Services - Ericsson

Transkript

Services - Ericsson

Ericsson Türkİye
İş Ortakları Bİlgİlendİrme Toplantısı
22 EyLül 2010
agenda
13:00 – 14:00
Lunch
14:00 – 14:30
NEW ERA IN ERICSSON
head of partnerıng, rEGION MIDDLE EAST - MURAT ÖNEY
partnerıng hub manager, turkey & north mıddle east – Müge gökcek
14:30 – 15:00
vısıon of partnerıng
HEAD OF ENGAGEMENT PRACTICES, REGION MIDDLE EAST – TUNÇ YORULMAZ
15:00 – 16:30
ENGAGEMENT PRACTICES & OPERATIONS
CBA
OSS/BSS
Managed SERVICES
TV & MEDIA
ENTERPRISE NAM
OPERATIONS – OSS/BSS
OPERATIONS – MEDIA & APPS
16:30 – 17:00
Public | © Ericsson AB 2010
q&a
WELCOME
To
Partner Informatıon day
Murat öney
Head of partnerıng, regıon mıddle east
Our topıc today
What
ıs changıng?
2 key messages
1
FROM
2
FROM
23 market unıts
Bu drıven model
BNET
TO
10 regıons
Erıcsson turkey
in
rmea
BMUM
BUGS
PA
TO
7 ENGAGEMENT PRACTICES
oPERATIONS
COMMON CORE
1
REGIONAL CHANGE-RMEA
Egypt
Saudiarabia
Bahrain
Lebanon
Turkey
Sudan
Palestine
Ethiopia
Jordan
Eritrea
Syria
Iran
Djibouti
Iraq
Somalia
Pakistan
Oman
Yemen
Afghanistan
UAE
Qatar
Kuwait
BU DRIVEN TO
2
COMMON CORE MODEL
FROM
TO
Market unit
BUGS
BMUM
Region
VP
Services
VP
Multimedia
BUGS
Key
account
BMUM
Engagement
practices
Key
account
BCAM
BNET
VP
Networks
BNET
Competence
center
› BU-driven engagements
› Customer-driven engagements
› Complex process
› Fast with Ericsson-wide offerings
› Scarce of skills in key areas
› Competence-model for key domains
2
Practices drive offerings
and utilize domain competence
Engagement model
Engagement Practices
Communication Services
Managed
Services
Mobile Broadband
Fixed Broadband & Convergence
Managed Services
Operations and Business Support Systems
Television & Media Management
Product
Engagement
Consumer and Business Applications
Media &
Consulting Applications
Operations &
Competence Center
BSS
OSS
IP &
Broadband
& Core
Consulting &
Systems
Integration
Radio
Access
Networks
Key
Account
WHAT
1
IS CHANGING
IN PARTNERING?
REGIONAL HUB MODEL
TURKEY & NME
Turkey,Palestine,Iraq,Syria,
Jordan,Lebanon,Afghanistan
NEA
Egypt,Djibouti,Eritrea,Somalia,
Sudan,Ethiopia
GCC
UAE,Bahrain,Kuwait,Oman,
Qatar,Yemen
KSA
KSA
IRAN & PAK.
R. PROGRAMS
MANAGEMENT
INDIRECT
CHANNELS
Iran,Pakistan
•One regional partnering
maturity program for better
alignment
•New structured partnering
models
•New tools for better
execution
•Simplicity
•New potential business &
market development areas
WHAT
IS CHANGING
IN PARTNERING?
Gtm model & new ways of workıng
2
•New Partnering Models
DIRECT
•Partner Program Execution
CUSTOMERS
EDA
CHANNELS
INDIRECT
Redback
OMS
MW Radio
Cables
3 Modes of Operation
Sales Support
REACTIVE
Relation Management/BD
Innovation
PROACTIVE
Key takeaways
1
New playground
2
Turkey focus
3
New areas & new busıness models
Partner management
turkey
n.Muge gokcek,
turkey & NME partnering
manager
agenda
› JOURNEY CONTINUES
› INTO THE NEW ERA
› COMMUNICATION CHANNELS
› UPCOMING EVENTS
The Journey continues
2000
MARKET
Voice + SMS
Voice + Apps + Data
Digital society
700 million subs
4.8 billion subs
50b connected devices
1x business model
2-3x business models
Mobile operators
CUSTOMER
Various models
Mobile/Converged Ops Operators and verticals
Telecom
Telecom and IP
Telecom grade IP
Build own networks
Transform and share
Upgrade and open
Many vendors
INDUSTRY
2020
2010
Fewer, newer vendors New vendors landscape
Equipment
Equipment and Service
Service and SW
HW
HW and SW
Less HW, more SW
The Journey continues
2000
MARKET
2020
Voice + SMS
Voice + Apps + Data
Digital society
700 million subs
4.8 billion subs
50b connected devices
1x business model
2-3x business models
Ericsson
Mobility
World
2010
MULTIMEDIA
PARTNER
PROGRAM
Various models
ALL
ERICSSON &
REGIONAL
PARTNER
PROGRAM
OUR ACHIEVEMENTS!
VARIOUS PARTNERS / DIFFERENT SEGMENTS
Technology Education
Partners
Partner
Partner Ecosystem is
complementary for extending
Ericsson Offerings in SI business.
The success lies down the ability
to reach and manage different
types of parties
Application
Developer
Global
Alliances
Media &
Publishing
Product
Providers
R&D
Partners
OUR ACHIEVEMENTS!
FOCUS; SYSTEM INTEGRATION
OUR ACHIEVEMENTS! 2
FOCUS; SYSTEM INTEGRATION
INTO THE NEW era!
›All erıcsson solution & regıonal partner program
› Know Ericsson Solutions for
merged
offerings
› Mutual
› Be
Opportunity Creation
regıonal player!
Know Ericsson Solutions for a
merged offerings
Mutual opportunity creation
New business development and innovation
RMEA Governance & SET UP
Idea Generation
Objective:
- Stimulate Idea generation
Drive: NBI Head
Responsibility: Leaders
Source: Various
University Network
Customers
Partners
Idea Boxes
Generate
New Business
Development and
Innovation (NBDI)
Team
New Business
Development and
Innovation (NBDI)
Council
Objective:
Objective:
- Identify, select and
- Approve new business
evaluate the main
development and
opportunities.
Innovation opportunities
identified by the NBDI
- Propose Partners,
Team
Alliances and M&As
prospects and support
- Approve selected
the execution
Partners, Alliances,
M&As
- Prepare and present at
the NBDI Council.
Chair: S&M Head
Chair: NBI Head
Steering: CEO, CFO,
Steering: EPs, Finance,
Head of EP, HR,
S&M Functions, Brand Mgt,
Commercial
CU’s, Partner Mgt, Ops
Frequency: Monthly
Frequency: Fortnightly
Learn
Focus
Align
Handover, Monitor
& Measure
Progress
Objective:
› Handover to the
execution team (Lead
identified)
› Execution teams
Leads are responsible
to prepare progress
reports
› Progress is monitored
by the Head of
Strategy & Marketing
and Head of EP
› Revisions are handled
by BD Council
Execute
BE a Regional Player!
Partner categorization
SALES PARTNER
( Indirect sales channels)
BUSINESS PARTNER
( partners’ products / solutıons )
SERVICES PARTNER
(integratıon competence, resource usage)
INNOVATION PARTNER
REGIONAL
GLOBAL
pARTNERS
ALLIANCES
Partner maturity models
Joint Buss. Planning
5
4
Agreement
3
Pipeline
2
1
0
Resource Utilization
Readiness
Customer Service
Geography
Partner A
Partner B
Partner C
Communication channels
START TWO-WAY COMMUNICATION & BE INTERACTIVE
Upcoming events
Re
13 s e r
Oc v e
to yo
be ur
r
s
ea
t
fo
Multi-channel
Advertising
Health
Transport
Turn Enterprises into
Business
End-to-Endless TV
Inspire Service
Evolution
Mobile Broadband
r
Let’s build success together!
Be a part of thıs journey!
Partner ınformatıon
day
22 september 2010
SIBEL AYDOGMUS BAHADIR
PRACTICE DIRECTOR – CBA TR&NME
EngagementS in Ericsson
Engagement model
Managed
Services
Mobile Broadband
Managed Services
Media &
Operations &
Competence Center
BSS
OSS
IP &
Broadband
& Core
Radio
Access
Networks
Consulting &
Systems
Integration
Product
Engagement
Key
Account
EP CBA HIGH-LEVEL Strategy ın
RMEA
A view on the CBA market in the Region Middle East
The Market is developing.
From existing
portfolio/3PP,
moving to
business
framework
offering
The Market is converging.
New Engagement
Models and
Business Models
SaaS, Managed
Services,
Revenue share,
Transactional
New Markets are appearing.
Key areas in Vertical
Industries to
compete in Telco,
Government,
Energy, Finance
Innovate and
Invest in to
Create Eco-systems
develop new
Application/Content, Financial, Health, M2M markets
Offered Solutions
Value Proposition
EP cba Value proposıtıons
Monetize
Network and
Data Assets
Expand into
New Value
Chains
OPEN NETWORK BUSINESS
FRAMEWORK
TRANSACTIONAL
SERVICES BUSINESS
FRAMEWORK
SDP
SDP
M2M
M2M
Content
Content Optımization
Optımization
Mobile
Mobile Advertisement
Advertisement
CONTENT AND
APPLICATION
BUSINESS
ECOSYSTEM
Evolve
Communication
Services
SOCIAL COMMUNICATION
SERVICES BUSINESS
FRAMEWORK
INDUSTRY AND SOCIETY
TRANSFORMATION
BUSINESS FRAMEWORK
VAS
VAS Transformation
Transformation
Smart
Smart City
City
Positioning
Positioning Solutions
Solutions
Oil
Oil && Gas
Gas
Social
Social Network
Network Solutions
Solutions
NSPS
NSPS
Unified
Unified Comms
Comms for
for Enterprises
Enterprises
Healthcare
Healthcare
App
App Store
Store
Mobile
Mobile Payment
Payment &&
Exchange
Exchange
Client Value
Transform
Industry
&Society’s
Operations
Industry & socıety
Government
National Security
Public Safety
National Broadband
Energy
Healthcare
Smart City
Utilities
Oil, Gas
eHealth
Mobile Health
Life
Business
Society
Trends and needs
•Increased level of threats
•Emphasis on prevention of crime
•Technology for new
•Security solutions
•Technology upgrade
•Distributed generation
•Cutting emission
•Renewable sources
•Smart grid
•Technology upgrade
•Differentiation
•Take out cost
•Aging population
•Strain on HC resources
•Individualized healthcare
•Emerging market growth
•Property development
•Public spend efficiency
•Socio-economical development
•Be attractive for investments
Dıgıtal marketplace
Client Value
VALUE CREATION FRAMEWORK
DEVICE SOLUTIONS/DEVICE RELATED SERVICES
SERVICE PROVIDER
TRANSACTIONAL
SERVICES
BUSINESS
FRAMEWORK
CONTENT AND
APPLICATION
BUSINESS
ECOSYSTEM
SMART PIPE
OPEN NETWORK
BUSINESS FRAMEWORK
BIT PIPE
ACCESS/CORE NETWORK
SOCIAL
COMMUNICATION
SERVICES
BUSINESS
FRAMEWORK
INDUSTRY AND
SOCIETY
TRANSFORMATION
BUSINESS
FRAMEWORK
Business
Model
Layer
Technical
Solution
Layer
Product
Layer
ECO System 1
Business Model 1
Sales
ECO
System
Layer
EP Market and Solution Development
cba solution landscape
Solution 1
and
...
...
Solution 2
Products
Primary/Secondary/3rd party
Solution 3
Services
layers
ECO System N
Business Model N
Solution N
Financial
Products
THERE
THROUGH
AREAS WHICH WE CAN ACHIEVE
PARTNERSHIP
ARE
›in INDUSTRY VERTICALS by
• SPECIALIZATION IN THE VALUE/SUPPLY CHAIN
• SUBJECT MATTER EXPERTISATION
›in DIGITAL MARKETPLACE by
•
•
•
•
LONG TAIL CONTENT AND SERVICES
CUSTOMIZED SOLUTIONS
ECOSYSTEMS
OPERATIONS (BUSINESS & TECHNICAL)
›in END USER APPLICATIONS by
• INNOVATION
• DEVICES & CLIENTS
Expectatıons
from
partners
CO-DEVELOP
CO-ENGAGE
CO-IMPLEMENT
Implement and
integrate leading
applications
Develop new
business models
for clients
Consultative
approach towards
consumer trends
CO-DISCOVER
Enterprise
efficiency and
mobility solutions
CO-INNOVATE
Innovative
solutions for the
industries
day
22 september 2010
Asım uzun, OSS/ BSS TURKEY DIRECTOR
Engagement model
Managed
Services
Mobile Broadband
Managed Services
Product
Engagement
Media &
Operations &
Competence Center
BSS
OSS
IP &
Broadband
& Core
Consulting &
Systems
Integration
Radio
Access
Networks
Key
Account
Beyond voice – The telecom
market is redefining itself
TV
Music
Information &
Collaboration
PC
Games
Mobile
Media
Broadband to all and everywhere
Not only at home or work
Broadband
on the move
Supporting
Firefighting
Field operations
A FLAVOR OF SERVICES
& APPLICATIONS
Reporting traffic
situation
Supporting the
local police
Connecting the
unconnected
Medical services
Anywhere Internet access
& Entertainment
Scope of WORK (OSS/BSS)
› Ericsson’s business focus is engaged
– in the evolution of clients’ OSS/BSS strategies
– get the role as a transformer partner
– to drive the business by fulfilling client needs
• high customer retention
• increase in usage and revenue
• introduction of new offerings
• introduction of advanced network capabilities
• decrease in TCO with improved operational efficiency
• increased business agility and efficiency
• improved customer and service centric operations
• OSS/BSS systems consolidation and simplification
Leadership In REVENUE MANAGEMENT
Leader in Billing & Customer Care
More than 135 installations
More than 125 million subscribers
No.1 in real-time charging
More than 165 customers
More than 940 million subscribers
No.1 in mediation
More than 350 customers
More than 90 online mediation
More than 45 operators use
convergent solutions from us
One billion users are charged and
billed via our solutions
Industry leader
in Telecom Systems integration projects (2000+)
› 1000+ Multi-vendor network
integration projects, covering
25 different vendors
› 200+ Intelligence Network
(IN) projects
› 500+ OSS and network
management solutions
› 350+ Messaging solutions,
including MMS
OSS&BSS included components
Operator Environment
Processes
Processes
Systems
Systems
OSS&BSS Systems
OSS
OSS & BSS Services
Business Engagement
CRM
BSS
Fulfillment
Organization
Organization
Assurance
Domain Management
Revenue
Mgmt
Service Segments
Managed Services
› Managed Operations (OSS & BSS)
› Managed Capacity (NW)
Transformation Partnership
› Transformation program (OSS & BSS)
› Performance Partnership (NW)
Solution Projects
› OSS/BSS Business Solutions
› NW Business Solutions
Network Systems
› Products (OSS & BSS)
› Systems (NW)
Telecom Software
Consulting
Outsourced
Operations
Managed/hosted
Applications
Consulting
Systems
Integration
Systems
Integration
Custom
Development
A HOLISTIC VIEW ON OSS/BSS INCLUDES SYSTEMS, PROCESSES AND ORG
Network
Rollout
prime business partner
Complete
Product
Offering
Ericsson Offering
Support
MS
CSI
OSS&BSS
offering
Single
Service
Offering
Complete
Service
Offering
Domain
Assurance
Fulfillment
Revenue mgmt
Single
Product
Offering
ERICSSON OSS/BSS OFFERINGS SECURES ERICSSON’S
POSITION AS PRIME BUSINESS PARTNER
OSS/BSS Portfolio
› Revenue Management
– Charging System
– Billing System
– Convergent Charging &
Billing
– Multi Mediation (File/Event
and Online Mediation)
– Dynamic Discount Solution
– Electronic Top-Up
– Analytics Suite
› Billing
– BSCS iX (iX Rating, iX Billing,
iX Collection, iX Recharge,
iX Mediation)
– SDPX for online-charging
› OSS/NMS & RA
– OSS-RC
– MN-OSS
– ENIQ
– EMA
– ADC
– Revenue Assurance
› CRM and Order Mgt.
– Emptor Telco CRM
– Netflow BPM
– Siebel CRM
– Tibco Middleware
– Oracle Order & Service Mgt
global suppliers and partners
Some projects realized with
local Partners
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
–
Customer Retention System
Malicious Call Barring (MCB)
IN Gateway
USSD GW and USSD Applications
EMA customizations
Subscriber Provisioning Tool
Community Provisioning System
MCB self provisioning client
VRC and SLCM related dev.
Asset and Trouble Mng.
Fault Mng. Integration
Performance Mng. Projects
Deep Packet Insp. & CRM Integ.
Real Time Data Processing
Parser Development
Billing Analysis
Expectatıons from partners-I
› Our partners play a very important role in our
offerings
– Co-operating with a partner helps us to expand our solution
portfolio
– We can benefit from our partners experiences
– Partner resources can be used if Ericsson resources are occupied
with other on-going projects
– To provide more cost-efficient solutions
– To encourage local presence
Expectatıons from partners-II
Expectations from our partners
› Detailed documentation
› Fast response times during RFP answering
› To know Ericsson’s portfolio and be able to create opportunities
which can be delivered together with Ericsson
› Providing a clear and solid roadmap
› To know and understand Ericsson’s values and way of working
› SID & eTOM compliance
› Be loyal and increase your business through Ericsson
› Go to the customers in the region together with Ericsson
– Re-use the partnership for other opportunities in the region
– if a new idea is arised ,don’t wait
Managed Services
Gökçe alacadaGlI
business developer
Engagement model
Managed
Services
Mobile Broadband
Managed Services
Product
Engagement
Media &
Operations &
Competence Center
BSS
OSS
IP &
Broadband
& Core
Consulting &
Systems
Integration
Radio
Access
Networks
Key
Account
This is Managed Services
› Ericsson is establishing, operating
and maintaining networks, on
long-term contracts with operators
and enterprises
› Ericsson is hosting service
applications, content and
enablers for operators
› Ericsson is providing network
coverage and capacity when and
where needed for operators
› The partnership Ericsson and
operator is defined through a
Service Level Agreement (SLA),
and measured by Key Performance
Indicators (KPI’s) under a managed
services agreement
› Ericsson’s managed services are
multi-vendor, multi-technology,
multi-country and multi-operator
› Ericsson is sometimes transferring
staff from an operator to Ericsson
as a part of a managed services
contract
...Operators outsource “non-core tasks” to Ericsson
Our Innovation
In changing industry Managed services even more
Attractive
Broadcasting
Convergence
Network sharing
Marketing Launches
Capacity providers
Rural Power
Network Transformation
Ericsson Managed Services offering supports these trends
Truly Multi-vendor
Proven capabilities in Ericsson Managed
Services
More than 50% of equipment in Managed networks is non-Ericsson
Expertise addressing end-to-end Network, BSS/OSS and Service Layer vendors
Ericsson BSS/OSS/SL capabilities
HARD FACTS
SOFT FACTS
2,000+ employees in IT
Managed Services
End-2-end understanding
[Both in IT operations as well as in
application development]
1,000+ applications under
management
[Network knowledge integrated with IT for
optimal performance]
Integrated in customer
processes
[multi-vendor and multi-technology]
[Proactive in developing new services
working closely in developing new
services]
30+ contracts
Cost advantage
[stand-alone and integrated with network
operations ]
[Optimal mix of on/off/near shore
resources]
Unique delivery capability based on Operator experiences
Recent engagements
›
Breakthrough contract in North America with Sprint, US
–
–
–
›
First managed services deal in Africa with Zain in Nigeria
–
–
–
›
Seven-year contract, USD 4.5-5 b
Wireline and wireless
6,000 employees
Five-year agreement
450 employees
Paves the way for further deals in sub-Sahara
Ericsson and Indra in joint agreement with Telefónica
–
–
Taking over Telefónica's pre-paid billing solution, related operation
support systems and about 500 employees from Telefónica I+D
7 year agreement to deliver pre-paid services to more than 20 of the
Telefónica Group operations, today serving some 100 million customers
World leader in services, benefiting from scale & global presence
Proven industry leadership in
Managed Services
#1: Experience from >300 Managed Services contracts
Delivering Managed Services to customers in >100 countries
Managing networks that together serve > 410M subscribers
2.5 BUSD sales 2009 - YoY growth 22%
Managing multi-vendor, multi-technology networks
> 15 years experience in Managed Services
More than 20.000 colleagues transferred from operators
It’s desired, it works, it’s profitable
ÖZKAN SERİN, HEAD OF TV & MEDIA PRACTICE HUB TURKEY
Ericsson’s TV & MEDIA Solutions
Portfolio
Connected
Home
Mobile TV
Home Media
Controller
IPTV
Service Control & Core Services
Service Delivery Back Office
Middleware
Advertising
Services
Media Processing & Transport
Video compression and headend infrastructure
High Definition
3D
Internet
Mobile
Terrestrial
Telco
Cable
Access and Content Distribution
Satellite
Content workflow automation and metadata processing
Content and Workflow Management
Service Layer & Applications
Media Delivery
Network
Digital News
Gathering
MeOnTV
Mobile Broadband
Video Acquisition
TV4 group MANAGED OPERATION
LARGEST INDEPENDENT BROADCASTER IN THE NORDICS
Hybrid Television Services (HTS)
Eurovision mobile
Streaming from the Cloud
Provisioning Content
Delivery
CDN
Dis
cov
e
ry
Provisioning Metadata
BRIC
TVAS
Virtual Servers in the Cloud
› Virtualize the MTV discovery channel and use CDN for delivery.
MULTISCREEN and HOME MEDIA
CONTROLLER
Big screen TV
Laptop
Mobile
MULTISCREEN and HOME MEDIA
CONTROLLER 2
The second screen enables new advanced services to the TV in a non disturbing way
Provides greater control of Digital Home
when I was young, I did NOT have..
when I was young, I did NOT have..
Google
Twitter
Facebook
RSS
Itunes
P-2-P
Wikipedia
Amazon
Youtube
MySpace
IPlayer
Web 2.0
MSN
voddler
Spotify
netflix
Blogger
Hulu
Tivo
when I was young, I did NOT have.
TV 1000
Discovery WorldTV400Silver
Cartoon Network
TV3
SVT2
TV4 Komedi TV6 VH1 Classic TCM
SVT HD
SVTB
Kanal 10
Viasat Nature/Crime
Axess Television
Voom
Showtime
Discovery Channel
TV4 Guld
Science Channel
TV4 Canal+ Drama Nickelodeon
TV4 Fakta
National
Geographic Channel
HD
Discovery
HD
ESPN
Classic TV10 TV 1000 HD
National Geographic
al-Jazira Canal 7SVT1 MTV Rocks Kunskapskanalen
Viasat Hockey
History SF-kanalen
Viasat History BBC Lifestyle TV4 Film
BBC
TV4 Plus CNBC
Animal Planet Entertainment
Comedy Central
Star!
Canal+ Film HD
Viasat Explorer BBC HD
TV7
E!
BBC World News
The Poker Channel
VH1
Kanal 5
Canal+ Hockey
Mezzo Canal+ Action
BBC Worldwide
MTV Luxe.tv CNN International
History HD
Viasat Sport
HD
Eurosport
Viasat
Sport
1000 Nordic
SVT24
Discovery Travel
Living
Canal+ TV
Hits
Canal+&Series
Bloomberg Television
Playhouse Disney
TV 1000 Drama
Motors TV
Rush
Boomerang
TV
1000
Plus
One
Viasat Golf
TV8
Playboy TV
ESPN
TV
1000
Action
Canal+ Sport Extra
1-4 First
Canal+
Eurosport 2 TV4 HD
TV 1000 Classic
BBC Knowledge Disney Channel
Disney XD
TV4
Sport
National Geographic Wild
Extreme Sport Channel
Canal+ Viasat FotbollKanal 9
Viasat Premier League HD
TV 1000 Family Viasat Motor
TV 4 Science Fiction
+ some 4000 channels on the Internet
Changing behavior
412.3 years
= time it would take to
view all of the material
on YouTube.
—Digital Ethnography, Kansas State University
March 17th 2008
The future of “TV” is centered
around experiencing
TV-screen
›
›
›
›
›
Convenience
Comfortable
Social
Large screen
Quality
›
›
›
›
PC-screen
My screen(s)
“All” content
On demand
Private
“Free”
What, when, where
and how I want
TECHNOLOGY
oriented
› My personal TV/Video
experience
› Reintroducing the social
dimension
› Combining drivers from both
(all) worlds
EXPERIENCE
oriented
Leaving the TV and the PC world behind, entering the experience world
Source: Ericsson ConsumerLab MSMC-study 2010
Changes in media consumption
...TO
FROM...
Device centric
Fixed media situations
Consumption
Mass-media streams
Linear consumption
Collective awareness
Access and content centric
Continuous consumption
Co-production
Personalized media streams
Scattered consumption
Fragmented awareness
Reactive
Interactive
Backward-leaning
Forward-leaning
From one TV to multiple screens
EXPECTATIONS FROM PARTNERS
CONTENT AGGREGATION
SALES CHANNEL
INNOVATIVE
APPLICATIONS
day
22 september 2010
Cenk alper
Enterprıse new account manager
Scope of WORK
› Public (Public Security, National Security, Defence)
– System Integration
– Data Centers
– Security (Physical/Data)
– Transmission/Communication
› Transportation
– M2M Communication
– Facility Security
› Utilities (Electricity, Gase, Water)
– System Integration
– Outsourcing
– Smart Cities
– Smart Metering
– Critical Facility Security
› Finance (Banking, Insurance)
– Business Continuity
– Solutions
– Outsourcing
– Mobile Banking
› Media
– Digital Broadcasting
– Web-based services
› Health
– System İntegration
– E-Healthcare
– Remote Diagnose
REFEReNCES
› Public
– Aselsan
› Jemus Projects
– KKTC
› NGN
› MSAN
› Transportation
– TCDD
› Signalisation Modernization
› Video Surveilance
› Utilities
– BTC
› Pipeline Scada Systems Transmission Infrastructure
- Botaş
- Pipeline Security
› Finance
– Akbank
› Mobile Banking
– Garanti Bankası
› Mobile Banking
› Data Leakage Protection
› Media
– DVB-T
Expectatıons from partners-I
› Generate Win-Win situation with our valuable Partners
› Vertical Spesific Partnership
–
–
–
–
–
–
Public
Transportation
Utilities
Finance
Media
Healthcare
› Solution / Competence Spesific Partnership
› Project Spesific Partnership
OPERATiON SUPPORT
SYSTEMs Solutions
Erhan Ulukutlu
Head of OSS Sub Domain - RMEA
Agenda
› Solution area
› Our competence
› How do we work?
› Our experience
OSS in Ericsson
Engagement model
Managed
Services
Mobile Broadband
Managed Services
Product
Engagement
Media &
Operations &
Competence Center
BSS
OSS
IP &
Broadband
& Core
Consulting &
Systems
Integration
Radio
Access
Networks
Key
Account
Functional Architecture
Operatıon support systems
Task Force Mang.
Order Mang.
Service Management
Config. Mang.
Reporting
Provisioning
Activation
Trouble Management
Fault
Performance
Inventory
Management
Management
Management
OSS-RC
Ericsson
Radio Core
Service Nw
ServiceOn
Ericsson
Broadband Access
and Transport Nw
Entriview
Network
Domain X
Vendor B, Network
Domain Management
Ericsson
GPON
Network
Domain Y
Our competence
in the OSS Area
› Help operators to improve operational- and network
infrastructure processes
Network and Service problem resolution, resource provisioning, spare parts
management, field maintenance, etc.
› Deploy integrated Operation Support Systems managing
Trouble tickets, Performance, Resource & Inventory, Fault, etc.
› Provide Network Management solutions for all Telecom
Network domains and technologies
2G&3G Access, fixed broadband access, WLAN, metro networks,
mobile core networks, SDH- ATM- IP- transport networks, session control and
Service Layer networks, etc.
How do we work?
OPERATOR BUSINESS AND TECHNOLOGY REQUIREMENT
Analyze and
Select
Consulting
Solution
Analysis
Integration
Design
Assist
operators
to establish
OSS and
Network
Management
strategy
Propose
modifications
in resource
centric
operational
processes and
OSS-tools
Ericsson
products and
applications
Partner or
3pp sourced
products
and
applications
Modify and
complement
Make it work
end-to-end
Product Customizations
& Customer Adaptations
Integration
Deploy Network
Interface
Product
adaptation of Management/OSS
and
products and solutions integrated
application
with existing
customisation applications
environment and
and
with ability to
enhancements
handle B2B partner
and supplier
relationships
Project Management
CONSUMER EXPECTATIONS AND DEMANDS
Solution
Management
Manage evolution
of NM/OSS
solution as
network evolves.
Handle upgrades
of all included 3Pproducts.
Our experiences
Vodafone IT NMS Project (Netcool Integration)
Training, Analysis and integration resources
EU NGN NMS Project (Umbrella management)
FaMAN and TTEX fault management and trouble ticketing products and integration
Provisioning projects
EMA adaptation developments, testing
Turkcell OSS upgrades
OSS integrations into TeMIP, Testing
day
22 september 2010
Arda çetiner
Head of media and applications domain
Region middle east
How we fit into the total
solution as the domain
Client Issue
3
Partnering on
subject matter
expertise
Complement
competence
gaps
1
Solution
4
Delivery
capability with
solutions
Scale
competence
requirements
Products
Competence
3PP
Business Units
Domain
Partners
2
THERE
THROUGH
AREAS WHICH WE CAN ACHIeVE
PARTNERshIP
ARE
› INDUSTRY VERTICALS
– SPECIALIZATION IN THE VALUE/SUPPLY CHAIN
– SUBJECT MATTER EXPERTISATION
› DIGITAL MARKETPLACE
–
–
–
–
LONG TAIL CONTENT AND SERVICES
CUSTOMIZED SOLUTIONS
ECOSYSTEMS
OPERATIONS (BUSINESS & TECHNICAL)
› END USER APPLICATIONS
– INNOVATION
– DEVICES & CLIENTS
Partnering on service delivery
in middle east
Healthcare
Energy
Smart City
Value Proposition
Offered Solutions
TELCO SPACE
SELECTED
VERTICALS
Government
Monetize
Network and
Data Assets
Expand into
New Value
Chains
OPEN NETWORK BUSINESS
FRAMEWORK
TRANSACTIONAL
SERVICES BUSINESS
FRAMEWORK
SDP
SDP
M2M
M2M
Content
Content Optımization
Optımization
Mobile
Mobile Advertisement
Advertisement
CONTENT AND
APPLICATION
BUSINESS
ECOSYSTEM
Evolve
Communication
Services
SOCIAL COMMUNICATION
SERVICES BUSINESS
FRAMEWORK
VAS
VAS Transformation
Transformation
App
App Store
Store
Positioning
Positioning Solutions
Solutions
Mobile
Mobile Payment
Payment &&
Exchange
Exchange
Transform
Industry
&Society’s
Operations
INDUSTRY AND SOCIETY
TRANSFORMATION
BUSINESS FRAMEWORK
Smart
Smart City
City
Oil
Oil && Gas
Gas
Social
Social Network
Network Solutions
Solutions
NSPS
NSPS
Unified
Unified Comms
Comms for
for Enterprises
Enterprises
Healthcare
Healthcare
Client Value
› Partners in selected verticals in the SI
domain
› Delivery capability attached to solution
› Subject Matter Expertise in certain
niches
› Growth partners
› Service Delivery Partners
› Ability to scale and complement SI
competence
› Partner across the region
› Flexible for growth and reuse

Services - Ericsson

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