Presentation

Powering Location Analytics
Xavier Lopez, Ph.D.,
Senior Director
Oracle Spatial and Graph Technologies
Program Agenda
• Role of Geo-Spatial
Spatial Information Platforms
• Developing “Location Intelligence” Applications
• Customer Use Cases
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Data: Managing Spatial Data Types
“Lines”
“Points”
“Polygons”
eb Services
Geocoding
Spatial Database
Routing
e1
f1
e3
e2 n2
f2
n1
e4
Rasters
Network Graphs
Topologies
3D
RDF Semantic Graphs
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Improved Analysis and Decision Making
Text
Transit
Smart Parking
Public Safety
Geo-tagging, Geo-tracking, Geocoding,
Geocoding Reverse Geocoding
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Wirelesss
Platform for Geo-Spatial Workflows
Data integration,
Normalization, Modeling
Geo- Information
Extraction
Country: UK
Nationality: Somalian
Feature Extraction,
Term Extraction
Has
Currently resides
Group: Al Shabab
Country: Morocco
Person: Abduwali
Abdukhadir Muse
Member of
Link ?
Supports
Currently resides
Person: Chehab
Abdouljamid Bouyaly
Link ?
Ideology: Islamist
Member of
Supports
Group: ?
Person: ?
Member of
Has
Group: al Qaeda
Currently resides
Country: Pakistan
Nationality: Pakistani
RDF
Intelligence Ontologies
Enterprise Data
Spatial images Documents
Data Sources
-GIS
- Databases
-3D Data
- Social Media
Enterprise
Geo--Spatial Platform
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Exploitation: Search,
Presentation, Report,
Visualization, Query
Location Enriches Social Media
•
•
•
•
Crowd-sourced Information
Routinely Geo-tagged
Non-authoritative
Position, addresses, tracks
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Alignment Across Big Data Systems
Smart Cities: Connecting a System of Systems?
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Incorporating Spatial Analysis into Business Intelligence
Development Tools
Business Intelligence
Mobile A
Applications
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Display: Generating Powerful Maps
Courtesy, Neustar 2014
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2 Use Case Categories:
• Business Intelligence
• Mobile Tracking
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Neustar Information Services
Real-time
time Web, Communications, Retail and Demographic analysis
ective
Benefits
ide rich data & cutting edge analytics to
ire, retain and grow high value
omers
Consolidated .5 TB of spatial data
ution
10x performance increase for detailed mapp
aph analysis of customer locations
Accurate topological relationships
Improved data precision - 25M+ of ZIP4 dat
300% faster, more accurate time-based terr
creation
clude rich geo-referenced imagery
nterprise wide, role based security
mely, transparent data updates
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KKB Kredi Kayıt Bürosu A.S.
egrated Credit Risk Scoring Solution
ctives
tial Analytics and Reporting Solution
ed on >1 million geocoded credit
nsactions per day
«Oracle Exadata together with Infotech’s
LocationBox solution, allowed Banks to benchm
th loan portfolio with each other first time eve
their
low cost.»
Koray Kaya, EVP Strategic Planning, KKB
tion
mbined OLTP and DWH/BI system based on
data to reduce cost
naging over 700 million credit accounts
mplex spatial analytics including
mographic data, 100x faster than before
ed by Risk Managers and Sales in 150
mber institutions, 400 mln. queries/year
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Istanbul Municipality
iverse Transport Modes
Buses
Tramways
Metro
Trains
ut also
Ferries
Private mini-buses
Shared taxis
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Multi-Modal
Modal Routing Application
Public service (web/mobile)
Guidance for optimal route considering
all transportation modes.
ntegrated network combining data from
multiple agencies
Also road network for interconnection
ncludes timetables and costs
Uses Network Data Model
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SF Park: Parking Locator Service Mobile App,
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Take-away Points:
•
•
•
•
•
Leverage existing IT software investments
Consolidate data management, integration, exploitation
Blend-in
in Big Data sources (sensors)
Open and interoperable
Simple application access APIs
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |