ŠKODA AUTO as - Volkswagen AG

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ŠKODA AUTO a.s.
Winfried Vahland
Vice-Chairman of the Board of Management and Commercial Affairs Škoda Auto
PRAGUE, 21th June 2004
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HISTORY OF THE BRAND ŠKODA AUTO
The next year we celebrate the 110th Anniversary
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ŠKODA AUTO a.s.
16th April 1991
VW share 30%
19th December 1994
VW share 60.3%
11th December 1995
VW share 70%
30th May 2000
VW share 100%
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VOLKSWAGEN GROUP
CURRENT MANAGEMENT STRUCTURE
VOLKSWAGEN GROUP
VOLKSWAGEN
brand group
AUDI brand group
Utility vehicles
Financial
services
Europcar
Other
companies
within the
Group
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REASONS FOR VOLKSWAGEN´S
INVESTMENT IN THE CZECH REPUBLIC
ü
The Czech government searched for a strategic partner
in the car manufacturing industry
ü
Short or medium-term growth of car demand in Central
and Eastern Europe
ü
High-quality car production and technical standards plus
cost advantages due to location
ü
High technical skills / knowledge of Škoda
employees
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ŠKODA AUTO – MARKETS IN 1991
FIN
N
Russia
DK
NL
GB
B
PL
D
F CH
I
Iceland
A
1
H
BG
P E
GR
Malta
Turkey
Cyprus
13
Export to 30 countries
Sales: 172,000
ŠKODA cars sold
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ŠKODA AUTO – MARKETS IN 2003
FIN
N S
DK
NL
IR GB
B D
F CH
I
Marocco
P E
Russia
PL
Ukraine
CZSK
A H ROM
BG
17
16
Tu rkey
Malta Cyprus
GR
Ind ia
Ghana
Iceland
China
Nepal
Korea
Saudi
Arabia Thailand
Yemen
Singapore
Dom. Rep.
Guadeloupe
Panama
15
Barbados
Salvador
Columbia
Salvador
Ecuador
Brasil
Paraguay
Export to 80 countries
Sales: 450,000
ŠKODA cars sold
Chile
Uruguay
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MARKET SHARES IN WESTERN
AND CENTRAL EUROPE 2003
Volkswagen Group market
share in Western Europe
18.2 %
ŠkodaAuto market share
in Central Europe
18.1 %
Renault
10.7 %
VW Group (VW, Audi, Seat) 10.1 %
Fiat
9.8 %
Opel
9.3 %
Peugeot
7.3 %
Toyota
6.2 %
Ford
5.2 %
Suzuki
4.9 %
Citroen
4.7 %
VW Group market share in Western Europe is the equivalent
of Škoda's in Central Europe.
CEE: Czech Republic, Slovakia, Hungary, Poland, Croazia, Slovenia
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SEGMENT COVERAGE IN 2003
Sedan
D segment
C segment
B segment
A segment
A0 segment
A00 segment
Hatchback
Estate
LCV
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CHANGES WITHIN ŠKODA „EVOLUTION“
Škoda Superb
Škoda Fabia
Škoda Octavia
Škoda Felicia
Škoda Favorit
price brand
price-valuebrand
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ŠKODA AUTO – ANNUAL SALES,
SHARE OF EXPORT
Export
CZ
261,000
172,000
435,403
336,334
72%
363,500
78%
385,330
82%
460,252 445,525 449,758
82%
84%
84%
80%
67%
30%
70%
1991
33%
28%
22%
20%
18%
18%
16%
16%
1996
1997
1998
1999
2000
2001
2002
2003
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ŠKODA AUTO – SHARES OF TURNOVER
BY REGION
Western Europe
Czech Republic
59%
59%
Cent. and East. Europe
Asia/Oversee
59%
58%
56%
17%
22%
5%
2003
19%
18%
18%
17%
19%
3%
1999
19%
4%
2000
20%
3%
2001
20%
5%
2002
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ŠKODA AUTO – INVESTMENT ACTIVITIES
Investment activity (in bln. CZK)
Investment ratio (in % of turnover)
10.7
9.7%
13.2
9.7%
15.4
10.8
10.1%
7.4%
9.5
6.6%
6.5 % Benchmark
1999
2000
2001
2002
2003
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Passen. car ownership (cars / 000 pop)
EMERGING MARKETS: GROWTH OPPORTUNITY
600
Western Europe
I
G
AT
500
F
Central
Europe
GB
E
AT-Austria
CH-Switzerland
CZ-Czech Republic
E-Spain
F-France
G-Germany
HU-Hungary
GB-Great Britain
IN –India
I-Italia
P-Portugal
PL-Poland
RU-Russia
SK-Slovakia
UK-Ukraine
400
P
CZ
300
PL
SK
HU
200
RU
UA
100
IN
CH
0
0
5,000
10,000
15,000
GDP per capita (USD)
20,000
25,000