PTC Creo - Nasdaq Corporate Solutions
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PTC Creo - Nasdaq Corporate Solutions
PTC FY’15 Investor Day NASDAQ MarketSite New York, New York November 13, 2014 Safe Harbor Statement Today’s presentations and Q&A session may include forward-looking statements regarding PTC’s future financial performance and strategic outlook and expectations, anticipated future operations, and products and markets. Any such statements will be based on the current assumptions of PTC’s management and are subject to risks and uncertainties that could cause actual events and results to differ materially. Information concerning these risks and uncertainties is contained in PTC’s most recent Form 10-K on file with the SEC. Unless otherwise indicated, all financial measures in today’s presentation are non-GAAP financial measures. A reconciliation between the non-GAAP measures and the comparable GAAP measures is located at the end of this presentation and in the Q4 2014 Press Release document on the Investor Relations page of our website at www.ptc.com. 2 Investor Day Agenda Time 8:00 – 8:15am Topic Registration Speaker 8:15 – 9:30am PTC Growth & Profit Strategy PTC’s Smart/Connected Products Growth Opportunity 9:30 – 9:45am Q&A Jim Heppelmann PTC Solutions – Delivering Value for Customers 9:45 – 10:25am 10:40 – 11:05am 11:05 – 11:35am 11:50 – 12:50pm SLT & IoT 10:25 – 10:40am Break EPLM CAD 11:35 – 11:50am Q&A Rob Gremley Brian Shepherd Mike Campbell Lunch with PTC Management Go-To-Market Strategy 12:50 – 1:10pm 1:10 – 1:30pm Global Sales Global Services 1:30 – 1:45pm Q&A Bob Ranaldi Matt Cohen Financial Targets: FY’15 – FY’18 1:45 – 2:15pm Financial Update 2:15 – 2:50pm Final Q&A 2:45pm Adjourn Jeff Glidden 3 PTC Strategic Outlook Jim Heppelmann President & CEO November 13, 2014 The PTC Team Jim Heppelmann President & CEO C O R P O R AT E Jeff Glidden EVP & Chief Financial Officer Aaron von Staats CVP, General Counsel BUSINESS UNITS Mike Campbell EVP, CAD Segment Brian Shepherd EVP, Extended PLM Segment Richard Shou DVP and President, PTC China Rob Gremley EVP, IoT & SLM Segments Tony DiBona EVP, Global Support Barry Cohen EVP, Strategy & HR & Tech Support Russ Fadel President & GM, ThingWorx IOT FUNCTIONS Bob Ranaldi EVP, Sales Matt Cohen EVP, Global Services & Partners Jane Wachutka EVP, Core R&D What We Do At PTC Technology solutions that transform the way you create, operate, and service products 6 Macro Forces Have Driven Our Strategy DIGITIZATION REGULATION CAD PLM CONNECTIVITY Computer Aided Design Creo & MathCad Supply Chain Planning Product Analytics & Compliance IoT Internet of Things PLM PERSONALIZATION Product Architecture Mgmt Windchill Service Lifecycle Management Arbortext, Servigsitics & more SERVITIZATION SLM Application Lifecycle Mgmt PLM GLOBALIZATION Integrity & Artisan Product Lifecycle Management Windchill ALM SOFTWARE-INTENSIVE PRODUCTS Value is shifting from hardware to software Value is shifting from embedded to cloud Value is shifting from product to service External forces are creating new threats and opportunities 7 The Internet of Things By 2020, Experts Predict 50 Billion “Things” Will Be Connected To The Internet IOT Is The Ultimate Technology For Transforming The Way You Create, Operate, And Service Products! 8 Smart, Connected Products Will Transform Your Business Harvard Business Review Cover Story – November 2014 • Co-Authored With Professor Michael Porter • Powerful Call To Action For CXO Audiences Jim, I read your article in the HBR a week ago. I thought it was the best summary of the various aspects (layers of the IoT stack, business models, etc.) of the IoT that I have seen so far. I have shared it with my executive team and my board. Phil is planning on reaching out to your team and set up a follow-on conversation… Best, CEO of $4B Revenue Manufacturing Company 9 Evolution of Smart, Connected Products Product Cloud Database, Application Platform, Rules / Analytics Engine, Smart Product Applications Connectivity One to One, One to Many, Many to Many Smart, Connected Product 01101010111000110010000110 00010100001010000011100011 01010111000110010000110000 10100001010000011100110110 01001100101100110100110010 10001101010000111101101010 11100011001000011000010100 00101000001110001101010111 00011001000011000010100001 Smart Product 11100011001000011000010100 00101000001110001101010111 00011001000011000010100001 01000001110011011001001100 10110011010011001010001101 01000011110100110010110011 01001100101000110101000011 11011010101110001100100001 10000101000010100000111000 Enhanced UI Ability to Interact Software Ability to Instruct Sensors Ability to Sense Electronics and Controls Ability to Process Physical Product Electrical Mechanical 10 Smart, Connected Product Technology Stack PRODUCT CLOUD Smart Product Applications Software Applications running on remote servers that manage the monitoring, control, optimization, and autonomous operation of product functions The rules, business logic, and big data analytical Rules/Analytics capabilities that populate the algorithms involved in Engine product operation and reveal new product insights Identity & Security Tools that manage user authentication and system access, as well as secure the product, connectivity, and product cloud layers Application Platform An application development and execution environment enabling the rapid creation of smart, connected business applications using data access, visualization, and run-time tools Product Data Database A big data database system that enables aggregation, normalization, and management of real-time and historical product data COMMUNICATIONS Network The protocols that enable communications Communication between the product and the cloud PRODUCT Product Software An embedded operating system, onboard software applications, an enhanced user interface, and product control components Product Hardware Embedded sensors, processors, and a connectivity port/antenna that supplement traditional mechanical and electrical components External Information Sources A gateway for information from external sources – such as weather, traffic, commodity and energy prices, social media, and geomapping – that informs product capabilities Integration with Business Systems Tools that integrate data from smart, connected products with core enterprise business systems such as ERP, CRM, and PLM 11 PTC’s Role in Smart, Connected Product Technology Stack PRODUCT CLOUD Smart Product Applications Software Applications running on remote servers that manage the monitoring, control, optimization, and autonomous operation of product functions The rules, business logic, and big data analytical Rules/Analytics capabilities that populate the algorithms involved in Engine product operation and reveal new product insights Identity & Security Tools that manage user authentication and system access, as well as secure the product, connectivity, and product cloud layers Application Platform An application development and execution environment enabling the rapid creation of smart, connected business applications using data access, visualization, and run-time tools Product Data Database A big data database system that enables aggregation, normalization, and management of real-time and historical product data COMMUNICATIONS Network The protocols that enable communications Communication between the product and the cloud PRODUCT Product Software An embedded operating system, onboard software applications, an enhanced user interface, and product control components Product Hardware Embedded sensors, processors, and a connectivity port/antenna that supplement traditional mechanical and electrical components External Information Sources A gateway for information from external sources – such as weather, traffic, commodity and energy prices, social media, and geomapping – that informs product capabilities Integration with Business Systems Tools that integrate data from smart, connected products with core enterprise business systems such as ERP, CRM, and PLM 12 Capabilities of Smart, Connected Product Smart, connected products enable new categories of capabilities, with each building on the preceding one 4. Autonomy 3. Optimization 2. Control 1. Monitoring • Sensors and external data sources • Software embedded in the product or in the product cloud • Monitoring and control capabilities enable algorithms that optimize product operation and use • Combining monitoring, control, and optimization allows autonomy 13 Alert and Notify of Changes Monitor Product Condition Monitor the Product’s External Environment Monitor Product Operation / Use Control Product Operation / Use Personalize User Experience Enhance Product Performance Perform Diagnostics / Service and Repair Autonomous in Coordination with Other Products and Systems Autonomous Product Operation Autonomous Product Diagnostic / Service Autonomous Product Optimization Impact of Smart, Connected Products on Industry Structure Determinants of Industry Structure (+) Smart, connected products can offer superior performance, value, and customization relative to traditional substitute products (-) New business models create a substitution threat by eliminating the need for product ownership (-) Entirely new types of substitution threat emerges as smart, connected products become part of broader product systems Threat of substitute products or services (+) Dramatically expanded opportunities for product features and differentiation (+) Analyze product-usage data to extend customer relationships and increase switching costs (+) Reduce dependency on distribution or service partners, potentially increasing power or even disintermediating these channels (-) “Product as a service” business models can reduce buyers’ switching costs compared to ownership models Rivalry among existing competitors Bargaining power of suppliers (+) Software can reduce the need for physical tailoring and the number of physical component varieties, reducing the leverage of traditional suppliers (-) Introduction of powerful new suppliers (e.g. providers of software, operating systems, data analytics) that will be essential to differentiation (-) New suppliers may gain greater leverage through capturing product usage data and forging stronger direct relationships with end users Buyers (+) New paths for innovation, differentiation, and value-added services can reduce commoditization and shift competition away from price (+) Opportunities to broaden the value proposition beyond products to include information and enhanced service offerings (-) Migration towards higher fixed cost and lower variable costs due to upfront costs of the technology stack, increasing discounting pressures (-) Zero [sum] competition on feature functionality that raises costs which cannot be recovered in higher prices Barriers to entry Bargaining power of Channels Bargaining power of end users (+) Barriers go up because of high fixed costs from more complex design and the need for new IT infrastructure (+) Barriers rise as agile incumbents who collect and analyze product data to improve products and services capture firstmover advantage (-) New entrants can leapfrog incumbents who hesitate to fully embrace their SCP strategy (-) New shared-consumption models can enable firms to compete with incumbents based on differentiated platforms 18 Expanding Industry Boundaries Farm Equipment PRODUCT SMART PRODUCT + SMART, CONNECTED PRODUCT PRODUCT SYSTEM TRACTORS + TILLERS + SYSTEM OF SYSTEMS Farm Equipment System COMBINE HARVESTERS Farm Equipment System PLANTERS Irrigation System Field sensors Irrigation nodes Irrigation application Farm Management System Platform Seed Optimization System Weather Data System Rain, humidity, temperature sensors Farm performance database Weather maps Seed database Weather forecasts Seed optimization application Weather data application 19 Nike’s Products Are Evolving From Fitness Equipment to Fitness Monitoring Systems Physical Product Physical Running sneakers Fitness journal Stop watch Smart Smart Product Smart, Connected Smart and Product Connected Nike+ sensor to track number of steps, distance, pace, etc. Nike+ sensor connected to internet site to track running route, distance exercise patterns Product System System Product Multiple System of Systems Industries Nike+ Sports watch connected to: Nike+ FuelBand connected to: Nike+ FuelBand Fitbit Nike+ Wearlink Connected scale Nike+ SportBand Connected treadmill MapMyFitness 20 20 Impact of Smart, Connected Products on the Value Chain • Connectivity to enable communicating with products, business systems and other information sources • Storage and analysis of new streams of data requires “big data” technology • Robust security management to protect the data flowing to, from, and between products; protect products against unauthorized use; and secure access between the product technology stack and other corporate systems • Design increases in complexity with combined physical and digital elements • Much greater product usage data enables major design and quality improvements • New design principles emerge (design for service, upgrades, and customization) • Need for new roles, such as data scientists and UI software developers • New processes and strategies to recruit, integrate and retain new talent, often in high demand and in other geographies • Manage reorganization and increased collaboration between IT, Product and Service organizations • Sourcing physical parts and inventory management is can be simplified, reducing items purchased and dependency on physical parts suppliers • But need to establish relationships with new and potentially powerful suppliers of technology, connectivity and services adds complexity Firm Infrastructure Human Resource Management M Technology Development a Procurement r g Inbound Logistics Operations • Complexity of physical parts and production is often simplified as variability is delivered via software Outbound Logistics Marketing & Sales • Focus shifts from a product sale to maximizing return over the product’s life • Improved segmentation, pricing models, and after-sale opportunities through deep access to customer usage data • Potential new business models delivering products-as-a-service After-Sales Service i n • Analyze product usage data to improve service efficiency, warranty management, and technician utilization • Focus shifts to value added services, and potentially product-as-a-service • Potential to disrupt channels and service providers through direct connections to customer and products 21 Ten Key Strategic Choices Expand scope? 10 Sell data to outside parties? Change the business model? 1 9 Which capabilities to pursue? 2 8 Disintermediate channel network? Functionality: embedded vs. cloud? 3 7 How to manage the data? 4 6 5 Open or closed system? Technology development: internal or outsource? What data to capture? 22 Equity Analyst Coverage of IoT Shows Opportunity Barclays | Global Technology Outlook Internet of Things: Beyond the Hype CLSA Securities Deep Field: Discovering IoT Goldman Sachs Software and the IoT Morgan Stanley The Internet of Things is Now JP Morgan Industrial Automation and IoT UBS Software: Trillion Dollar Revolution 23 PTC Mindshare In IOT Expanding Rapidly “PTC hit it out of the park with the acquisition of ThingWorx. It is really foresighted of the board to make this investment as it represents a real game change on so many fronts.” – Michael Blumberg, President “By adding ThingWorx to its portfolio, PTC can now offer its customers an innovative product that can be embedded in numerous points in the manufacturing life cycle.” – Denise Lund, Research Director BARKAI CONSULTING “PTC is in an excellent position to help companies realize the value of the Internet of smart connected devices, and I expect it will reach market leadership.” – Joe Barkai, Market Strategist “This is an exciting move by PTC, allowing them to expand their vision and addressable market, and to help differentiate them from the PLM pack.” – Stan Przybylinski, Vice President of Research SCHNITGER CORPORATION “Add PTC to your list of potential solution providers; the acquisition of ThingWorx changes the competitive dynamics in each of these markets.” “So you connect things to the Internet; what data do you gather and what do you do with that data? That’s where PTC’s ThingWorx’s comes in.” – Dr. Marc Halpern, P.E., Ph.D., Research Director – Monica Schnitger, CEO “That was the most cogent talk on the value of the Internet of Things I have heard. Beyond the buzz there is real and practical value for IoT for PTC and many of their customers.” – Ann Grackin, CEO “Talking about ‘how it works’ focuses more on how great the vendor is; talking about ‘what it does’ focuses more on how it will help the customer – and its customers. A masterful job!” – Bill Pollock, President 24 PTC’s Future: Smart, Connected Products IoT Opportunity Will Change PTC’s Future: • IoT is a natural fit - we have a compelling strategy that creates substantial value for our customers • We have an unmatched technology suite • We are grabbing top mindshare as an IoT leader We Are Making Changes To Operationalize This Exciting Future: • IOT-enabled feedback loops are changing our concept of CAD, PLM, ALM, and SLM • We are deploying a coverage model that maximizes the full opportunity • We are evolving our business model to build an IoT Subscription business • Portfolio mix changes elevate our growth prospects 25 Further Optimizing Sales Segmentation Strategic Sellers - 85% Leverage Top Customers To Drive Financial Success CAD PLM ALM LAND the customer SLM IoT EXPAND the footprint Strategic Sellers Segment Into Product Development, Service, and Full Product Line Reps IOT New Logo Sellers - 15% Capture New Logos To Drive Market Share IoT SLM ALM LAND the customer PLM CAD EXPAND the footprint 26 PTC Is Adopting A Hybrid Business Model We Are We Embracing Subscription Model in FY15 • Why Do It? – Aligns With Customer Buying Preference – Expands Addressable Market – Increases Net Present Value of Customer Relationship • Why Now? – IOT Business Is Already Subscription – Cloud Services Business Is Already Subscription – Market Momentum For Subscription – Need For Reporting Transparency • We Plan To Report Both Perpetual And Subscription Results To Shareholders For Full Transparency 27 License & Subscription Solutions (L&SS) Mix Bookings Mix Drives Variability in Reported License & Subscription Solutions Revenue *Note: Apples to Apples TCV = ACV x 2 or ACV = TCV / 2 Customer New Solution Purchase Perpetual or Subscription Booking? Perpetual Assumption*: 85% Purchase (TCV) Total Reported Assumption*: 15% L&SS Revenue New Subscription Run-Rate Subscription Deferred License & Subscription Solutions Revenue Deferred Support Revenue Perpetual Revenue Recognized In Current Period 28 $17B Addressable Market Total Addressable Market Size Market Growth Rate PTC Assumed L&SS Growth Rate Computer-Aided Design (CAD) $4.3B ~4% 3%-5% Product Lifecycle Management (PLM) $5.2B ~6% 6%-8% Application Lifecycle Management (ALM) $3.5B ~8% 7%-9% Service Lifecycle Management (SLM) $4.0B ~11% 10%-15% Internet of Things (IoT) $1.1B ~38% ~40% End Market PTC estimates informed by composite of industry analysts 29 Mix Shift Increases Growth Opportunity ALM PLM ALM SLM CAD SLM PLM IoT IoT CAD FY’15 L&SS Mix • Organic L&SS Growth = 10% • M&A = 2%-4% • PTC L&SS Growth = ~13% FY’18 L&SS Mix • Organic L&SS Growth = ~15% • M&A = 2%-4% • PTC L&SS Growth = ~18% 30 A Time Of Change & Opportunity Our Vision For PTC In 2018 • • • • • • Acknowledged IOT leader Reinvented CAD, PLM, ALM, And SLM Satisfied And Committed Customers Strong Growth In A Subscription Model 30% Non-GAAP Operating Margins Substantial Increase In Shareholder Value Driving PTC Growth with the Internet of Things and Service Lifecycle Management Rob Gremley, EVP IoT & SLM Segments Russ Fadel, President & GM, IoT Segment November 13, 2014 Internet of Things (IoT) FY’15 Addressable Market Momentum ~$1.1B • High-impact, high-interest disruptive technology wave • Associated fast growth markets for IoT platform and applications • Well-known target buyers (namely broad PTC installed base) Market Growth ~38% • Differentiated IoT technology stack (combines best of ThingWorx, PTC Axeda, and PTC technologies) • Simple packaging for the platform and applications • Enhanced segmentation of PTC sales force (Bob Ranaldi) PTC Estimates • Early focus on “logo” acquisition (expected to yield high connected-asset counts in the future) PTC L&SS Growth Opportunities ~40% • Connected applications (combination of new IoT technology stack and existing PTC software solutions) • Expansion of existing partner ecosystem • Innovative GTM approaches (capture development community and online market opportunity) PTC Estimates 34 Momentum 35 High-Impact, High-Interest Disruptive Technology Wave Potential economic impact of $2.7T to $6.2T per year in 2025 Mobile Internet 3.7–10.8 Automation of knowledge work 5.2–6.7 Internet of Things 2.7–6.2 Cloud technology 1.7–6.2 Advanced robotics 1.7–4.5 Autonomous and nearautonomous vehicles Next-generation genomics 0.2–1.9 0.7–1.6 Energy storage 0.1–0.6 3D printing 0.2–0.6 Advanced materials 0.2–0.5 Advanced oil and gas exploration and recovery 0.1–0.5 Renewable energy 0.2–0.3 Source: McKinsey Global Institute analysis 36 Broad Reach Across Manufacturing Vertical What does the Internet of Things mean to manufacturers? $2.3T annual economic impact in 2025 % 80-100 potential reach in 2025 Source: McKinsey Global Institute analysis 37 IoT Markets: Application Enablement Platforms and Connected Product Applications IoT Markets, $M 2,888 +38% 2,248 1,710 1,099 2015e 2016e 2017e 2018e Sources: ABI, ARC, McKinsey 38 Target Buyers for IoT and SLM Solution developers that are developing OOTB solutions for operators PTC Vertical Solution Providers System Integrators Owner/Operators End owner/operators of systems of smart connected products Focus of our IoT Segment Manufacturers that want to create smart connected products Creators of Smart Connected Products Service Organizations Manufacturer or third party organization that drives service operations Focus of our SLM Segment 39 Key Acquisitions Acquired December 2013 Acquired August 2014 40 employees, based in Exton, PA 170 employees, based in Foxboro, MA Award-winning technology for IoT application enablement Focused on providing a cloud-based solution for remote monitoring and service Focused on making it easy to develop applications for the IoT 40 • Innovative clinical diagnostic equipment • Real-time connection to the device • Rapid problem resolution • Improved equipment uptime “ThingWorx enabled us to build our Next Generation Remote Service Application 3-5X faster.” – Steve Postma Director, Remote Service • Integrated self-service retail kiosks • Developed OpteView Remote Service apps • Reduce field service visits • Problem resolution reduced from ~3 hours to ~30 minutes “With Axeda applications, we can in some cases correct the failure without waiting for a technician to go on-site.” – Paul Mercina Director, Service Product Management Solution Architecture Applications “CREATE” “OPERATE” “SERVICE” Applications Applications Applications CAD Custom Apps Customer/Partner Built SLM PTC Axeda “Out of the Box” Applications PLM PTC Axeda Apps PTC Connected Apps Custom Apps built by customers, partners ALM IoT Application Platform Application Enablement Platform Secure, Scalable Communications Industrial Data Connectors Machine Cloud Application Development and Runtime Tools 3rd Party Device Clouds Device Management and Connectivity Network Policy Server Sensors, Devices & Equipment Support for connected assets using ThingWorx Agent, PTC Axeda Agent, or direct 43 Packaging of Platform and Applications Service Lifecycle Management Apps Platform Deliver World Class Service Reduce Service Costs Increase Service Sales Rapid ROI Application Development Enablement Reduce Development Cost Deliver Apps at 10X the Speed Standardize On Leading IoT Technology Create Differentiated Products Unlock New Business Models 44 IoT “Value Curve” Level 6+ INNOVATE MANAGE Level 5 CONNECT Optimized • Enterprise integration with current CRM, ERP, SLM, PLM Level 4 Level 2 Level 1 Unconnected • Limited visibility into product and customer use Connected • Reactive remote access Level 3 Serviceable • Proactive monitoring and electronic software delivery Intelligent • Usage analytics and predictive maintenance Differentiated • New revenuegenerating capabilities including mobile apps 45 Acquisition of New Logos Expected to Drive Long Term Asset Growth Customer connected-asset volume increases with production rollout Customer Assets Deployed per quarter, since initial deployment Illustrative 100% Typical window of acceleration 75% 50% Deployed Assets (% of Total) 25% 0% 1 2 3 4 5 6 7 8 9 10 11 12 Quarters after launch IoT Segment Strategy Focus Today New logo acquisition Asset and revenue growth 1 year from now 46 Opportunities 47 Connected Applications • “Connected Apps” are a combination of our IoT technology stack and (existing) PTC solutions • Connected SLM – Connected Knowledge & Diagnostics – Connected Field Service Mgmt. – Connected Parts Planning • Connected CAD – Monitoring use of PTC Creo – Optimized Design of Smart, Connected Products • Connected PLM – Connected Product Quality Monitoring 48 IoT Partner Network – Largest & Rapidly Growing System Integrator (SI) Value Added Reseller (VAR) Solution Partner Telco Operator Partner IoT Strategic Partners ThingWorx Ready Implements solutions for end customers that leverage the ThingWorx platform. Acts as influencer in key customers Sells and supports the ThingWorx platform in a designated territory and/or market Builds a Vertical IoT Application on the ThingWorx platform and sells it as a service (aka Powered-by-ThingWorx). Solution Partner apps can also be sold through Telco/OEM partners Channel to market through Telco “M2M” offerings. Required infrastructure for many Vertical IoT Apps such as: Telematics, Smart Farming, UBI, etc.. Cellular M2M Connections growing from 300M today to 2.2B by 2022 Company that embeds and/or white labels the ThingWorx platform into their own product or solution offering that expands our market opportunity A product (hardware, software, or other IP component) integration and marketing partner relationship, where a product such as a sensor, device, software, or system is pre-integrated into the ThingWorx platform, certified by ThingWorx, and made available through the Marketplace 49 • Markets and sells IoT solutions based on the Axeda platform • Hosts a private cloud based in Japan, managed by PTC • Focused on remote monitoring, asset tracking, and analytics “This agreement represents a new phase of development and growth for our company, and brings significant added-value controls and services to our Internet of Things offering.” – Ryuichi Mizutani Executive Officer, Hitachi High-Tech • Sells an AT&T-branded IoT offering, hosted by PTC • Focused on mobile assets and fixed assets that require cellular connection • Examples include heavy equipment asset tracking and gas pump monitoring “Customers are turning to us to make their M2M connectivity easy to manage and monitor in virtual real-time. Our relationship with Axeda has fueled customer interest globally.” – Mike Troiano Vice President, Advanced Mobility Solutions, AT&T Business Solutions ThingWorx Marketplace The first “App Store” for the Internet of Things • The “App Store” for the ThingWorx IoT Platform • The Centerpiece for the ThingWorx Ready program where partners can develop and market extensions, services, and applications to the global ThingWorx customer base • Provides a vehicle for: − Adding Extensions to the Platform − Ecosystem Advertising − Ecosystem Monetization • Private versions available for OEMs and End Users 52 Low Touch Program 53 Service Lifecycle Management (SLM) FY’15 Addressable Market Market Growth Momentum ~$4.0B • Large and growing market for SLM applications • Broad SLM portfolio anchors leadership position • Existing Axeda “Connected SLM” applications • Strong SLM pipeline ~11% Challenges & Opportunities PTC Estimates • “Connected SLM” leverages strong position in both SLM and IoT • Increasing SLM close rates PTC L&SS Growth ~10-15% PTC Estimates 54 Momentum 55 SLM Market PTC definition: Service Lifecycle Management (SLM) solutions enable closed-loop business processes employed by manufacturers throughout their service network to ensure products perform as intended throughout their serviceable life to maximize service revenue and profitability. SLM helps OEMs plan, manage and analyze service programs to provide feed back into product performance information throughout the service lifecycle for continual service and product improvement. Market Size $ Billions 4.9 +11% 8.2 2.0 8.1 7.8 7.4 3.32.1 2.5 2.8 2013 4.4 4.0 3.6 ’14e 3.3 3.8 ’15e ’16e ’17e Sources: Gartner, ABI, SLM Segment Team, PTC Market Analytics 56 PTC Service Knowledge & Diagnostics PTC Field Service Management PTC Warranty & Contract Management Create Service Information PTC Remote Service (Axeda) Execute Service Delivery Optimize Service Supply Chain PTC Technical Information PTC Service Parts Management PTC Service Parts Information PTC Service Parts Pricing PTC Service Network Management PTC Axeda Applications for Connected SLM Connected Machine Management Applications PTC Axeda Connected Service Monitoring • Collect data from the device and configure alarms • Enable proactive fault detection • View asset dashboards • Diagnose, and repair problems remotely PTC Axeda Connected Access PTC Axeda Connected Content PTC Axeda Connected Reporting PTC Axeda Connected Configuration Remote Access Content Distribution Reports and Dashboards Configuration Management • Securely log into remote devices and products to diagnose and resolve issues • Automate software deployment to many devices • View most common device information and metrics with canned reports • Store and access assets configurations • Share desktops and run diagnostic tools through a patented FirewallFriendly connection • Content includes message files, docs, test data, marketing messages • Distribute files to devices • Easily build and deliver dashboards and reports on performance, compliance, and operational metrics • Take action based on asset configs • Leverage in content distribution, recall and entitlement management, compliance 58 Challenges & Opportunities 59 Connected Service Delivery Identified as a “top three” IoT use case in manufacturing 2) ThingWorx monitors sensor data and determines that problem or other conditions exist that trigger SLM events 3) SLM Knowledge Base, Diagnostics Rules, and maintenance schedules are used to identify required action for situation 4) Warranty management determines service entitlement & ensures compliant product usage 5) Required parts are identified and ordered via optimal inventory location 6) Field Service ticket is automatically opened and a technician is scheduled 8) Proactive service is performed, restoring asset to proper condition 1) Sensor data gathered from a connected asset 7) Required service information is located and attached to service order for technician including KM Service Session and access to additional KM diagnostics 60 Accelerating Development of Connected SLM Expand from Remote Monitoring to “Connected Service Delivery” Connected Knowledge & Diagnostics Automate issue diagnosis and/or enable remote diagnostics by combining connected products with an intelligent knowledge base and rules management system • Essential building block for Connected Service Delivery use case • First step towards a ‘decision support system’ for connected products Connected Field Service Management • Standardizes common integration found in PTC Axeda and ThingWorx deployments • Integrates with Connected Diagnostics Solution • Strengthens Flagship Product with Clear Differentiator Integrates connected product with field service solution for embedded remote monitoring, and technician efficiency Connected Parts Planning Forecasted and installed based inventory optimization and • automated replenishment based on up to date status of machine location, configuration, and status Integrates with Other Solutions to Further Strengthen System Level Opportunity 61 SLM Pipeline and Close Rates Working pipeline replenishment and close rates in parallel are top FY’15 priorities Pipeline management & replenishment • Historical “cyclic” pipeline performance largely a factor of 1) Servigistics onboarding and 2) PTC sales readiness • Entering FY’15 with stronger and more mature “PTC-developed” SLM pipeline • Hyper-focused on pipeline replenishment during FY’15 in prep for continued growth in FY’16 Increasing SLM close rates • Given large pipeline, business is highly sensitive to close rates • Opportunity to increase close rates by 35% in FY’15… – Improved pipeline cleansing and hygiene – Improved operational rhythm with sales franchises (targeting, deal sponsorship) – Leverage product improvements – Drive to increase SLM corporate visits * In addition to traditional metrics of revenue, forecast, pipeline coverage, close rates, # of deals 62 Key Takeaways • Massive, fast-growing IoT market is applicable to 80-100% of manufacturers • Combination of PTC, ThingWorx, and Axeda gives PTC a differentiated technology leadership position • Large & dedicated IoT-focused sales force • Expanding GTM reach from partner ecosystem and marketing programs • Large and growing market for service applications • Existing broad portfolio of SLM applications • “Connected SLM” opportunity by combining SLM portfolio with new IoT stack 63 EPLM Strategy Update Brian Shepherd EVP Extended PLM November 13, 2014 EPLM Segment Growth Rates PLM FY’15 Addressable Market Market Growth ALM ~$5.2B ~6% Market Growth ~$3.5B ~8% PTC Estimates PTC Estimates PTC L&SS Growth FY’15 Addressable Market 6%-8% PTC Estimates Note: Supply Chain Management solution area now included within PLM PTC L&SS Growth 7%-9% PTC Estimates 66 EPLM Executive Summary Well positioned for EPLM Revenue and Profit Growth for FY’15 and Beyond • Great Products & Customers – We have an outstanding and broad EPLM portfolio of leading products built through organic development and strategic acquisitions in use across our large installed base of customers • Differentiated “Closed Loop Lifecycle Management” Message – PTC has a broad “lifecycle management” message with special points of differentiation – With PTC’s leading IoT capabilities, we have a differentiated offering for “closing the loop” in product development • Compelling Installed Base Upsell & Cross-Sell Opportunities – Repeatable and compelling sales plays focused on PTC’s large installed base of happy customers provide many opportunities to upsell and cross-sell additional solutions and products to broaden the EPLM footprint • Improving Profit Through Better Mix of Software & Services – More service partners and an overall reduction in the amount of services required for EPLM solutions means faster time to value and lower TCO for customers while providing a better profit margin for the EPLM segment 67 PTC Windchill is a PLM Market Leader Enterprise software for securely managing the content and process of product development throughout the lifecycle • Comprehensive capabilities enabling business process improvements • Proven architecture for performance & security • Easy to learn & use • Low total cost of ownership EXAMPLE LARGE CUSTOMERS (5,000+ SEATS) Seats: Retention: 1,500,000 99.5% 1 #1 Aerospace & Defense PLM #1 Industrial Equipment PLM 1 #1 China PLM 2 #1 Retail PLM 1 Sources: 1-CIMdata, 2-IDC 68 PTC Windchill Improvements Address Customer Needs PTC Windchill 10.2 Key Enhancement Areas • User Experience: Enhanced relationship explorer; better document management • Global Product Development: Enhanced internal/supplier collaboration and improved CAD data management • Global Platforms: Improved support of rule-based product configurations with ability to publish options/variants to SAP Process Consumptions Shown in 3D • Product Analytics: Cost management and materials compliance improvements • MPM: Easier and faster MBOM and manufacturing process planning • Security: Fine grain access control and policy management via security labels 69 Raytheon Video Here 70 Expanding Value and Reach with PTC Cloud Services for PLM (Managed Services for Strategic Customers) Immediate Access Expert Application Management Secure Hosting Optimal Performance EXPANDED SAAS OFFERINGS FOR CHANNEL CUSTOMERS: (FQ2’15 expected availability) PTC PLM Cloud – Basic Offering (New version of On Demand) Hosting Type Multi-Tenant (Public/Shared) Windchill Instance Full Service Offering Upgrade option PTC PLM Cloud – Standard (New Service) Dedicated (Private) Windchill Instance Everything Included Hardware, software, maintenance, upgrades, backup & security with no setup fees 1 year minimum contract – “Active User” Licensing 71 Creating Smart, Connected Products Requires Improved Software and Systems Engineering “Senior executives in engineering companies need to see software and systems engineering as an essential competency that spans traditional ALM, PLM, and SLM silos.” – Ovum, 2014 “…forward-looking manufacturers of ‘software intensive’ products will increasingly view software not only as a product component but as a key source of innovation and differentiation.” – IDC, 2014 72 PTC’s ALM Portfolio for Software and Systems Engineering • PTC Acquires MKS (Integrity) – June 2011 – Best-in-class functionality for managing product-related software development, from requirements management to test management – Traceability functionality ideal for software development in safety critical / audited processes (ISO 26262, Automotive SPICE, etc.) – $60M+ in 2010 revenue with 1000 customers worldwide • PTC Acquires Atego (Artisan) – June 2014 – Technology leader and domain experts in architecture modeling and model-based systems engineering (MBSE) – Specialized and unique capabilities in safety critical applications and product line engineering – $20M+ in revenue, 100+ people, based in Europe and North America 73 PTC’s EPLM Portfolio for AVL “The PTC EPLM solutions allow us to unify all of our engineering teams through a common, model-based systems engineering approach, enabling us to deliver higherquality products that win in the marketplace.” – Dirk Denger Synergistic Methods, AVL 74 PTC’s EPLM Solutions Enable “Closed-Loop Lifecycle Management” Operate Connected Operations Support Connected Service Connected Manufacturing Requirements Management Validation System Architecture Plan Produce Verification Software Electrical Test Mechanical Manufacturing Service Develop 75 Core Plays Expand Presence in Existing EPLM Customers Connected Operations Connected Service Systems Engineering Connected Manufacturing Requirements Management Validation System Architecture Verification Software Electrical Drive Parts Reuse Mechanical Manufacturing Service Manufacturing Engineering Quality Lifecycle Management Visual Collaboration & Reviews 76 Connected Operations Enables Connected Product Development CAPABILITIES • View real-time and historical sensor data from fleet • Blend with data from other enterprise systems • Identify usage patterns, cost savings, and quality improvement ideas: – “Continuous test” to identify early failures – Product misuse – High value and/or unused features BENEFITS Design Engineer Product Marketing Quality Engineer VP Engineering Correct early life failures sooner to reduce costs, improve quality Reduce warranty costs and brand risks through rapid issue response Grow revenue and profit from current and future products 77 Improving EPLM Profit Through Software/Services Mix Software & Support Services 22% Mix 33% Mix 2013 26% Mix 2015 e 2018 e • As part of overall strategy to improve PTC’s profit margin, we are intentionally reducing the amount of services required to implement EPLM solutions and increasing the use of partners to do lower margin work as well as increasing the value/margin of the services work done by PTC • This strategy benefits our customers (lower TCO and faster time to value), our partners (more revenue opportunity), and PTC (improved sales efficiency and improved profit margins) 78 EPLM Executive Summary Well positioned for EPLM Revenue and Profit Growth for FY’15 and Beyond • Great Products & Customers • Differentiated “Closed Loop Lifecycle Management” Message • Compelling Installed Base Upsell & Cross-Sell Opportunities • Improving Profit Through Better Mix of Software & Services 79 CAD Strategy Update Michael Campbell EVP CAD Segment November 13, 2014 Koichi Shimizu Project General Manager Engineering Management Division Toyota 82 Toyota Video Here 83 Computer-Aided Design (CAD) Momentum FY’15 Addressable Market Market Growth* ~$4.5B * PTC Estimates • New Creo Offerings: About half the CAD revenue is now driven by new Creo Apps, Extensions and Packages • New Release: Creo 3.0 includes “Unite” Technology (AnyData); opens potential to displace competitive CAD within PTC base ~4% * PTC Estimates PTC L&SS Growth* • Customer Satisfaction: Majority of customers have upgraded to Creo; are extremely happy with the product capabilities, performance and quality • Strong R&D Pipeline of CAD Differentiators: Development underway on IoT-driven CAD product enhancements and 3D Printing support Challenges & Opportunities • Low-end market / channel presence: While much of the growth in the CAD market is from the SMB space, PTC’s CAD focus is skewed toward mid-market and larger, sophisticated customers that are likely to purchase other PTC Offerings 3%-5% • Less focus on CAM, CAE: While CAM & CAE are fastergrowing segments of the overall CAD market, PTC is focused on core competencies of CAD, CAID; Supports differentiation in our Creo and PTC Strategies • Challenging Comparisons: Faster-than expected adoption of Creo by larger customers drove higher growth in FY’14; Continue to expect market CAGR through FY’18 84 FY’14 CAD Update: Adoption & Revenue PTC Creo Adoption more than doubled worldwide…. PTC Creo Adoption from around 35% to over 75% …and helped grow FY’14 CAD license revenue PTC Creo Pro/ENGINEER by approximately 13% Y/Y Americas: ~80% PTC Creo Adoption BY REGION Europe: ~60% Japan : ~55% Pac Rim : ~35% 85 Organizations are Making the Move to PTC Creo… and are Very Satisfied 86 Satisfied Customers Adopting PTC Creo Have Unlocked Creo-Driven CAD Revenue Growth $80.0 Creo-Driven CAD Revenue grew over 20% in FY’14 80% 70% $70.0 60% in $MM USD $60.0 50% $50.0 40% $40.0 30% $30.0 $20.0 20% $10.0 10% $- 0% FY11 FY12 Creo-Driven* Revenue FY13 FY14 Creo Adoption * Creo-Driven Revenue is CAD license revenue generated by new Apps, Extensions and Packages that were not available before the release of PTC Creo 87 These Companies Drove Over $50M in CAD License Revenue in FY’14… 88 And Most of Them are Running PTC Creo 2.0! 89 Why Have They Adopted PTC Creo? PTC Creo is a scalable, interoperable suite of product design software that delivers fast time to value. PTC Creo Parametric PTC Creo Direct PTC Creo Simulate PTC Creo Schematics PTC Creo Options Modeler PTC Creo View MCAD PTC Creo Layout PTC Creo Sketch PTC Creo View ECAD PTC Creo Illustrate New Apps (Available with PTC Creo) PTC Creo Customers consistently report double-digit productivity gains over previous CAD tools 90 PTC Creo Breakthrough Technologies AnyRole Apps AnyMode Modeling 3D Parametric Modeling PTC Creo Parametric PTC Creo Simulate PTC Creo Direct PTC Creo Schematics PTC Creo Options Modeler PTC Creo Layout PTC Creo View MCAD PTC Creo Sketch PTC Creo View ECAD PTC Creo Illustrate AnyData Adoption 2D Conceptual Layout 3D Direct Modeling … AnyBOM Assembly … SE … 91 Unite Technology in PTC Creo 3.0 Eliminates biggest obstacle to competitive CAD displacement Enabling Optimal Multi-CAD Collaboration and Consolidation • Import common 3D CAD formats – SolidWorks, CATIA, NX, Inventor, Solid Edge • Open key 3D CAD formats – SolidWorks, NX, and CATIA • Automatically update new versions of non-PTC Creo data within Creo designs • Save As key 3D CAD formats – SolidWorks, NX, and CATIA … An estimated 40% of PTC CAD customers have competitive 3D CAD seats 92 Value of Unite Technology Consolidate CAD systems to improve quality, speed time to market, lower costs for both Engineering and IT CONSOLIDATION BEST IN CLASS COMPANIES ARE 35% MORE LIKELY TO STANDARDIZE ON ONE CAD SYSTEM1 Support more effective product development and drive on-time delivery by working more efficiently with other departments, suppliers or development partners. COLLABORATION 59% OF PEOPLE HAVE DIFFICULTY MANIPULATING IMPORTED MODELS2 1 Working with Multi-CAD? Overcoming the Engineering Collaboration Bottleneck – Aberdeen Group 2 PTC survey of 7,000 manufacturing organizations, October, 2011 93 The New Paradigm for Multi-CAD Design PTC Creo 3.0 Multi-CAD Consolidation Capabilities Demo Here 94 CAD Consolidation Opportunity PTC Creo is already a viable replacement for Competitive CAD seats within PTC’s base! And similar opportunities are being identified for 2015 Leading European Manufacturer of sailing yachts Opportunity to standardize on PTC Creo; Displace 150 Seats of CATIA Leading Supplier of fluid flow control solutions for power, oil & gas industries Opportunity to standardize on PTC Creo; Displace 300 Seats of SolidWorks, Inventor Global Technology Leader in robotic-assisted surgery solutions Opportunity to capture all CAD seats, by displacing ~300 seats of SolidWorks 95 CAD Sales Plays for FY’15 Focus for Direct Sellers, serving Strategic Accounts Upgrade Legacy Packages Expand PTC Creo Footprint Consolidate Competitive CAD Focus for Channel Partner Sellers, serving SMB & Mid-Market Accounts Upgrade Legacy Packages Expand PTC Creo Footprint Drive New Names 96 PTC Creo and Additive Manufacturing Slicing CAD Model Model Preparation Tray placement Printability Checking 3D Printing • PTC Customers are adopting 3D Printing, and are looking to PTC to address the challenges of CAD / 3D Printing workflows • PTC is partnering with 3D Printing Industry leaders to address these challenges in FY’15 • Planned capabilities include: – Printability checks, to ensure the model can be successfully printed. – 3D Lattices, to minimize material usage, and time required to 3D Print. – “Design for Additive Manufacturing” via Topology optimized solid models, to minimize weight and maximize strength 97 Smart, Connected Products CAD Strategy Smart, Connected PTC Products Design and Validation of Smart, Connected Products To measure and improve the efficiency of Engineering organizations through PTC products To optimize product designs using realworld usage information and conditions, collected by Smart & Connected products • Process Optimization Rules Engine • Optimize designs by simulating their performance based on conditions reported by sensors on existing products in the field • Data Tracking and Alerts • Usage Driven Features & Specifications • Determine immeasurable measurements with Virtual Sensors • Design for “Smart, Connectedness” Observe Improve Analyze 98 Opportunity #1: Smart, Connected PTC Products • Provides Data-driven Intelligence • Continually Improves Engineering Processes, and Increases Product Development Efficiency • Increases Product Development Efficiency Improved PTC Creo and PTC Windchill User Proficiency Monitor System and Solution Health 99 Opportunity #2: Optimized Design of Smart, Connected Products 100 PTC Global Sales Bob Ranaldi Executive Vice President of Sales & Distribution November 13, 2014 PTC Sales – Carrying Momentum into 2015 • FY14 Primary Business Goal Achieved – “Hit our License Targets each and every Quarter” • FY14 Sales Productivity up 7% • Excitement in PTC’s Products. Reflected in a Strong Pipeline (380%) • Excitement in PTC’s IoT Strategy and the Future it brings • Excitement in Subscription offering and the ability to “Sell to customers how they want to buy” • Excitement in PTC’s GTM and related “Tip of Spear” Sales Plays 103 2015 Worldwide Sales Kick Off, Barcelona CEO Vision Past and Future Customer Buyer Panels • “How can you not be jacked up by his message?” • “Great start to the meeting. Clear message of the need to accelerate” • “These customer panels are very valuable. Please keep them for future events” • “Great vision and great momentum” • “Crisp delivery. Clear marching orders. FY15 excitement was felt throughout presentation” • “Hearing from customers directly is always critical and of huge value” • “Great and emotional introduction” • “Customer panels are great!” • “Perfect!, Fantastic Energy, Great speech, Outstanding….” Sales Plays via SAVO • “SAVO: GREAT !!! Looks very promising” • “A compelling story with very good play examples, gives me high confidence that this is the best solution on the market!” “I am among these kind of guys who say when things go wrong….but also when they go well. Personally I do think that this SKO (Manager last week + Sales this week) is from far, the greatest I ever had in 10 years at PTC. So many new great thinks; strategy and solutions (IoT, System Engineering, SLM…), Sales productivity (Velocity including IPAD ☺, Deal Desk, ISS), Hybrid pricing model… Congrats to both of you, it will support Sales for sure! Keep on going like that!” Cyril Bardoul Sales Regional Director 104 “Tip of Spear” Sales Playbooks Our traditional model is a proven way to grow STRATEGIC ACCOUNTS CAD PLM ALM LAND the customer SLM IoT EXPAND the footprint Strategic Sellers Segment Into Product Development, Service, and Full Product Line Reps This new model is a better way to land NEW ACCOUNTS IoT SLM ALM LAND the customer PLM CAD EXPAND the footprint 105 Strategic “Tip of Spear” (Example) CAD PLM ALM SLM IoT The world’s industry leader in designing and manufacturing electronic scoreboards, programmable display systems and large screen video displays. PTC CAD and PLM used at Daktronics. A long standing customer. Recent Daktronics and & PTC meetings resulted in a ThingWorx Pilot then subsequent order for Remote Control and Service. 106 Hunting “Tip of Spear” (Example) IoT SLM ALM PLM CAD Over 90 years experience as a global leader in the development, manufacture, distribution and service of underground mining machinery for the extraction of coal and other bedded materials. ThingWorx used for Remote Mining along with very limited use of other PTC Products. Recent Joy & PTC Executive meetings exploring other areas in which PTC can bring business value to include PLM and SLM for Remote Service. 107 Segmented Sales Capacity • • Quota Carrying Sales Capacity increase of ~97 from FY’10 to FY’15 Sellers are broken into 4 Distinct Groups: Full Product, Product Development, Service, & IoT Americas 128 Europe 120 Pac Rim 85 Japan 35 FPL: 34 FPL: 33 FPL: 0 FPL: 21 PD: 53 PD: 57 PD: 73 PD: 9 SVC: 12 SVC: 9 SVC: 0 SVC: 2 IoT: 29 IoT: 21 IoT: 12 IoT: 3 WW 368 Full Product Line Sales Reps: 88 Product Development Sales Reps: 192 Service Sales Reps: 23 IoT New Logo Sales Reps: 65 A Buyer Centric Approach to: • Focused Marketing • Focused Solutions • Focused Sellers • Focused Plays 108 Stronger Pipeline Coverage Than Last Year Total four-quarter direct perpetual equivalent software pipeline vs. new revenue ~350% Coverage ~380% Coverage Direct perpetual equivalent CAD, EPLM, SLM Direct perpetual equivalent new IoT Close rate assumptions in FY15 lowered to de-risk Asia Pac, IoT, and SLM Channel revenue of $90 M+ excluded from both years Run-rate revenue (Axeda + FY14 subscriptions) of $40 M+ excluded from FY15 * Perpetual Equivalent = ACV * 2 109 PTC Global Services Matt Cohen EVP PTC Global Services and Partners November 13, 2014 Agenda • PTC Global Services • Key Strategic Highlights – Accelerated Deployments – Partner Strategy • Margin Expansion 112 Global Services Strategic Goals Leading Client Transformation Provide expertise in closed-loop lifecycle management Sustainable Margin Expansion Deliver 20% Net Margin by FY18 (excludes 2% contribution from Cloud Services) Deliver programs with immediate business impact Contribute to accelerated license & subscription solutions growth Enable transformative business value Broaden PTC’s Ability to Deliver Solutions into the Marketplace 113 PTC Global Services Service Offerings Business Alignment Process Transformation Accelerated Deployment Enterprise Adoption Continuous Optimization Global Team 35 Countries 1,300 Experts in PTC Solutions 6 Centers of Excellence Premier Partner Ecosystem 200 Learning Centers Lines of Business Consulting Learning and Adoption Cloud Services 25 years Delivering Client Transformation DEPTH OF KNOWLEDGE across the connected product & service lifecycle DEEP UNDERSTANDING of business processes 114 Accelerate Deployment and Drive Sustained Client Value Immediate Access Expert Application Management Secure Hosting Optimal Performance Value Based Outcomes Process Best Practice Driven Scalable, Flexible, Configurable Predictable Time, Cost, and Risk Value Ready Deployment 115 Expanded Service Partner Program “We partner with leading PLM companies like PTC because of our shared vision of driving business transformation with product development solutions.” “A heavy investment in PTC Partner Program is a key component of KPIT strategy for bringing the highest value business solutions to our customers.” “PTC IoT platform is the critical backbone of our IoT practice.” 450 Direct Consulting Ecosystem 400 350 200 300 250 60 120 Outcomes 200 150 100 231 220 210 FY11 FY15 FY18 50 0 Global Services Direct Certified Partner 116 Margin Expansion Runway Remains e Levers for Margin Expansion e * Cloud Services excluded from revenue and margin view Revenue Focus • Evolution of what we sell • Finish strategic program investments • Strategic accounts • Continued workforce optimization • Pricing/discounting discipline • Newer segments • Joint delivery with Partners • Growth of high margin offerings • Higher margin services 117 Financial Results & Outlook Jeff Glidden EVP & CFO November 13, 2014 Growth and Profitability Non-GAAP Revenue Non-GAAP Op Income FY 2014 REVENUE BY VERTICAL Other: Non-GAAP EPS 9% US$ in millions 1,500 Retail & Consumer: EPS $3.00 1,250 31% 1,297 $2.50 1,170 4% Industrial Products: 8% 1,358 1,258 Life Sciences: Automotive: 14% $2.17 1,010 1,000 $1.81 938 Electronics & High Tech: $2.00 15% $1.51 750 19% $1.50 $1.26 FY 2014 REVENUE BY REGION $1.00 500 Federal, Aerospace & Defense: $1.00 $0.80 Americas: 41% Europe: 39% AP: 20% 340 207 250 121 247 286 $0.50 158 $0.00 0 FY09 FY10 FY11 FY12 FY13 FY14 120 Revenue Trends FY’09 – FY’14 Growth CAGR 2009-14: L&SS = 13% Support = 7% Services = 4% $M 1,500 1,250 1,000 1,258 348 354 295 285 279 614 658 693 FY'12 FY'13 FY'14 1,170 938 213 1,010 267 226 387 342 296 750 1,358 1,297 218 500 250 499 496 560 FY'09 FY'10 FY'11 0 Support Professional services Perpetual license & subscription solutions Note: Recast to the FY’15 reporting framework 121 Regional Revenue Trends 2009-2014 Regional Growth CAGRs: Americas 10%; Europe 7%; Asia Pacific 5% Revenue by Region Americas $M Europe Asia Pacific 1,500 1,358 1,258 1,250 1,170 1,010 1,000 938 214 250 291 271 236 467 372 270 296 750 500 1,297 481 480 528 389 352 386 431 FY09 FY10 FY11 481 525 560 FY12 FY13 FY14 - 122 Revenue Mix by Business Portfolio Transition FY09 – FY14 FY09 Revenue by Segment $ in millions $377, 40% $513, 55% $47, 5% Ext PLM SLM FY14 Revenue by Segment $ in millions $582, 43% $599, 44% $177, 13% CAD Ext PLM SLM CAD Note: IoT included in SLM for FY’14 123 Support Metrics and Revenue Growth Delivering software upgrades and high-value customer support Support Revenue & Deferred Support PLM & CAD Active Seats (000's) 2,000 1,800 1,720 270 800 260 700 250 600 240 500 693 1,592 1,600 1,415 658 614 1,200 246 560 249 242 969 1,000 230 234 800 735 600 220 216 213 US$ in millions 1,225 CAD Extended PLM 1,400 498 497 400 422 445 374 300 210 200 200 100 190 0 320 400 200 Q4’09 Q4'10 Q4'11 Q4'12 Q4'13 Q4'14 Q1'10 Extended PLM CAD 2010 2011 Support Revenue 2012 2013 2014 Deferred Support * * Deferred Support includes deferred support revenues, plus unbilled support bookings 124 Financial Results: FY 2014 vs. FY 2013 (Non-GAAP) Margin Expansion: Operating Model Leverage $ in millions FY 2013 FY 2014 $ Increase % Increase $1,297 $1,358 $61 5% Gross profit 952 1,013 61 6% Operating expense 666 673 7 1% Operating profit $286 $340 $54 19% Net income $219 $260 $41 19% EPS $1.81 $2.17 $0.36 20% % Gross margin 73.4% 74.6% +120 bps % Operating expense 51.3% 49.5% -180 bps 22.1% 25.1% +300 bps $225 $305 $80 17.3% 22.5% +520 bps Total revenue Operating margin % Cash Flow from Operations % Cash Flow to Revenue 36% 125 Summary Balance Sheet and Cash Flow $ in millions 2012 2013 2014 $490 $242 $294 Accounts Receivable 217 229 236 Property & Equipment 63 65 68 Goodwill & Intangibles 796 1,042 1,349 Other Assets 226 251 253 $1,792 $1,829 $2,200 $158 $179 $222 Deferred Revenue 328 337 383 Debt 370 258 612 Other Liabilities 139 129 129 Equity 797 926 854 $1,792 $1,829 $2,200 61 60 58 $218 $225 $305 Cash & Securities Total Assets Account Payable & Accruals Total Equity & Liabilities DSO Cash Flow from Operations FY 2015 Planned Uses of Cash Pay-down of Debt $100M Stock Repurchases $125M Pension Funding & Close-out $45M Q4 FY14 Restructure $27M 126 FY 2015 Outlook & FY 2018 Targets 127 Non-GAAP FY’15 Guidance FY'14 Perpetual license & subscription solutions Support Professional services Total revenue Perpetual license & subscription solutions growth Support growth Professional services growth Total revenue growth 387 693 279 1,358 FY'15 Low 405 700 260 1,365 FY'15 High 425 700 260 1,385 9% 4% 10% 5% -2% 5% 1% -6% 0% 1% -6% 2% Gross margin Operating margin Other income (expense) Tax rate Share count EPS EPS growth 75% 25% -10 21% 120 $2.17 20% 75% 26% -15 18% 117 $2.33 7% 76% 26% -15 18% 117 $2.40 10% Note: FX Assumptions: USD/EURO = 1.25; YEN/USD = 115 Unfavorable FY15 FX impacts vs FY14 lowers FY15 revenue by ~$50M (4% points of YoY growth) and reduces EPS by $0.15 (7% points of YoY growth). 128 Another Way to Look at a Hybrid Model ($ in millions) Non-GAAP FY14 415 = 353 + 62 387 = 357 + 30 Total L&SS Book of Business Perpetual License TCV Subscription Solutions TCV Total L&SS Business Fx Adjustment Fx Adjusted L&SS Business % Y/Y Perpetual Equivalent = ACV FY15 Guidance Midpoint 357 30 x 2 417 417 x f Pricing Renewal Rate Support Time = 353 62 x 2 477 13 490 18% ACV x 2 129 Reporting Frameworks for 2015 Pipeline…Bookings…Billings…Cash Flow…Revenue & Deferred Revenue Market Drivers & Trends • Growth of Subscription software models & ratable revenue streams • Customer flexibility & growth over time • Easier to do business with and consistent with Customer intent • Broader Customer funding sources (Operating Expense & Capital Acquisitions) Higher growth of PTC ratable/subscription with deferral of revenue over time Bookings & Billings represent leading metrics of growth & success • Subscription Solutions • Cloud Services – Hosting & Managed Services New Bookings (ACV) Billings = Revenue + Change in Deferred Revenue • Subscription Solutions • Cloud Services • Support for perpetual licenses Software licenses (perpetual licenses) Subscription Solutions Cloud Services Perpetual License and Subscription Solutions Support (for perpetual licenses) Professional Services (consulting, implementation, & education) 130 Subscription Model Market Opportunity Customer Benefits • Broader IoT market (“net new”) • Flexibility & growth over time • Extensions to current markets: SLM, ALM, PLM & CAD (expanded TAM) • Cloud services: faster time-to-value • Costs more matched to “realized” value • Clearly differentiated strategy • Funding sources: CapEx & Opex • PTC: market leader in application enablement platforms for IoT • Simpler contracting/procurement PTC Sales Benefits PTC Financial Benefits • Core strategic accounts (upsell & cross sell) • Growth of recurring revenue streams • Targeted growth accounts (new logos) • Monetize based upon growth of users & assets (# of connected things) • Land and expand account strategy • Reduced “friction” in sales process • Higher customer LTV (lifetime value) • Increased deferred revenues • Driving greater LT cash flow 131 Perpetual & Subscription Software Revenue Models Illustrative Example: Cumulative revenue over 5 years $3,000 5 year NPV ~ $2400 $2,500 $2,000 5 year NPV ~ $1,800 $1,500 $1,000 $500 $Year 1 Year 2 Year 3 Perpetual w/Support Year 4 Year 5 Subscription 132 License & Subscription Solution Mix Bookings Mix Drives Variability in Reported License & Subscription Solutions Revenue *Note: Apples to Apples TCV = ACV x 2 or ACV = TCV / 2 Customer New Solution Purchase Perpetual or Subscription Booking? Perpetual Assumption*: 85% Purchase (TCV) Total Reported Assumption*: 15% L&SS Revenue New Subscription Run-Rate Subscription Deferred License & Subscription Solutions Revenue Deferred Support Revenue Perpetual Revenue Recognized In Current Period 133 Supplemental Business Information ($ in millions) FY14 Estimates FY15 Guidance Midpoint Annual Contract Value (ACV) BOOKINGS % Mix of Perpetual Bookings Perpetual Bookings New Subscription Bookings Total New Bookings 95% 357 19 376 92% 353 30 383 PERPETUAL EQUIVALENT BOOKINGS % Mix of Perpetual Bookings Perpetual Bookings New Subscription Bookings (2 x ACV) Total New Bookings 91% 357 37 395 85% 353 60 413 92% 357 30 387 279 692 1,358 85% 353 62 415 260 700 1,375 Operating Profit Operating Margin 340 25% 352 26% EPS 2.17 2.36 Non-GAAP REVENUE % Mix of Perpetual License Perpetual License Subscription Solutions Perp License & Subsc. Solutions Professional Services Support Total Revenue 134 Impact of Subscription Equivalent Mix Shift FY15 Scenario ($ in millions) Non-GAAP 5% of Perpetual Equivalent Bookings Convert $ $ Var FY14 Estimates FY15 Guidance Midpoint ACV BOOKINGS % Mix of Perpetual Bookings Perpetual Bookings New Subscription Bookings Total New Bookings 95% 357 19 376 92% 353 30 383 89% 335 41 376 (18) 11 (7) PERPETUAL EQUIVALENT BOOKINGS % Mix of Perpetual Bookings Perpetual Bookings New Subscription Bookings (2 x ACV) Total New Bookings 91% 357 37 395 85% 353 60 413 80% 335 81 416 (18) 21 4 92% 357 30 387 279 692 1,358 85% 353 62 415 260 700 1,375 84% 335 66 401 260 699 1,360 (18) 3 (14) (1) (15) REVENUE % Mix of Perpetual License Perpetual License Subscription Solutions Perp License & Subsc. Solutions Professional Services Support Total Revenue Operating Profit 340 Operating Margin 25% 352 26% EPS 2.17 2.36 337 (15) 25% -1% 2.26 (0.11) Note: every 1% change in perpetual equivalent bookings results in ~($3M) in FY’15 revenue impact and ~($0.02) EPS but favorable perpetual equivalent bookings impact of $4M 135 Stronger Pipeline Coverage Than Last Year Total four-quarter direct perpetual equivalent software pipeline vs. new revenue ~350% Coverage ~380% Coverage Direct perpetual equivalent CAD, EPLM, SLM Direct perpetual equivalent new IoT Close rate assumptions in FY15 lowered to de-risk Asia Pac, IoT, and SLM Channel revenue of $90 M+ excluded from both years Run-rate revenue (Axeda + FY14 subscriptions) of $40 M+ excluded from FY15 * Perpetual Equivalent = ACV * 2 136 6% 10% 3% 0% 0% -9% -40% -12% FY'14 -30% FY'13 -6% FY'12 -20% FY'11 -3% FY'10 -10% PTC Weighted Industrial Production % Y/Y PTC License Revs (CC Organic) Monthly Manufacturing PMI Trend World Manufacturing Output (Y/Y Growth) 65 9% 15% PTC Sales 60 US PMI 56.2 Japan PMI 52.4 China PMI 50.4 Eurozone PMI 50.6 55 50 45 6% 3% 85% PTC Sales 0% 40 35 PTC Weighted Industrial Production % Y/Y 20% FY'09 • UNIDO Q214 report on world manufacturing production (issued Sept. 2014), shows growth deceleration (+4.8% y/y Q1 +3.3% Q2) with worsening trends in both industrialized regions (+2.5% Q1 +1.5% Q2) and developing regions (+8.6% Q1 +6.5% Q2) 9% FY'08 World Manufacturing Production Slows 30% FY'07 • October global manufacturing PMI of 52.2 was unchanged from September with overall US strength and a near-term rebound in Japan offset by ongoing weakness in Europe and China 12% FY'06 Manufacturing PMI subdued in Eurozone & China 40% FY'05 PTC organic constant currency license growth historically correlated to measures of global manufacturing economy, including GDP, industrial production, and manufacturing PMI Organic CC License Revenue Growth Mixed Global Manufacturing Outlook 2010 2011 US PMI 2012 Eurozone PMI Source: J.P. Morgan, Markit, ISM, and IFPSM 2013 -3% 2014 Japan PMI China PMI Dec-12 Mar-13 World Jun-13 Sep-13 Dec-13 Developing Mar-14 Jun-14 Industrialized Source: J.P. Morgan, Markit, ISM, and IFPSM 137 Mix Shift Increases Growth Opportunity ALM PLM ALM SLM CAD SLM PLM IoT IoT CAD FY’15 L&SS Mix • Organic L&SS Growth = 10% • M&A = 2%-4% • PTC L&SS Growth = ~13% FY’18 L&SS Mix • Organic L&SS Growth = ~15% • M&A = 2%-4% • PTC L&SS Growth = ~18% 138 New Long-Term Financial Metrics & Targets EPS CAGR of 15% FY’15-FY’18 FY'10 FY'11 FY'12 FY'13 FY'14 FY'15 Outlook FY'18 Target Perpetual license & subscription solutions growth 39% 16% 2% 2% 9% 4%-10% 12%-15% Support growth (1%) 13% 10% 7% 5% 1% 2%-4% Professional services growth (4%) 23% 11% (4%) (2%) (6%) (0%)-(3%) 8% 16% 8% 3% 5% 0%-2% 6%-10% Gross margin 72% 71% 72% 73% 75% 75%-76% 76%-78% Sales & marketing 30% 29% 29% 27% 26% 25%-26% 24%-25% R&D 19% 17% 16% 16% 16% 15%-16% 15%-16% G&A 8% 7% 7% 8% 8% 7%-8% 7%-8% Operating margin 16% 18% 20% 22% 25% ~26% 28%-30% Tax rate 23% 24% 24% 22% 21% 18% 18%-20% Shares outstanding 120M 121M 121M 121M 120M ~117M ~112M EPS growth 25% 26% 20% 20% 20% 7%-10% ~15% Non-GAAP Growth Metrics Revenue Total revenue growth Operating Metrics 1) FX assumption FY15-18, EURO = US$1.25; US$ = 115 Yen. 2) Impacts included above: Return of Capital Program contributes ~2% point to EPS growth, while the lower tax rate of 18% contributes ~1% point. 139 Long-term Outlook and Opportunity • Large Customer Base, Upsell and Cross Sell Opportunities • Highly Differentiated Strategy • Expanded Market Opportunity • Most Complete IoT Offerings • Sales Focus & Execution • Building Pipeline & Coverage • Recurring Revenue Streams • Increasing Productivity and Efficiency • Building Shareholder Value 140 Thank You 141 Non-GAAP Financial Measures and Reconciliations (Unaudited) FY'09 GAAP revenue $ Fair value adjustment of acquired deferred revenue FY'10 938.2 $ - FY'11 1,010.0 $ - FY'12 1,166.9 $ 2.6 FY'13 1,255.7 $ 2.5 FY'14 1,293.5 $ 1,357.0 3.0 1.2 Non-GAAP revenue $ 938.2 $ 1,010.0 $ 1,169.5 $ 1,258.2 $ 1,296.5 $ 1,358.2 GAAP gross margin $ 628.4 $ 702.4 $ 810.2 $ 883.6 $ 920.5 $ 983.3 Fair value adjustment of acquired deferred revenue - - 2.6 2.5 3.0 Fair value adjustment to deferred costs - - - - - (0.1) 10.4 Stock-based compensation Amort of acquired intangible assets in cost of revenue 8.2 9.1 7.7 8.9 9.5 19.7 18.4 15.4 15.8 18.6 1.2 18.1 Non-GAAP gross margin $ 656.3 $ 729.9 $ 835.9 $ 910.8 $ 951.6 $ 1,013.0 GAAP operating income $ 19.3 $ 74.8 $ 117.1 $ 128.1 $ 127.3 $ 196.6 Fair value adjustment of acquired deferred revenue - - 2.6 2.5 3.0 Fair value adjustment to deferred costs - - - - - (0.2) Stock-based compensation 43.3 48.9 45.4 51.3 48.8 50.9 Amort of acquired intangible assets in cost of revenue 19.7 18.4 15.4 15.8 18.6 18.1 Amortization of acquired intangible assets 15.6 15.6 18.3 20.3 26.5 32.1 Charges included in general and administrative expenses - - 7.8 3.8 9.9 13.1 In-process research & development 0.3 - - - - - 22.7 - - 24.9 52.2 28.4 Restructuring charges 1.2 Non-GAAP operating income $ 120.9 $ 157.7 $ 206.6 $ 246.8 $ 286.3 $ 340.3 GAAP net income $ 31.5 $ 24.4 $ 85.4 $ (35.4) $ 143.8 $ 160.2 Fair value adjustment of acquired deferred revenue - - 2.6 2.5 3.0 Fair value adjustment to deferred costs - - - - - (0.2) Stock-based compensation 43.3 48.9 45.4 51.3 48.8 50.9 Amort of acquired intangible assets in cost of revenue 19.7 18.4 15.4 15.8 18.6 18.1 Amortization of acquired intangible assets 15.6 15.6 18.3 20.3 26.5 32.1 Charges included in general and administrative expenses - - 7.8 3.8 9.9 13.1 In-process research & development 0.3 - - - - - 22.7 - - 24.9 52.2 28.4 - Restructuring charges 1.2 Non-operating one-time gain - - 5.1 0.8 (5.7) Gain on litigation resolution - (9.0) - - - - (39.5) 21.3 (27.8) 98.8 (77.8) (43.5) Income tax adjustments Non-GAAP net income (In Millions) $ 93.6 $ 119.6 $ 152.2 $ 182.9 $ 219.2 $ 260.4 142 Non-GAAP Financial Measures and Reconciliations (Unaudited) Continued FY'09 GAAP diluted earnings per share $ Fair value adjustment of acquired deferred revenue FY'10 0.27 $ 0.20 $ - - FY'12 FY'11 0.71 $ FY'13 (0.30) $ 1.19 $ 0.03 0.02 0.02 FY'14 1.34 0.01 - - - - - - Stock-based compensation 0.37 0.41 0.38 0.42 0.40 0.42 Amortization of acquired intangibles 0.30 0.28 0.28 0.30 0.37 0.42 - - 0.06 0.03 0.08 0.11 Fair value adjustment to deferred costs Charges included in general and administrative expenses Restructuring charges Non-operating one-time gain Income tax adjustments Non-GAAP diluted earnings per share GAAP operating margin 0.20 - - 0.21 0.43 0.24 - (0.08) 0.04 0.01 (0.05) - 0.18 (0.34) $ 0.80 $ 1.00 0.82 (0.23) $ 1.26 $ 1.51 (0.64) $ 1.81 (0.36) $ 2.17 2.1% 7.4% 10.0% 10.2% 9.8% 14.5% Fair value adjustment of acquired deferred revenue 0.0% 0.0% 0.2% 0.2% 0.2% 0.1% Fair value adjustment to deferred costs 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Stock-based compensation 4.6% 4.8% 3.9% 4.1% 3.8% 3.8% Amortization of acquired intangibles 3.8% 3.4% 2.9% 2.9% 3.5% 3.7% Charges included in general and administrative expenses 0.0% 0.0% 0.7% 0.3% 0.8% 1.0% Restructuring charges 2.4% 0.0% 0.0% 2.0% 4.0% 2.1% 12.9% 15.6% 17.7% 19.6% 22.1% 25.1% Non-GAAP operating margin 143 Non-GAAP Financial Measures and Reconciliations (Unaudited) Continued FY'09 GAAP revenue Fair value adjustment of acquired deferred revenue Non-GAAP revenue GAAP to Non-GAAP revenue by line of business: GAAP License Revenue Fair value adjustment of acquired deferred revenue Non-GAAP License Revenue $ $ $ $ GAAP Support Revenue Fair value adjustment of acquired deferred revenue Non-GAAP Support Revenue $ GAAP Services Revenue Fair value adjustment of acquired deferred revenue Non-GAAP Services Revenue $ $ $ FY'10 938.2 938.2 $ 212.7 212.7 $ 499.1 499.1 $ 226.4 226.4 $ $ $ $ $ FY'11 1,010.0 1,010.0 $ 296.0 296.0 $ 496.4 496.4 $ 217.6 217.6 $ $ $ $ $ FY'13 FY'12 1,166.9 2.6 1,169.5 $ 342.1 342.1 $ 557.7 2.6 560.3 $ 267.1 267.1 $ $ $ $ $ 1,255.7 2.5 1,258.2 $ 348.4 348.4 $ 612.0 2.5 614.5 $ 295.3 295.3 $ $ $ $ $ FY'14 1,293.5 3.0 1,296.5 $ 344.2 344.2 $ 654.7 3.0 657.7 $ 294.7 294.7 $ $ $ $ $ 1,356.9 1.2 1,358.2 369.7 0.7 370.4 692.3 0.3 692.6 295.0 0.2 295.2 (In Millions) 144 Non-GAAP Financial Measures and Reconciliations (Unaudited) Continued GAAP to Non-GAAP revenue by geography: FY'09 GAAP Americas Revenue Fair value adjustment of acquired deferred revenue Non-GAAP Americas Revenue $ GAAP Europe Revenue Fair value adjustment of acquired deferred revenue Non-GAAP Europe Revenue $ GAAP Asia Pac Revenue Fair value adjustment of acquired deferred revenue Non-GAAP Asia Pac Revenue $ $ $ $ FY'10 351.9 351.9 $ 372.4 372.4 $ 213.9 213.9 $ 513.4 513.4 $ 377.4 377.4 $ 47.4 47.4 $ $ $ $ FY'11 385.8 385.8 $ 388.5 388.5 $ 235.7 235.7 $ 509.3 509.3 $ 444.3 444.3 $ 56.4 56.4 $ $ $ $ FY'12 429.2 1.4 430.6 $ 466.5 0.9 467.4 $ 271.2 0.3 271.5 $ 587.8 587.8 $ 503.1 2.6 505.7 $ 76.0 76.0 $ $ $ $ 479.8 1.5 481.3 480.4 0.6 481.0 295.5 0.4 295.9 FY'13 $ $ $ $ $ $ 522.8 2.4 525.2 479.9 0.4 480.3 290.9 0.2 291.1 FY'14 $ $ $ $ $ $ 558.7 1.1 559.8 528.1 0.1 528.2 270.2 270.2 GAAP to Non-GAAP revenue by segment: GAAP CAD Revenue Fair value adjustment of acquired deferred revenue Non-GAAP CAD Revenue $ GAAP EPLM Revenue Fair value adjustment of acquired deferred revenue Non-GAAP EPLM Revenue $ GAAP SLM Revenue Fair value adjustment of acquired deferred revenue Non-GAAP SLM Revenue $ $ $ $ $ $ $ $ $ $ $ $ $ 573.5 573.5 $ 604.3 2.5 606.8 $ 77.9 77.9 $ $ $ $ 552.5 552.5 $ 571.1 571.1 $ 170.0 3.1 173.1 $ $ $ $ 581.5 581.5 599.3 599.3 176.2 1.2 177.4 (In Millions) 145 Non-GAAP Financial Measures and Reconciliations (Unaudited) Our FY’15 non-GAAP operating profit target excludes $4 million of adjustments related to the fair value of acquired deferred revenue, $57 million of stock-based compensation expense, $55 million of intangible asset amortization expense and $9 million of other charges, net (primarily acquisition-related and pension plan termination related expense). The FY’15 GAAP operating profit target is approximately $220 million. FY’15 GAAP and non-GAAP operating profit excludes settlement losses related to the termination of our U.S. pension plan estimated to be approximately $65 million. 146