVDYDLODEOHWRRXU
FRUSRUDWHSDVVHQJHUV
who are members of
the Turkish Corporate
Club.
W
hile automobile sales in
Europe shrank in the
oUVWTXDUWHURIWKH\HDUFRPpared to the same period last
year, sales in Turkey rose by 82.9
LQWKHoUVWTXDUWHURI
$FFRUGLQJWRGDWDUHOHDVHGE\
WKH$XWRPRWLYH'LVWULEXWRUV
$VVRFLDWLRQ2''(XURSHDQ
FRXQWULHV(8H[SHULHQFHGD
VKULQNDJHRILQ0DUFK
as compared to March 2010,
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fell the hardest last month with
55.2%, and it was followed by
Spain with 29.1% and Italy
ZLWK3RUWXJDO(QJODQG
and Poland were other counWULHVH[SHULHQFLQJVKULQNDJH
:KLOHWKHWRSWKUHHFRXQWULHV
to increase their sales in March
over the same time in 2010 were
Latvia with 161.4%, Lithuania
with 118.8%, and Estonia with
86.9%, automobile sales in
Turkey exhibited an increase
of 59.1% for a total of 54,023
YHKLFOHV7XUNH\UDQNHGHLJKWKLQ
(XURSHZLWKWKHVHVDOHVoJXUHV
Total European automobile sales
LQWKH-DQXDU\q0DUFKWHUPRI
2011, on the other hand, shrank
2% compared to the same period
ODVW\HDUIDOOLQJWR
YHKLFOHV$JDLQ3RUWXJDO
(QJODQGDQG3RODQGZHUHRWKHU
countries to experience shrinkDJH7KHKLJKHVWLQFUHDVHLQDXWR
VDOHVLQWKHoUVWTXDUWHURIWKH
year occurred in Latvia at a rate
RIIROORZHGE\/LWKXDQLD
and Estonia at rates of 108.5%
and 103.1% respectively.
ZAFER
REGIONAL
AIRPORT TO BE
COMPLETED IN
TWO YEARS
=DIHU5HJLRQDO$LUSRUW
which is to be built in
WKH$OWQWDûGLVWULFW
of Kütahya with the
build-operate-transfer
and will be Turkey’s
oUVWUHJLRQDODLUSRUW
is planned to be completed in two years.
9H\VHO(URþOXWKH
Minister of Environment and Forest, said,
k)LUVWFKDUWHUpLJKWV
abroad are aimed to
be made from Zafer
5HJLRQDO$LUSRUW
after which scheduled
pLJKWVZLOOVWDUWy,W
LVWKRXJKWWKDWWZR
PLOOLRQSDVVHQJHUVRQ
domestic and interQDWLRQDOpLJKWVZLOO
DQQXDOO\SDVVWKURXJK
the airport, which
LVH[SHFWHGWREULQJ
economic activity
to thermal tourism
centers in Kütahya,
Afyonkarahisar, and
8ûDNDQGWRFRQWULEXWHWRWKHRSHQLQJRI
WKH)ULJ9DOOH\WRWRXULVP=DIHU5HJLRQDO
Airport will be Turkey’s
IRXUWKODUJHVWDLUSRUW
TOWARD THE CENTENNIAL TARGET
According to March 2011 data released by TIM;
20.8 33.4 15.8 38.4 15.4 33.3
INCREASE IN EXPORTS OF
AGRICULTURAL PRODUCTS
OVER MARCH 2010
INCREASE IN CHEMICALS
EXPORTS OVER THE SAME
PERIOD LAST YEAR
READY TO WEAR INDUSTRY
EXPORTS REACHED 1,429,689
DOLLARS IN MARCH 2011
INCREASE IN MACHINERY
SECTOR EXPORTS OVER MARCH
2010, REACHING 717,640
DOLLARS
INCREASE IN AUTO INDUSTRY
EXPORTS OVER LAST YEAR,
RISING TO 1,955,270
DOLLARS
INCREASE IN STEEL INDUSTRY
EXPORTS, ACCOUNTING FOR A
1,390,585 DOLLAR SHARE
07
06 First
08
REGIONAL DEVELOPMENT
FOREIGN AFFAIRS
INDUSTRY MOVES
PARTIALLY TO THE EAST
RELATIONS
WITH AFRICA
WARMING UP
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k^`bhglaZlfn\afhk^mhh__^kmaZg
incentives
I
N ITS REPORT ti-
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IRU5HJLRQDO,QGXVWU\
6WUDWHJLHVLQ7XUNH\
&HUWDLQ2EVHUYDWLRQV
RQWKH5HJLRQDO'LIIHUences of Production,”
the Economic Policy
Research Foundation
of Turkey (TEPAV)
stated that industrial
activities have shifted, if
only in part, from west
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inclination is as positive
for Turkey as a whole as
LWLVIRUHDVWHUQUHJLRQV
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explained in the study
that Turkey’s economic
success will develop
ODUJHO\LQSDUDOOHOZLWK
its establishment of
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and the way these
will feed the national
LQGXVWULDOVWUDWHJ\
which will require the
UHJLRQDOFKDUDFWHULVWLFV
of production to be unGHUVWRRG3RLQWLQJRXW
that there is a notable
tendency for industry
to move from the west
of the country to its
east on examination
RIWKHVL]HRILQGXVWULDO
institutions, sectorial
distribution, and the
structure industrial of
production in the disWLQFWLRQEHWZHHQkGHYHORSLQJSURYLQFHVyDQG
kGHYHORSHGSURYLQFHVy
the study states that the
industrial sector’s tendency to shift toward
UHJLRQVZKHUHFRVWVDUH
lower offers important
DGYDQWDJHVSDUWLFXODUO\IRUUHJLRQVWRWKH
east of Ankara, when
considered with the
DGYDQWDJHVFUHDWHGE\
the incentives system.
In its conclusion, the
study explained that the
5HJLRQDO'HYHORSPHQW
$JHQFLHVKDYHLPSRUtant roles to play in the
national coordination
and development of
WDQJLEOHUHJLRQDOSODQV
WKDWLQFOXGHUHJLRQDO
LQGXVWU\VWUDWHJLHV
created in a participatory manner with the
consideration of both
local conditions and
JOREDOWHQGHQFLHVRIWKH
DJHQGDVRIFRPSHWLWLRQ
IRON & STEEL
Turkey Leads in
Growth for First
Quarter Steel
Production
Lm^êikh]n\mbhgbg\k^Zl^]1'1bgma^
ÖklmjnZkm^kèh[ZeerZg][r,*bg
Mnkd^r
In March, world production of raw steel rose by
IURPPLOOLRQWRQVWRPLOOLRQWRQV
Turkey, which increased its production by 24.9%
IURPPLOOLRQWRQVWRPLOOLRQWRQVDFFRUGLQJ
WRSURGXFWLRQoJXUHVIRU0DUFKZDVDPRQJWKH
WRSODUJHVWSURGXFHUVRIVWHHOLQWKHZRUOGDQG
WKHFRXQWU\WRPRVWLQFUHDVHLWVSURGXFWLRQDPRQJ
WKHODUJHVWVWHHOSURGXFHUV
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
Country
2011
2010
% Change
China
Japan
USA
India
Russia
South Korea
Germany
Ukraine
Brazil
Turkey
Italy
Taiwan
Spain
Mexico
France
Total
59,418
9,092
7,101
6,350
6,160
5,762
4,026
3,050
3,020
2,734
2,575
1,770
1,621
1,550
1,426
129,343
54,521
9,341
7,112
5,845
5,735
5,037
4,022
3,057
2,829
2,189
2,371
1,569
1,616
1,479
1,476
120,897
9.0
-2.7
-0.2
8.6
7.4
14.4
0.1
-0.2
6.8
24.9
8.6
12.8
0.3
4.8
-3.4
7.0
DATA: TIM
2UJDQL]HGE\WKH
)H\]L\H0HNWHSOHUL
)RXQGDWLRQ
V,ûN
LWPHDQVC/LJKW
LQ
Turkish) Schools, the
VHFRQGk+ROGLQJ8S$
/LJKWWR6SRUWVyDZDUGV
ceremony took place at
WKHVFKRRO
V1LûDQWDû
Campus. Turkish
Airlines was named
k6SRQVRURIWKH<HDUy
at the ceremony, where
'LUHFWRURI&RUSRUDWH
'HYHORSPHQW=HNL
Çukur accepted the
award on behalf of the
airline.
&LWL]HQVRIWKH
SAGA countries
(countries of subSaharan Africa) who
p\7XUNLVK$LUOLQHV
will be able to obtain
visas at Ataturk Airport
provided they already
KROGYDOLG6FKHQJHQ
UK, or US visas. The
new implementation
will contribute to the
development of trade
relations between
Turkey and the
FRXQWULHVRIWKHUHJLRQ
The international
OLQH9,3/RXQJH
VHUYLQJ7XUNLVK
Airlines’ Business Class
SDVVHQJHUVLVEHLQJ
renovated and will be
closed as of April 4 for
WKHDOWHUDWLRQV'XULQJ
the renovation Business
&ODVVSDVVHQJHUVZLOOEH
VHUYHGLQWKH<DS.UHGL
/RXQJHDQGDVDWHOOLWH
ORXQJHWKDWLVEHLQJ
readied in front of it.
7KHQHZ9,3/RXQJH
LVJRLQJWREHWZLFHWKH
VL]HRIWKHH[LVWLQJRQH
E-COMMERCE
E-Trade Grew 45%
>&MkZ]^li^g]bgì^kink\aZl^bgJ*+)**aZl
[^^g*0+ebkZl
AVIATION
ILLUSTRATION Y NECōP ŉAHōN
DIYARBAKIR
MOVES UP IN
COMPETITIVENESS
Ma^\bmr^qab[bm^]
the greatest improvement along
pbmaShg`ne]Zd
WE SUPPORT
TURKISH
SPORTS
Turkish Airlines is
FRQWLQXLQJLWVVXSSRUW
for Turkish football
DWHYHU\OHYHOVWDUWLQJ
with the country’s
National A-Team. As
part of its recently
renewed Primary
6SRQVRUVKLSDJUHHPHQW
with the Turkish
Football Federation
(TFF), Turkish Airlines
LVFRQWLQXLQJWRVWDQG
by all Turkey’s National
Football Teams. The
k2IoFLDO6SRQVRUy
RIWKH%HûLNWDû
%XUVDVSRU)HQHUEDK¹H
Galatasaray and
7UDE]RQIRRWEDOO
clubs, the airline
recently extended its
VSRQVRUVKLSDJUHHPHQW
with the TFF for
another two years,
VHUYLQJ7XUNH\
V\RXWK
and its future as a
permanent sponsor
of sports. Primary
sponsor of the Turkish
Basketball Federation
as well, Turkish Airlines
supports sports
WKURXJKLWVVSRQVRUVKLS
RIGLIIHUHQWVSRUWV
federations. At the
individual level, the
airline also backs
athletes like Enis
<OPD]HUDQGúDKLND
Ercümen, who
represent Turkey and
chalk up records at
international events.
COMPETITIVENESS
A
HVVXFKDVWKRVHIRUoWQHVVJ\PV
DQGUHVWDXUDQWVUDQNHGoUVW$LU
data released by the InterWUDYHOZDVDJDLQDPRQJWKHVHFbank Card Center (BKM), revtors in which e-trade was most
enues from e-trade increased by
active. Air travel purchases made
LQWKHoUVWTXDUWHURI
XVLQJFUHGLWFDUGVRYHUHWUDGH
over the same period last year,
LQWKHoUVWWKUHHPRQWKVRI
UHDFKLQJDYROXPHRI
DYHUDJHGOLUDVSHUSXUFKDVH
liras. The data indicates that
7KHIROORZLQJZDVVWDWHGLQWKH
DQDYHUDJHRIWUDQVDFWLRQV
DQQRXQFHPHQWk2QHRIWKH
occurred per minute on e-trade
areas in which we made the
ZHEVLWHVWKURXJKWKHoUVWWKUHH
most e-trade purchases with
PRQWKVRI7DNLQJLQWR
our credit cards was electronic
account that the increase in purJRRGVDQGFRPSXWHUV/RRNLQJ
FKDVHUHYHQXHVZDVKLJKHUWKDQ
at the purchases we made of
that of transactions procHOHFWURQLFGHYLFHVUDQJessed, it appears that
LQJIURPFHOOSKRQHVWR
costlier products were
ODSWRSV'9'SOD\HUV
more often chosen
DQGJDPLQJFRQVROHV
IRUHWUDGHVSHQGLQJ
it was observed that
WKLV\HDU$FFRUGLQJ
AVERAGE TRANSACwe spent 190 liras
to the data, spendTIONS PER MINUTE ON
E-TRADE WEBSITES
per transaction. Men
LQJSHUSXUFKDVHLQ
RSWHGIRUHOHFWURQLFJRRGV
4ZDVOLUDV
and auto accessories the most,
/RRNLQJDWSXUFKDVHVPDGH
while women opted for cosmetics
on e-trade sites with credit cards
and textile products. Computer
DFFRUGLQJWRWKHGDWDIRUWKH
hardware, computers, cellphones,
period, the service sector appears
HOHFWURQLFJRRGVVHFRQGKDQG
to lead the pack. The sector’s
wares, sports equipment, and
revenues increased by 96% over
auto accessories were the prodthe same period last year, reachucts most often chosen by men,
LQJPLOOLRQGROODUVZKLOH
while cosmetics and textiles were
transactions processed exhibited
the products most often chosen
a 63% increase. Service sector
by women.”
purchases, with e-trade purchasCCORDING TO E-TRADE
217
International Competitiveness Research
Institute announced
the results of the
competitiveness study
it conducts each year in
Turkey’s 81 provinces.
The winner of the study
ZDVDJDLQE\DORQJ
shot, Istanbul. The city
ZLWKWKHKLJKHVWKXPDQ
capital and quality of
life, on the other hand, is
Ankara. The cities movLQJXSZHUH=RQJXOGDN
where an airport was
RSHQHGDQG'L\DUEDNU
which receives the
IRXUWKKLJKHVWSXEOLF
investment. The two citLHVH[KLELWHGWKHJUHDWHVW
improvement in the
VWXG\:KLOH$QNDUD
UDQNHGoUVWLQWHUPV
of human capital and
quality of life, Istanbul
took second place in this
DUHD(VNLûHKLUü]PLU
and Antalya were third,
IRXUWKDQGoIWKUHVSHFWLYHO\LQWKLVFDWHJRU\
07
09
06
10 First
COMPANIES
AVIATION
GLOBAL 2000 LIST FEATURES
12 TURKISH COMPANIES
Mnkdbla\hfiZgb^l^gm^klmaîk^lmb`bhnleblmlh_ma^
largests
T
INFORMATION
TECHNOLOGIES
TURKEY
WILL BE A
FIBER OPTIC
CONNECTION
CENTER
The Ministry of Transportation has moved
into action to make
Turkey a center for
oEHURSWLFFRQQHFWLRQV
used widely in South
Korea, Japan, and some
European countries, in
WKHoHOGRI,73UHSDULQJDGLUHFWLYHIRUoEHU
optic backbones to be
VHWXSDORQJURDGVDQG
UDLOZD\VFRQQHFWLQJWKH
country to the world,
the Ministry of TransSRUWDWLRQZLOOEULQJ
these efforts to life
HLWKHULWVHOIRUWKURXJK
the Information
7HFKQRORJLHVDQG&RPmunication Authority.
7KH0LQLVWU\SODQQLQJ
to request bids for the
lines from businesses,
ZLOOWKXVEULQJDVROXWLRQWRWKHKLJKFRVWV
demanded by local
administrations for
WKHLQVWDOODWLRQRIoEHU
optic cables or base
stations associated with
the system’s infrastructural backbone.
welve Turkish companies
have been included on the
k*OREDOyOLVWUHOHDVHGE\
)RUEHV0DJD]LQH*DUDQWL%DQN
KDYLQJDPDUNHWYDOXHRI
billion dollars, ranked 324th
on the list. Last year, the bank
ZDVWKHWKVSRWRQWKHOLVW
Garanti was followed by Isbank,
UDQNLQJWKZLWKDPDUNHW
value of 14.2 billion dollars.
Isbank was number 288 on last
\HDU
VOLVW.R¹+ROGLQJPHDQRank
th
324
329th
343rd
367th
459th
630th
Company
Market Value
Garanti Bank
Isbank
Koç Holding
Akbank
Sabancı Holding
Halkbank
20.1
14.2
10.8
19.8
9.7
9.8
while, appears as 343rd on the
list, with a market value of 10.8
ELOOLRQGROODUV.R¹ZDVVW
LQODVW\HDU
VOLVWLQJV'RþDQ
+ROGLQJZKLFKODVW\HDUUDQNHG
QGRQWKHOLVWGLGQRW
DSSHDULQWKLV\HDU
VOLVWLQJ2Q
WKHRWKHUKDQG)RUG2WRPRWLY
Sanayi entered the list at the
1,946th position. Turkish Airlines, which entered the list as
1,896th this year, has a market
value of 29 billion dollars.
Rank
th
674
753rd
770th
1,222nd
1,896th
1,946th
Company
Market Value
Türk Telekom
Vakıfbank
Turkcell
Enka
Turkish Airlines
Ford Otosan
15.2
6.1
12.4
7.7
2.9
3.0
IT’S EASIER
THAN EVER
TO FLY TO
THE BALKAN
COUNTRIES
Turkish Airlines has
launched a project
GXEEHGk9LVD)UHH
Balkans,” aimed at the
Balkan countries that
require no visa and
between which travel
LVHDV\:LWKpLJKWV
to the capitals of all
the Balkan countries,
with which Turkey
has relations based on
500 years of history,
Turkish Airlines is
RIIHULQJWUDYHOSDFNDJHV
and special fares in
conjunction with
the project, which
encompasses seven
Balkan countries.
ARTS
Free Zone for Film Sets
Ma^Öefikh]n\mbhgfZkd^mbgMnkd^rblabàer]ôêhi^]Zg]Z_k^^
shg^_hkÖefl^mlpbee[^^lmZ[ebla^]lhhg
T
URKEY’S RAPIDLYJURZLQJ
WHOHYLVLRQDQGoOP
VHFWRUKDVEURXJKWWKH
establishment of free
]RQHVIRUoOPVHWVWR
WKHDJHQGD6WDWH0LQLVWHU=DIHU®DþOD\DQ
ZKRVDLGWKDWoOPVHWV
DVIRXQGLQ/RV$QJHOHV
and Bollywood will
be built in Turkey too,
VWDWHGk:HZDQWWR
build the same as the
structure in Bollywood
or even the similar sets
LQ/RV$QJHOHV7KH
oOPPDUNHWLQ7XUNH\
LVKLJKO\GHYHORSHGEXW
a serious set is needed
IRUFLQHPD2XUHIIRUWV
IRUD]RQHFRQWLQXH
:HZLOOHVWDEOLVKWKH
IUHH]RQH:HZLOOJLYH
the required supSRUW:HZLOOSURYLGH
a number of tax and
social supports to free
]RQHVKHUH:HZLOODOVR
provide support on the
PDWWHURIVHFXULW\:H
will make the necessary
contacts in Bollywood
on our current visit.
All kinds of countries,
whichever they are, will
come to our country
DQGGRWKHLUVKRRWLQJ
on the sets in this free
]RQH,QGLDKDVELOlion dollars of exports
in services, while we
have 34 billion dollars.
:HZLVKWRUDLVHWKLV
H[SRUWoJXUHWRJUHDWHU
KHLJKWVy
FOREIGN TRADE
AIMING FOR
A 50 BILLION
DOLLAR TRADE
VOLUME
=KDQJ2MLQJ\DQJ
Istanbul Consul General for the People’s
Republic of China, said
that the current trade
volume between China
in Turkey is around 15
billion dollars, and that
this volume will reach
the level of 50 billion
GROODUVLQ6WDWLQJ
that both countries
KDYHGHYHORSLQJHFRQRPLHV2MLQJ\DQJVDLG
k:HZLVKWRGHYHORS
cooperation between
China in Turkey in every area. In terms of its
JHRJUDSKLFVLWXDWLRQ
transportation, and
tourism, Turkey has a
JUHDWDGYDQWDJH
SPONSORSHIP
EUROPEAN
WOMEN’S GOLF
TOURNAMENT
The third of the EuURSHDQ:RPHQ
V*ROI
Tournaments that have
EHHQRUJDQL]HGE\WKH
National Golf Club
since 2008 took place
May 5-8 with the parWLFLSDWLRQRIJROIHUVIURP
DURXQGWKHZRUOG+HOG
all over the world, the
(XURSHDQ:RPHQ
V*ROI
Tournament is considered one of the most
SUHVWLJLRXVJROIHYHQWV
7KH7XUNLVKOHJRIWKH
WRXUQDPHQWLVEHLQJ
RUJDQL]HGZLWK7XUNLVK
Airlines sponsorship unGHUWKHQDPHk7XUNLVK
$LUOLQHV/DGLHV2SHQy
TRANSPORTATION
Turkey Sixth in Europe
in High-Speed Trend
Mnkdbla\hfiZgb^l[^`bglmhikh]n\êh\hfhmbo^l_hk
>nkhi^ZgZg]:f^kb\Zg\hfiZgb^l
T
KLJKVSHHGUDLOZD\V/LNHZLVH
URKEY’S FIRST domestic
we will rebuild the normal
diesel trains have been
railways, which have reached
introduced to the rails. Turkish
NLORPHWHUV:HZLOODOVR
6WDWH5DLOZD\V7&''%RDUG
renew 800 kilometers of our
Chairman Süleyman Karaman
H[LVWLQJUDLOZD\OLQHVHDFK\HDU
VDLGk7KDQNVWRRXUPRELas well. Thus, when we enter
OL]DWLRQLQUDLOZD\VZHKDYH
the 100th year of the Republic,
EHFRPHVL[WKLQKLJKVSHHG
WUDLQVLQ(XURSHDQGHLJKWKLQ Turkey will be a developed
7XUNH\WKDWKDVJDLQHG
the world.” Former Minister of
7UDQVSRUWDWLRQ%LQDOL<OGUP kilometers of modern railways
VWDWLQJWKDWUDLOZD\VDUHFKDQJ- east, west, north, and south.
LQJWKHFRXQWU\
VIDWHVDLGk:H Then the fact that railways are
DUHPDNLQJWUDLQVIRUWKHZRUOG WKHURDGWRDIpXHQFHDQGSURVperity will be experienced
WRR7²9$6$úUHFHLYHG
in a true sense. Now,
orders from Bulas the Turkish people
JDULDD(XURSHDQ
and Turkish workUnion country.
ers, we have become
7²/206$ú
a country that best
PDGHDQDJUHHKILOMETERS OF
RAILWAYS WILL BE
heeds the call to do
ment with General
ADDED BY 2023
ZKDWHYHULVEHLQJGRQH
Electric, the worlds’
in developed countries,
ORFRPRWLYHVJLDQWLQWKH
and we have accomplished this.
United States. It will build 50
Now, we even make battleQH[WJHQHUDWLRQORFRPRWLYHV
ships. Now, we even make all
LQ(VNLûHKLU,WSODFHGLWVoUVW
VRUWVRIFRPPHUFLDOVKLSV:H
RUGHUIRU(QJODQGWRRDQG
PDNHRXUWUDLQVWRR:HPDNH
ZHKDYHGHOLYHUHGLWy<OGUP
RXUKLJKVSHHGWUDLQVWRR:H
LQGLFDWLQJWKDWWKH\KDYHVHW
ZLOOPDNHRXUSODQHVDVZHOO:H
JUHDWJRDOVIRUWKH5HSXEOLF
V
ZLOOp\RXUVDWHOOLWHVWRR7KLVLV
FHQWHQQLDOVDLGk2YHUWKH
the point at which Turkey will
next 12 years, we will create
arrive, desired by all of us.”
close to 10,000 kilometers of
25,000
AVIATION
ARBIL ROUTE
OPENS
Turkish Airlines
UHFHQWO\VWDUWHGpLJKWV
between Istanbul and
the predominantly
Kurdish city of Arbil
LQ,UDT7KHLQDXJXUDO
pLJKWRQWKHDLUFUDIW
Safranbolu took off
IURP,VWDQEXODW
a.m. and landed in ArELODW3UHVHQWRQ
WKHpLJKWZHUH)LQDQFH
Minister Mehmet
úLPûHN(QHUJ\DQG
Natural Resources
Undersecretary Metin
Kilci and Turkish
Airlines’ board chairPDQ+DPGL7RS¹XDV
ZHOODVDODUJHQXPEHU
of businessmen and
members of the press.
At a ceremony held on
WKHDSURQIROORZLQJ
WKHODQGLQJDW$UELO
Finance Minister
úLPûHNRSHQHGKLV
talk in Kurdish,
continued in Turkish
and then concluded
DJDLQLQ.XUGLVK
6SHDNLQJDWDQRWKHU
a ceremony in the
northern Iraqi city
RI$UELOúLPûHN
VDLGk7KH7XUNLVK
and Kurdish people
KDYHEHHQWRJHWKHU
for a thousand years.
Nobody can break up
our brotherhood.” In a
WDONKHJDYHDWWKHFHUemony, Turkish Airlines’ board chairman
+DPGL7RS¹XSRLQWHG
out that Arbil is the
airline’s 135th destination abroad and is now
linked via Istanbul to
1,200 points around
WKHZRUOGWKURXJKWKH
Star Alliance Group.
07
11
12 Panorama
Panorama
BY PROF. DR. ASAF SAVAŞ AKAT
THE TURKISH
ECONOMY
IN 2011
D
URING THE LAST QUARTER of the 20th
century, Turkey had become a textbook
example of economic instability and
XQGHUSHUIRUPDQFHLHKLJKFKURQLFLQpDtion, weak coalition governments, irresponsible popuOLVWSROLFLHVXQVXVWDLQDEOHEXGJHWGHoFLWVH[SORGLQJ
public debt, asset and liability dollarization, periodic
oQDQFLDOFULVHVDQGVRRQ
However, this bleak picture began to change with the
RQVHWRIWKHQHZFHQWXU\)LUVWDGLVLQpDWLRQSURJUDP
supported by IMF was initiated in 2000. Despite an
attack on the currency midway, leading to a severe contraction of the economy and banking sector troubles, the
EDFNERQHRIWKHDGMXVWPHQWSURFHVVQDPHO\WKHoVFDO
effort—continued uninterrupted.
The elections in 2002 put an end to political uncertainties with a single party government based on strong
support at the Parliament. The Muslim Democratic
$.3
VoVFDOFRQVHUYDWLVPSUREXVLQHVVDQGSUR
globalization mentality accelerated the pace of reform.
Prospects of EU membership supplied the muchneeded road map for the political transformation of the
ILLUSTRATION BY SEDAT GİRGİN
Growth based on domestic
demand peaked in 2010 In
spite of the high budget deficit
brought by high growth, growth
slowed down in the first quarter
of 2011, although it is expected
to achieve the success of 2010 by
the end of the year
country. The results were impressive.
At the end of 2010, Turkey’s net public debt stood at less than 30% of GDP,
a very healthy ratio by any standards. It
is there thanks to large primary budget
surpluses (more than 5% of GDP) for
most of the decade. In other words,
WRGD\
VoQDQFLDOVWDELOLW\ORZLQpDWLRQ
and strong growth were made possible
E\DORQJSHULRGRIVXEVWDQWLDOoVFDODQG
VRFLDOVDFULoFHV
7KHJOREDOoQDQFLDOFULVLVZDVWKHoUVW
major test for the improved fundamentals of the Turkish economy. Residents
and markets, their memories of past
turbulences fresh, expected the worst;
newspapers and TV channels ran stories
of impending catastrophe while business
DQGoQDQFLDOOREELHVSUHVVXUL]HGWKHJRYernment for an immediate deal with the
IMF. Exports and domestic spending had
LQGHHGFROODSVHGE\WKHoUVWGD\VRI
EXWWKHSUHGLFWHGoQDQFLDOWXUPRLOVLPSO\
did not materialize. To the great surprise of most observers, the
currency and the interest rate remained stable, which allowed
VRPHUHOD[LQJRIoVFDODQGPRQHWDU\SROLF\)RUWKHoUVWWLPH
in recent Turkish history, countercyclical measures were put in
SODFHLQE\UHGXFLQJVDOHVWD[HVDQGVKRUWWHUPLQWHUHVW
rates. And no IMF!
The recession was severe but short lived, and the recovery
was much stronger than even the most optimist forecasts. After
VKULQNLQJLQWKHHFRQRP\H[SDQGHGLQ
thus putting Turkey in the same league with stellar performers
such as India and China.
However, this transformation also triggered an undesirable
process. As the outside world gradually began noticing
Turkey, its improved fundamentals, its large domestic
market, its potential for rapid growth, and its geostrategic
SRVLWLRQGHPDQGIRU7XUNLVKDVVHWVERWKoQDQFLDODQG
UHDOH[SORGHG7KHMXPSLQFDSLWDOLQpRZVLQWXUQFDXVHG
substantial appreciation of the TL, thus hurting exports in
particular and tradable sectors (industry and tourism) in
general as well as employment growth
and quality. The end result was ever
LQFUHDVLQJFXUUHQWDFFRXQWGHoFLWVDQG
a corresponding fall in domestic savings).
The whole process reminds us of the
“Dutch syndrome,” in the Turkish case
oQDQFLDOVWDELOLW\UHSODFLQJWKHGLVFRYHU\
of natural resources.
This mechanism was already at work
before the crisis, when the Central Bank’s
unnecessarily high interest rates further
HQFRXUDJHGFDSLWDOLQpRZV7/LQWHUHVW
rates normalized after the crisis; but this
time, the pressure on TL was aggravated
because of the glut in global liquidity, a
direct consequence of loose monetary policies in the US and Euro zone. We should
also remember that these unexpected
FDSLWDOLQpRZVLPSRVHVHULRXVFRQVWUDLQWV
on the effectiveness of monetary policy on
controlling the surge in domestic demand.
To cut a long story short, the current
DFFRXQWGHoFLWUHDFKHG*'3LQ
2010 and, unless the cycle is reversed, may go up to as much as
qLQ&OHDUO\WKHVHDUHGDQJHURXVOHYHOVHYHQIRUDQ
HFRQRP\ZLWKVWURQJIXQGDPHQWDOVWLJKWoVFDOSROLF\DQGORZ
public debt are an advantage, but private sector balance sheets
are rapidly deteriorating.
This constitutes the major economic policy issue (and
challenge) facing the Turkey in 2011. The current cycle works
through rapid credit expansion coupled with an overvalued
currency. The new policy set has two targets: one, to slow private
consumption and investment spending to reduce imports,
the other, to increase the competitiveness of tradable sectors
through a depreciation of the currency. Together, they imply an
kRUGHUO\FRUUHFWLRQyLHWKHFXUUHQWDFFRXQWGHoFLWLVUHGXFHG
without compromising the growth of the economy, as the fall in
domestic demand is offset by an increase in exports. At the same
WLPHLWDGGUHVVHVWKHULVNRIDVXGGHQUHYHUVDORIFDSLWDOLQpRZV
DQDWWDFNRQ7/EHFDXVHWKHoQDQFLDOPDUNHWVJHWVFDUHGRI
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This was the policy set introduced by the Central Bank at
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months of the year. It uses two distinct instruments: hikes in
bank reserves to control credit growth and lower money market
LQWHUHVWUDWHVWRGLVFRXUDJHVKRUWWHUPFDSLWDOpRZVkKRWPRQey”). Are these adequate for the task? What are its chances of
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inescapable? Should it be complemented by further tightening
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These are open questions; they are subjects of heated debates
among economists, market participants, and policymakers in
Turkey. Whatever happens, one thing is certain: the normalization of Turkish economy will continue at full speed.
The new policy set
has two targets:
one, to slow private
consumption
and investment
spending to the
other, to increase the
competitiveness
NUMBERS FOR TURKISH ECONOMY (2010)
LESS THAN
8.9% 30% 6.6%
ECONOMIC GROWTH
IN 2010
NET PUBLIC DEBTS
IN 2010
CURRENT ACCOUNT
DEFICIT IN 2010
13
14
Content: Anatolia: A Land Turning Food into Art P14 Gone with the Wind P16 :LOOWKH/XVWHURI0DUEOH5HpHFWXSRQ([SRUWV"P18 The Wealth Coming from the
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V1DWXUDO$WWDFNP22 6WUDWHJLF'HFLVLRQVLQ&ULWLFDO7LPHVP24 7XUNH\,V3UHSDULQJWR:UDS8SWKH:RUOGP26 The Granary of the World
P28 Nature Is Changing Fashion P30 “We Came Not to Look, but to Stay” P32 Editor: Ceyhan Aksoy
Briefing
GASTRONOMY, ISTANBUL SHOPPING FEST, MARBLE, GEOTHERMAL, AVIATION, INVESTMENTS...
With its 2,205
different regional foods
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drink
GASTRONOMY
Anatolia: A Land Turning
FOOD INTO ART
From the Hittites to Rome and Ottomans, some civilizations added spice, some
changed the cooking techniques. It is always mealtime in Anatolia...
BY GAMZE GÖREN
T
HE WORLD ASSOCIATION RI&KHIV
6RFLH-
ties (WACS) made a bold
statement by raising the status
of the Istanbul Gastronomy
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After all, we are talking about
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in world tourism in terms of
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was further bolstered as the
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have been said in the olden
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PHOTOGRAPH BY MEHMET KÜRKÇÜ - METİN PALA
Turkish chefs won
more than a hundred
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in various gastronomy
festivals
Zeugma but haven’t seen one
the 291 kinds of dishes in
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of kebab, döner, and “lokum”
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Gourmand International World
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service it presents
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same award was given to Lale
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undertakings in this area with
15
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Mehmet Soykan’s book
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50 in the Gourmand
International World
Cookbook Awards
among 156 countries
participating this year
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the establishments unforgetWDEOHyVD\V$¹NÆ]7LPXU
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ISTANBUL SHOPPING FEST
GONE WITH
THE WIND
It has been the beginning of a tradition.
Istanbul Shopping Fest provided
signiÖcant movement in the markets
BY CEYHAN AKSOY
B
;:ü:K:G
ULUSOY
TÜRSAB
President
YALÇIN MANAV
All Chefs
Federation
President
“Turkey, though
late and slow, has
understood the
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business, and it will
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are the initial stage
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But starting is an
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“The awards we
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federation in
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of 2011, more
than 20, show
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tourism as a
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President
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the establishments
and rising in
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by hotels to Turkish
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BY CİHAT CANER
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a 50 billion dollar buffet, greeted the 40 day, 40 night-long
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drew the interest not only of
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also of Dubai, the long-time
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Ghubash, stating that they
underwent an arduous struggle for 15 years on the matter of
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Istanbul Shopping
Fest bid farewell to its
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that the desire to make Istanbul a brand brought everyone
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Concerts and dance
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38%
THE INCREASE IN
TOURIST SPENDING
BETWEEN MARCH
18-23 OVER THE SAME
PERIOD LAST YEAR
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to attend the festival, Ramsey,
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set by Turkish Airlines were as
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many great advantages awaiting tourists among Istanbul’s
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not just retailers but also store
owners of all segments, stated,
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17
18 Briefing
MARBLE
Will the Luster of Marble
3FnFDUVQPO&YQPSUT The Turkish marble and natural stone sector had 1.57 billion
dollars of exports in 2010. For 2015, it is aiming for 4 billion
dollars. And what about 2023?
BY EMRE YILMAZ
S
INCE THE EARLIEST days
of humankind, it was
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Greek deities and kings were
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marble has had even further
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and heated slabs, the Turkish bath owed its fame to
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a favorite material not just
for Turkish baths, but also for
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The wealth of marble
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marble varieties on the global
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TURKEY’S NATURAL
STONE EXPORTS
1.6
Million Dollars
1.5
1.4
1.3
1.2
1.1
2007
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2008
2009
2010
Jan-Nov
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bears the signatures of the
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(ISPAT) and Deloitte, shows
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marble, are found are listed
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the Turkish Marble, NatuUDO6WRQHDQG0DFKLQHU\
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the Aegean and Marmara
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PHOTOGRAPH BY MERİH AKOĞUL
There are 1,000 marble
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name to the Greek word for
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IN THE TOP TEN OF THE LEAGUE
Mining, in general, is an
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of the Turkish Miners AssoFLDWLRQVD\VWKDWWKHPLQLQJ
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2010, sales totaled around 10
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VD\VWKDWPLQLQJLVUHVSRQVLble for a 9 billion dollar share
of the GNP, and adds that
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be seen that this has a share
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showing the true dimenVLRQVRIWKHVHFWRUZLWKLQWKH
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For natural stone and
marble, however, one must
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GLOBAL
Brazil
NATURAL STONE Spain
PRODUCTION India
Turkey is competing
against other
countries strong in
the sector, such as
China, India, Italy,
and Spain
Data: TÜMMER
Turkey
Italy
MEHMET ÖZER
Ö
IMMIB Chairman
Turkey is 28th
in global mining
production and 10th
in the quantity of
metals and minerals
1% Belgium
1% Egypt
1% Germany
1% Canada
2% Portugal
6%
5%
7%
7%
37%
13%
19%
China
Others
of the reserves in addition to
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broad range of natural stone
YDULHWLHVDQGFRORUV7XUNH\LV
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sense, and it is among the
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against China, India, Italy,
6SDLQDQGRWKHUFRXQWULHV
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ten are the reserves in their
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target for 2015, on the other
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natural stones for 2011 is to
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institutions will assemble
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and Israel, and he says that
the target for natural stone
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Although the momenWXPDFKLHYHGE\WKHVHFWRU
has drawn attention, Ömer
7X]ODFRI7²00(5EHOLHYHV
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million tons, while annual
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19
20 Briefing
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0DFKLQHU\6DOHVDQG0DUNHWing at Borusan Makina ve
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and Power Systems”) , says
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investments and jobs to areas
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LQWKHSDVWWHQ\HDUVy
10 BILLION DOLLARS BY THE
CENTENNIAL
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of the initial investment
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,63$7DQG'HORLWWH
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the Mineral Works General
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on to state that government
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investment and the entry of
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and that this also goes for
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surmised that use of natural
stone as raw materials for
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in foreign markets will be
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GEOTHERMAL
The Wealth
COMING FROM
THE DEEP
Geothermic zones, which have been
known since long ago but were never
been utilized fully, are going to be an
important investment area in Turkey
BY MEHMET ERDOĞAN ELGİN
F
BY KEMAL ATA - AA
OR CENTURIES, SHRSOH
seeking health have found
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and thermal tourism, are awaLWLQJQHZLQYHVWRUV)RU7XUNH\DVDFRXQWU\WKDWVXSSOLes its energy needs mostly by
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JHRWKHUPDOUHVRXUFHVSUHVHQW
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Cupica eti, sederoxPHGRTXH
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notes that in Turkey, the toWDOHOHFWULFDOSURGXFWLRQFDSDFLW\RIWKHJHRWKHUPDOUHJLRQVFRQFHQWUDWHGHVSHFLDOO\
in Western Anatolia, is 2,000
PHJDZDWWV0:,WLVH[SHFWHGWKDWWKLVFDSDFLW\RQFH
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7XUNH\
VHOHFWULFLW\QHHGV7Rday, the energy generated by
WKHSRZHUSODQWVLQVWDOOHGLQ
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PDQ\RSSRUWXQLWLHVDYDLODEOHWRLQYHVWRUV$QLQVWDOOHGFDSDFLW\RI0:LVEHLQJDLPHGZLWKLQWKHVWUDWHJLF
SODQRIWKH7XUNLVK0LQLVWU\RI
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(7.%)LQDOO\WKHk5HQHZDEOH(QHUJ\/DZyUDWLoHGE\
The geothermal zones,
being critically important for electricity
production, agriculture
and thermal tourism,
are waiting for their
new investors
WKHUPDOZDWHULVVLJQLoFDQWO\
LQFUHDVLQJ,QWKHSDVWWHQ\Hars, the total area of greenhouses heated by this metKRGKDVLQFUHDVHGoYHIROG
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greenhouses using geotherPDOUHVRXUFHVDUHKLJKHUWKDQ
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the General Assembly of the
stages, however, the heating
Turkish Parliament (TBMM)
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rantee will make the geotherSRWHQWLDOyVD\V1LOJËQ%DNU
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gur Bursa, President of Zorlu
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FHQWLYHUDWHJLYHQIRUJHRWKHUXWLOL]HWKLVSRWHQWLDOk
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UH7KHVHUDWHVZLOOHQDEOHLQLQDJULFXOWXUHRQHRI
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rious investments are being
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made in thermal health to2IFRXUVHWKHXVHVRIJHRWKHUPDOUHVRXUFHVDUHQRWOLPLWHGWRHOHFWULFLW\JHQHUDWLRQ
The use of geothermal water
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WKDWWKLVDFFHOHUDWLRQKDVFDTHE CURRENT
USE RATIO OF THE
XJKWRQLQ7XUNH\WRR,Q®DGEOTHERMAL ZONES
nakkale, Afyonkarahisar, DeIN TURKEY
QL]OL$\GQü]PLUDQG$QData : TJD (Turkish Geothermal
talya, the number of the greAssociation)
enhouses that are heated by
7%
XULVPWKHROGHVWoHOGRIXVH
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share taken by Turkey in thermal tourism is well below its
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:KHUHDVWKHFRXQWULHVRIWKH
(XURSHDQ8QLRQ(8WDNHLQ
ELOOLRQGROODUVIURPWKHUmal tourism annually, Turkish
FRPSDQLHVJHWRQO\PLOOLRQGROODUV7KH&(2RI+DWWXûD$úZKLFKKDVDQLQYHVWPHQWRIPLOOLRQ(XURVLQ
WKHWKHUPDOWRXULVPVHFWRULQforms that the biggest hanGLFDSLQWKHGHYHORSPHQWRI
the thermal tourism in TurNH\LVWKHODFNRIFRQFHSW+H
VD\Vk,Q7XUNH\EHFDXVHPDQ\
thermal hotels were designed
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PDQ\LQYHVWPHQWRSSRUWXQLWLHVLQWKHWKHUPDOoHOGy
Besides these three main
domains, geothermal resourFHVFDQEHXVHGLQPDQ\RWKHUoHOGV*HRWKHUPDOZDWHU
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and in different areas, stands
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it an environmentally friendly
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are now getting to meet their
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21
22 Briefing
Wood and forest
SURGXFWVVHFWRULV
FRPSULVHGRIIRXUPDLQ
industries and furniture
is one of the biggests
FOREST PRODUCTS
TURKEY’S
NATURAL ATTACK
The wood and forest products sector grows,
but also takes care to maintain the balances
BY SİNAN KOPARAN
A
BY GÜRCAN ÖZTÜRK
CCORDING TO THE 2010
data given by the Food
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world, solutions that are more
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In Turkey, the wood and foUHVWSURGXFWVVHFWRUZKLFK
KDVUHDFKHGDELOOLRQGROODUYROXPHFRQWLQXHVWRJHQHUDWHSURoWVE\XWLOL]LQJWKHIRUHVWVWKDWFRQVWLWXWHRI
Turkey’s land in the most efIHFWLYHPDQQHU7KHVHFWRULV
FRPSULVHGRIIRXUPDLQoHOGVRIDFWLYLW\7KHSDSHU
FDUGERDUGDQGSDFNDJLQJoeld has the biggest volume of
trade, followed immediately
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IUXLWVVXFKDVWK\PHODXUHO
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oHOGVRIDFWLYLW\
7RWDOH[SRUWVIRUWKHVHoHOGVLQZHUHQHDUO\
ELOOLRQGROODUV%XWOLNHDOOH[SRUWHUVWKHVHFWRUSOD\HUVDLP
IRUKLJKHUWDUJHWVk:HDUH
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says Ahmet Kahraman, President of the Middle Anato-
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total target of 500 billion dolODUV&XUUHQWO\WKHVHFWRULV
DURXQG,IZHFDQFRQtinue as we maintain this, the
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ZLOOEHUHDOL]HGy
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months of the year shows that
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WDUJHWLWKDVVHW$KPHW.DKraman says, “We are studying our markets in furnituUH7KHDVVRFLDWLRQVDUHH[Dmining their target markets
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([SRUWHUV$VVRFLDWLRQZHZLOO
go to Indonesia, and following that, to Iran and AlgeULD:HZLOOWKXVWU\WRLQFUHDVHWKHH[SRUWRI7XUNLVKIRUHVW
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months of this year, we manaJHGWRUHDOL]HPLOOLRQGROODUVRIH[SRUWVy
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VODQG
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mostly areas of MediterraneDQpRUDFRQVLVWLQJRIGHQVHO\
growing evergreen shrubs,
must also be turned into
IRUHVWVy
(IIRUWVLQWKLVDUHDDUHRQgoing, and Turkey’s forests are
H[SDQGLQJUDSLGO\6LQFHWKH
1970s, the amount of foresWHGDUHDVLQFUHDVHGE\
VTXDUHNLORPHWHUV6SHDNLQJ
RQ:RUOG)RUHVWU\'D$Qvironment and Forest MinisWHU9H\VHO(URþOXVDLGk)RUHVWVDQGWKHULFKQHVVSURYLded by them are diminishing
LQPDQ\FRXQWULHVEXW7XUNH\LVRQHRIWKHUDUHFRXQWULHVWKDWLQFUHDVHGLWVIRUHVWHGDUHDDQGZRRGSURGXFWLRQ7XUNH\RZHVWKDWWRLWVIRUHVWHUVy+HDGGVk7KHZHDOWK
RIZRRGKDVUHDFKHGELOOLRQPLOOLRQFXELFPHWHUV
6RLWLQFUHDVHGE$XUWKHUPRUHWKH8QLWHG1DWLons’ 10th Forestry Forum will
WDNHSODFHIRUWKHoUVWWLPHLQ
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RI81LWZLOOEHKHOGLQ7XUNH\DQGWKLVLVYHU\LPSRUWDQWWRXVy
,Q7XUNH\*HQHUDO'LUHFWRUDWHRI)RUHVWU\VXSSOLHV
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FRXQWULHVVXFKDVWKH86&DQDGDDQG&KLOH9DULRXVHIIRUWVWRZDUGUHGXFLQJWKLVUDWLRDUHRIFRXUVHXQGHUZD\
Abdullah Tever, President of
the Istanbul Wood and Fo-
AHMET KAHRAMAN
President of the Middle
Anatolia Wood and Forest
Products Exporters’
Association
“As the Middle Anatolia Wood
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Indonesia, and following that,
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3.2
BILLION DOLLARS
Wood and Forest Products Sector Exports
As it increases its
export targets, the
forest products sector
is not neglecting to
grow sustainably
either
UHVW3URGXFWV([SRUWHUV
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meet need for raw materials,
WKH*HQHUDO'LUHFWRUDWHRI)Rrestry has started the greatest
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rehabilitation of downtrodGHQIRUHVWDUHDV,QWKLVUHVSHFWWKHWDUJHWKDVEHHQUDLVHGWRVTXDUHNLORPHWHUVIURPLQ
7KHHIIRUWVFDUULHGRXWFDQ
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VIXWXUH)RUWKHVXVWDLQDELOLW\RIWKHIRUHVWU\VHFWRUPRUHWUHHVPXVWEHSODQWHGWKDQFXW$QGGR]HQVRI
years are needed for a tree to
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PDWHULDOVDUHKLJKyVD\V%Ëlent Aymen, President of the
Mediterranean Wood and FoUHVW3URGXFWV([SRUWHUV
$VVRFLDWLRQ+HDGGVk7KHJRRGV
must be sold to the domesWLFH[SRUWHUVZKRKDYHDSURFHVVLQJOLFHQVHDWWKHVDPHSULFHVDVWKRVHIRXQGLQWKHZRUOG
PDUNHWy
The “Industrial Forest
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Industrial Forest Plantation
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7KHoUVWDSSOLFDWLRQRIWKH
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IRUHVWWKDWWKHFRPSDQ\EXLOWLQRUGHUWRVXSSO\WKHQHHG
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KDVSUHYHQWHGIRUHLJQFXUUHQF\
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QRZDGD\VGLVFXVVHGPRUHDQG
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23
24 Briefing
AVIATION
4USBUFHJD
%FDJTJPOT
JO$SJUJDBM
Times
The quick re×exes Turkish Airlines
displayed Örst in the Middle East and
then in the disaster in Japan are crisis
management successes
T
of the
QHZPLOOHQQLXPFRQWLQXHWRVXUSULVHHYHU\RQH$V
WKH86DQG(XURSHZKLFK
KDGIRUFHQWXULHVEHHQLGHQWLoHGZLWKSURVSHULW\DQGZHalth, wrestle with the devastaWLQJHIIHFWVRIWKHJOREDOHFRQRPLFFULVLV-DSDQKDVEHHQ
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IURPSHUKDSVWKHODUJHVWHDUWKTXDNHGLVDVWHULQLWVKLVWRU\3HRSOHVLQWKH1RUWK$IULFDDQGWKH0LGGOH(DVWRQ
the other hand, who had been
XQGHUGLFWDWRULDOUHJLPHVIRU
\HDUVDUHULVLQJXSRQHDIWHUWKHRWKHU$QGIRULWVSDUW
ULJKWDWWKHFHQWHURIDOOWKHVH
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Turkey has been signing off
RQQHZH[WUDRUGLQDU\VWRULHVRIOHDGHUVKLSDQGVXFFHVV
HYHU\GD\
The star in one of the latest
RIWKHVHVXFFHVVVWRULHVZDV
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VDIHO\pHZWKRXVDQGVRI7XUNLVKFLWL]HQVDQGIRUHLJQHUV
GXULQJSRSXODUUHEHOOLRQVLQ
OLVWHGLQWXUQ7XQLVLD(J\SW
THE NEW NORMS
DQG/LE\D:KHQUHYROWEURNH
out against Zine al-Abidine
%HQ$OL7XQLVLD
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RQVL[VFKHGXOHGpLJKWV,Q
WKHZDYHRIXSULVLQJVDJDLQVW
+RVQL0XEDUDNWKHFRPSDQ\
FDUULHGSDVVHQJHUVRQD
WRWDORIpLJKWVIURP&DLUR
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7KHXSULVLQJVLQ/LE\DZHUH
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was higher than that of TuQLVLDRU(J\SW7KHIROORZLQJ
words, uttered by a Turkish
ZRUNHUHPSOR\HGDWDFRQVWUXFWLRQFRPSDQ\LQ/LE\DDIter landing in Istanbul on a
7XUNLVK$LUOLQHVSODQHQHDWO\
VXPPDUL]HGWKHWHUURUEHLQJH[SHULHQFHGDQGKLVKDSSLQHVVDWUHWXUQLQJKRPH
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worked on were being looted,
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QRZ"7KH\DUHNQRZQE\WKRVHZKROLYHGWKHP:HVDWXS
Turkish Airlines
h_Ö\bZellZrmaZm
the secret to success
of its operations in
North Africa is that
the institution and
personnel could
Z\mboêrk^×^\mma^bk
experiences on the
operations
DOOQLJKWRQFRQFUHWHIRUWKUHH
RUIRXUQLJKWV%XWWKDQNVWR
7XUNLVK$LUOLQHVZHHVFDSHG
WKDWKHOOy7XUNLVK$LUOLQHVFDUULHGDWRWDORISDVVHQJHUV
IURPWKHFDSLWDOFLW\RI7ULSROL
%HQJKD]L6HEKD$OH[DQGULD
DQG'MHUEDRQpLJKWVGXULQJWKHHYHQWVLQ/LE\D
7XUNLVK$LUOLQHVRIoFLDOV
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on the alert at the start of the
HYHQWVLQ1RUWK$IULFD$QG
WKLVEHFDXVHLWVSODQHVDQGLWV
pLJKWFUHZVZHUHERWKUHDG\
DOORZHGWKHPWRTXLFNO\GHFLGHWRDFWDQGUHDFKWKHDIIHFWHGDUHDVIDVW
+DPGL7RS¹X&KDLUPDQRI
the Board of Turkish Airlines,
says that they also initiated
PHOTOGRAPH BY AHMET DUMANLI - SABAHATTİN METİN - AZİZ UZUN
BY GÜNEŞ KÖMÜRCÜLER
READY TO RESCUE
On May 19, at the request of the
Prime Ministry Crisis Center, a
cargo flight numbered TK 6482 to
Tokyo was scheduled, carrying
the equipment listed below:
THREE SEARCH AND RESCUE
VEHICLES
TWO TRAILERS
GENERATOR AND VARIOUS SEARCH
AND RESCUE EQUIPMENT
FOOD AND FOOD EQUIPMENT
VARIOUS MEDICINES AND FIRST-AID
EQUIPMENT
Since the start of the year, Turkish
$LUOLQHVVDIHO\pHZWKRXVDQGVRI
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GXULQJUHEHOOLRQVLQ7XQLVLD(J\SW
and Libya
FRQWDFWZLWKWKHRSSRVLWLRQWR
0XDPPDU*DGGDoLQRUGHUWR
HQVXUHVDIHODQGLQJVUHFHLYLQJ
DVVXUDQFHIURPWKHPDVZHOO
k%XWLQVSLWHRIWKLVIURPWLPH
to time the soldiers gave us the
answer, ‘There is not a safe enYLURQPHQWZHFDQQRWODQG
\RXUSODQH
y$OWKRXJK7XUNLVK
$LUOLQHVRIoFLDOVZHUHRQO\
DEOHWRVHFXUHODQGLQJSHUPLVsion at varying intervals, every
time they did, they used theLUODUJHUSODQHVVRWKH\FRXOG
EULQJPRUHSHRSOHk,IWKHUH
ZDVVXFKDQHYHQWD\HDUDJR
ZHFRXOGQRWKDYHFDUULHGRXW
DQRSHUDWLRQWKLVHDVLO\1RZ
ZHKDYHODUJHSODQHV:HXVHG
our Boeing 777 and Airbus
$DLUFUDIWLQWKHRSHUDWLRQyDGGV+DPGL7RS¹X
7KLVVXFFHVVE\7XUNLVK$LUlines went down in world his-
tory as one of the largest logisWLFDORSHUDWLRQVRIDOOWLPHk$V
Turkish Airlines, we mobili]HGWKHRSHUDWLRQDOH[SHULHQFHDQGVNLOOZHDFTXLUHGLQWKH
HYDFXDWLRQRIFLYLOLDQVDQGWKH
wounded in wars and similar
VLWXDWLRQVRQFHPRUHGXULQJ
WKHHYHQWVLQ/LE\D(J\SW
and Tunisia,” say Turkish AirOLQHVRIoFLDOV6LPLODUO\WKH
FRPSDQ\PRELOL]HGTXLFNO\
following the devastating eartKTXDNHLQ-DSDQDVZHOOPRYLQJKXQGUHGVRISHRSOHDZD\
IURPWKHGLVDVWHUDUHD7XUNLVK
$LUOLQHVFDUULHGRXWLWVpLJKWV
WR-DSDQVROHO\RQDVFKHGXOHGEDVLV
+RZHYHUDWWKHUHTXHVW
of the Prime Ministry CriVLV&HQWHUDFDUJRpLJKWQXP-
TURKISH AIRLINES ACCOMPLISHED A GREAT LOGISTICS
OPERATION IN NORTH AFRICA AND JAPAN
8,749
456
DURING THE EVENTS IN LIBYA, A TOTAL OF 456 PASSENA TOTAL OF 8,749 PASSENGERS GERS WERE TRANSPORTWERE CARRIED ON 47 FLIGHTS
ED FROM TUNISIA
FROM TRIPOLI, BENGHAZI,
SEBHA, SIRTE, ALEXANDRIA,
AND DJERBA
4,556
DURING THE EVENTS IN
EGYPT, A TOTAL OF 4,556
PASSENGERS WERE CARRIED ON 33 FLIGHTS FROM
CAIRO AND ALEXANDRIA
EHUHG7.ZDVSODQQHG
IRU7RN\RRQ0DUFKFDUU\LQJWKUHHVHDUFKDQGUHVFXH
YHKLFOHVWZRWUDLOHUVJHQHUDWRUDQGYDULRXVUHVFXHHTXLSPHQWIRRGDQGPHGLFLQH
Turkish Airlines also sent 100
HDUWKTXDNHEDJVWR7RN\RDQG
1DULWD
During all the events, TurNLVK$LUOLQHVFRQVWDQWO\H[Fhanged information with the
HPEDVVLHVDQGFRQVXODWHVRI
WKHFRQFHUQHGFRXQWULHVDV
well as with Turkish Airlines
VWDWLRQPDQDJHUV7KHFRPSDQ\ZDVDOVRLQFRQWDFWZLWK
the Prime Ministry Disaster
&RRUGLQDWLRQ&HQWHU
7XUNLVK$LUOLQHV
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IURPLWVRSHUDWLRQVFRQWURO
FHQWHUWRLWVpLJKWFUHZVVWDWLRQSHUVRQQHOIRUHLJQVWDWLRQPDQDJHPHQWDQGWHFKQLFDOXQLWVDOORZHGWKHRSHUDWLRQVWRVXFFHHGZLWKRXWDKLWFK
LQDOORIWKHFDVHVOLVWHGDERYH7XUNLVK$LUOLQHVRIoFLDOV
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DSSHDUVDVLI7XUNLVK$LUOLQHV
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29
25
26 Briefing
PACKAGING
Turkey Is Preparing to
WRAP UP THE WORLD
Having cast off the stagnation of the crisis, the
packaging sector is expanding its goals
BY SİNAN KOPARAN
G
ROWING 8.9% IN 2010,
Turkey was among the
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the most growth along with
China, Argentina, Taiwan, and
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IHFWLQJWKHJURZWKRIDQRWKHU
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off that stagnation long ago
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ELOOLRQGROODUV$FFRUGLQJ
to TurkStat’s data, as on 2008,
The Turkish
packaging sector offers
bmll^kob\^lhnmÖmm^]
with equipment that
provides the quality
sought by developed
countries
SHUFDSLWDSDFNDJLQJFRQVXPStion in Turkey was around 86
GROODUVLQ7KLVoJXUHIHOO
down to 65 dollars in 2009, a
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LWZHQWEDFNXSWRWKHOHYHORI
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,QOX[XU\SURGXFWVKRZHYHUWKLVUDWLRLVDURXQG
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PHOTOGRAPH BY GÜRCAN ÖZTÜRK
The packaging sector is
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Turkey,” says Sadettin Korkut,
Chairman of the Board of the
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k7KHSDFNDJLQJVHFWRULV
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At the foundation of the
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18%
INCREASE IN PACKAGING
SECTOR’S EXPORTS, 2010
$VVRFLDWLRQVD\Vk7KHSDFNDJLQJVHFWRU
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it must not be forgotten that
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in 2009 due to the shrinkage in foreign markets during
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7KHVHFWRU
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HGXFDWHGWHFKQRORJ\WKHIROORZLQJRIWHFKQRORJ\LVTXLWH
high,” says Sadettin Korkut,
and adds, “By following all the
innovations in the world and
DSSO\LQJWKHPWRWKHLURZQ
businesses, they are able to anVZHUWKHLUFXVWRPHUV
UHTXHVWV
$QGEHFDXVHWKH\GRWKLVWKH\
FDQJRWRWKHKHDUWRI(XURSH
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The packaging
sector, which cut
capacity during the
crisis due to slowing
consumption, now
sets its goals ever
higher with rapid
`khpmaÖ`nk^l
$PEDODM
VIDFWRU\LQYHVWPHQWV
LQ1RUWKHUQ,UDTZLOOEHFRPH
DFWLYHE\WKHHQGRIWKH\HDU$W
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DQDUHDWKDWLVFXUUHQWO\EHLQJ
UHVWUXFWXUHGDQGZLOOVHUYHWKH
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WKHDUHDSDFNDJLQJZLOOEHSURGXFHGIRUIRRGSURGXFWVRQD
EHOWXQGHUK\JLHQLFFRQGLWLRQV
7KHSURGXFHUVLQ7XUNH\
DUHRIFRXUVHQRWWKHRQO\
RQHVLQWKHPDUNHW&RXQWULHV
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WKHVHFWRU$PRQJ(XURSHDQ
FRXQWULHV*HUPDQ\,WDO\DQG
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IDVWPRYLQJFRQVXPHUJRRGV
LVWKHWRSVHFWRUVHUYHGE\
SDFNDJLQJDQG(XURSHLV
XQGHUJRLQJDVWDJQDQWSHULRG
LQWKLVUHJDUG%XWSURGXFers in Turkey, whose growth
oJXUHVVKRZUDSLGLQFUHDVHV
VHHWKHPVHOYHVDVEHLQJPXFK
OXFNLHUDWWKLVVWDJH6DGHWtin Korkut says, “The most
LPSRUWDQWULYDOVDUHLQWKH
HXUR]RQHEXWWKH\DOVRKDYH
GLIoFXOWLHVWKH\H[SHULHQFH
GXHWRWKHLURZQG\QDPLFVy
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DQDGYDQWDJHIRUSDFNDJLQJ
PDQXIDFWXUHUVLQRXUFRXQWU\y
7RGD\WKH7XUNLVKSDFNDJLQJVHFWRURIIHUVLWVVHUYLFHV
RXWoWWHGZLWKHTXLSPHQWWKDW
SURYLGHVWKHTXDOLW\VRXJKWE\
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GRPHVWLFPDUNHWPHDQZKLOH
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7XUNLVKSDFNDJLQJVHFWRUEHWWHU
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27
28 Briefing
LEGUMES
THE GRANARY OF THE WORLD
One of the world’s top producers and exporters of legumes,
Turkey is entering a period of courageous international
promotion
BY AYŞEGÜL SAKARYA
I
T IS THE 1980. Mahmut
Arslan is a young man in
Istanbul who has graduaWHGZLWKDGHJUHHLQPHFKDQLFDOHQJLQHHULQJ+HGHFLGHVWR
start his business life in MerVLQEHVLGHKLVIDPLO\+LVGUHDPLVWRSUDFWLFHKLVRZQSURIHVVLRQ7KHHFRQRPLFFRQditions of the time were unFRRSHUDWLYHDQGDIWHUVWD\LQJ
XQHPSOR\HGIRUD\HDUKH
WRRNDUDGLFDOGHFLVLRQWRHQter the business of legumes,
KLVIDWKHU
VEXVLQHVV0DKPXW
Arslan, also taking his brotKHUV+ËVH\LQ+DVDQDQG
$OLE\KLVVLGHSODQWHGWKHQ
SODQWHGWKHVHHGVRI$UEHO
ZKLFKLVDPRQJWKHZRUOG
V
JLDQWVWRGD\
)RU$UEHOZKLFKZDVHQJDJHGLQZKROHVDOHDQGSUL-
YDWHODEHOSURGXFWLRQIURPLWV
founding through the end of
the 1990s, an invitation from
Canada—the world leader in
OHJXPHSURGXFWLRQDQGH[SRUWVRSHQHGXSDQHZHUD
0DKPXW$UVODQDFFHSWLQJ
WKHVSHFLDOPHHWLQJUHTXHVW
from Canada’s Minister of AgULFXOWXUHJDLQHGWKHRSSRUWXQLW\WRWDNHWKHoUVWVWHSLQ
RSHQLQJXSWRJOREDOPDUNHWV
:LWKVSHFLDOVXSSRUWSURYLded by Canada, Arbel made
LWVoUVWLQYHVWPHQWDEURDGLQ
LQ&DQDGD)LUVWDUHG
OHQWLOFUDFNLQJSODQWZDVIRXQGHG$UEHOZKLFKDIWHUward saw that there was a sigQLoFDQWSURGXFWLRQRISHDV
LQWKHFRXQWU\EXWWKDWWKH
SHDVZHUHQRWSXWWRJRRGXVH
WKHQWRRNDGHFLVLRQWRHVWDE-
Arbel aims to enter the
ranks of the world’s
top producers with
a yearly capacity
of 160,000 tons on
completion of new line
investments
OLVKDSHDSHHOLQJSODQW:LWK
WKHSHDLQYHVWPHQWLQ&DQDGDWKHFRPSDQ\WRRNLWVoUVW
VHULRXVVWHSWRZDUGEHLQJ
1RUWK$PHULFD
VODUJHVWOHJXPHFRPSDQ\$UEHOFROOHFWHGWKHoUVWIUXLWRILWVLQYHVWPHQWVLQ%\WKHHQG
RI-XO\WKH$UEHO*URXSKDGERXJKWWKH&DQDGLDQ
FRPSDQ\$JWHFKDVVHPEOHG
WKHLUFRPSDQLHVLQ&DQDGD
$PHULFD$XVWUDOLDDQG0HUsin under the roof of the AlOLDQFH*UDLQ7UDGHUV,QFRPH
Fund (AGT); and gone fully
SXEOLFLQWKH7RURQWR6WRFN
([FKDQJH7RGD\WKHJURXS
UDQNVDV&DQDGD
VODUJHVWSURGXFHURIOHJXPHV$OOLDQFH
*UDLQ7UDGHUVZKLFKH[SRUWV
WRFRXQWULHVKDVWKHFDSDFLW\WRSURFHVVPLOOLRQWRQV
DQQXDOO\LQLWVSURFHVVLQJ
SODQWV$UEHOLQYHVWLQJLQWZR
VHSDUDWHKHPLVSKHUHVZLWK
KROGLQJVLQ7XUNH\WKH86
Australia, and Canada, thus
EHLQJFDSDEOHRI\HDUURXQG
OHJXPHSURGXFWLRQXVHGWKLV
DELOLW\WREHFRPHDJOREDOSOD\HULQOHJXPHVIURPSURGXFWLRQWRPDUNHWLQJ
At the beginning of November, Arbel bought
\HDUROG(QJOLVKIRRG
FRPSDQ\$3RRUWPDQRQH
RIWKHZRUOG
VEHVWLQWKHoHOG
RIEHDQVIRUPLOOLRQSRXQGVVWHUOLQJk7KHFRPSDQ\
ZKLFKKDVDQLPSRUWDQWFXVWRPHUSRUWIROLRZLOOSOD\DQ
LPSRUWDQWUROHLQWKHVKLSSLQJDQGGLVWULEXWLRQRIWKH
SURGXFWVSURFHVVHGLQIDFLOLWL-
HVORFDWHGDURXQGWKHZRUOG
SDUWLFXODUO\WR(8FRXQWULHVy
VD\V$UEHO*URXS&(2+ËVH\LQ$UVODQ2QFRPSOHWLon of its revision and its new
OLQHLQYHVWPHQWWKHFRPSDQ\
ZKLFKLVSODQQLQJDQDGGLWLonal 2 million dollars of inYHVWPHQWLQLWV&KLQDIDFLOLWLHVWKLV\HDUZLOOLQFUHDVHLWV
DQQXDOSURGXFWLRQFDSDFLW\
E\
3URGXFLQJXQGHUWKH$UEHO
and Arbella brand names, the
FRPSDQ\LVDOVRVWDNLQJDFODLPLQWKHSDVWDEXVLQHVV+Ëseyin Arslan says that they
will enter the ranks of the
ZRUOG
VWRSSURGXFHUVZLWK
D\HDUO\FDSDFLW\RI
WRQVRQFRPSOHWLRQRIWKHLUQHZOLQHLQYHVWPHQWV$OVR
SRVVHVVLQJLQYHVWPHQWVLQWKH
ULFHVHFWRUWKHFRPSDQ\ZLOO
have 20,000 tons of storaJHVSDFHDQGDWRQGDLO\
SURFHVVLQJFDSDFLW\IRUKXOOHG
ULFHk8QWLOWRGD\ZHZRUNHG
ZLWKDQHPSKDVLVRQLPSRUWHGULFH:LWKWKHFRPSOHWLRQRIRXUQHZIDFLOLW\ZHZLOO
SOD\DQDFWLYHUROHLQWKHSURFHVVLQJDQGH[SRUWRIGRPHVWLFULFHyVD\V+ËVH\LQ$UVODQ
8QGRXEWHGO\WKHVWUHQJWK
RI7XUNH\LQWKHVHFWRUVHQFRPSDVVLQJJUDLQVOHJXPHV
and oil-bearing seeds—a
FDWHJRU\WKDWLQFOXGHV$UEHOKDVKDGDQHIIHFWRQWKH
FRPSDQ\
VJURZWK7XUNH\
LVoUVWLQWKHZRUOGLQpRXU
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SDVWDJOREDOO\)XUWKHUPRUH
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WRSoYHLQJOREDOSURGXFWLRQ
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7XUNH\ZKLFKLVDPRQJWKH
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with an average yearly harvest
“Turkey’s production power in the sector
Zelh]bk^\merk^×^\mlhgbml^qihkml'Ma^^qports of the grain, legume, and oil-bearing
seeds sector, which accounts for 3.62% of our
country’s total exports, increached 4.1 billion
]heeZklËlZrlFZafnm:kleZg
RIPLOOLRQWRQV:KLOH
PLOOLRQWRQVRIpRXUDUH
SURGXFHG\HDUO\WKHSDUWRI
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PLOOLRQWRQV
k7XUNH\
VSURGXFWLRQSRZHU
LQWKHVHFWRUDOVRGLUHFWO\UHIOHFWVRQLWVH[SRUWVyVD\V0DKmut Arslan, Arbel Board Chairman and President of the
Mediterranean Cereals, Pulses,
2LO6HHGVDQG3URGXFWV([SRUWHUV8QLRQDGGLQJk7KH
H[SRUWVRIWKHJUDLQOHJXPHDQGRLOEHDULQJVHHGVVHFWRUZKLFKDFFRXQWVIRU
RIRXUFRXQWU\
VWRWDOH[SRUWV
LQFUHDVHGLQE\
RYHUUHDFKLQJWKHOHYHO
RIELOOLRQGROODUVy6WURQJ
LQWKH0LGGOH(DVWDQG1RUWK
$IULFDWKHVHFWRUDOVRH[SRUWV
VLJQLoFDQWDPRXQWVWR(XURSHDQFRXQWULHVVXFKDV,WDO\
Germany, and the NetherODQGV,UDTWRZKLFKPLOOLRQGROODUV
ZRUWKRIH[SRUWV
were made last year, is among
WKHPRVWLPSRUWDQWPDUNHWV
,UDTLVIROORZHGE\6\ULDZLWK
PLOOLRQGROODUVRIH[SRUWV
and Saudi Arabia with 94 milOLRQGROODUVRIH[SRUWV:KLOHQHZPDUNHWVVXFKDV6X-
dan and Bangladesh have lately been gaining strength, efIRUWVWRLQFUHDVHH[SRUWVWR
(XURSHDOVRFRQWLQXHk,ISURGXFWLRQDQGSURGXFWLYLW\ULVH
7XUNH\KDVWKHSRWHQWLDOWREH
(XURSH
VJUDQDU\yVD\V0HKmet Reis, Chairman of the
%RDUGRI5HLV*GD
+DYLQJSODFHGDQH[SRUWV
WDUJHWRIELOOLRQGROODUV
IRUH[SRUWHUVGHFLGHG
WRFUHDWHDSURPRWLRQJURXSWRWKLVHQG6DOLK±]PHQ
Board Member of the Aegean Cereals, Pulses, Oil Seeds
DQG3URGXFWV([SRUWHUV8QLRQVDLGWKDWWKH\GHFLGHGWR
FUHDWHWKUHHGLIIHUHQWSURPRWLRQJURXSVQDPHO\6XJDU
DQG6XJDU\3URGXFWV)ORXU
DQG)ORXU3URGXFWVDQG3DVta, Bulgur, Legumes and ProGXFWV+HVD\Vk'XHVDPRunting to a ratio of one in
RQHWKRXVDQGZLOOEHDSSOLHG
LQRXUWKUHHSURPRWLRQJURXSV:LWKWKHPLOOLRQGROlar budget that will therefoUHHPHUJHSURPRWLRQZLOOEH
FDUULHGRXWDWLPSRUWDQWIDLUV
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related to the situation in
PDUNHWVUHFHLYLQJWKHH[SRUWV
“International markets are an
DUHDLQZKLFKPDQ\IDFWRUV
DUHFORVHO\UHODWHGWRHDFKRWKHU7RWKLVHQGIDFWRUVVXFK
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EDQVWKDWFRXOGEHVHWLQUHODWLRQWRWKLVWKHSULFHVRIVXEVWLWXWHJRRGVFKDQJLQJFRQVXPHUSUHIHUHQFHVDQGGHPDQG
ZLOOLQpXHQFHH[SRUWoJXres,” says Mahmut Arslan, and
FRQWLQXHVk$WWKHVDPHWLPH
LQOLJKWRIUHGXFHGLPSRUWV
E\WKHVHFWRUGXHWRLQFUHDVHGSURGXFWLRQDQGOHVVHQLQJ
RIWKHXVHRILPSRUWHGLQWHUPHGLDU\JRRGVLQH[SRUWSURGXFWVPRUHDGGHGYDOXHZLOO
EHOHIWIRURXUFRXQWU\:LWK
WKHVHPDWWHUVLQFRQVLGHUDWLon, it is thought that 2011 will
JRSRVLWLYHO\IRUWKHVHFWRUy
29
30 Briefing
Organic products y young
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ORGANIC TEXTILES
Nature Is Changing Fashion
With advantages in raw materials and Önal product manufacturing,
Turkey is among the countries with a promising future in organic
textiles, the fastest-growing subsegment of the textile sector
BY MERVE KARA
T
BY ŞEREF YILMAZ
way to
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in fashion over ten years:
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VDOHVSHULRGVWKDWVWDUWDQG
end in the blink of an eye
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with their seasonly—not
seasonal—designs, the most
DFWLYHDQGFURZGHGVWDJHRI
UHDG\WRZHDUFORWKLQJIDVW
IDVKLRQLQGHHG6DWLVI\LQJ
the demands of more restless
FXVWRPHUVZKLOHEUHDWKLQJ
new life into the ready-towear industry, although the
trend may seem like one of
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FHQWXU\LWLVQRWDVLQQRFHQW
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HERE IS JUST ONE
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the environment, have now
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WKH'HSDUWPHQWRI(QYLURQment, Food, and Rural Af-
Beginning with
organic cotton
production in 1980,
Turkey has been the
third largest producer
in the world
fairs), one of Britain’s leading
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SURGXFWVZKLFKKDYHDQDYHUage shelf life of three months,
WUXO\DUHSURGXFHGZLWKWKH
mindset that they will be
GLVSRVHGRIDIWHUEHLQJXVHG
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environmentally harmful dyes
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release of methane gas to waWHUSROOXWLRQDQGIXWXUHKHDOWK
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awareness on the matter is
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these markets, stands out for
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for more than 20 years, ranks
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million bales, grown on 4,600
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As the Aegean Clothing
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sleeves three years ago for the
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to the rest of the world, worth
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Nike, Timberland, Marks &
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from bamboo and soy in its
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denim brand both in the doPHVWLFDQGWKHJOREDOPDUNHW
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Turkey, with its
accumulation
of knowledge in
textile production,
accounts for 4.8% of
the world’s organic
cotton production,
is in the top ranks
of countries with a
promising future in
organic textile
100%
55,000
14,000
SLRQHHUWKH%266$EUDQG
is also among those moving
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mainstream within a short
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EXPORTS OF ORGANIC TEXTILE PRODUCTS BY
COUNTRIES (000 DOLLARS)
22.1%
12,000
Germany is the country to which Turkey exports the most organic textiles. Its
share is more than that of bottom nine countries combined
10,000
8000
12.1%
16.9%
11.3%
6000
7.9%
4000
6.3%
4.0%
4.0%
2000
3.3%
3.0%
2.4%
2.4%
1.7%
CZECH
REPUBLIC
CANADA
POLAND DENMARK HOLLAND GREECE OTHERS
TOTAL
Data: EXPORT PROMOTION CENTER OF TURKEY
1.0%
1.0%
0.8%
0
GERMANY
SWEDEN
UNITED
KINGDOM
USA
FRANCE
SPAIN SWITZERLAND
SOUTH
KOREA
ITALY
31
32 Briefing
Nestle, ThyssenKrupp
and Bank of Tokyo
0LWVXELVKL8)-DQQRXQFHG
new investments in Turkey
INVESTMENTS
i8F$BNF/PUUP-PPL
but to Stay”
Investment and cooperation agreements announced within less
than one month are all important indicators providing hints on
how the year 2011 will go
BY CEYHAN AKSOY
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ATELY, EMPLOYEES of
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Prime Ministry Investment
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all, getting global giants to
invest in Turkey within the
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24 that it would establish
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ISPAT signed memorandum
of understanding with Bank
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Nestle and
ThyssenKrupp
Metalforming
experience the
advantages of having
entered the Turkish
market early, while
also continuing with
their new investments
a month, the investment and
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the end of 2007, delivered a
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60
NUMBER OF
JAPANESE
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TURKEY
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33
34 Cover / Interview with The President Abdullah Gül
CENTENNIAL
ASPIRATIONS
The Turkish Perspective visited
President Abdullah Gül, who spoke about
the ambitious goals that Turkey has set in
ZeZk`^gnf[^kh_Öê]l_hkma^g^qmm^g
years. The former Foreign Minister is quite
\hgÖ]^gmmaZmma^\hngmkrpbee^f^k`^ZlZ
strong global player thanks to its geographic
position, young population, and favorable
investing environment
BY CEYHAN AKSOY
“W
BY ŞEREF YILMAZ
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global player with new international brands and companies that will be able
to reach 500 billion dollars in exports,” says Mr. Abdullah Gül, the President
of the Republic of Turkey. In terms of timing, the above is a very meaningful statement. President Abdullah Gül, offering his evaluation as to the point Turkey has reached both politically
and economically in the last decade to the Turkish Perspective, spoke about his expectations
just after the Turkish Exporters Assembly announced the Turkish Exports Strategy 2023. Gül
VD\VKHLVFRQoGHQWWKDW7XUNH\ZLOOFRQWLQXHWREHDPRQJWKHIDVWHVWJURZLQJHFRQRPLHVLQ
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Anniversary of the foundation of our Republic,” he says. The objective of producing 2 trillion
dollars of GDP and 25,000 USD of per capita income by 2023 seems more and more realistic
after listening to the concrete strategies the President set to achieve these goals. After a long
experience in diplomacy as Foreign Minister, Chief Negotiator, and also Prime Minister, Abdullah Gül describes the best way toward becoming a democratic, stable country that upholds
and promotes all the universal values cherished by the international community as a whole.
35
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37
“We need to make sure that
the UN Security Council
also represents the new
power dynamics of the
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from the contributions of
these emerging countries”
Turkey, as a European country,
has greater and deeper
connections with the West
than anywhere else
“Turkey is not shifting its
“axis” in world politics, but has
become more assertive in its
foreign policy “actions” with a
strong “accent” emphasizing
more freedom, equality,
democracy, and development
in the world”
taking place in Turkey’s vicinity. We
are witnessing important tensions and
transformations in our region. As such,
isolation or exclusion is not a viable option
in this part of the world where local problems can quickly cascade into regional
crises.
Against this backdrop, the general
philosophy of Turkish foreign policy is
to strive for peace and stability through
dialogue and cooperation. We try to
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mobilizing our political, economic, and
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our region. Our policy towards neighboring regions is predicated on the principle
of achieving maximum intra and interregional cooperation to achieve stability.
Our efforts are driven by principles of
engagement, dialogue, reconciliation and
cooperation. In today’s world of intense
interaction, we simply do not have an
alternative. We have to be open, inclusive,
forthcoming, and sincere to all.
I am aware that in recent years, comments have occasionally been made
alleging that this approach has led to a
change in the priorities and focus of Turkish foreign policy. These allegations are
groundless and unfair. We are pursuing a
dynamic and multi-dimensional foreign
policy, without eroding in any way our
traditionally strong ties with our friends,
allies, and partners in the West.
Yes, it is true that in recent years we
have been able to improve and further
advance our relations with the countries
in the region, and particularly with those
in the Balkans, the Middle East and the
Black Sea basin. We believe that enhanced
cooperation in the region based on mutual
interests and common values does constitute a sound basis for peace and stability. Within the larger framework of our
foreign policy, our relations with different
countries and regions are complementing
each other, rather than substituting and/
or providing an alternative.
PHOTOGRAPH BY TOLGA ADANALI - MUSTAFA ÖZTARTAN - VOLKAN FURUNCU
“The general philosophy of
Turkish foreign policy is to
strive for peace and stability
through dialogue and
cooperation”
PHOTOGRAPH BY ŞEREF YILMAZ
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49
50 In Depth / Export Strategy 2023
A new source o
David Ricardo? A
Turkey is now an open e
Exports, which were around 28 billion dollars in 2000, ended
the year 2010 with 113 billion dollars. The target for just 12
years later, on the other hand, is 545 billion dollars
free trade can be a tramp
And TIM, which a
The average annual increase in exports needed for this is estimated
to be 12.2% between 2009 and 2023. The estimated global volume of
trade in this scenario, meanwhile, is 34.3 trillion dollars
“sustainability” to its “exp
strategy, is after 1 % mo
A strategic performance management tool, Balanced Scorecard integrates
numerous management systems such as Management by Objectives, Total
Quality Management (TQM), and process improvement
e of pride for
? Absolutely...
David Ricardo
A classical economist who lived 1772 to
1823 and showed how effective free trade
is in the development of a country with his
Theory of Comparative Advantage
n example as to how
mpoline for a country.
For TIM to achieve its 500 billion dollar export target for 2023,
it must take a share in world trade of 1% in 2013, 1.25% in 2018,
and Önally 1.4/% in 2013
h added the principle of
xport oriented production”
During the preparation of the 2023 Export Strategy, the Balanced Scorecard
methodology, considered the most impressive management idea of 75 years by
Harvard University, was adapted to the conditions of Turkey
more of the world trade
51
While TIM had 14 workshops and 72 determined 72 criteria as well as various measurements in order to measure the results
of the strategy, it also analyzed scenarios on global dynamics for the next 10 years. According to the main scenario, emerging
markets will gain weight and industries with high potential will shift toward emerging markets. Therefore TIM developed a
comprehensive strategy which sets forth structural transformations in all the exporter industries.
STRUCTURAL OVERHAUL
BALANCED
SUSTAINABLE
COMPETITIVE
MARKET FOCUSED
MARKET SHARE EXPANSION
INNOVATION
STABLE/UNINTERRUPTED GROWTH
TECHNOLOGY
PRODUCTIVITY
BRANDING
DEVELOPMENT PLAN
LL,
FA
T O RS
OS RTE
T M PO
EN EX
NM O
ER T T
OV OR
E G PP
TH SU
S, ND
ION A
UT ION
TIT VIS
INS OTH
IC
BL E B
PU OVID
PR
Government
Economic
Coordination Board
W
EX ITH T
PO HE
RT A
ER DD
S S ED
TR SU
IVE PP
TO ORT
RE OF
AC UM
HT B
HE REL
TA LA
RG OR
ET GA
N
IZA
TIO
NS
,
MINISTRIES
NATIONAL EXPORT STRATEGY
IMPLEMENTATION AND PERFORMANCE
MANAGEMENT MODEL
UNDERSECRETARIAT FOR FOREIGN TRADE
TURKISH EXPORTERS ASSEMBLY
EXPORTERS’ UNIONS
23-Sector Export Strategy Implementation Plan
Companies
GRADUAL PROGRESS
BILLION DOLLARS
2000
2008
2013
2018
2023
28
132
167.3
293.4
545.15
Five-Year Plans
THREE VISIONS, THREE TERMS
The export strategy prepared by TIM splits the 2008-2023 period into fiveyear portions, forecasting different targets for each term.
Shift toward new
products and a new
set of sectors
Possessing
own
technology
Preparing for
leadership and
new challenges in
determined areas
L
EA
D
ER
S
HIP
Exporting more
products superior in terms
of raw materials and
independent of foreign
sources
Transformation
through
modernization and
innovation in fields in which
superiority and know-how
already exists
Rapid expansion to
target markets
Maximal utilization
of existing sectors’
potential, rapid creation
of resources, and planning
for investments in sectors
that will create the
transformation
Sector diversity
INV
EST
S
MENT
PROGRES
The removal of
technical barriers
before exports
Renewable and
alternative energy
sources
Focusing on new sets
of sectors that will
increase the share of
high-tech products
within exports
R&D investments and
capacity, and the purchase of
companies engaged in the
production of medium
and high level
technologies
Strengthening
means of financing
Drawing foreign
capital to the
country
Completion of
infrastructural
needs
Focus and
investment in
sectors that
will create the
transformation
53
THE PLACE OF EXPORTS
WITHIN ECONOMIC
DEVELOPMENT AND VALUE
ADDED TO THE ECONOMY
ENSURE THE STABLE GROWTH
OF EXPORTS
INCREASE EXISTING MARKET
SHARES
REACH TARGET MARKETS
WITH HIGH GROWTH
POTENTIAL AND INCREASE
MARKET SHARE
IMPROVE NUMBER OF
EXPORTERS AND EXPORT
CAPACITY
INCREASE EXPORTERS’
GLOBAL COMPETITIVE ABILITY
VIA SECTORIAL LEADERSHIP,
SCIENCE, TECHNOLOGY, AND
INNOVATION
FULFILL EXPORTERS’ NEEDS
IN A TIMELY AND EFFECTIVE
MANNER
INCREASE RECOGNITION OF
TURKISH BRANDS
DRAW FOREIGN CAPITAL AND
INVESTORS TO THE COUNTRY
URGE INNOVATION/R&D
INVESTMENTS AND
APPLICATIONS
BALANCE DEFICIENCIES
IN EXPORTS
INFRASTRUCTURE AND
ADAPT TO ENVIRONMENTAL
RESPONSIBILITIES
STRENGTHEN BILATERAL AND
MULTILATERAL COOPERATION
IN TRADE
SECURE EFFECTIVE
LEGISLATION AND LEGAL
ARRANGEMENTS
ENSURE THE EFFECTIVE
AND PRODUCTIVE USE OF
FINANCIAL INSTRUMENTS
AND TOOLS OF COMMERCIAL
SUPPORT
MOVE FROM LOW SKILL TO
HIGHLY PRODUCTIVE AND
SKILLED HUMAN CAPITAL
ENSURE SPEEDY ACCESS TO
ACCURATE INFORMATION AND
MARKET INTELLIGENCE
Eventual outcomes expected from the 18 targets set for exporting
sectors in general can be listed as:
c0++*-/$)"0-& 4L.($/$*)/*-)&(*)"/# 2*-'L./*+87'-" ./
economies
HARMONIZE RELATIONS
BETWEEN THE PUBLIC,
PRIVATE SECTOR, NGOS, AND
UNIVERSITIES
PROVIDE ACTIVE STRATEGIC
GOVERNANCE
c*)/-$0/$)"/*/# 1$.$*)*!0-& 4.'$*0/$)/# 1 '*+( )/')
in terms of competitive ability, jobs, and regional development
c)Ĝ)''4B -)$)"<77$''$*)*''-.*!$)*( $) 3+*-/.
Exports From A To Z
The Export Strategy actually foresees a transformation beyond the 18 targets. By first observing all economic
developments and trends in the world, macro targets that will be applicable to the sector are determined.
Increasing exports in markets where imports are high are among the foremost of these macro targets. Thus,
exporters aim to increase the ratio of exports to imports. Following that comes increasing competitiveness. This is
precisely where science, technology, R&D, and innovation step in. All kinds of support that the public can offer to the
sector, namely arrangements and incentives the sectors require, are determined one by one on the strategic road
map. After a long preparatory period run by 14 working groups for 24 sectors, the strategy put forth clarifies both the
goals and methods of each sector.
Machinery Accesorices
COMPOUND ANNUAL GROWTH
RATES (CAGR -%)
23.8%
17.8%
27.4%
0.2%
21.1%
1990
1.2%
100%
8.6%
2000
2008
2023
The Turkish machinery sector’s exports increased by 8.4 billion
dollars from 1990 to 2008.
COMPOUND ANNUAL GROWTH RATES (CAGR -%)
27. 4%
21. 4%
18.8%
12.5%
1990-2000
2000-2008
TOTAL GLOBAL TRADE
SECTOR’S GLOBAL TRADE
TURKEY’S TOTAL EXPORTS
TURKISH MACHINERY SECTOR
EXPORTS
17.8%
9.3%
4.6%
5.3%
2008-2023
In an unprecedented
occurence in economic
history, global income was
doubled, and global trade was
multiplied by 2.5 in this period.
It is expected that the
influence of “developing”
countries will increase and
competition will be at a very
high level in this period.
The compound annual growth
rate of the global goods trade
was 12.5%.
It is predicted that the
compound average growth
rate of the global goods trade
will be at a level of 5%.
}
-58%
21.1%
8.0%
11.8%
6.8%
# . /*-B2#$##.877$''$*)
dollar exports target for 2023, aims
/*(& 0-& 4*0)/-4+*.. ..$)"
$/.*2)+-*0/$*)/ #)*'*"4$)$/.
Ĝ 'A
(+#.$5 ./#/ .$")
has gained considerable importance
in this sector too, and foresees a
need to develop reasonably priced,
environmentally friendly products
. *)) 2/ #)*'*"4A6 Ğ*-/.
2$'' (+#.$5 4 ./'$.#$)"
!$'$/$ ./*/#$. )A
)$/$*)B2$/#
- "-/*/# $(*!/# '*'$5/$*)
of the defense industry, the sector
aims to become a globally preferred
+-*0 -*!(#$) -4A*2 1 -B
to reach these goals, the sector
requires various legislative changes,
especially to legislation regarding
the protection of intellectual property
rights and the establishment of
documented criteria for machinery
()0!/0-$)"A0-& 4L.-")$5 Industrial Zones, an example
especially for Middle Eastern
countries, are of special importance
/*/#$.(// -A
/$.'.* '$ 1 /#/
*).*'$/$*)2$/#$)/# . /*-B2$/#
the added support of government
$) )/$1 .B2$'' '$1 -.$")$Ĝ)/
(*( )/0(/*/# . /*-*)/# 24
/*2-/# /-" /A
55
Land Vehicles and Subcontracting Sector
0/*(*/$1 -)&.Ĝ-./(*)". /*-.$)2#$#
0-& 4$.+*2 -!0'A .$ . 3+*-/.B/# . /*-$.
)"" $) Ğ*-/./*+-*0 ' /-$1 #$' .)
- / $/.*2)-).A# 3+*-/./-/ "4B!*-$/.
part, set 2023 targets for the sector in consideration
*!/# . .$!/.A
39
TARGET COUNTRIES
75
BILLION DOLLARS OF EXPORTS
REVENUE AIMED FOR 2023
14.1%
AVERAGE TARGETED GROWTH RATE FOR
2009-2023
Iron and Steel Sector
)'$"#/*!/# 1 '*+( )/./-" / $)/# Ĝ1 .0U. /*-.*!/# $-*))./ '. /*-B
/*/' 3+*-/.- 1 )0 !*-979:$. 3+ / /* <<$''$*)*''-.A#$' '*)""**.*0)/
!*-9:A=$''$*)*''-.*!/#$.Ĝ"0- Bĝ/"**.*0)/!*-8<A>$''$*)*''-.A# . ($U
+-* .. "**.)*)./-0/$*)+-/..0U. /*-.- 3+ / /*" ) -/ :A@$''$*)
*''-.*! 3+*-/.- 1 )0 #B2#$' >A@$''$*)*''-.- 3+ / *!+$+ 3+*-/.A
COMPOUND ANNUAL GROWTH RATE %
7,4%
-1,5%
17,5
2008
2013
EXPORT INCOME
55,0 BILLION DOLLARS
32,3
18,8
FIRST
FIVE-YEAR
PERIOD
11,3%
2018
SECOND
FIVE-YEAR
PERIOD
2023
THIRD
FIVE-YEAR
PERIOD
9.83%
PROSPECTED SHARE OF TURKISH AUTOMOTIVE
INDUSTRY IN GLOBAL TRADE IN 2023
57
Ready-to-Wear Clothing
HOW WILL CHANGE HAPPEN?
2009 2013 2018 2023
c-).$/$*)$)"/* $)"!.#$*)+-*0$)"*(+)41$-)$)"B .$")B)*'' /$*).
c *($)")M*-")$5 -*0)/-4N2$/# 3$./$)"&)*2' " 0$'0+
c*1 /*2-/# 0. *!) 2/ #)*'*"$ .)$))*1/$1 B(0'/$!0)/$*)'+-*0/.$)+-/$
c
)- . $)+-*0/$1$/44(* -)$5$)")- ./-0/0-$)"+-*0/$*)+$/4
SECTOR’S GLOBALTRADE 425 530 810 1240
Z
[
TURKISH SECTOR’S SHARE
WITHIN THE GLOBAL TRADE Zw[
740
COMPOUND ANNUAL GROWTH COMPOUND ANNUAL GROWTH
RATE (2008-2023)
RATE (2008-2023)
8.3% 10.3%
3,11 3,96 3,95 4,19
BILLION DOLLARS
GLOBAL ESTIMATE FOR 2023
10.7%
2023
12.4%
32
52
BILLION DOLLARS
BILLION DOLLARS
9
.
3
x
2008
BILLION DOLLARS
13.2
52
BILLION DOLLARS
BILLION DOLLARS
2023
2009
15.74
13.21
BILLION
BILLION
DOLLARS
21
5.7%
DOLLARS
22
30
BILLION DOLLARS
BILLION DOLLARS
Production + Brand
Effect
2009 2013
Organizing Country
2018
2023
Chemicals
-)$)"$.)*2'.**)/# # ($'. /*-L." )!*-#)" A.- .0'/*!(-& /
)'4. .-0)*)(-& /)+-*0/. .B/# . /*-$(./* 1 '*+/- (-& B
-) +-*0/.A# # ($'. /*-B2#$#0-- )/'4#.)*$ğ0'/4//-/$)"
$)1 ./( )/.B'.*2$.# .!*-' "$.'/$1 #)" ./* )/ 4979:/#/2*0'$(+-*1 /# $)1 ./$)" )1$-*)( )/B.0#.*1 -*($)")*)U/-$Ğ--$ -.) 1 '*+$)"/# $) )/$1 ..4./ (A
23.3
SUB-SECTOR
EXPORT REVENUE TARGETS
(BILLION DOLLARS)
11.7
2.5
3.3
50
PHARMACEUTICAL
PRODUCTS
SECTOR
2023
3.3
5.9
ORGANIC AND
INORGANIC
CHEMICALS
MINERAL FUELS,
MINERAL OILS
DYES AND RAW
MATERIALS
SOAP,
DETERGENT,
COSMETICS
PLASTIC,
RUBBER, AND
DERIVED GOODS
Electrical and Electronics Sector
# ' /-$') ' /-*)$.. /*-$.+- +-$)"!*-/# +0'$L. )/ ))$'4!*''*2$)"
a strategy based on exports and the production of such strategic components as display
+) '.)+-* ..*-.B$)2#$#*(+)$ .'$& ./ ') &*#1 '*)"## ./-/A
/0-''4B6$.+-$*-$/$5 $)/#$.- B.*) *!/# $-"*'.$./*(& $)!*-(/$*))
*((0)$/$*)/ #)*'*"$ .Z
[) 3+*-/U" ) -/$)"Ĝ 'Y
FUNDAMENTAL INDICATORS
45.0
BILLION DOLLARS
GLOBAL MARKET
SHARE
COMPOUND
AVERAGE
GROWTH RATE
EXPORT REVENUE
10.0
SHARE OF
TURKEY’S
EXPORTS
BILLION DOLLARS
2008
2008
2023
2000-2008
2008-2023
2008
2023
0/.) -$1 **.
TARGETED GLOBAL
MARKET SHARE
80%
- .#-0$/.6 " /' .
8.20%
-$ -0$/.
25%
'$1 .)'$1 $'
32%
-0$/.) " /' .
2.10%
**) -$1 **.
1.94%
*-/$1 ')/.
2.10%
0.37% 0.64%
20.9% 10.4%
8.03% 8.25%
2023
Non-Grain Plant Products
# +-$(-4/-" /$)/# .0U. /*-.*1 -$)")*)U"-$)+')/+-*0/.$.(&$)" ./
"-$0'/0-'+-/$ ../)-$)0-&$.#"-$0'/0- A)*/# -$(+*-/)/$($.-)$)"
2$/#$)/# .*+ *!0-,0'$/4A*2 1 -B!*-.*( .0U. /*-.'$& -$ !-0$/.B-)$)"
*))*/*(+)40/+-*0/.$.2$''''*2/# *(+'$.#( )/*!/# . $(.$)
(0#.#*-/ -/$( A) *!/# (*./$(+*-/)/./ +.+')) !*-*-")$5 "-$0'/0- $./# establishment of the Commodity Exchange as a result of legal arrangements required in
()4.0U. /*-.A
FUTURE GROWTH TARGETS FOR EXPORT
VOLUME ON A SUB-SECTOR BASIS
(BILLION DOLLARS)
4.0
0.7
0.5
23.8
9.8
3,8
3.0
2.0
NUTS AND
DERIVED
GOODS
DRIED
FRUITS
OLIVES
AND OLIVE
OIL
FRESH
FRUITS
FRUITS AND
VEGETABLES
TOBACCO DECORATIVE SECTOR
AND
PLANTS
2023
DERIVED
Plant Products
(excluding
GOODS
"-$)[
Textile and Raw Materials
BEING A BASE FOR DESIGN
The textile sector, for which productivity increases are aimed through the modernization and
restructuring of production capacity, has long been one of Turkey’s locomotive sectors. Later replaced by
ready-to-wear clothing, the sector’s new fundamental strategy is to focus on design.
TARGETED
MARKETS
20.0
3.2 3.6
8.5
WOVEN
2008 2023
2008 2023
8A
9A
:A
;A
<A
=A
>A
?A
@A
87A
88A
89A
COMPOUND ANNUAL
GROWTH RATE (%)
SHARE OF TURKEY’S
EXPORTS (%)
KNITTED
2008 2023
2008 2023
GLOBAL MARKET SHARE
(%)
EXPORT REVENUES
(BILLION DOLLARS)
11.5
6.86
3.67
5.9
CAUTIOUS GROWTH
2008
2023
(The textile sector expects gradual yet cautious growth on the basis of sub-sectors too.)
1.5
2.5
5.0
2.5
1.1
4.0
3.5
2.0
0.4
8A
9A
:A
;A
<A
=A
>A
?A
4.0
0.9 1.0
Leather and Leather Goods
The industry, which has a relatively small share in Turkish exports, has
modest aims for 2023
COMPOUND ANNUAL GROWTH
RATES
1ST FIVE YEARS
2008
2013
GLOBAL SECTOR
VOLUME
GLOBAL SECTOR
VOLUME
TURKEY’S SHARE
TURKEY’S SHARE
175.9%
0.60%
177%
0.79%
2018
GLOBAL SECTOR
VOLUME
2023
GLOBAL SECTOR
VOLUME
237%
300%
TURKEY’S SHARE
TURKEY’S SHARE
1.10%
1.50%
5.2%
13.7%
11.8%
2ND FIVE YEARS
3RD FIVE YEARS
59
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DID YOU KNOW?
• The çini plates most widely
known today are two panels
appearing in a single piece of
127x34 cm, mounted on the wall
of the Circumcision Room at the
Topkapı palace and thought to
have had its designs drawn by
Nakkaşbaşı Şahkulu.
• The largest collection of İznik
çinis is on display at the British
Museum in England.
• The first çini workshop of
Republican Turkey was founded
in Bursa by Turgut Tuna in 1976.
After Tuna retired, he set up his
operations in his workshop in
İznik, which is where he now
carries out his work.
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and similar structures, and on
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“Tile Art.” In Anatolia, these
embellishments are called
“kaşi.” Utility ceramics such as
plates, vases, mugs, pitchers,
cups, and other such items,
on the other hand, were called
“evani.”
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Agenda
FAIRS, EXHIBITIONS, SUMMITS, MEETINGS IN THE NEXT TWO MONTHS
THE WAY OF DEVELOPMENT WILL
PASS THROUGH ISTANBUL
The definition of the Least Developed Countries
(LDCs) was first set by the United Nations in 1971.
Determined according to certain criteria, LDCs
number 49 which consist of 33 countries in Africa,
15 countries in Asia and the Pacific and 1 countries
in Latin America. The fourth of the Conference on the
Least Developed Countries, which have so far been
organized three times since 1981, will be held May
9–13 at the Istanbul Hilton. Topics addressed at the
MAY 09-13
4th United Nations
Conference on the
Least Developed
Countries
Hilton Istanbul
conference will include ways for LDCs to reduce the
effects inflicted on them by the economic crisis, and
investors’ contributions to the economies of these
countries. Potential outcomes of LCDs will be policy
recommendations, support measures and specific
deliverables that will strengthen LDCs’ capacities. The
LDCs need development paths that are more robust,
less vulnerable to shocks and that result in inclusive
growth, poverty reduction and prosperity.
69
70
01
2nd International Istanbul Water Forum
Golden Horn Congress and Culture Center MAY 03-05
02
The second International Water Forum, taking place one
month before the ofth World Water Forum to be held
in Istanbul, will be held May 3–5 at the Golden Horn
Congress and Culture Center. The forum’s topic will be
water issues in the Middle East, Central Asia, North
Africa, and East Africa
03
MINEX Fair
07
Izmir International Fair Center MAY 05-08
The MINEX Fair, covering mining,
natural resources, and related
technologies, will be held at the ü]mir
International Fair Center May 5
through 7
Building with Wood Seminar
Istanbul Cevahir Hotel MAY 11
In the orst conference to be held
by the European Wood Initiative
(EWI) in Turkey, Turkish architects
and engineers will be informed
on the use of wood in modern
buildings and new technologies.
The conference will be held at
Istanbul Cevahir Hotel on May 11
IDEF 2011
Tüyap Fair, Convention, and Congress Center MAY 10-13
04
05
06
08
09
REW Istanbul 2011
10
Tüyap Fair, Convention, and Congress Center JUNE 08-11
11
12
13
14
ICCI Conference
15
Istanbul Expo Center JUNE 15-17
16
17
19
20
Intertrağc Istanbul
22
Istanbul Expo Center MAY 25-27
23
21
24
25
26
27
International Educational Technology Conference
Istanbul University MAY 25-27
Aimed at educators and academicians, the conference,
whose educational program is gaining worldwide
popularity in the oeld of educational technologies, will be
held at Istanbul University May 25–27
The 17th International Energy and Environment Fair
and Conference (ICCI), in which renewable energy,
nuclear energy technologies, and fossil-based energy
technologies will also be discussed, will be held June
15–17 at the Istanbul Expo Center
18
IDEF, the International Defense Industry Fair, is held
biennially in Istanbul. Bringing together many domestic
and international companies in the defense industry, IDEF
will be held May 10–13 at the Tüyap Fair, Convention, and
Congress Center
The sixth international Intertrafoc
Istanbul trade fair, which brings
together companies in the oelds of
infrastructure, trafoc management,
and parking systems, will be held
at the Istanbul Expo Center May
25 through 27
The 7th International Recycling, Environmental
Technologies, and Waste Management Trade Fair, held
in Istanbul, will take place June 8–11 at the Tüyap Fair,
Convention, and Congress Center
28
29
30
31
Beauty Eurasia
Istanbul Expo Center JUNE 16-18
The 7th Beauty Eurasia
International Cosmetics
and Beauty Fair, which
will be attended by
companies offering
cosmetics, cleaning,
hygiene, and spa
products and services,
will be held at the Tüyap
Fair, Convention, and
Congress Center June
16–18
Figures
AUTOMOTIVE, COMPETITIVE INDEX
AUTOMOBILE SECTOR PUT ON FULL SPEED TOWARDS ITS EXPORT TARGET
Having increased its exports by 16% to 17.38 billion dollars last year, the automotive sector aims to raise
its exports to around 22-23 billion dollars this year. The sector’s progress in the local market and exports
is expected to continue through next year.
200.000
AUTOMOBILE MARKET (JANUARY - MARCH 2011) (UNIT)
240
76,28%
2010
2011
P. CARS PRODUCTION & EXPORTS (X1000) (JANUARY - MARCH)
TOTAL
PRODUCTION FOR LOCAL MARKET
160.000
82,87%
160
120.000
EXPORTS
80.000
63,92%
80
40.000
0
0
AUTOMOBILE
LIGHT COMMERCIAL
VEHICLE
‘01
TOTAL
Data: TURKISH AUTOMOBILE DISTRIBUTION ASSOCIATION
‘02
‘03
‘04
‘05
‘06
‘07
‘08
‘09
‘10
Data: TURKISH AUTOMOBILE MANUFACTURERS ASSOCIATION
MONTHLY DEVELOPMENT OF THE AUTOMOBILE MARKET – 2011
The automotive sector, Turkey’s leader in exports, is quickly approaching its 75 billion dollar
exports target _or 2)23. The sector raised the 1.1)% increase in exports it had in the Örst tpo
months to 1.15% in March.
UNIT
120.000
2011
100.000
2010
80.000
60.000
98.92% 86.20% 36.01%
PERCENT OF CHANGE
40.000
20.000
0
JAN
FEB
MAR
Data: TURKISH AUTOMOBILE DISTRIBUTION ASSOCIATION
APR
MAY
JUNE
JULY
AUG
SEP
OCT
NOV
DEC
‘11
71
72 Figures
INTER-PROVINCIAL COMPETITIVENESS INDEX
The third term results of the International Institution of Competitiveness Researches (URAK) InterProvincial Competitiveness Index (2))2-2)1)), phich quantiÖes the relative competitiveness of Turkey’s
81 countries and is the only index of its kind published annually on a consistent basis, pas presented to
the public at the Istanbul Stock Exchange. Here are the most competitive cities and the main sectors they
stand out pith.
7
29.71%
c) -"4
c# ($./-4
13
26.38%
1
15
c /'**.
c$) -'.
86.1%
c*)"- ..*0-$.(
c3+*-/
25.87%
c '/#
c '$"$*)*0-$.(
2
5
49.73%
c0++'4
)0./-4
c '/#
32.82%
c /-*' 0(
c'./$
TEKİRDAĞ
ZONGULDAK
İSTANBUL
KOCAELİ
TRABZON
BURSA
4
ESKİŞEHİR
35.10%
c 3/$'
c0/*(*$'
ANKARA
12
6
27.16%
32.08%
c
)!-./-0/0c0-)$.#$)"
c0/$*)
c ! ) )0./-4
İZMİR
KAYSERİ
ADANA
ANTALYA
MERSİN
3
42.72%
c*0-$.(
c*)./-0/$*)
c 3/$'
c"-$0'/0-
HATAY
10
8
29.00%
27.67%
c./-*)*(4
c 3/$'
14
25.91%
c-).+*-//$*)
c*)./-0/$*)
9
28.35%
c**
c/ )/.
Data:International Compativeness Resarches Association
GAZİANTEP
11
27.28%
c*0-$.(
c**
While Istanbul ranks
first in terms of
competitiveness, the
Index shows that cities
in southern regions have
also exhibited great
improvement

SAYI 4

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