risk proof risk proof risk proof

Transkript

YOUR COMPLIMENTARY COPY
B nal Yıldırım
has become
the new Prime
Minister.
JUNE 2016 ISSUE 35
BRIEFING
Umbrella
of Compassion
Opened In
Istanbul
INDEPTH
Centurıes old
bridges to be
rebuilt: Balkans
and Turkey
BRANDS
Keystones of
Export
ECONOMY BUSINESS FOREIGN TRADE ANALYSIS
F
O
O
R
P
K
RIS
Y
E
S
R
JE
ign g
e
r
o
f
he winnin
t
s
e
t
i
nv ose the
i
y
e
k
Tur rs to choors
l
o
t
o
s
c
e
v
n
i
EURO 2016
Jersey of
Turkish National
Football Team
The Turkish Perspective
Contents
F
O
O
PR
RISK
JERSEY
05 | Prime minister changes:
Passing the torch to old
colleague
08 | Gone With The Wind: Ankara
Innovation Week
09 | Turkish Growth and
Innovation Fund is
Established
09 | Euro 2016 Sustained the
Industry
10 | ITHIB Rewarded Top 91
Exporters
10 | Turkish Airlines’ USA Attack
Maintains with Atlanta
o
t
s
r
o
est
v
n
i
ign lors
e
r
o
f
e ing co
h
t
s
e
n
it
v
n
i
n
i
w
y
e
e
Turk choose th
32 COVER
05
13 BRIEFING
13 | Umbrella Of Compassıon
Opened In Istanbul
16
First World Humanitarian
Summit to Revamp
Humanitarian Aid And Global
Responses to Modern-Day
Crises Held in Istanbul, Turkey,
in 22-23 May 2016.
18 | Turkish Airlines: Flag
Carrier Of Europe
20 | Ways To Create Successful
Marketıng Campaıgns
It is Very Important to
Optimise Marketing Budgets
and Create Roi in Today’s
Highly Competitive Market.
State Owned Companies
Like Aselsan, Roketsan and
Havelsan are the Dynamos of
R&D and Innovation.
26 | n11.Com: Bringıng The
Bazaar To Your Home
14 | “We Need To Review The
Global Aid System With A
Perspective That Places
The Human Beings In The
Centre.”
16 | Turkısh FOOTPRINTS Over
The World
24 | Prıde Of The Natıon:
Roketsan
22 | Turning Ordinary Cars
Into:Goblın Smart Cars
Goblin is a Turkish Company
that Produces Goblin
Connected Car Platform
Device, Which Turns the
Attached Cars into Smart Cars
Like Kitt in Knight Rider.
n11.Com is Changing the
Consumer Habits And
Allowing the Sellers to Reach
Their Target Consumers
Thanks to the Friendly Digital
Medium it Offers.
28 | Ispat Attracts One Of The
World’s Top Terminal
Operators To Turkey
Turkish PM: DP World
Yarimca Will be a Milestone
in Turkey’s Infrastructure
Transformation.
30 | SImsek invited the Spanish
investors to increase their
investments in Turkey
1
2 Content
www.theturkishperspective.com
To be launched soon
42 ın depth
42 | Centurıes old brıdges to
42
be rebuılt: Balkans and
Turkey
Arda Ermut
Manager In Charge
H. BADER ARSlan PhD
THE WORLD
The game market in Turkey
grows nearly 8% every year.
It is expected it to reach
2 billion dollars volume by
2020.
economy: automotıve
ındustry
Automotive industry is
important itself, however
the real importance lies
what’s beneath: The
industry has a multiplier
effect, as it creates
employment, attracts
foreign investment,
boosts sub and related
industries.
PUBLICATION BOARD
M. İlker aycı
TEMEL KOTİL PhD
BÜLENT AYMEN
MUSTAFA ÇIKRIKÇIOĞLU PhD
SÜLEYMAN KOCASERT
ZEKERİYA METE
Furkan Karayaka
46
50 | the multıplıer of the
PUBLICATION MANAGEMENT
President
Mehmet Mücahİd Demİr
vice president
yaşar mamatİ
Project COORDINATOR
Ahmet Damgacıoğlu
Editor ın chıef
M. Bahadırhan dİnçaslan
50
53 Brand
53 | KEYSTONES OF
Edıtorıal
reporterS
berkan kİŞİN
HALİL KAPLAN
ENGİN ÖREN
50
Specıal contrıbutors
Prof. DR. Alİ ALP
Prof. DR. Murat SAK
YENER COŞKUN PhD
TÜRKSOY EMEN
EXPORT
Turkish companies
are taking
concerete steps
to reach Turkey’s
2023 target,
incresing high
added value
product.
Contributıng reporter
Mustafa Yİğİt
design
CREATIVE DIRECTOR
AHMET SAİD ÇELİK
ART DIRECTOR
HARUN AKTUNÇ
60 AGENDA
PRıntıng
Bİlnet Matbaacılık ve
Ambalaj San. A.Ş.
Dudullu Organİze Sanayİ Bölgesİ
1. Cadde No: 16 , Esenkent
Ümranİye / İstanbul
Tel: 444 44 03 • www.bilnet.net.tr
FAIRS, EXHIBITIONS, SUMMITS,
MEETINGS IN THE NEXT QUARTER
62 FIGURES
THE BASIC INDICATORS OF TURKEY
IN THE FIRST HALF OF 2016
53
JUNE 2016 ISSUE 35
MEHMET BÜYÜKEKŞİ
Strategıc Partner
Presıdent of Prıme Mınıstry
Investment support and promotıon
Agency
Turkey has always been in
close relationship with Balkan
countries, which is symbolized
by the famous Mostar bridge.
46 | NEW STYLE OF CONQUERING
MANAGEMENT
Publisher on Behalf of Turkish
Exporters Assembly/ CHAIRMAN of
The Turkish Exporters Assembly
62
contact
T. +90 212 216 19 48
[email protected]
www.medyatr.com.tr
Neither text nor photographs from this
publication may be reproduced in full or
part without acknowledging the source
and securing prior permission from the
publisher.
Editorial
Mehmet BüyükekŞi
President (TIM)
R&D and Innovation
ARE Key for the Success
Fifty buckets of tomatoes, twenty shirts and one smart phone are sold at the same
price, which demonstrates the importance of R&D, design and branding.
W
e are observing that the turbulence
that started in 2015 in global
economy continues in 2016. According
to the data by World Trade Organization
that represents 90% of world trade,
global trade volume which had shrunk
by 13% in 2015, experienced a decline
by 7.6% in 2016. According to the same
data, 59 countries suffered a loss in their
exports, only 10 were able to enjoy an
increase in total exports. However, these
countries that managed to increase their
exports constitute only 5% of global trade.
Countries that suffered most in terms of
export are Russia, Norway, Venezuela and
similar other countries whose economies
are dependent on oil exports.
Turkey’s exports, in parallel to the global
situation, had experienced a decline by
8.7% in the previous year. However, we
increased our share in global trade to
0.87%, which is an all-time high. This year,
exports are declining due to decreasing
export unit prices, but in quantitative terms
we managed to increase our exports by
5.4%. This increase in quantitative terms is
a sign that as soon as the detrimental effects
of petroleum and commodity prices are no
longer, the declining trend in the qualitative
terms will be reversed.
In order to overcome the global
recession and decrease its effects, regional
trade agreements are gaining importance.
In this regard, Trans-Pacific Agreement
between 12 Pacific countries including
USA and planned agreement between
USA and EU countries, Transatlantic
Trade and Investment Partnership are the
examples of these attempts to overcome
the obstacles. As Turkish Exporters’
Assembly, we prepared a report on the
impact of Trans-Pacific Partnership on
Turkish economy and trade. Announced
at a press conference on 12th of May,
we discussed the potential scenarios
regarding the effect of TTP in detail.
Besides, we are also analyzing the
effects of domestic developments on our
foreign trade. We published our Foreign
Trade and Economy Report consisted of
data regarding 2015 and short-middle
term estimations & strategies in May. In
this report, demonstrating our country’s
position in overall global trade, we
pointed out our strength and weakness
and the necessary steps to reach our
2023 goals. In addition, we analyzed the
hot-topic, Industry 4.0, and its potential
contributions to our exports.
One of the most important happenings
in our country, undoubtedly, was the change
in the government. As exporters’ family, a
strong government and harmony at the top
level of the state is of highest importance for
us in the harsh environment of global trade.
We believe this change will strengthen the
harmony and will have a positive impact on
our economy and exports.
Lastly, I also would like to mention value
added products export, which we always
underline in all organizations we host.
R&D, innovation, design and branding
are not only ours, but has become the
main debate of all institutions nationwide.
Increasing the per kg worth of our exported
products to $4 from $1.5 is a crucial step
to consolidate the increase in exports and
decrease the effects of external shocks. Fifty
buckets of tomatoes, twenty shirts and one
smart phone are sold at the same price,
which demonstrates the importance of
R&D, design and branding. Therefore, we
believe that Turkey will achieve its goals by
focusing its energy in these fields.
I wish a successful month for our country
and exporters.
3
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Content: Gone With The Wind: Ankara Innovation Week P08 Turkish Growth and Innovation Fund is Established P09 Euro 2016 Sustained the Industry P09
ITHIB Rewarded Top 91 Exporters P10 Turkish Airlines’ USA Attack Maintains with Atlanta P10
Editor: Berkan Kişin
First
EU NEGOTIATIONS, EXPORTS, MEETINGS, PARTNERSHIPS, TOURISM, BANKING, ELECTRONIC, SCIENCE, MARKETING...
The New Prime
Minister Binali Yıldırım
received the official
appointment from
President Erdoğan.
POLITICS
Prime minister changes:
Passıng the torch to old colleague
Following the Party Congress held on 22nd of May, elected as Ak Party Chairman,
Binali Yıldırım has announced the new government as new Prime Minister.
photograph by AA
N
ew cabinet is as
follows:
Deputy Prime
Ministers Nurettin
Canikli, Mehmet
Şimşek, Numan
Kurtulmuş, Yıldırım
Tuğrul Türkeş, Veysi
Kaynak. Minister of
Justice: Bekir Bozdağ,
Minister of Family
and Social Policies:
Fatma Betül Sayan
Kaya, Minister of
EU Affairs: Ömer
Çelik, Minister of
Science, Industry and
Technology: Faruk
Özlü, Minister of
Labour and Social
Security: Süleyman
Soylu, Minister of
Environment and
Urban Development:
Mehmet Özhaseki,
Minister of Foreign
Affairs: Mevlüt
Çavuşoğlu, Minister
of Economy: Nihat
Zeybekci, Minister of
Energy and Natural
Resources: Berat
Albayrak, Minister of
Youth and Sports: Akif
Çağatay Kılıç, Minister
of Food, Agriculture
and Livestock: Faruk
Çelik, Minister of
Customs and Trade:
Bülent Tüfenkçi,
Minister of Internal
Affairs: Efkan
Ala, Minister of
Development: Lütfi
Elvan, Minister of
Culture and Tourism:
Nabi Avcı, Minister of
Finance: Naci Ağbal,
Minister of Education:
İsmet Yılmaz, Minister
of National Defense:
Fikri Işık, Minister
of Forestry and
Water Affairs: Veysel
Eroğlu, Minister of
Health: Recep Akdağ,
Minister of Transport,
Maritime Affairs and
Communication:
Ahmet Arslan.
5
First
As Ak Party changes its
Chairman, former Chairman
and Prime Minister
Davutoğlu’s term is over.
Davutoğlu assumed his
position following Erdoğan’s
election to Presidency in 2014
August, receiving votes of 1382
delegates, becoming the new
chairman and eventually the
prime minister.
During his term, Turkey
experienced a recover in various
fields, recording a growth rate
of 4% in 2015, outshining in an
environment many countries
were affected by the global
recession. Inflation also was
reduced to 6.57%.
The most important
development during
Davutoğlu’s term was the
action plan announced in
December 2015, involving
economic reforms. On the
other hand, 30% increase in the
minimum wage was another
important development his
term saw. He also has visited
various countries in order to
strengthen diplomatic, social
and of course, economic ties.
The New Prime Minister
Binali Yıldırım started his
duty after receiving the
official appointment from
President Erdoğan.
Mehmet Şİmşek
Faruk Özlü
Mevlüt Çavuşoğlu
Nİhat Zeybekçİ
Deputy Prime Minister
Minister of Science, Industry and
Technology
Minister of Foreign Affairs
Minister of the Development
Faruk Özlü was born in 1962
in Düzce. He graduated from
Yıldız Technical University
and studied in Spain on
engineering. His last stop for
his education was Harvard
University in United States. He
joined the Defence Industry
Underdersecretariat as an
engineer in 1990. At the time he
worked at the Undersecretariat
Özlü was in charge of the
projects such as Turkey’s first
domestically produced tank
ALTAY, the country’s first
unmanned spacecraft ANKA,
its first domestically produced
warship MİLGEM. He was
appointed as the Minister
of Science, Industry and
Technology after his second
term in parliament.
Mevlüt Çavuşoğlu was born
in 1968. Çavuşoğlu graduated
from International Relations
Department of Ankara
University in 1988. He then
received a masters degree in
economics from Long Island
University in New York. He
studied for his doctorate at
Bilkent University. Çavuşoğlu
worked as a research fellow at
London School of Economics.
Çavuşoğlu joined the
Parliamentary Assembly of the
Council of Europe in 2003 and
soon after was named the head
of the Turkish delegation and a
vice-president of the Assembly.
Mevlüt Çavuşoğlu, became
Minister of Foreign Affairs on
24 November 2015 after Prime
Minister Ahmet Davutoğlu
formed his third government.
Nihat Zeybekçi was born in
1961 in Denizli. After studying
Business Administration
at Marmara University, he
received his master’s degree in
International Relations from
Istanbul University. In 2004
local elections we was elected
as Mayor of Denizli. In 2009
elections he was elected for the
second time as mayor. While
he was mayor he resigned to
run for a seat in parliament.
On 26 December 2013, Nihat
Zeybekçi assumed office as the
Minister of Economic Affairs.
Leaving the Minister Office in
17 November 2015 Zeybekçi is
appointed as the new Minister
of Economy again.
Master’s Degree in Engineering
MemberoftheGrandNationalAssemblyin2015
Member of executive board of Turkish
Aerospace Industries
Member of executive board of Airport
Operations and Aviation Industries
Member of executive board of Defence
Technologies Engineering and
Commerce
Master’s Degree in Economics
Member of the Grand National Assembly
since 2002
President of the Parliamentary
Assembly of the Council of Europe
2010-2012
Chief Negotiator for Turkish Accession
to the European Union 2013-2014
Minister of European Union Affairs 2013-2014
Master’s degree in International
Relations
President of Textile and Apparel
Exporters’ Association
Mayor of Denizli 2004-2011
since 2011
Minister of Economic Affairs in 61st
Cabinet
Mehmet Şimşek was born
in 1967, in Batman. Şimşek
earned his bachelor degree
in Economics Department
from Ankara University
Political Sciences Department
in 1988. He was awarded
a state scholarship to the
University of Exeter in the
United Kingdom. He earned
his master degree here in
Merill Lynch in Finance and
Investments in 1993. He was
elected as an AKP Member
of Parliament for Gaziantep
in the 2007. Şimşek began
his ministerial career as a
Minister of State and was
promoted to the post of
Finance Minister in 2009. He
was nominated as one of the
500 most powerful people on
the planet by Foreign Policy
in 2013.
Master’s Degree in Finance and
Investment
Member of Parliament in 2007
Minister of State in 60th Cabinet
Minister of Finance in 61st Cabinet
Deputy Prime Minister in 64th Cabinet
JUNE 2016 ISSUE 35
photograph by AA
Davutoğlu’s Term
photograph by AA
6
LIFE STORY OF
Bİnalİ Yıldırım
photograph by AA
photograph by AA
Prime Minister Binali
Yıldırım was born in
Erzincan in 1955. He
graduated from Naval
Construction and Maritime
Science department
of İstanbul Technical
University, and completed
his master thesis at the
same department. Between
1978 and 1993 he was
General Manager at Turkey
Ship Industry Institution,
followed by General Manager
at İstanbul Municipality
Sea Transport Company
(IDO) between 1994 and
2000, making İstanbul’s
IDO Company one of the
biggest in the world with 29
wharfs, 22 sea liners and 4
car-ferries.
He has become a member
of parliament in 2002, 2007
and 2011 elections, assuming
Ministry of Transport, Maritime
Affairs and Communication for
three consecutive governments,
being the longest serving
Transportation Minister in the
Republic’s history.
Binali Yıldırım is
expected to be more
praxis-oriented
Prime Minister
thanks to his always
on field profile.
Ministers on Their
Debut
Nurettin Canikli, Minister
of Environment and Urban
Development Mehmet
Özhaseki, Deputy Prime
Minister Veysi Kaynak,
Minister of Family and
Social Policies Fatma Betül
Sayan Kaya and Minister of
Transport, Maritime Affairs
and Communication Ahmet
Arslan became members of
the cabinet for the first time.
Berat Albayrak
Bülent Tüfenkcİ
Lütfİ Elvan
Nacİ Ağbal
Minister of Energy and Natural
Resources
Minister of Customs and Trade.
Minister of Development
Minister of Finance
Berat Albayrak born in 1978
in as a child of a journalist. He
got his bachelor degree from
Istanbul University’s School of
Business Administration. He
started to work as a financial
director in Çalık Holding’s
US office in 2002 while he
studied for an MBA at the
Lubin School of Business,
Pace University in New York.
In 2007 he was appointed
as CEO of Çalık Holding. He
continued his duty until 2013.
Albayrak became a member of
the Parliament the elections of
7 June 2015 and 1 November
2015. On 24 November,
he was appointed Minister
for Energy and Natural
Resources. It is his second
term as a minister.
Bülent Tüfenkci was born
in 1966 in Malatya. He
graduated from Ankara
University Faculty of Law.
After the graduationfrom
university in 1984, Tüfenkci
completed a masters degree,
specialising in customs law.
He was elected as a Member
of Parliament of Malatya
in the June 2015 general
election and was re-elected in
the November 2015 general
election. After Justice and
Development Party won a
parliamentary majority in
the November 2015 election,
Tüfenkci was appointed as
the Minister of Customs and
Trade by Prime Minister and
AKP leader Ahmet Davutoğlu,
who formed his third cabinet
on 24 November 2015.
Lütfi Elvan was born in 1962
in Karaman. He studied
mining engineering at
Istanbul Technical University.
He continued his education
earning a Master’s degree in the
fields of mining engineering
and operations research with
a thesis on “Determination of
Optimal Production Systems in
short-term Mining Production
Planning” at University of
Leeds, United Kingdom in
1986. In 1995, he received
another Master’s degree in
economics at University
of Delaware, USA. He was
elected as a parliament in the
2007 general elections. On 26
December 2013, Lütfi Elvan
assumed office as the Minister
of Transport, Maritime and
Communication.
Naci Ağbal was born in 1968.
He graduated from İstanbul
University Faculty of Political
Education in 1989. He began
his career in the same year
by entering the Inspection
Board. In 2007 he became
the General Director of
Budget and Financial Control.
Ağbal was one of the 200
bureaucrats who resigned
from their civil service
positions in February 2015 in
order to stand as candidates
in the June 2015 general
election. He was re-elected in
the November 2015 general
elections. After the November
2015 election, Prime Minister
Ahmet Davutoğlu appointed
Ağbal as Finance Minister in
his new government on 24
November 2015.
MBA at the Lubin School of Business,
Pace University
US country manager of Çalık Holding
2004-2006
Assistant General Manager of Financial
Affairs in Çalık Holding 2006-2007
CEO of Çalık Holding until late 2013
June 2015
Bachelor’s degree from Ankara
University Faculty of Law
Master’s degree in Customs Law
President of the AKP’s Malatya Branch
2011-2015
since June 2015
Minister of Customs and Trade in 64th
Cabinet
Master’s Degree in Mining Engineering
Deputy Undersecretary of DPT
2002-2007
since 2007
Minister of Transport, Maritime and
Communication 2013-2015
Deputy Prime Minister of Turkey
2015-2016
Bachelor’s Degree from Istanbul
University Faculty of Political Sciences
General Directorate of Revenues
2003-2007
General Director of Budget and Financial
Control 2007-2009
Undersecretary to the Ministry of
Finance 2009-2015
Minister of Finance in 64th Cabinet
7
First
ENTREPRENEURSHIP
Innovatıon
5th TİM-TEB
STARTUP
BUSINESS HOUSE
Opened in
TRabzon
5th Startup Business House which is
established by Turkish
Economy Bank and
Turkey Exporters
Assembly for supporting the entrepreneurs
who wants to start a
business on high added value production
for exporting opened
in Trabzon after the
first four which were
in Istanbul, Izmir,
Gaziantep and Denizli.
The number of entrepreneur incubators
reached to five after
the opening of Trabzon
TİM-TEB Startup
Business House.
TİM-TEB Startup
Business House which
are specially designed
to support companies
who desire to export
and trade abroad. This
support includes the
processes of putting
the business ideas into
action, finding the
customers and finding
investors. Companies
whose potential are seen
high to export products
are using the network
and consultancy of
Turkey Exporters
Assembly.
JUNE 2016 ISSUE 35
CEO OF LİMAK
Nihat Özdemir
Shared his
experiences with
attenders.
GONE WITH THE WIND:
ANKARA INNOVATION WEEK
Nicolas Huchet a mechanical engineer who developed an
arm for his disability shone out in Turkey Innovation
Week 2016 Ankara.
F
rance was the partner country
of Turkey Innovation Week
2016 Ankara which was sponsored
by Ministry of Economics and
coordinated by Turkey Exporters
Assembly and Central Anatolian
Exporters Union. Arçelik,
TEB, Turkish Airlines, Ankara
Development Agency and Ankara
Metropolitan Municipality took place
as strategic partners in the event.
The fire started by Turkey
Exporters Assembly in 2012 to
reach targets of exporting and
producing high valued products is
spreading to most of the Central
Anatolian cities.
Popular speakers gave tips
about innovation to the students,
academicians, business and art
world in the event which lasted two
days under the slogan of “Limitless
Innovation, Limitless Potential”
Especially student followed the
panels and conferences curiously.
The most interesting products were
the virtual games produced for
MAKER Movement’s HAKETON
competition and TUBITAK’s
projects. Inventor Nicolas Huchet
opened the gates of different worlds
to teenagers in the session he
presented his bionic arm.
President of Turkey Exporters
Assembly Mehmet Büyükekşi
who mentioned the importance of
taking Innovation Week to Central
Anatolian cities said that they are
aiming to be in the first place in
innovation and teenagers have the
potential to achieve this goal.
“Our target is to create a new
ecosystem with innovation and
entrepreneurship and let the 13
million crowded youth to shape
the future. Attendances to our
event is increasing year by year. We
hope that thanks to our events our
country will discover its potential
and innovative ideas will spread.”
said Mehmet Büyükekşi.
Declaring that they pay attention
to the cooperation between
university and industries Mehmet
Büyükekşi said: “We want to
combine the elbow grease of
industrialists with the brain power
of universities. Certainly we desire
to see the ideas and thoughts as
practices too.”
Nicolas Huchet who
inspired attenders
with his conference
“Innovation
Without Boarders”,
shared the story of
his bionic arm built
via 3D printer.
Dimis MICHEALIDES
Author, Magician
Dimis Michealides
fascinated the
attenders with
his conference
“Leading
Innovation”
in Turkey
Innovation Week
Ankara 2016.
photograph by AA
8
FUND
INDUSTRY
SPORTS
photograph by AA
Turkish
Growth and
Innovation
Fund is
Established
The Launch Event for
the Turkish Growth
and Innovation Fund
was held in Istanbul.
European Investment
Fund Chief Executive
Pier Luigi Gilibert,
Director General
of Financial Sector
Relations & Exchange
of the Treasury Ali
Arslan, President of
KOSGEB Recep Biçer,
CEO of the Industrial
Development Bank
of Turkey Suat Ince as
well as other prominent
names of Turkish
ecosystem of finance,
entrepreneurship and
investment also attended
yo the event.
European Investment
Fund Chief Executive Pier
Luigi Gilibert stated:”
This new generation
of Fund of Funds is
the result of years of
experience gained with
the successful roll-out of
iVCi – Turkey’s first fundof-funds. We are ready
to invest via the Turkish
Growth and Innovation
Fund to support SMEs
in Turkey. With our
commitments of EUR
60 million for a total fund
size of EUR 200 million
we are looking forward to
the first investments into
Turkish businesses.”
Turkey’s first ever Fund
of Funds, iVCi, was
launched in 2007 and
made 10 investments,
including in some of
Turkey’s most successful
funds in the country.
Stadiums of
Future
Within the scope of
designing an environment
friendly future Turkey is
taking serious steps ahead.
VODAFONE ARENA
Capacity Opened
: 41.903
: 10 April 2016
Vodafone Arena which is
constructed for BJK is the first
smart stadium of Turkey
Euro 2016 Sustained
the Industry
Television production which increased because of
Euro 2016 has taken one of a quarter place of the
growing in industrial production.
I
Institute declared 61% total
raise of production in computer,
electronics and optic sustained
the industrial production in
March. This article draws
attentions to the television and
mobile phone sectors in Turkey.
Television producers’
motivation to produce more
because of the Euro 2016
coming, provided these increase
rates.
ndustrial production that
grew 5,5% in first two
months increased only 2,9% in
March. Television production
which increased because of Euro
2016 has taken one of a quarter
place of the growing in industrial
production.
Industrial production as
adjusted increased 4.7% in
March. According to the
data that Turkey Statistical
ANTALYA STADIUM
Capacity
Opened
: 33.032
: 26 October 2015
Antalya Stadium is an
environment friendly
stadium which is able to
produce its own energy
KONYA TORKU ARENA
Capacity 41.981
Opened : 13 September 2014
Torku Arena is eqıipped
with latest technological
developments.
support for growth and ınnovatıon
Turkish Growth and Innovation Fund is founded to support entreprenaurs who wants
to make an investment.
€
200
MILLION
capacıty of Turkish
Growth and Innovation
Fund
2
$
BILLION
total ınvestment
target
100
thousand
companıes wıll
benefıt
BURSA METROPOLITAN
MUNICAPALITY STADIUM
Capacity
Opened
: 43.877
: 21 December 2015
Bursa Metropolitan
Municapality Stadium has
been rewarded because of its
creative design.
9
10
First
ENTREPRENEURSHIP
AVIATION
Turkish
Airlines’ US
EXPANSION
CONTINUES
with Atlanta
ITHIB
Rewarded
Top 91 Exporters
INVESTMENT
Austrian Post
to Buy Aras
Kargo
Austrian Post who bought
25% stake in Turkey’s
Aras Kargo in 2013 has
started to the negotiations
with Aras Family to buy
75% stake left.
The negotiations that
is held between Aras
Family and Austrian
Post is expected to end
next month. 35 years old
shipping company Aras
Kargo is getting ready
to change its owners.
Today Aras Family owns
75% of the company and
the other 25% belongs
to the one of the most
important posting and
shipping company in
Austria, Austrian Post.
Austrian company
bought this 25% stake
from Is Yatirim in 2013
for 125 million TRY. Now
they are ready buy the
stake left over from Aras
Family. The negotiations
that started in last
September is expected
to end in a short period.
According to the rumors
leaked the sales will be
held in June.
JUNE 2016 ISSUE 35
Istanbul Textile and Raw Materials Exporters Union
rewarded the firms which has exported most in 2015.
T
he biggest umbrella
organization of textile sector,
Istanbul Textile and Raw Materials
Exporters Union rewarded the firms
which has exported most in 2015.
In the organization which
doyens and doyennes people of the
sector 36 companies awarded with
Platin Award and 55 company
awarded with Gold Award.
Also gala of the “The Music of
Industry from Textile’s Doyens”
movie is done at the night. Movie
was about 14 people’s experiences,
memories and thoughts
about the sector. People who
participated in the movie are;
Abdülkadir Konukoğlu, Ahmet
Nazif Zorlu, Ahmet Topbaş, Atilla
Alptekin, Erol Gülen, Esat Sivri,
Halit Narin, Hasan Bilici, Hanifi
Öksüz, Mehmet Balduk, Mustafa
Kıvanç, Ömer Dinçkök, Şevket
Sürek ve Zekeriya Tanrıverdi.
The movie released also
transformed into a book and
given to the people who attended
to the night.
Export Performance of Apperal ındustry
Apperal industry is contiuning its locomotive role in Turkey’s export. Export
share of the industry is raising its effect day by day.
1.5
$
BILLION
Total Apparel Industry
Export in April 2016
12.4%
Share of Apperal in
Export
15
$
bILLION
total apperal export to
ıtaly ın 2015
Turkish Airlines
started a direct
flight to Atlanta
Hartsfield
Jackson
International
Airport one of the
busiest airports
of the world
with 102 million
passengers traffic
per year.
Atlanta which is
Georgia State Capitol
became Turkish
Airlines’ 15th flying
spot in the continent
and 9th flying spot in
the country.
It is declared that
flights will be done
every day by Boeing
777-300ER planes.
Turkish Airlines
which is in the first
row of airways flying
to the most point,
flies to more than
100 countries with
300 flight from
its transfer point
Istanbul. Coca Cola
whose headquarter is
in Atlanta did a favor
for the first flight
of Turkish Airlines.
They put an Atlanta
text and a photo of a
by Boeing 777-300
plane on coke bottles.
Bottles are distributed
to the people in
Istanbul Lounge
which attracted a big
interest.
Content: Turkish Airlines: Flag Carrier of Europe P18 Ways to Create Successful Marketing Campaigns P20 Turning Ordinary Cars Into: Goblin Smart Car P22 Pride of
the Nation: Roketsan P24 n11.com: Bringing the Bazaar to Your Home P26 ispat Attracts One of The World’s Top Terminal Operators to Turkey
Editor: M. Bahadırhan Dinçaslan
Briefing
AVIATION, MARKETING STUDIO, automotıve, Defense, ONLINE SHOPPING, INVESTMENT
Summit
UMBRELLA OF COMPASSION
OPENED IN ISTANBUL
An affective visual
performing arts
performance based
on the tragedies of
humanity on the
world .
First World Humanitarian Summit to revamp humanitarian aid and global
responses to modern-day crises held in Istanbul, Turkey, in 23-24 May 2016.
By MUSTAFA YİĞİT
W
ithin the scope of
the summit more
than 5,000 delegates from
177 member states, including
65 heads of governments for
the first time in UN history
gathered to re-design the
current humanitarian system.
Participants tried to develop
new methods and politics to
improve the system in five
core responsibility domains
during the two-day summit:
Conflict prevention, protection
of civilians, leaving no one
behind, ending the need
for humanitarian aid and
investing in humanity.
Most of the leaders who
made speeches in the summit
admitted that they have failed
to solve the problems on the
issues of humanitarian aid for
about 130 million displaced
people amid hundreds killed
in a recent earthquake in
Ecuador, thousands more had
been fleeing from bombings
and war atrocities in Syria
and millions facing hunger in
southern Africa.
The aim of the summit
was for the first time prevent
conflicts, to focus on the root
causes and try to better analyze
economic, social and cultural
factors.
The summit started with
the breakfast that Turkey
President Recep Tayyip
Erdoğan gave for the honor of
the leaders who are attending
11
12
Briefing
to the summit. United Nations
Secretary General Ban Kimoon and Turkey President
Recep Tayyip Erdoğan gave
a greeting speech within this
session. After the session
all the leaders posed to the
cameras for the family photo.
Forest Whitetaker who is a
well-known American artist
and won an Oscar with his role
in Last King of Scotland hosted
the opening ceremony of the
summit. An affective visual
performing arts performance
based on the tragedies of
humanity on the world held in
the opening ceremony as well.
Following to the
performance in his opening
speech “We need to provide
more direct funding to local
people and communities and
fix the persistent humanitarian
funding gap and investing in
building stable and inclusive
societies” said Ban Ki-moon.
In 2014, the U.N. reported
that around $540 million
of the roughly $135 billion
global aid budget was spent on
decreasing disaster risk. “I call
on humanitarian organizations
to work more closely together
based on shared priorities to
meet (the needs) of millions
of people in crisis,” Ban said.
“We declare that we are
one humanity with shared
responsibilities. Let us resolve,
ourselves, here and now, not
only to keep people alive but to
(give) people a chance at life in
dignity,” he added.
The U.N. secretary general,
who urged the international
community to cut the amount
of internally displaced people
by 50 percent by 2030, is
also expected to push for an
increase in world spending on
reducing disaster risk at the
summit.
Speaking at the first ever
World Humanitarian Summit
in Istanbul, Erdoğan said
that only certain countries
were sharing the burden of
the humanitarian crisis. “Now
JUNE 2016 ISSUE 35
everybody should take on
responsibility on this issue,”
he said.
“As Turkey, we have done
our best to contribute to the
five core responsibilities that
Mr. Secretary General (Ban
Ki-moon) mentioned,” he
said. These responsibilities
include: preventing and
ending conflict; respecting
the rules of war; addressing
forced displacement;
achieving gender equality;
responding to climate
change; ending the need
for aid; and investing in
humanity. But Erdogan urged
a change in the UN Security
Council, of which the five
permanent members are
Russia, China, France, the
United Kingdom, and the
United States. Each of these
members has the power to
veto, allowing them to block
draft council resolutions,
even when these have broad
international support. “For
the Security Council to fulfill
its main functions, we need
urgent reform,” Erdogan said.
“The use of veto should be
limited,” he added.
German chancellor Angela
Merkel who also attended to
the summit drew attentions
on to end the empty
commitments on aid. “Too
many promises are made and
then the money does not come
for the projects – that must
end,” said Merkel, adding that
the world currently had no
humanitarian system that was
“compatible with the future.”
Greek Prime Minister
Alexis Tsipras whose country
also suffers from refugee crisis
said his country was dedicated to continuing the cooperation with Turkey on refugees,
which continue to exceed EU
efforts on the matter. “The
number of refugees located
in EU member states are less
than 1,000,” he said.
In his speech, Guy Ryder,
director-general of the ILO,
“Too many promises are
made and then the money
does not come for the
projects – that must end”
“What we need is
international solidarity
to respond to the needs of
humanity.”
Angela Merkel
Chancellor of Germany
Kolinda Grabar-Kitarovi
President of Crotia
praised Turkey for allowing
Syrian refugees to obtain work
permits. Also The James Bond
star Daniel Craig has urged
world leaders to unite and
start the biggest humanitarian
movement in the history.
Western countries who are
blamed on not helping the
Syrian refugee crisis in heart,
first time this closely faced the
problems in first hand.
The “Grand Bargain”,
a package of reforms to
humanitarian funding,
launched at the World
Humanitarian Summit.
The International Red
Cross and Red Crescent
Movement welcomed the
signing of the “Grand Bargain”
“We have a strong conviction
that, in order to deal with
this challenge, we need
a new vision relating to
humanitarian aid.”
Alexis Tsipras
Prime Minister of Greece
“We are committed to
promoting cooperation
among relevant institutions
and stakeholders for
ensuring access of population
to early warning system and
disaster-risk information.”
“We can only reach rightful
and lasting solutions
through international
cooperation”
Recep Tayyip Erdoğan
President of Turkey
“We need to provide more
direct funding to local people
and communities and fix
the persistent humanitarian
funding gap.”
Ban Ki-moon
Secretary General of the UN
Ilham Aliyev
President of Azerbaijan
at the World Humanitarian
Summit as an important
contribution to achieving
better outcomes for people in
need through improvements
to humanitarian financing.
“The Grand Bargain means
that humanitarian financing
will better respond to needs
on the ground,” said Mr
Elhadj As Sy, Secretary
General of the International
Federation of Red Cross and
Red Crescent Societies. “The
Grand Bargain is a recognition
that humanitarian solutions
can start and end with local
communities supported by
local organizations such as
National Red Cross and Red
Crescent Societies. Local
Speaking at the
first ever World
Humanitarian
Summit in Istanbul,
Erdoğan said that
only certain countries
were sharing the
burden of the
humanitarian crisis.
people walk the first and last
mile to serve those in their
communities most in need.”
During the two-day summit,
leaders of 173 countries,
including 55 heads of state
or government, promised to
do more for the 130 million
civilians who are victims of
conflicts and natural disasters.
In the closing speeches of
World Humanitarian Summit,
United Nations Secretary
General Ban Ki-moon and
President Recep Tayyip
Erdoğan expressed their
dissatisfaction with world
powers for not taking part at
the summit. Erdoğan said that
he hopes the summit was more
than an ordinary meeting that
achieves no objectives. “We can
only reach rightful and lasting
solutions through international
cooperation,” he said.
Ban Ki-moon criticized the
leaders of the G-7 countries. He
said it was “disappointing that
some world leaders” couldn’t
attend, singling out the Group
of 7 countries — Canada,
France, Germany, Italy, Japan,
the United Kingdom, and the
United States. He also criticized
members of the U.N. Security
Council who have prevented
progress “not only in critical
issues of war and peace, but
even on humanitarian affairs,”
stressing that the absence of
these leaders didn’t “provide an
excuse for inaction.”
13
14
Briefing
“we need to review the global aid
system with a perspective that places
the human beings in the centre.”
Openings Speech of President Recep Tayyip Erdoğan
WORLD
HUMANITARIAN
SUMMIT OPENING
CEREMONY
(23 May 2016, Monday,
İstanbul)
Excellencies,
Valuable Guests,
Ladies and Gentlemen,
I salute you all with my
most heartfelt feelings and
regards.
Welcome to our country.
It is a great pleasure
to host the first World
Humanitarian Summit
of history and to host you
in İstanbul, the city of
civilization and history, on
this occasion.
I hope that this Summit
leads to auspicious outcomes
for all humanity, primarily
those hundreds of millions
of people striving to sustain
their lives under great
distress.
I would like to thank
the Secretary-General and
his team for their efforts in
convening such an important
summit.
I congratulate all those
who contributed with their
efforts in organizing the
Summit.
Valuable guests,
Crises caused by wars,
natural disasters, epidemics
and climate change are
threatening the peace,
welfare and common future
of all humanity.
We present in this Summit
recognize very well that
pain knows no colour, race,
language or religion.
JUNE 2016 ISSUE 35
It is with this
understanding that Turkey
implements humanitarian
and development aid
activities and carries out
thousands of projects in
more than 140 countries
around the world
We also host more than
3 million Syrian and Iraqi
refugees.
I would like to proudly
express that Turkey is the
country that hosts the
highest number of refugees
and has the highest increase
in its ratio of aid to national
income around the world.
We will not stop
pursuing bloodshedding dictators and
we will do our best to
ensure that the crimes
committed against
humanity do not
remain unpunished.
The total amount of our
humanitarian aid and
humanitarian development
aid for 2014 has been
finalized as 6.4 billion
dollars.
This figure increases every
year.
Within this process, we had
the opportunity to observe
all aspects of the global
humanitarian aid system and
experience at first hand the
problems and shortcomings
of the system.
The current system falls
short in the face of urgent
problems of humanity.
The burden of the system,
which fails to generate
solutions to the problems, is
shouldered only by certain
countries.
Everyone should assume
responsibility from now on.
First of all, we need to
review the global aid system
with a perspective that places
the human beings in the
centre.
If a system cannot deliver
even a couple of dollars’
worth of anti-malaria nets
to those in need and cannot
supply simple vaccines and
65 heads of governments
for the first time in UN history
gathered to re-design the
current humanitarian system.
Cupica eti, sederox medo, que
is nonducid pecrimuracio inc
videmedit. Bem te tem, sis;
inihillaric tum
remains a bystander to the
loss of tens of thousands of
children’s lives, it means that
there is a problem in this
system.
We, as leaders and
responsible individuals
of the international
community, can only
succeed if we work under
common principles and
goals.
The Humanitarian
Agenda presented by the
Secretary-General and the
core responsibilities listed
therein are highly important
in this sense.
First of all, to prevent
the suffering around the
Including Oscar awarded
actor Daniel Craig with his
performance as James Bond,
many celebrities attended to
the Summit.
world, we should ensure
that current conflicts are
ended before all and that
new conflicts are prevented.
We are continuing and will
continue our mediation
efforts as Turkey.
Secondly, we need to
step up our efforts to bring
an end to violations of
international law, as we have
witnessed in Syria.
With this understanding,
we will not stop pursuing
blood-shedding dictators
and we will do our best
to ensure that the crimes
committed against
humanity do not remain
unpunished.
Thirdly, we need to provide
more assistance to displaced
women, children, disabled
people and others in need.
Fourthly, in order to
reduce dependency on
aid, there is a need for
overhauling the way we
work to ensure that every
nation can stand on their
own feet.
With its AFAD, TİKA,
Turkish Red Crescent and
other institutions, Turkey
endeavours to present a
different model with its
“development oriented
humanitarian aid” policy
by ensuring collaboration
in its humanitarian and
development aid activities.
Finally, while needs
increase every day, resources
do not increase at the same
pace.
Moreover, in terms of
aid financing, we observe
some issues and tendencies
to avoid responsibility
among the international
community.
The country that best knows
and bitterly experienced this
weakness is Turkey.
While the amount spent
for the refugees in our
country exceed 10 billion
dollars, the contribution of
the international community
remained at 455 million
dollars.
I hope that the World
Humanitarian Summit
serves as a turning point in all
these areas.
We shall never forget our
responsibilities vis-à-vis the
people who locked their eyes
and hearts to the messages
and commitments that will
arise from Istanbul.
With these thoughts in
mind, I welcome our guests
honouring this historical
summit from all corners of
the world and I wish this
Summit great success.
15
16
Briefing
Turkısh
FOOTPRINTS
Over The
World
T
urkey has a strong
tradition of responding
to those in need, not only in
times of natural disaster, but
also on a periodical basis.
Turkey learnt a lot from its
own painful experiences.
Because of this Turkey
is an ardent advocate of
international solidarity and
partnership with a view to
building a safer world, saving
human lives and protecting
the environment. Believing
in that a comprehensive
development can only
be achieved through a
sustainable and collective
strategy Turkey has been
increased its humanitarian
assistance.
Especially starting from the
tsunami disaster in late 2004,
in Southeast Asia Turkey
enlarged its role in the field.
With the immediate response
to the help call of Pakistan
after the huge earthquake in
2005 and Lebanon crisis in
June 2006 Turkey started
to play a remarkable role in
the field. Total amount that
Turkey spent in 2005 and
2006 for humanitarian aid
was 250 million dollars.
Today Turkey is also
home to one of the largest
and fastest growing refugee
populations in the world.
Having more than 700
kilometers boarder with Syria,
Iran and Iraq country is seen
as a secure place for the people
who escape from war, hunger,
JUNE 2016 ISSUE 35
Presidet Erdoğan
and Secretariat
Ban Ki-moon with
the refugee kids
in Humanitarian
Summit
Turkey has a strong
tradition of responding to
those in need, all over the
world.
political oppression. Even
international organizations
and NGOs have participated
in aiding these refugees
Turkish government is also
taking a huge role to help
them. Yalçın Akdoğan who
was Deputy Prime Minister
in those days declared Syrian
refugee number in Turkey as
2 million 733 thousand and
734 in March, 2016. Turkey
has spent nearly $10 billion
on caring for them since the
beginning of the Syrian crisis.
Turkey’s successful
provision of humanitarian
and emergency aid is thanks
to the hard work of several
institutions, especially the
Turkish Cooperation and
Development Agency (TIKA),
the Prime Ministry Disaster
and Emergency Management
Authority (AFAD), and the
Turkish Red Crescent.
Turkey ranked third in the
list of countries with the most
international humanitarian
work in 2012 and 2013,
the Turkish Cooperation
and Coordination Agency,
TIKA, says in its Turkish
Development Assistance 2013
report.
REGIONAL DISTRIBUTION OF DEVELOPMENT AIDS
Turkish Cooperation and Development Agency supplies to more than 140 countries across the globe totals in the billion dollars.
TURKEY’S
DEVELOPMENT AID
BALKANS/ E. EUROPE
CAUCASUS
$133.8 MILLION
2002
$85 MILLION
FAR EAST
$454.4 MILLION
$25.5MILLION
2014
$3,591
BILLION
INCREASED 42-FOLD
IN 12 YEARS
MIDDLE EAST
$2.5MILLION
AFRICA
AMERICAS
OCEANIA
$383.3 MILLION
$4.5 MILLION
$0.5MILLION
Turkey has also helped in
the development of Palestine
with $400 million worth of
projects implemented through
its Turkish Cooperation
and Coordination Agency.
According to the agency’s
internal data, TIKA
implemented 349 projects
in Palestine since Turkey
inaugurated the Palestine
Coordination Program Office
in 2005.
According to another
2013 global humanitarian
assistance report, the top five
donors were the U.S. with
$3.8 billion, followed by EU
institutions ($1.9 billion), the
U.K. ($1.2 billion), Turkey
($1.0 billion), and Sweden
with $784 million.
With its large logistical
capacity to meet people’s
$1.5 BILLION WASSUPPLIEDTOTHELEAST-DEVELOPEDCOUNTRIES
Afad reaches 40+
countrıes ın for
contınents
Nearly 282,000
refugees provıded
shelter at afad camps
AMBOLATORY HEALTHCARE SERVICES
5.086.471
PROVIDED OVER
5 MILLION TIMES
975.576
Turkey has spent $10B
on refugee crises
since 2011
HOSPITALS
6.156.660
PEOPLE HAVE BEEN
PROVIDED OVER 6 MILLION
PROVIDED HOSPITAL CARE
TIMES
151.746
SYRIAN REFUGEE BABIES
BORN
480.204
PEOPLE RECEIVED
IN-PATIENT
325,000 NUMBER OF SYRIAN STUDENTS IN TURKEY, INCLUDING PUBLIC SCHOLLS
2015
1.937.940 unıts
of donated blood were
collected
In addition to its staff
of almost 3,000,
it boast 17 regional
blood centers, 64
blood centers, and
mobile blood donation
vehicles.
300,000 PEOPLE
Through its Turkok
project, it registered
105,000 volunteer
stem cell donors
148-year-old
longstanding aid
charity in Turkey
Its capacity makes it
one of the strongest
members of the
international Red
Crescent/Red
Cross Association
federation
has almost 700
branches
NUMBER TWO IN WORLD RANKING WITH ITS ABILITY TO PROVIDE EMERGENCY
SHELTER AND FOOD
Especially starting
from the tsunami
disaster in late 2004,
in Southeast Asia
Turkey enlarged its
role in the field.
needs after humanitarian
crises, the Turkish Red
Crescent is number two in
world rankings with its ability
to provide emergency shelter
and food for 300,000 people.
Carrying out humanitarian
aid activities in countries
and regions such as Pakistan,
Chad, Haiti, Libya, Somalia,
Myanmar, Palestine,
Mauritania, Senegal, Niger,
Bosnia and Herzegovina,
the Philippines, Iraq and
Lebanon, the Turkish Red
Crescent was also the first
relief organization to help
disaster victims after the
Pakistan floods.
17
18
Briefing
AVIATION
Turkish Airlines:
Flag Carrier
of Europe
As the Official Airline Partner of UEFA
EURO 2016, Turkish Airlines will carry
24 national football teams of Europe to
France for the final tournament.
By M. BAHADIRHAN DİNÇASLAN
T
urkish Airlines, the
flag carrier of Turkey,
has been chosen as the
‘Best Airline in Europe’
for five years in a row by
the world-famous airline
ranking authority Skytrax. As
European teams compete in
the UEFA EURO 2016, the
sponsorship deal between
UEFA and Turkish Airlines
made the company the flag
carrier of entire Europe.
Turkish Airlines is
renowned for its big
sponsorship deals and is
already active in various
fields in sports, such as rugby,
golf and basketball. Turkish
Airlines Chairman of the
Board and the Executive
Committee M. İlker Aycı
states that the company is
ready to carry national teams
of Europe to France, the host
of the final tournament.
“As Turkish Airlines is
the flag carrier of Turkey,
such sponsorships not only
contribute to the brand
image of the company, but
to Turkey’s overall image.
Bringing millions of people
together, international
tournaments serve as a perfect
opportunity to harness the
power of the spirit of sports.
When people see the Turkish
Airlines logo, enjoy its services
JUNE 2016 ISSUE 35
and receive its messages, the
impression they get about
Turkey is very positive”, Mr.
Aycı states.
“We can never overlook
the interaction between the
brand ‘Turkish Airlines’ and
the brand ‘Turkey’ as a country.
Any positive or negative
perception of either brand
might indirectly affect the
other. Each brand has its roots
and they always keep close
relations with the country
from which they derive. In
other words, they support each
other. What excites us most at
Turkish Airlines is the positive
contribution we have made to
the brand name Turkey with
our achievements.”
Turkish Airlines will carry
Turkey's National Football
Team to UEFA EURO 2016
with a special aircraft.
We can never overlook
the interaction
between the brand
‘Turkish Airlines’ and
the brand ‘Turkey’ as a
country. Any positive
or negative perception
of either brand might
indirectly affect the
other.
UEFA EURO 2016 will
be a tournament of many
“firsts”; For the first time
in history, 24 teams in 6
groups will participate,
which means a lengthy
football show of a total 51
matches. Moreover, it will
also probably be the last big
event in which several stars
will play for their national
teams for the last time. This
tournament will also see
many first-timer countries
like Albania, Wales, Slovakia,
Iceland and Northern
Ireland. It is easy to foresee
that this year’s tournament
will be a remarkable one
like World Cup of 1998,
and will be remembered
for years. This means that
clips, photos and recordings
from the tournament will
circulate even long after
the tournament is held, so
the sponsorship’s effect will
persist for years to come.
As Mr. Aycı points out,
Turkish Airlines has prepared
a special campaign for
the UEFA EURO 2016
entitled “Meet Europe’s Best’
comprising commercials,
a plane covered with
M. İlker Aycı
Chairman of the Board and the
Executive Committee of Turkish
Airlines
tournament visuals, ticket
giveaways and other activities.
A Turkish Airlines Airbus
A330 brandishing UEFA
EURO 2016 livery has
already reached football
lovers in the US, Europe,
the Middle East, Asia and
Africa, all part of the airline’s
extensive flight network.
Adverts of the UEFA
EURO 2016, showcasing
the excellent passenger
experience offered by carrier
were shot by Hollywood’s
Grady Hall, a well-known
director of music videos. A
total of seven commercials
portray professional
footballers enjoying worldclass Turkish Airlines
services.
Mr. Aycı, announced the
sponsorship deal with UEFA.
Turkish Airlines is
UEFA EURO 2016’s
Official Airline
Partner. Throughout
this tournament, we
will use football’s
social and cultural
uniting power to boost
our brand further.
As for the fans all over the
world, MeetEuropesBest.
com web site provides the
meeting point with the hashtag
#EuropesBest where a chance
to win flights, accommodation
and tickets for UEFA EURO
2016 awaits.
Speaking of the boost in the
airline’s global recognition,
Mr. Aycı states that Turkish
Airlines increased its brand
awareness to 64% with an
increase by 20 points within
the last 5 years. Sponsorships
were the main driving force
behind this success, and the
company aims at increasing
this to new highs by the year
2023. For that, UEFA EURO
2016 will surely play an
important part.
According to recent
reports, the mention rate of
Turkish Airlines on social
media increased by 121%,
following the success of several
sponsorship deals and ad
campaigns. Such occasions
that bring together so many
people have a multiplier effect
thanks to the social media.
The audience no longer just
passively receive the message,
but spread it via social media
instruments.
Our brand is one
of the pioneers
“Our brand is one of
the pioneers in the
world about sports
sponsorships. We
are working together
with the world’s best
organizations. Turkish
Airlines is UEFA EURO
2016’s Official Airline
Partner. Throughout
this tournament, we
will use football’s social
and cultural uniting
power to boost our brand
further. We have been
supporting Euroleague
Basketball for six years
and have built a strong
name in the world of
basketball. We are going
to be title sponsor of
Euroleague until 2020.
With these sponsorships,
we can strongly focus on
the niche markets that
we want to reach and
achieve our goals faster.
Naturally, the sum of all
these efforts will lead to
even higher global brand
awareness rates for
Turkish Airlines.”
19
20
Briefing
MARKETING STUDIO
Ways to Create
SUCCESSFUL MARKETING CAMPAIGNS
It is very important to optimise marketing budgets and create ROI in today’s
highly competitive market. According to recent studies by Comscore, firms are
wasting their digital budgets as much as 50% in certain campaigns.
By Ahmet DamgacIoĞlu
T
his can lead to big
inefficiencies for all sizes
of businesses if not monitored
closely. So the companies can
use the following ideas to
optimise their campaigns:
Freebies
Create Consumer
Communities
SEOStrategy
GoMobile
1.
Create Consumer
Communities:
Consumers have always
been marketer’s source of
inspration. This has become
much easier now with today’s
technology: Brands create
Insight Communities to
tap into consumer’s minds
to learn about their desires
and their reactions to new
ideas. For example, Adidas
co-creates their designs and
products with consumers
to ensure that the product’s
success before it even arrives
in the stores. Even the
smallest brand can use this
methodology to have a sense
and sharing with the targeted
consumer before investing in
the media.
RightuseofBloggers
5.
3.
2.
Freebies: Offer of
adding a free coupon
or a trial offer helps grow
the sales quickly. Consumers
love the freebies if used
in an intelligent way. The
trick is offer should be the
product itself to entice trial
and should bring consumer
back for more. Burger King
Turkey has run a successful
promotion by offering
popular Frito Lay packs to
increase their sales.
JUNE 2016 ISSUE 35
optimised sites. A new
campaign can make a
difference when shown in
the mobile channels versus
competitors. A small brand
has a big chance to utilise this
channel to make a big impact.
It is also becoming cheaper to
create campaigns and sites in
mobile compared to just a few
years ago. Bi Taksi is a good
example of this. It is an app to
call taxis in chatoic Istanbul
traffic. Many people quickly
downloaded their app which
created a strong buzz around
the brand.
It is important to
measure the ROI of
the marketing dollars
spent to build a
healthy brand.
SEO Strategy: Search
Engine Marketing
should be taken in serious
consideration. People are
online continuously and look
for opportunities. Brands
do not need to own top
words such as lowest airline
ticket as these become very
expensive. Brands can invest
in longer search terms in a
consistent way analysing
conversion rates to validate
their investments. Google
Analytics are a good source to
do the analysis and continue
the investment.
4.
Go Mobile: Many
brands are still shy
when it comes to mobile
campaigns and mobile
Right use of Bloggers:
A smaller brand may
use many younger bloggers
to inluence the followers to
create a halo effect among its
targeted consumers.
Big brand naturally go
for the celebrities but there
are young celebrities that
new brands can also link
themselves, too. The critical
question again is to find the
right person that fits to the
brand positioning. Soho House
is a good example of this.
By using bloggers only they
were able to create a desire to
become paid members among
their target group before the
doors were opened.
In conclusion, without
much cash the above ideas
will take your brand to the
next level. It is important
to measure the ROI of the
marketing dollars spent to
build a healthy brand.
22
Briefing
automotıve
Turning ordinary cars into:
GOBLIN smart cars
Goblin is a Turkish company that produces Goblin Connected
Car Platform device, which turns the connected cars into
smart cars like KITT in Knight Rider.
A
utomobiles and other
vehicles nowadays are
far more developed than their
predecessors. Back in history,
engine power that allowed a
person to travel without using
horses was a big leap forward.
The concept of a vehicle that
moves by “itself ” was marking
the beginning of a new era:
the age of transportation.
Early railways and now
automobiles for individual
use increased the mobility of
human kind, increasing the
quality of our lives.
However, the automotive
industry did not miss the
opportunities arouse by
the developing concept of
JUNE 2016 ISSUE 35
Today, tracking
and monitoring
cars, buses and
trucks is of highest
importance, especially
for rent-a-car firms,
transportation
agencies and
municipalities.
electronics and advantages
it offers. Slowly but
steadily, new components
became fundamental
and crucial parts of the
whole mechanism in an
automobile. Safety systems,
electronic engine and
mechanism components
took their place among the
parts that constitute a car,
and automobiles turned into
electronic devices rather than
mechanical ones.
Today, tracking and monitoring cars, buses and trucks
is of highest importance, especially for rent-a-car firms,
transportation agencies that
manage large truck fleets and
municipalities that use buses
for citywide mass transportation. Goblin Connected
Car platform just serves this
need: It’s easy to use, cheap
to buy, and highly effective
and helpful.
The company has a curious
story: CEO and founding
member Akın Burak Tiryaki,
was actually an archeologist,
who was just interested in
software development since
early childhood. Together
with his friends, they started
a R&D company that served
various other firms to
research and develop on their
projects. They eventually
decided to develop their own,
independent projects and
started seeking potential
needs to address. As they
realized a highly effective,
cheap, compatible and easyto-use monitoring system is
needed, they started working
on the idea.
What they came up with
is amazing: They realized
standard GPS systems give
data regarding the position
of the car, but with many
disadvantages and they hardly
give any on-line data regarding
the status of the engines and
other conditions. They just
created a small device, no
bigger than a fist, which is
connected to the electronic
control unit of the vehicle, and
reads all the data provided
by it, transfers it to an online
system on which operators or
clients can read all quantitative
and qualitative data regarding
that vehicle.
What’s the use of this
device in practical terms?
There are various clients
already bought large
amounts of this device for
different purposes. One
of the biggest clients, a
municipality in Turkey, uses
the device on its buses; a fleet
consists of several hundred
vehicles. All information
regarding the route, number
of passengers (thanks to the
weight calculation), status
of brakes, engines, fuel and
speed, is accessible via a
dashboard provided by the
company to the client. This
ensures drivers comply with
the regulations, also acts
as a warning system, as the
device warns the driver, or
the manager who’s in charge,
about the breakdowns and
the precise location of the
breakdown. It also helps
reducing the fuel costs, as
it signals misuse or fuel
leakages, as well as fuel
theft as it is sometimes the
case with especially truck
transportation.
Moreover, as the device
connects to the electronic
control unit, it allows remotecontrol on certain systems,
which is useful especially
in terms of emergency. Mr.
Tiryaki states that the device
already proved itself useful in
a couple of emergency cases,
paying itself indeed. Turning
an ordinary car into KITT
from famous TV series Knight
Rider in just seconds as soon
as it is connected to the car,
he states jokingly. It can be
connected to a smart-phone
thanks to an application, in
this regard the device is the
link that will connect cars to
“internet of things”.
The device when connected
to the car, enables the user to
perform many actions with voice
commands if preferred.
The device will also be
helpful for security and legal
purposes. Determining the
cause and responsibility
in case of an incident is
crucial, and thanks to the
data stored by the device,
legal authorities will have a
precise data recorder, similar
to flight data recorders on
planes. Insurance companies,
individual users who seek
increasing their comfort and
safety, companies that would
like to monitor their cars
on traffic, they all will find a
reason to buy the device, and
as the device can be upgraded
or personalized in accordance
with the clients’ needs, it will
pay off itself quickly.
Mr. Tiryaki also adds
that they are working on a
prototype of another device
based on the same concept, a
device that will enable renta-car companies to stop the
engine or and have a remote
control. Already sold many
devices to global giants at
home and abroad, Goblin
Connected Car Platform
is a pioneer of innovation,
proving that a team with
creativity and that ask right
questions, combined with
the innovative spirit, develop
a product and quickly
become a competitive player
in the market.
Determining the cause
and responsibility in
case of an incident is
crucial, and thanks
to the data stored
by the device, legal
authorities will have a
precise data recorder.
AKIN BURAK TİRYAKİ
Co Founder of Goblin
We started our company in
2006, based on our previous
experience in R&D. We
were offering R&D services
for other companies, but
eventually we decided to
create our own products
from scratch. We develop
our products ourselves,
100% domestic material
and know-how, which is the
most important dimension
of our operations. This
particular car monitoring
platform is well-acclaimed
by our partners, as we
addressed a common need
and at a very affordable cost.
Basically, our platform is
a small kit attached to the
electronic system of a car,
which takes only seconds,
and start monitoring all
the data, receiving it from
the electronic control unit,
process and transfer the
data to an online center,
enabling clients to monitor
and interfere when necessary.
Like devices on planes,
it records all the travel
data, allowing you to find
the precise reasons of an
incident, monitor if the
driver abides by the rules
and regulations, as well as
testing how effectively the car
is used.
23
24
Briefing
Roketsan’s SOM-J air-launched
cruise missile will be used for the
F-35 Lightning II combat jet of
Joint Strike Fighter program.
Defense
PRıde of the Natıon: Roketsan
State owned companies like ASELSAN, ROKETSAN and HAVELSAN
are the dynamos of R&D and innovation in Turkish industry.
T
urkish Defense
Industry is pride of
the nation. In order to
retain stability, security
and independence in a
region full of conflicts and
–unfortunately- terrorist
activities, a country needs to
develop a well-functioning
defense industry to fulfill the
needs of the military, as well
as increasing the efficiency of
operations to eradicate threats
with minimum loss and cost.
The industry, thanks to the
experience and know-how
accumulated throughout
the years, is now serving the
needs of Turkish military in a
vigorous way, and started to
offer its services for friend and
ally nations.
Today, military operations
involve the latest technology,
decreasing the role of
humans, improving the
precision, efficiency and
possible negative outcomes
of missions. This is enabled
thanks to high-tech
developments in robotics,
JUNE 2016 ISSUE 35
electronics and software as
well. An un-manned aircraft
monitors and detects the
threat, a “big red button” far
away from the scene of action
releases guided missiles and
the target is annihilated:
human interference is
gradually decreasing. The
technological background
for these functions is a
sophisticated one, few
countries can develop an
industry to produce such
high-tech weapons and
systems as it requires wealth,
a stable economy, a vast hub
These state-owned
companies do not
only serve the needs
of defense industry,
instead, they also
contribute to the
development of all
industries.
of sub and related industries,
raw materials and qualified
personnel.
Thanks to institutions such
as ASELSAN, HAVELSAN
and ROKETSAN, Turkey
lacks none of the perquisites.
Moreover, especially in the last
decade, Turkey has become a
main exporter and pioneering
developer. ASELSAN’S
Koral Radar system is still
unmatched in many fields,
and armored personnel
carriers, attack boats etc. are
among the prominent exports
of Turkish Defense Industry.
These state-owned companies
do not only serve the needs
of defense industry, instead,
they also contribute to the
development of all industries
thanks to the outcomes of
their R&D activities.
A good example of this
success story is Roketsan’s
deal with Lockheed Martin.
Roketsan’s SOM-J airlaunched cruise missile
will be used for the F-35
Lightning II combat jet of
Joint Strike Fighter program.
SOM-J’s features were
praised, and the intensive
efforts of Roketsan to develop
domestic missile systems
resulted in international
acknowledgement. “SOM-J
integration on the F-35
will enable pilots to engage
targets from long ranges while
maintaining the aircraft’s
critical stealth capabilities,”
had said Frank St. John, vice
president at Lockheed Martin
Missiles and Fire Control. The
SOM-J missile uses Global
Positioning System as its
primary guidance and is aided
by inertial, terrain-referenced
and image-based navigation
systems, as well as an imaging
infrared seeker.
Roketsan’s Cirit and Mızrak
rockets and missiles were
among the first products to
be mass produced and used.
Cirit is a laser-guided rocket,
an affordable multi-purpose
weapon that can be launched
from a number of different
platforms; including aircraft
and land bases. Mızrak,
similar to Cirit, is an anti-tank
missile with heavier capacity.
Along with smaller missiles to
be used by unmanned aircraft
and medium size bombs,
SOM missile system is the
pride of the institution, and is
likely to find users especially in
Middle and Near East.
Able to produce all air-tosurface munitions necessary
for most modern militaries,
ROKETSAN, along with
ASELSAN and HAVELSAN,
and in cooperation with
TÜBİTAK, main scientific
institution of the state, will
continue its contribution to
both the national security and
economy.
26
Briefing
ONLINE SHOPPING
n11.com: Bringıng the
bazaar to your home
n11.com is changing the consumer habits and allowing the
sellers to reach their target consumers thanks to the friendly
digital medium it offers.
D
oğuş Planet, established
in June 2012, is a joint
venture between Doğuş Group
and the South Korean SK
Group, which focuses on the
e-commerce sector. Combining
SK Group’s experience in
technology and innovation with
Doğuş Group’s local expertise,
regional experience, and
strong assets; the fruit of this
partnership is Doğuş Planet’s
e-commerce investment, n11.
com, launched in the first
quarter of 2013. This new
venture operates as an open
market platform, connecting
diverse stores and brands to
millions of customers.
n11.com provides its
customers with millions of
products and services ranging
from fashion to electronics,
from kitchenware to rare
Turkish handicrafts - all
under 10 main categories. The
platform’s strategy is to provide
value propositions based on
“trust” and “convenience” to
customers, and “support”
and “care” to stores and
brands within an ecosystem
that is built upon a strong
alliance of strategic partners.
n11.com, in this regard, has
completed year 2015 with
38 thousand 500 registered
stores, 27 million registered
products, approximately 6
million members and 400
million visits in total and 1
billion TRY trade volume. By
the end of 2015, n11.com had
234 employees, including 90
JUNE 2016 ISSUE 35
call center personnel and 100
qualified R&D personnel.
As an open market platform,
like virtual shopping center, it’s
a sales channel with Business
to Consumers (B2C) concept.
Since the day it was founded, it
serves as a powerful e-commerce
channel to the SMEs. n11
focuses on consumers who can’t
find what they really want from
the traditional sales channels,
and SMEs are cooperating
with n11 as a medium, a virtual
marketplace.
n11.com has studio which
provides photo shooting and
marketing training to the
brands. Member shops can also
have the benefit of using n11.
com’s Studio for professional
shooting of their products
without paying fee and besides
that, they can get training on
how to become successful
while doing e-commerce and
how to increase their sales by
using sales techniques. Serving
38.500 registered stores and
approximately 6 million
members, with 27 million
registered products, n11.com
deals with the busiest telephone
traffic in the country. Enabling
thousands of sellers to make
online sales, n11.com is literally
changing the consumer habits.
One of the fast-growing
sectors of Turkish economy is
e-commerce, although the have a
long distance to cover compared
to the European countries,
Turkish e-commerce sector has
an exciting growth potential vis a
vis many other sectors.
In Turkey, the e-commerce
transaction volume does not
yet constitute 2% of the total
retail sales. Considering that
this ratio is 15-16 percent for
the UK and 7-8 percent for
Continental Europe; one could
understand how big a growth
potential the sector holds. In
this regard, n11.com is the
top-of-mind e-commerce
company in Turkey. The
platform transformed into a
giant e-commerce platform
selling thousands of products
from detergents to watches; or
memory cards to garments.
Therefore n11.com has
many advantages for foreign
entrepreneurs: Services,
products and companies
entering the Turkish market
for the first time face many
difficulties and challenges
in marketing their goods
and ensuring an effective
distribution infrastructure. This
e-commerce platform offers a
wisely operated and supportive
medium for newcomers, and
in accordance with top types of
products sold, the advantage
cannot be ignored.
BİLGEN ALGAN
Deputy Director General of
n.11.com
We are assertive that any
product marketed in Turkey
can be found on this platform.
In addition to that, a merchant
or a brand can open a virtual
store at our site to sell their
products under the guarantee
of n11.com. You can deem it the
most advanced and convenient
Marketplace for the shoppers
of Turkey.
As an entrepreneur who
owns a store, your physical
sales area is limited to your
geographical location. But
if you open that store at
Marketplace platform on n11.
com, you would expand your
target group to all of Turkey.
In other words, we enable
you to access any store or
brand, millions of visitors and
customer group with one click.
Top five products we have been
selling most are, Diapers, USB
Memory, Mobile phones, Smart
Watches and Men’s shoes.
Briefing
INVESTMENT
ISPAT attracts one of the
world’s top terminal
operators to Turkey
JUNE 2016 ISSUE 35
photograph bY ISPAT
DP World commissions USD 650 million container terminal
in Turkey
photograph bY ISPAT
28
photograph bY ISPAT
photograph bY ISPAT
Yıldırım: “Turkey is one of the most
important business hubs at a time
when the world’s economic center
of gravity continues to shift to East.
That’s why we are building the world’s
largest airport in Istanbul and 4th
largest suspension bridge on Izmit
Bay. DP World Yarimca will also be a
milestone in this journey.”
DP World, a leading enabler
of global trade and an
integral part of the supply
chain, held an inauguration
ceremony in Yarimca, Kocaeli
to mark the commissioning
USD 650 million greenfield
container terminal. The
new facility, with a handling
capacity of 1.3 million TEU,
features remote-controlled
and automated operations.
It also represents the first
infrastructure project in
Izmit Bay to be run by an
international operator.
Turkish President Recep
Tayyip Erdoğan joined
via video conference the
inauguration ceremony at
which were present Prime
Minister Binali Yıldırım;
Minister of Foreign Affairs
Mevlüt Çavuşoğlu and
Prime Ministry Investment
Support and Promotion
Agency of Turkey (ISPAT)
President Arda Ermut.
Commenting on the new
terminal, Erdoğan said,
“DP World Yarimca will
reduce costs and increase the
competitiveness of industrial
and trading companies
located in our region.”
Speaking at the ceremony,
Binali Yıldırım extended his
gratitude to Chairman of DP
World Group, Sultan Ahmed
bin Sulayem, and CEO of
DP World Yarimca, Nichola
Silveira, for their confidence
in Turkey’s business
environment. Yıldırım said,
“Turkey’s geostrategic
position enables access to a
market of 1.5 billion people
and a combined GDP of USD
30 trillion within a 3-hour
flight from Istanbul. Turkey
is one of the most important
business hubs at a time
when the world’s economic
center of gravity continues
to shift to East. That’s why
we are building the world’s
largest airport in Istanbul
and 4th largest suspension
bridge on Izmit Bay. DP
World Yarimca will also be a
milestone in this journey.”
Assisted by ISPAT at every
stage of the investment
process by coordinating
more than 20 stakeholders,
Ermut: “DP World Yarimca will
give a new impulse to
the Turkish economy”
DP World Yarimca
Terminal will employ
650 people to reach a
handling capacity of
1.3 billion TEU, which
is currently more than
10 percent of Turkey’s
total capacity.
DP World Yarimca Terminal
will employ 650 people to
reach a handling capacity
of 1.3 billion TEU, which
is currently more than 10
percent of Turkey’s total
capacity. The terminal is
the first in Turkey to use
remote-controlled gantry
cranes with automated gate
operations and fast scanner
x-ray machines that can scan
two containers every minute.
ISPAT President Arda
Ermut: “Since ISPAT gave
support to DP World’s
Yarimca project from the
very beginning, today we
are taking justified pride
in accomplishing such an
important and innovative
investment for our country.
I believe that this investment
will not only contribute to
Turkey’s exports and its
logistic capacity, but also give
a new impulse to the Turkish
economy and usher in a new
vision for the logistics sector
in Turkey and the region.”
29
Briefing
SImsek invited the Spanish
investments in Turkey
From high level official visits to international business forums,
ISPAT takes every opportunity to present Turkey’s investment and business
environment to global business circles.
Turkish Deputy Prime
Minister Mehmet Simsek
attended the Annual Meeting
of BBVA´s Regional Advisory
Committee in Madrid on
May 5th, where he addressed
more than 150 important
executives from all over
Spain. During his speech
he gave information about
the future prospects of the
Turkish economy, the reform
agenda to overcome structural
weaknesses, and also
responded to the questions
of the attendees regarding
the recent rise in Turkey’s
minimum wage, inflation,
and Turkey’s EU Accession
Process.
Later in the afternoon
he attended a roundtable
meeting that had been
organized by the Turkish
Embassy in Madrid and
ISPAT in collaboration with
the Spanish Businessmen
Confederation (CEOE).
The event took place at
the headquarters of CEOE
in Madrid and included
from the Spanish side
the Secretary of State for
Commerce, representatives
from the Spanish Chamber
of Commerce (Camara de
JUNE 2016 ISSUE 35
España) and CEOE, and
top executives from 30 of
the most important Spanish
investors in Turkey. Among
the investors represented
were Mapfre, OHL, Grupo
Essentium, Vestas, Tecnicas
Reunidas, BBVA, Banco
Sabadell, CLH, Befesa,
Grupo Antolin, Tolsa,
Amadeus, CAF, Gamesa,
Gestamp, Indra, Ineco and
La Caixa. The companies
had a chance to comment
about their projects in Turkey
and ask questions about
the developments in their
respective sectors. Simsek
responded to the questions
one by one by explaining the
investment opportunities and
briefing them about the 2023
During the roundtable
meeting, Minister
Şimşek responded to
the questions one by
one by explaining
the investment
opportunities and
briefing them about
the 2023 Vision
of Turkey in their
respective sectors.
Vision of Turkey in their
respective sectors.
In his speech at the
roundtable meeting,
Simsek highlighted
Turkey’s advantages as an
investment destination. He
emphasized that the country
was considered a priority
growth market given its
domestic market and
strategic location with reach
to neighboring countries.
Simsek also drew attention
to various infrastructure
projects and the growth rate
of the Turkish economy.
In his closing remarks,
he encouraged Spanish
investments in Turkey.
photograph bY ISPAT
Visit of Deputy
Prime Minister
Simsek to Madrid
photograph by ISPAT
30
ISPAT President
Ermut Meets
Senior Executives
of Italian
Investors
photograph bY ISPAT
photograph by ISPAT
ISPAT, in partnership with the
Embassy of Italy in Turkey,
organized a “Roundtable
Meeting” on May 3, 2016, at
Palazzo Venezia in Istanbul for
executives of the leading Italian
companies operating in Turkey.
During the meeting, presided
over by ISPAT President Arda
Ermut and Italian Ambassador
to Turkey Luigi Mattiolo,
senior executives of 25 Italian
companies had the chance
to discuss the activities and
objectives of their companies
and voice issues relating to their
operations.
In his opening speech,
Ermut underlined that the
meeting aimed to share updated
information regarding the
current state of the Turkish
economy and new policies that
will be applied to international
investments in Turkey. Ermut
stated that the Turkish
government, which considers
foreign direct investment (FDI)
as one of the main components
of its economic development,
has significantly improved
its investment environment
through various reforms and
legislations since 2003. He
continued by giving information
about the economic reform
schedule of the government,
highlighting regulations that
During the meeting, presided over by ISPAT President Arda Ermut and Italian
Ambassador to Turkey Luigi Mattiolo, senior executives of 25 Italian companies
had the chance to discuss the activities and objectives of their companies and
voice issues relating to their operations.
will facilitate new investments
and improve the investment
environment in accordance
with the expectations of the
business world.
With a goal to improve
Turkey’s business and
investment environment for
international investors, the
meeting provided a great
opportunity to share and discuss
sentiments to increase mutual
understanding. While
encouraging further cooperation
between Turkish and Italian
businesses, Arda Ermut
said Turkey and Italy are
important partners thanks
to their geographical and
strategic positions and their
perfect bilateral relations.
The industrial cooperation
is continually developing,
and all of the major Italian
companies have an established
presence in Turkey. Turkey has
attracted more than 2.5 billion
US dollars of FDI from Italy
during the last 13 years. Last
year the trade volume between
the two countries was nearly
18 billion US dollars and
Italy was Turkey’s 4th largest
trade partner. Ermut said that
this is evidence of an excellent
commercial relationship that is
deepening more and more each
day and that is taking advantage
of the reciprocal productive
systems that complement
each other. Turkish and Italian
economies are complementary
in nature and there are
opportunities for collaboration
in many different sectors such
as energy, healthcare, tourism,
defense industries, financial
services, environmental and
infrastructural projects, and
machine manufacturing.
Mattiolo supported Ermut’s
remarks, stating that the
friendship between Italy
and Turkey is very strong
and this is especially true
for the economic relations.
The number of Italian
companies in Turkey
reached a record number
of nearly 1,300. The quality
of investment is also worth
stressing. Since the very
beginning, Italian companies
believed in the industrial
and economic potential
of Turkey and brought
capital and technology to
the country, giving their
contribution to Turkey’s
economic development.
Nowadays, joint ventures and
partnerships between Italian
and Turkish companies
continue, and each side
brings its own competence
and adds value to the final
product. Furthermore,
the penetration of Italian
companies is strongly
enhanced by the presence of
Italian banks, which is a rare
asset to find abroad.
Ispat set to reach
Saudi Investors
May 23, 2016
Riyadh, S. ARABIA
During the ISPAT delegation’s
investment promotion tour
in Saudi Arabia, ISPAT
Advisor Dr. Mustafa Göksu
addressed Saudi executives
at an exclusive meeting held
by the Riyadh Chamber of
Commerce and Industry.
In his presentation, Göksu
touched on Turkey’s outlook,
investment climate, and
incentives as well as on real
estate acquisition in Turkey.
The delegation also attended
the Forum of Investment
Promotion Agencies of the
Organization of Islamic
Cooperation (OIC), where
ISPAT Vice President Mustafa
Rumeli shared Turkey’s
experience in successful
FDI attraction and the best
practices of ISPAT.
31
32
Cover / Risk Proof Jersey
F
O
O
R
P
K
S
I
R
Y
E
S
R
E
J
JUNE 2016 ISSUE 35
F
Y
o
rs t
o
t
s
e
v
n
i
n
g
rei colors
o
f
e
s th inning
e
t
i
v
in the w
y
e
k
Tur choose
Turkey has become an attractive center for Foreign Direct Investment. Recent
conflicts and crises in the region just made the country outshine, rather than
having a detrimental effect on its image. Emerging as the only stable country
with a strong and deep economic infrastructure, Turkey offers a risk proof jersey,
the winning colors, for all foreign investors seeking opportunities to make profits.
The construction and automotive industries are gaining importance in
particular, as Turkey is the main “builder” of surrounding countries that
faced destructive conflicts, and a production base for automotive companies
to produce at lower costs and sell without big freight expenditures. Moreover,
Turkey has also become an investor, which further enhances the country’s
integration with the rest of the world, and enables the country to transfer
know-how to use it for value added production at home.
33
34
Opportunıtıes
and New
Developments
That Will Affect
Fdı Decisions in
the Near Future
By PrOf. Dr. Murat Sak and Turksoy Emen
T
he United Nations Conference on Trade and Development (UNCTAD) World
Investment Report 2014 was revealed that Foreign Direct Investment (FDI)
inflows fell by 16 percent in 2014. However, according to interim report of
UNCTAD printed in January 2016, FDI flows jumped sharply in 2015 reaching by 1.7
trillion dollars. The sharp increase of FDI inflows in developed economies changed the
pattern of FDI by economic grouping in their favour. Turkey also decreased to $12 billion
in 2014, but a sudden increase in FDI inflows rose by 33 percent compared to the previous
year in 2015.
H owever, according to data provided by Turkey Ministry of Economy, Turkey’s
performance to attract FDI in 2015 was more tremendous than expected. The country
exceeded the average predictions, increased FDI inflows by 32.4 percent, and attracted FDI
of 16.8 billion. As manufacturing sector took the biggest share of FDI inflows with $4.1
billion, finance and insurance sector attracted FDI of $3.5 billion. Real estate sector also
resumed to consist of one-fourth of the total FDI. The number of foreign companies founded
in 2015 was also increased by 9.4 percent compared to the previous year.
Turkey insists to attract more FDI than predicted, and has become one of the most
attracting countries for foreign investors. The ruling party has been enacting laws,
issuing regulations, taking related measures and boosting the economy to improve
conditions for foreign investors to attract more FDI since it took office. So, foreign
investors were very eager to invest in Turkey, and have increased their investments in
spite of fragility of the global economy and the uncertainties.
Then, can we expect that FDI inflows to Turkey would rise in the near future? As we
examine foreign direct investment trends, international organizations’ forecasts, the
global economy, and developments and opportunities in the Turkish economy, we can
say that FDI inflows to Turkey would increase in the near future. If so, which factors will
affect foreign direct investment decisions within the next few years?
Here are the developments and opportunities which foreign investors should focus
on and evaluate deeply before their investment decision-making processes.
JUNE 2016 ISSUE 35
16
$
BILLION
Total Foreign Investment
in Turkey in 2015
32%
MINIMUM WAGE INCREASE
Before the general election held in
November 2015, Turkish political parties
pledged that they would increase the
minimum wage if they won the election.
After winning the election, the ruling
party, kept its promise and raised the
minimum wage by 30 percent for over 5
million workers.
Obviously, the effects of this move
will be felt in the economy. 30 percent
increase in the minimum wage could
boost consumer spending. It can be
expected low-income workers with the
increased minimum wage would spend
more money to improve their standard
of living. This rise in the minimum wage
could also trigger domestic demand and
the growth.
This huge increase in the minimum
wage shouldn’t be ruled out by foreign
investors. The increase will allow
workers to spend more, and then it will
boost production. So, foreign investors
should focus on manufacturing sector
to benefit from consumer spending that
is expected to rise due to increase in the
Total increase in FDI
compared to
previous year
2
$
BILLION
Total foreign investment
made in Jan –
Mar 2016
22
$
BILLION
Average FDI in 2006, 2007
and 2008
43.5
$
BILLION
Stocks owned by
foreigners in Istanbul
Stock Exchange
wages of low-income people. Turkey’s
manufacturing sector already attracts
the bulk of FDI. In the future, the sector
may be more attractive and profitable for
investors.
Manufacturers could also be affected
negatively due to rising in the minimum
wage. It will increase the labor cost of
the companies, and show its effects in
the bottom line, which is the undesired
side of this move. However, producers
can simply adjust prices of their goods,
and eliminate increases in the labor cost.
Not surprisingly, some companies have
started hiking prices of their products
in the market to balance negative
effects of increased wages. The other
negative effect of this move could be a
higher inflation rate. More spending of
households and hiking prices of products
could lead to an increase in inflation rate.
But, we suppose that the Central Bank of
Turkey would take precautions against
inflation, using monetary policy tools
to achieve and maintain price stability,
which is the primary objective of the
Central Bank.
35
36
Automotive Industry
attracts foreign
investors thanks to its
advantages.
THE ATTRACTIVENESS OF THE CONSTRUCTION SECTOR
Turkey’s construction sector has a key role in the economy, and still maintains to
contribute to GDP significantly. The sector hires tens of thousands directly, and
boosts several related industries such as iron-steel, construction machinery, cement,
building materials, engineering, architecture and financial services.
According to data provided by Turkish Statistical Institute, the construction sector
grew by 18.3 percent in 2010 and by 11.2 percent in 2011, and exceeded turnover
predictions. After 2011, the sector has continued growing even though its growth
rate remained under the average GDP growth. Properties sold in the market have
increased dramatically over the years. As the number of properties sold was around
400.000 in 2008, it reached 1.300.000 in 2015.
It is not hard to say the sector, one of the engines of the economy, would resume to
attract FDI, and become one of the most attractive sectors for foreigners in the future.
Here are the sector dynamics, developments and opportunities pointed out below
should be taken into account by foreign investors before the investment decisionmaking process.
Urban Renewal
The government passed a law in 2012 to renew old buildings overall the country due
to earthquake risks, and initiated a major urban renewal program. According to the
program, roughly 14 million buildings must be reviewed to determine whether they
are at risk of demolition. The government has allotted hundreds of millions of dollars
so far, and is expected to spend billions of dollars more for this program in the future.
So, the renewal projects will be most charming and lucrative fields not only for local
companies but also for foreign investors.
Overseas Contracting Services
Turkey’s location is matchless, at the crossroads of Europe and Asia, and very close
to Middle East & Africa markets. Turkey has strong cultural and linguistic ties with
Turkic nations in Central Asia where Turkish contractors have undertaken countless
projects so far. Turkey has also good relations with some countries located in Middle
East and Africa. So, Turkish contractors started spreading their activities mainly to
these regions using historical, cultural, and geographical ties between countries as of
1970s. According to data published by Ministry of Development, Turkish contracting
companies undertook 8.606 projects with a total value of approximately $ 312 billion
in 104 countries between 1972 and 2015, which has helped create large Turkish
companies operating abroad. There are also Turkish contracting companies in the
2015 Top 250 Global Contractors list, published by “ENR - Engineering News Record”,
an international industry magazine. So, foreign investors looking for new markets
should create partnerships with Turkish contracting companies to spread to Asian,
Middle Eastern and African markets that Turkish companies have already penetrated
into. Undertaking overseas projects requires a large amount of capital, which Turkish
contracting companies need more than earlier to maintain their presence, and to
improve their competitiveness in overseas markets. Then, foreign companies should
provide capital to Turkish companies, by creating partnerships to benefit from their
growing overseas activities and strong presence in the markets stated above.
JUNE 2016 ISSUE 35
Real Estate is Considered as an
Investment Instrument
Turkey experienced economic
crisis periods in 1990s and early
2000s. Interest rates had hit
record high. But today, along with
the growing economy, interest
rates are lower and more stable
compared to previous years. The
values of foreign currencies against
Turkish Lira are fluctuating due to
global effects. Gold, which Turkish
people consider as a conventional
investment instrument, has lost its
stability in global markets, and has
not preferred by Turkish people
much more compared to earlier.
These developments in investment
instruments have put real estate
on the stage as a new lucrative
investment instrument. Investing
in real estate earns more than
30 percent a year in some cities
nowadays. So, people buy real estate
not only for housing but also for
investment. Foreign investors should
notice this reality, and consider
it deeply before their investment
decision-making processes.
MACROECONOMIC DEVELOPMENTS
Turkish economy is growing. The growth
rate was 4 percent in 2015. Increasing
income and purchasing power of
households accompany by this growth.
People borrow more from banks to spend
for basic needs, durable goods, cars and
real estate, leading more consumption.
Fiscal discipline in public finance is
underway. Decreasing debt burden has
been affecting the country’s credit ratings
and keeping them at the investment
grade despite fluctuations in exchange
rates and geopolitical developments,
which mainly stem from Syria crisis.
However, interest rates are relatively
high compared to a couple of years ago.
Increases in foreign exchange rates
made Turkish Central bank rise interest
rates.
Another important development
is international trade. Easing tension
between Iran and the US has affected
Turkey’s trade with Iran. Trade volume
between the two countries started to
flourish after the improvements in
international relations. Further, Turkey
has also increased the number of
countries that it exports.
Briefly, consumption seems to increase
in near the future. This increase is expected
to affect domestic demand-led growth.
Fiscal discipline will be the most important
determinant of the county’s credit ratings.
We estimate that ratings would stay at
the investment grade even though the
investment grade is the lowest level.
CONCLUSION
A pessimist sees the
difficulty in every
opportunity; an
optimist sees the
opportunity in every
difficulty.
Winston S. Churchill
Global competitiveness is enhancing,
multinational firms try to spread their
activities to new markets. Turkey became
a lucrative market for foreign investors
in previous years. Today, the country still
a right destination to invest, and attracts
billions of dollars FDI each year.
Manufacturing sector is still charming
because of increasing consumption
and household income. Construction
sector has become one of the engines of
the economy, and provides numerous
opportunities for investors. Fiscal
discipline in public finance keeps credit
ratings at the investment grade, a
significant indicator for foreign investors.
In a nutshell, Turkey seems to keep on
attracting FDI in the near future.
37
38
Why
Foreign
Investors
Invest in
Turkey?
By Prof. Dr. Ali Alp and Dr. Yener CoŞkun
Economic and Political Risks of Turkey
Turkey is the cultural, political and economic bridge between Asia and Europe and East
and West. This is a real advantage in good times, but this might be also a big headache
as observed in several crises in Greater Middle East region. The well-known fact is that
the geography is the destiny of a country. The geography of Turkey was the productive
instrument during peace time, but it was hard to find some long-term peace in the region
since the WW1. Therefore, geo-political structure and some country-specific problems
were the main contributors of the political risks of Turkey. In addition to negative impacts
of regional and domestic political conflicts, structural economic problems provide enough
reason to classify Turkey as the risky emerging country. Remember fragile five? Turkey
is one of the members of this club which shows some highly risky emerging countries.
Current account deficit, state/private sector debts, dependency on short term capital
movements and other structural problems of the country are the reasons of this kind of
classification attempts. But, like in the case of Spain, high tension in political arena and
observable economic risks have not stopped the investments of foreign investors into
Turkish economy.
FDI Performance of Turkey
Therefore, despite above very clear facts, the foreign direct investment (FDI) performance
of Turkey has been very good specifically in last decade. In this respect, FDI into Turkey
was $12.1 billion in 2014, making the country the 22nd most popular spot for investors
in the World. According to A.T. Kearney Foreign Direct Investment Confidence Index
2015 result, Turkey moves up to 22nd in 2015 ahead of Poland, Norway and Finland (see
the below figure). Turkey has respectively attracted 8,696 and 8,175 new jobs in 2013 and
2014 based on FDI, ranked as the 8 th country in the Ernst & Young Global Investment
Monitor 2015. As one of most important economic performance indicators of a country,
FDI figures suggest that Turkey is one of the members of FDI’s champion league in the
world. But, let’s be realistic. Everybody asks why foreigners invest more to Turkey, despite
very serious political risks and structural economic problems.
JUNE 2016 ISSUE 35
2015 FDI Confıdence ındex rankıng and scores
Ranking
Values calculated on a 0 to 3 scale
2013
2014
2015
1
1
2
2
8
4
4
3
7
6
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
3
5
13
19
12
10
9
12
6
8
5
7
-
20
-
22
18
14
10
9
21
-
16
18
-
16
-
21
-
23
-
-
-
24
19
-
-
-
-
-
0.00
0.50
1.00
1.50
2.00
2.50
2.10
2.00
1.95
1.94
1.89
1.87
1.80
1.80
1.79
1.79
1.79
1.75
1.74
1.74
1.73
1.72
1.71
1.71
1.70
1.69
1.69
1.69
1.68
1.68
1.67
UNITED STATES
CHINE
UNITED KINGDOM
CANADA
GERMANY
BRAZIL
JAPAN
FRANCE
MEXICO
AUSTRALIA
INDIA
ITALY
NETHERLANDS
SWITZERLAND
SINGAPORE
SOUTH KOREA
SPAIN
SWEDEN
BELGIUM
DENMARK
AUSTRIA
TURKEY
POLAND
NORWAY
FINLAND
LoW CONFIDENCE
MAINTaineD RANKING
Source: A.T. Kearney Foreign Direct Investment Confidence Index, 2015
Benefits of Investing in Turkey
The short answer is that foreign investors
already know what the risk and return
in their investments in Turkey. They
had started invest into Turkey since 19th
century and they know very well the
existing market today. Records suggest
that they get historically good risk
premium in the past and current risk
pricing will be also probably rewarded
with better return. Moreover, in realistic
terms, Turkey provides some sufficient
background for foreign investment. In this
respect, sound legal background, industry
friendly approaches for direct investments,
low corporate tax rates, some state support
for foreign investment, cheaper/qualified
work force and efficient financial markets
are among the main reasons of the
growing FDI volume. Growth period of
the country in the last decade also suggests
HIGH CONFIDENCE
MOVED UP
MOVED DOWN
that opportunities are very real in many
sectors from retail to industry. So, it seems
that FDI records of Turkey are linked to
some realistic background and foreign
investors already buy all economic/political
risks of the country.
Churchill Seems Right
Growth period of
Turkey in the last
decade also suggests
that opportunities
are very real in many
sectors from retail to
industry.
The strategy of FDI mostly focuses on
long-term return and foreign investors
manage some short term risks with their
highly qualified local partners. Their
long-term presence suggests that there are
very good reasons to be an optimistic in a
direct investment in Turkey. Difficulties of
Turkey are gifted by business opportunities
and fundamentals of the Country provide
plenty of reasons to think that way. So, the
word of Winston Churchill seems right
at least in the case of prospect of Turkish
economy.
39
40
The
Other
Side of
the Coin
T
By M. bahadırhan dinçaslan
urkey has already been a prominent economy and power in the region.
However, especially in the last decade, Turkey strengthened its economy
even more, becoming an active player on a global scale. This resulted in
a brand new story on the economic outlook of Turkey: An active investor
and policy-maker.
A country cannot seek opportunities abroad without ensuring a stable economy at
home. And economy tends to be affected by political conflicts, frequent changes in
the policy due to changing governments and prudency and even panic of the markets
due to uncertainty. However, Turkey seems to have overcome these obstacles, when
the market reaction to the recent change in the government considered. Currency
rates stirred a little bit, and media debated heavily for a couple of days, and that’s all:
No big deal. No big and more importantly, permanent damages. It seems the day-today politics based on names and persons are over, and Turkey established a robust,
consolidated system, increasing its immunity to fluctuations and panic.
Moreover, Turkey has a regional role. The country is representing a region
wider than its national borders, thanks to its history, cultural ties and because of
geographical necessities. Especially for muslim countries, Turkey has become an
important role-model: Decreasing oil prices forced these oil-dependent economies
to seek new models, and Turkey emerged as a prominent “concept” role-model for
these. Cultural ties with Balkan countries, racial ties with Central Asia, religious ties
with Middle East and Africa provides Turkey a wide sphere of influence, and Turkey
participates as a partner country which leads, mentors and supports developing
countries through their re-building progress.
This progress resulted in Turkey becoming an investor, as well as an address for
investment. Chairman of Foreign Economic Relations Board Ömer Cihad Vardan
states this as follows: “Turkey’s progress of global integration that started with exporting
policy in 1980s, is now continues with investments in abroad that’s to the accumulation
of capital and increase of production capacity of our companies. We support the
investments by our companies in the global markets as we see this as a strategic matter
regarding the long-term goals. Such investments in abroad should be encouraged
and supported as they will decrease the current account deficit which is a structural
problem, and enable know-how transfer and contribute to the supply security.”
JUNE 2016 ISSUE 35
Turkey’s progress of
global integration that
started with exporting
policy in 1980s,
is now continues
with investments
in abroad that’s to
the accumulation of
capital and increase of
production capacity of
our companies.
Turkey’s Foreıgn Investments
First 25 Countries in High Income Rank
AMERICA
38,6
SWEDISH
30,9
FINLAND
30,6
FRANCE
29,9
NETHERLANDS
29,8
GERMANY
29,6
UNITED KINGDOM
29,5
IRELAND
28,8
SAUDI ARABIA
28,6
QATAR
27,7
CANADA
27,6
SPAIN
26,0
PORTUGAL
25,7
JAPAN
25,2
NORWAY
25,1
AUSTRIA
23,5
ITALY
23,5
GREECE
22,9
SOUTH KOREA
22,5
DENMARK
22,5
SWISS
21,8
BELGIUM
21,7
NEW ZELAND
21,6
LUXEMBOURG
21,6
ESTONIA
21,4
First 25 Countries in Middle and Low Income Rank
In the last decade, Turkish firms
completed 250 purchases worth $25
billion in foreign markets. In last two
years, total investment is worth $5.2
billion and total mergers and purchases
are worth $10 billion. Besides, in
2015, Turkish companies made $2.4
billion worth 52 investments in foreign
markets, in addition, Turkish companies
completed $3.5 billion worth 35 mergers
and purchases.
Another important matter is the knowhow transfer and experience. As Turkish
firms are operating in foreign countries,
Turkish banks also opened new branches
in these countries, creating a convenient
infrastructure for Turkish firms to
operate. This integration came along with
experience, today Turkish banks are well
experienced regarding long-term project
financing, which enhances the Turkish
investors. Moreover, this experience also
serves foreign investors in Turkey, whose
financial and economic mechanism is
fully integrated with the rest of the world.
CHINA
29,5
ROMANIA
26,4
IRAN
25,7
POLAND
25,3
KAZAKHISTAN
24,7
HUNGARY
24,6
BULGARIA
24,3
MALAYSIA
24,0
MEXICAN
23,8
CHILE
23,4
SOUTH AFRICA
23,0
INDIA
22,7
CZECH REPUBLIC
22,6
AZERBAIJAN
22,3
INDONESIA
22,1
MOROCCO
22,0
ALGERIA
22,0
VIETNAM
20,8
CROTIA
20,7
BRAZIL
20,6
EGYPT
20,6
PERU
20,5
LATVIA
20,3
ETHIOPIA
20,3
GEORGIA
20,2
Along with the construction sector,
the automotive industry of Turkey is
a locomotive in terms of industry and
investment. Affordable production costs,
huge workforce pool and proximity to
different target markets makes Turkey
a production base for foreign giants,
and Turkey steadily attracts investment
from automotive companies. Every year
witnesses a new factory to be built or
expanded to increase the production
capacity. Joint ventures and partnerships
proved their worth, a win-win situation
for both investors thanks to the investorfriendly environment and profitability,
and for Turkey as the investment does
not only contribute to the finance,
but to employment, technology and
infrastructure.
A good example of this is Toyota,
which has long been in Turkey, and been
exporting since 2002. In its production
headquarters in Sakarya province,
Toyota is producing Corolla and Verso
models, exporting most of its production
to more than 50 countries. Having
produced more than 1.3 million vehicles
since 2002, Toyota exported more than
80% of its production, total worth
$21.4 billion according to the data by
Prime Ministry Investment Support and
Promotion Agency.
In overall, Turkey is one of the top
economies of the world, with a young
population, geographical advantages,
proven economic and regime stability,
and retains a mental leadership position
in the region. Such features make Turkey
a prominent destination for investment,
as well as encouraging Turkish investors
to seek opportunities in feasible regions.
Having survived the tremendous storms
of conflicts, economic crises and global
recession with minimum damage, the
country is undoubtedly on its way to
become one of the top ten.
41
42
In Depth / Balkan
Centurıes
old brıdges
to be rebuılt:
Balkans and
Turkey
Turkey has always been in close
relationship with Balkan countries,
which is symbolized by the famous
Mostar bridge.
By m. BAHADIRHAN DİNÇASLAN
JUNE 2016 ISSUE 35
Turkey has historical, cultural, religious and racial
ties with Balkans, although certain factors had had a
restricting effect on the trade and diplomatic relations
between Balkan countries and Turkey, the last decade
has witnessed an awakening in trade, business,
investment, diplomacy and cultural terms.
Today, Turkey is an important economic partner,
investor and diplomatic player for the region. Upon the
cultural and historical infrastructure of the Ottoman
era, Turkey has laid stones of cooperation and
friendship, which is resulting in a win-win boom for all
parties. Being Turkey’s gateway to Europe, the region
is also geopolitically important; it is no surprise that
Turkey steadily increases its activities in the region.
43
44
In Depth / Balkan
T
he word “Balkan”
is of Turkic origin, meaning
“cliff ” or “wooded mountain
range”. Although the term
was initially used for the mountain
ranges north of Bulgaria, today its
meaning expanded to referring whole
“Balkan” peninsula, including Romania,
Bulgaria, Albania and all countries
emerged after dissolution of Yugoslavia.
The region has a history full of
conflicts, which severely affected the
development and modernization of the
countries that emerged after the end of
Ottoman rule and eventually, dissolution
of Yugoslavia. Moreover, socialist regimes
that ruled Romania and Bulgaria during
the cold war era and the integration
process with the western world in
90s have been the most important
milestones in the history of the region.
Romania and Bulgaria are now the
biggest economies in terms of GDP in
the region, followed by Croatia, Slovenia,
Bosnia-Herzegovina and Albania.
The youngest countries in the region,
Montenegro and Kosovo are striving to
increase the depth of their economies, as
well as Serbia and Macedonia, in a quest
to have a relatively more stable economy,
infrastructure and cooperation to further
develop their industries.
Joint Economic Commissions
established with Romania, Bulgaria,
Albania, Macedonia, Croatia, and
Bosnia-Herzegovina, further enhancing
the effectiveness of trade activities in
these countries.
Former Yugoslavian
Countries and Albania
Following the dissolution of Yugoslavia,
several countries emerged: Slovenia,
Croatia, Bosnia, Serbia, Macedonia
and most lately, Montenegro and
Kosovo. Civil wars and conflicts during
the dissolution of the federation
have had a drastic effect on these
economies, therefore the main policy
of these countries has been attracting
foreign investment to build up the
infrastructure and catch up with the
industrialization progress.
Turkey is the 9th biggest country of
origin in total FDI, and since free-trade
JUNE 2016 ISSUE 35
Turkey has recently
been more active in
Balkans as a partner
country in trade and
diplomacy.
Thanks to free-trade agreements
between turkey and western
balkan countrıes, the trade ıs
flourıshıng.
agreement between countries in 2002,
Turkish goods are exported to Bosnia
without customs tax, resulting in a steadily
increasing amount of Turkish exports to
this country, above yearly $250 million
in last four years. Turkish companies are
active in the country, Turkish Ziraat Bank
Bosnia being the biggest with more than
20 branches in different cities. Republic
of Macedonia and Kosovo are other
countries in which Turkish companies
and state are relatively active. Turkish
companies sell various processed products
and Turkey buys several types of natural
resources. Turkey is also diplomatically
and culturally active in these countries,
several organizations construct bridges
between peoples, and Kosovo has officially
recognized Turkish as a state language.
From student exchange agreements to
international bodies that encompass
several countries, the cooperation between
Turkey and Balkan countries is gaining
strength steadily. Albania is also an
important trade partner for Turkey, as total
exports to Albania worth $320 million
according to data by Foreign Economic
Relations Board.
The Seventh Sarajevo Business
Forum in the Bosnian capital was a key
summit that indicates Balkan countries
need to increase the cooperation and
attract foreign investment. “There is no
country which is able to stand alone,
especially in our region,” Montenegro’s
economy minister Vladimir Kavaric
told the forum, “The countries of the
Balkans need to see each other as partners
facing international competition, rather
than competing against each other,” he
continued, adding that this was especially
true when it comes to developing a
Albania is becoming
an important trade
partner for Turkey.
Balkans, especially Romania: The more
financial infrastructure is integrated,
easier the transactions are made, creating
a convenient environment for companies
that must use financial instruments to
operate properly.
Balkans Becoming a
Strategic Region for the
West
regional infrastructure network according
to the article by Balkan Insight. Turkish
Deputy Prime Minister Mehmet Şimşek
attended the event, representing Turkey,
indicating the importance of Balkans
in the eyes of Turkish government and
decision makers. Şimşek underlined the
strong ties between Turkey and BosniaHerzegovina, and stated that stability and
unity in the country as well as the region
is very important for Turkey.
Romania and Bulgaria
According to the data by Ministry of
Foreign Affairs of Turkey, Turkey invested
more than $500 million in Romania and
more than $200 million in Bulgaria;
total investment in these two countries is
many times greater than investment in
other Balkan countries in total. Of $1.7
billion total trade volume with the region,
Romania’s share is $670 million, and
Bulgaria’s share is $530 million.
As these countries are new members
of European Union, and has strong
trade ties with Turkey, their strategic
value as being Turkey’s gateway to
western EU increased. This increase
in trade and business was enhanced
by trade missions and Joint Economic
Commissions as well, but an important
move was Turkish Banks entering
Turkısh ıs an offıcıal language
ın republıc of kosovo, a sıgn of
eternal frıendshıp and long
lastıng cultural brotherhood
between two natıons.
Growth in the post-crisis period in the
Western Balkan countries has been
lackluster. The external environment
has been weak, but it is the incomplete
reform process that is holding back
convergence to income levels of richer
European Union economies. And faster
growth, in itself, may not be enough. The
Western Balkan countries also need to
generate jobs to reverse the weak labor
market outcomes that are leaving so
many behind, states a report by IMF on
Western Balkans.
Today, Balkans is gaining strategic
importance, besides their long struggle
to develop their economies and integrate
with the west: The Balkan corridor for
NATO is more important as it has never
been before. Montenegro is about to
become fully-pledged member of NATO,
Albania and Croatia already members,
Bosnia-Herzegovina and Macedonia
are on their way to become members.
As NATO’s influence do not only rely
on military power, but more on public
diplomacy and economic strength. In
this regard, Balkans’ gaining importance
means Turkey will play a key role, as
a NATO member, its ties with the
region are far beyond than that of any
other NATO member’s. As Mr. Şimşek
indicated at the latest Forum in Sarajevo,
Turkey plans to invest even more in the
region and will retain its close partner
status. These strong ties with Balkan
countries, combined with Turkey’s status
within Middle East, will surely strengthen
NATO, EU and benefit Turkey.
500
9th
Amount of direct
foreign investment of
Turkey in Romania.
Turkey is the
9th biggest country
of origin in total
FDI figures in the
Former Yugoslavian
Countries.
MILLION DOLLARS
1.7
BILLION DOLLARS
Total trade volume of
Turkey in the Eastern
Balkans.
45
46
In Depth / The Multiplier of the Economy: Automotive Industry
the multıplıer
of the
economy:
automotıve
ındustry
By ENGİN ÖREN
automotıve ındustry ıs ımportant ıtself,
however the real ımportance lıes what’s
beneath: The ındustry has a multıplıer
effect, as ıt creates employment, attracts
foreıgn ınvestment, boosts sub and
related ındustrıes.
JUNE 2016 ISSUE 35
47
48
In Depth / The Multiplier of the Economy: Automotive Industry
T
JUNE 2016 ISSUE 35
17
10
15
29
2016 SHARE %
10
6
4
6
9
13
16/15 CHANGE %
WORTH USD
Germany
Italy
France
Spain
131.702.977
303.695.622
In the
current
year, January
– April period
proves a
favorable
season as
figures say
the total
production
increased
by 3% and
automobile
production
increased by
6%.
383.335.038
419.664.120
2015
2016
692.429.365
731.044.482
herlan
Turkısh automotıve ındustry
January – April 2016 Exports by Country
611.766.033
790.319.224
Sp
As the industry has a
multiplier effect on other
industries, it has a key role
in 2023 export goals of
Turkey.
1.118.002.660
1.282.972.276
F
he automotive industry is the
locomotive of the industrialized
countries and usually placed amidst a
network of sub-industries and related
fields. Countries that develop a strong automotive
industry enjoy the huge contributions of this sector
to the economy in overall, however, as the leading
industry that closely affects other industries faces
increasing competition, fluctuations in global
markets and big mergers between global giants,
number of manufacturing automotive companies
decrease steadily. On a global scale, around 20
companies constitute 90% of the whole automotive
industry. Automotive industry is the main
component of German and Fre nch economies.
Since 1960s, Japan has also been focusing on this
industry and enjoyed huge automotive exports and a
big leap in overall exports as a result of this diligence.
At first glance, European countries, followed by
USA, has been the leader of the industry till 2002,
in terms of total vehicle production. However,
since 2003, Asian countries took over the leading
position. Except the slight decrease in 2001 by
3.6%, overall vehicle production volume in the
globe has steadily increased. For example, in
2005, the production increased by 3.1%, reaching
total 66.5 million pieces, of which the biggest
contribution belongs to the Asian countries.
In terms of manufacturer companies, General
Motors, Toyota, Ford, Volkswagen Group and
Daimler Chrysler constitute the top five producers.
Of 66.5 million pieces produced in 2005, these
five produced 33 million, which is nearly the half
of total production in the globe. Automobiles and
light commercial vehicles constitute the most of the
overall vehicles produced by these five global giants.
As to Turkish automotive industry, it’s economic
importance is crucial for the country’s economy
considering the value added it creates, contribution
to overall employment figures, tax incomes, demand
creation in various sub and related sectors and
contributing to the technological development
especially in the last years thanks to the development
of domestic automobile project. Besides, the
industry plays a key role in transferring the knowhow and high-tech to the country. Beginning
to develop in 1950s, the industry’s development
accelerated in mid 60s; initially by establishment
of an assembly line to produce all-terrain vehicles
and trucks for the military, and eventually the
industry saw serial production of commercial buses,
automobiles and trucks. Domestic designs began to
be produced by 1966 and Otosan created the famous
Anadol model, followed by establishment of TOFAŞ
and Oyak-Renault, under Italian and French
licenses, starting their production.
Netherlands
Orhan Sabuncu
Chair of Uludağ Automotive
Exporters Union
While automobiles retained their status as
most produced vehicles in the industry, in year
1999, semi-trucks took the second place from
tractors. In the meantime, giants from Far
East, Mitsubishi, Toyota, Honda and Hyundai
entered Turkish market via huge investments
and opening of production or assembly facilities,
further increasing the depth of the industry.
Since 2002, Turkish automotive industry
enjoyed an accelerated increase in production,
especially in 2003 and 2004. 357.217 pieces
produced in 2002 increased to 562.466 in 2003
and to 862.035 in 2004. This was mainly due
to the fact that Turkey was becoming a base for
automotive giants to produce and export to the
rest of the world thanks to the advantages the
country offers. In year 2015, overall production
increased by 16%, automobile production
increased by 8% compared to the previous year,
making a total production of 1.35 million pieces,
of which 791.000 are automobiles. In year
2015, total market volume reached 1.1 million,
increasing by 25%, whereas automobile market
expands by 24%, reaching 726.000. In terms
of exports, total automotive export volume
increased by 12% in quantitative terms, making
992.000 in total; automobile exports increasing
by 4% and reaching a total number of 605.000.
In the current year, January – April period
proves a favorable season as figures say the total
production increased by 3% and automobile
Effect of Automotive
Sector to Other Sectors
The industry’s export
volume, worth over $20
billion, constitute the
15% of overall exports
of our country, reaching
1.000.000 pieces exported
per year. Besides, the
industry has a positive
multiplier effect on other
industries in various
aspects, therefore we play a
key role in our economy.
European Union retain
its status as our most
prominent target market,
gaining even higher
importance due to the
latest conflicts affected
our neighbors. Our export
to EU in January – April
term increased by 11%,
making EU’s total share
in our automotive exports
79%, an increase by 3%
compared to last year’s
figure 76%.
Our goal is to reach
$23 billion worth exports
by the end of the year.
We are delightful that
we experienced joyous
increases in our alternative
markets, such as 11% in
USA and 67% in Iran.
production increased by 6%. In this period,
469.000 pieces are produced, of which 283.000
pieces are automobiles. However, overall market
shrank slightly, by 7%, and realized as 260.000.
In terms of exports, compared to the same period
in the previous year, overall automotive exports
increased by 7% and automobile exports by %2,
in quantitative terms; total 359.000 pieces are
exported, of which 215.000 are automobiles.
The strong capital structure in Turkish
automotive industry, foreign-Turkish joint
ventures, strong sub and related industries,
qualified work force, advantages of the
geographical position, standardization of
the quality system are the main competitive
strengths of the sector. As it already proved itself
to be a prominent industry on global scale, the
industry should keep investing and focusing on
sustainability, efficiency and export-oriented
policies; seize the latest trends and technologies,
maintain the cooperation between the main and
sub&related industries; increase the incentives
and investments in order to become one of the top.
As the industry has a multiplier effect on other
industries, it has a key role in 2023 export goals of
Turkey, one of the crucial components of Turkish
economy in terms of employment, tax incomes and
R&D. Thanks to its strategic geographical position,
Turkey is likely to attract more foreign investment
and increase its efficiency as a production base
for world giants, as well as developing its own
technology to have its domestic brands to sell with
greater value added.
Tarık Altuncu
CEO of Sampa Automotive
Importance of R&D
Sampa’s long-term
partnerships in global
markets enable us to
monitor the trends. When
I have an Outlook, we
spent 360 days of a year
abroad, from South Africa to Russia, from Americas to
Central Asia. Besides, we established a robust production
infrastructure to meet the demands of different regions,
thanks to our team of 81 scientists in our R&D center.
We are creating new products and improving our current
ones steadily. An example of this, TIP-certificated fifth
wheel hitch which is developed by Sampa engineers.
This product enabled us to compete with the imports,
decreasing their share in the market, as well as making
us one of the four companies in the globe to offer this
product. Only three firms in the globe had been produced
this product, being the fourth as a Turkish firm, was very
meaningful for us and our country.
49
50
In Depth / Technology
Dark Raid is
a FPS Action
game developed
by Vector
Games.
NEW STYLE
OF
CONQUERING
THE WORLD
The game market in Turkey grows
nearly 8% every year. It is expected it to
reach 2 billion dollars volume by 2020.
By BERKAN KİŞİN
Dolmuş Driver is a game
that the gamer tries to
satisfy his customers
during a journey.
JUNE 2016 ISSUE 35
51
Voidrunner is an
intense multiplayer
flight game
Countries are in a race to turn into an information
society and knowledge based economy. It is a fact that
using information and communication technology
are vital for growth, competition and employment.
Software sector can be defined as new development
force of the economies. Because it provides most
employment and high valued products with least
investment. Also software sector is the sector that most
of the employees belongs to the youth sociological
group when compared to other sectors.
Turkey Exporters Assembly President Mehmet
Büyükekşi points out an important issue on this
subject. He once said: “Even total endorsement of
all the sugar factories are not equal to Candy Crush’s
endorsement.” This sentence summarizes the status
and importance of software sector for Turkey.
According to the report that Turkey
Digital Games Federation declared more
than one billion people are playing digital
games. The size of the sector is around 111
billion dollars. It is expected that digital
game sector will be the one of the fastest
growing sectors in next decade.
According to the findings, there are 2.4
billion Internet users and 1.2 billion active
game players worldwide. The research
shows that China alone has 180 million
active players. This number is almost
equivalent to the number of players in all of
Western Europe. The digital games industry
is expected to exceed $75 billion (TL 159
billion) by the end of this year, counting
online and offline games. The sector had
a market value of $66.3 billion in 2012. It
grew by 6.1 percent in 2013 and reached a
market value of $70.4 billion.
Turkey is INthe 3rd row in the “Share of
time spent on PC Gaming Rank” In first
two rows there are Poland and Russia.
22.8M gamers in Turkey spend 70% of
their total game playing digital games in
PC. Although Turkish gamers are more
likely to pay for games than several Western
European countries, their average spend per
paying gamer is much lower. This places
Turkey at a relatively low number 18 in the
global revenue rankings. On the other hand,
when it comes to Massively Multiplayer
Online Role - Playing Games (MMORP),
a relatively high share of gamers can be
considered big spenders or “whales”: 14% of
all paying MMORP gamers.
If you like classic
adventure games,
music making,
surreal art and
abstract stories,
Beat the Game is
your game.
52
In Depth / Technology
T
ablet and handheld
console gaming is relatively
unpopular in Turkey with
online social/casual gaming
the segment of choice followed by PC
download games. When it comes to
cross-screen gaming, 15.2% of Turkish
gamers are playing across all four
screens. This is lower than average but
noticeably higher than other growth
markets Poland (10.7%) and Russia
(10.9%). Smartphone gaming is very
popular, with 70.9% of gamers playing
on their mobile devices.
Gamer number is around 21,8 million
in Turkey. It is almost one third of the
country. More than 11 million people are
wasting money for the games they are
playing. Another advantage of Turkey in
game sector is that 51% of the population
is under 25. Researches show us that
producers of the games sector both in
USA and Far East are willing to reach
Turkish consumers. It is expected that
market is going to reach 2 billion dollars
in 2020. This looks realistic because the
sector grows around 8% each year. In
next decades mobile applications and
games will be the locomotive of growth
in individual software market. Because
of the youth thickly population in Turkey
digital game culture is really common.
It is estimated that approximately 39
million hours in a day is spending for
game playing. Turkey in social game
category is in first row with 38,4 minutes
session time per player.
Turkey is taking steps to forward to be
an effective actor in digital game sector.
To achieve this goal many editions are
done on the subjects of encouragement
in digital game sector, attracting foreign
investment to the country, training
qualified employees for the sector,
cooperation with universities and
legislative regulation.
In last period game sector in Turkey
draws attention of the foreign investors. It
is expected that multinational companies’
investment and cooperation in Turkey
will speed up the process of training
qualified employee that is necessary for
the sector.
Most of the big companies in sector
are opening their own offices in Turkey.
JUNE 2016 ISSUE 35
21.8
61%
Turkish
Gamers aged
16 to 50
Of
Turkish
gamers are spending
money to games
MILLION
Gamer number is around
21,8 million in Turkey. It is
almost one third of the country.
More than 11 million people are
wasting money for the games
they are playing.
Beside everything this means that Turkey
is becoming an important actor of the
sector now. Closest examples can be
shown as world’s most crowded MOBA
game League of Legends producer Riot
Games’ new office in Turkey and Crytek’s
investment to Turkey. It is estimated
that Turkey is going to be a new terminal
for digital game sector just like in the
examples of Ukraine and Poland.
Turkish government is also supporting
Turkish information technology, software
and digital game companies both in local
and abroad. There is a great potential in
3rd
31%
BILLION DOLLARS
Turkey’s
rank in
“Share of time
spent on PC Gaming
Rank”
Of
players are
playing games in bed
this sector. Giant games of the sector like
Crysis, Football Manager and Rome II
Total War released with Turkish language
support. It is expected that with these
universal games and the local games that
will be produced in the country will be
crucial for market’s growth.
According to a research done recently
87% of the companies that produces
software are SMEs. Another research
says that 31% of the people are playing
digital games in bed and 16% of the
people are playing digital games in public
transportation.
The effects of digital games increased
its power in entertainment sector in the
last decade. By the years passed rules have
changed and player generation became
more conscious. Most important thing
about digital game sector that sector has
come out of the rooms and houses and
turned into a sport event taking places
in stadiums. In addition to this with the
spread of the internet games which don’t
need any hardware like Candy Crush,
Farmville became more popular. People
who concerned about their children and
asked “My child stuck in online games.
What should I do?” turned into players
themselves. With the effects of these
developments digital game sector passed
Hollywood’s effect in entertainment
market.
Digital games climbed up to the top of
the entertainment sector so fast. Despite
their 15 years old history it passed movie
and television sector. This serious potential
of digital games is able to shape, for now.
If Turkish game sector takes the issue in
hand seriously Turkey may be one of the
most important actors of the market.
Brands / Lorem
Editor: Mustafa Yiğit
medıcal, apparel, technology, wood, fıshıng, COnsructıon, energy...
KEYSTONES OF EXPORT
Turkish companies are taking concerete steps to reach
Turkey’s 2023 target, incresing high added value product.
53
54
Brands /Keystones of Export
Turkish economy which
is one of the locomotive economies of the
region and the World increasing its impact
in global system. With the developments
and regulations done by government in
last decade Turkey has been one of the
most important actors of global economic
system. On the one hand Turkey built a
secure economic system itself domestically,
on the other hand it took a crucial role for
regions future.
The economy of Turkey is defined as an
emerging market economy by the IMF.
Turkey is also defined by economists and
political scientists as one of the world’s
newly industrialized countries. Turkey
has the world’s 18th largest nominal GDP,
and 17th largest GDP by PPP. The country
is among the world’s leading producers
of agricultural products; textiles; motor
vehicles, ships and other transportation
equipment; construction materials;
consumer electronics and home appliances.
Especially with raising the number and
rate of high valued products production
Turkish exporters are now feeding
all the world. Despite the crisis and
fluctuations that markets go through the
solid substructure of Turkish economy
is continuing its growth. Exporters who
are the most important figures of Turkish
economy are spreading their influence in
the era.
Over the past 10 years, the Turkish
economy posted an average growth rate
of 4.9%, led by domestic consumption.
During the period following the global
financial crisis, Turkey benefit from the
globally cheap and massively available
liquidity conditions for financing
domestic consumption and investment
expenditure.
Dünya newspaperis one of the oldest
newspaper in Turkey, organizes a night
of honor to encourage new exporters and
award successful exporters since 2001.
Turkey’s most developed network economy
newspaper Dünya’s 15th Stars of Export
night took place in 13 May and more
than fifteen companies took award in ten
different categories for their effort.
JUNE 2016 ISSUE 35
MEDICAL
Take a New
Breath
R-Vent Medical was
founded in 2015. This young
company is a professional
enterprise in the field of
researching, manufacturing,
marketing and servicing
disposable medical devices.
They provide flexible
patient solutions for airway
management, anesthesia,
critical care and oxygen
& aerosol therapy for use
within emergency care, the
hospital environment and
also in the home. R-Vent
exports its products to
Europe, North and South
America, Asia, Africa and
Australia. Company tells that
they don’t only aim to be
good in healthcare, but also
in welfare of all humanity.
APPERAL
Power of Creative Design
and Fast Production Merged
Modavizyon is a manufacturing company that serving to
their customer with its own designs. Modavizyon which
belongs to Şahinler Holding is one of the pioneer groups in
the textile sector and has production and sales companies
in four continent of the world. The company is producing
outer wear garments for men, women and kids from
knitting and fancy fabric. It works with sub-contracters
as a result of developments in Turkey and the world.
Modavizyon has production capacity of 3-5 million pieces
per year approximately.
FASHION
Brand
Growing on
Its Roots:
CHAPPUTZ
Yasin Sert founder
of Chapputz is a
university student.
Besides studying
Political Science and
International Relations
he is also working on
social projects to help
people who belong to
disadvantaged groups
in Turkey.
In Turkey you could have seen
rugs which are weaved in hand
in every house until twenty
years ago. Today with the
development of
industry in carpet
sector people
now buy their
carpets from big
companies. But
the rugs are still
kept in houses as
souvenirs. Some
hang them on
walls and some are keeping
them to give their children as
a present in the future. This is
the way they found themselves
to protect their legacy. But
Yasin Sert who is a Boğaziçi
University student came out
with a new idea to make the
legacy live.
He is collecting the rugs
from people who don’t want
to look after them anymore.
After gathering all the cloth
he is designing bags, tablet
and mobile phone cases from
them. As a last stage he is
selling them to the people who
want to buy it.
Yasin Sert says that the idea
hit him one day suddenly
because of his addiction on
environmental issues. “When
I started to university I was
always asking myself how I
can be useful about pollution
problem. One day I was
looking to my closet and saw
some clothes which I don’t
use. Then the idea of recycling
these hit me. This was the start
of everything. Then I decided
to recycle the things that we
never use. So I started from
the rugs. People loved it.” said
Yasin Sert.
This small entrepreneurship
of Sert’s caught a great success.
The word “chaput” refers to the
small cloth pieces of weaved
rugs in Turkish. The designs
of rugs also refers to a very old
Turkic and Anatolian
culture.
Yasin Sert’s next target
is to start exporting his
designs. “After I started
my brand and started
to sell my designs all
over Turkey many
people reached me by
internet and asked if
they could buy it from abroad.
Now our studies are going on
to start the export process” he
spoke.
TRADE
Wide Network Wide
Perspective
The founder of Koç Group, Mr. Vehbi Koç’s observations
during his visit to Japan initiated the foundation of an export
company, namely Ram. The general trade companies or
“sogo shosha”s as they are named in Japan, attracted Mr.
Vehbi Koç’s attention since they had a great share in Japan’s
economic growth with their large budget figures. Taking
those facts into consideration, in November 16, 1970 Ram
Foreign Trade Inc. has been founded. RAM is one of the most
valuable companies of Turkey that is exporting products all
over the world with the help of their wide network.
HOME APPLIANCE
A Family
Success
Story
Arzum which was established
1953 as entrepreneurship of 3
brothers trademarked their brand
in 1966. Today this family business
turned into a huge success story.
Arzum owns the Arzum and Felix
brands, which collectively house
250 products in 8 categories.
Founded in 2008 and based in
Hong Kong, Arzum Asia Pacific
is in charge of the company’s Far
Eastern operations. The company
imports its products to Europe,
Central Asia/Caucasus, Africa and
the Middle East. Located in Skopje
in Macedonia, Arzum Adriatic
joined Arzum in 2011, and is the
company’s first retail store.
55
56
TECHNOLOGY
Watching
the Space
From
Turkish Eyes
Nanomagnetics is the
first nanotechnology
company of turkey.
It was established in
United Kingdom in
1998 and then turned
back to home for
production. Today
the research and
development center is
Ankara. The company is
selling its products from
Nasa to Samsung. It is
possible to say that the
world is watching the
space from the eyes of
NanoMagnetics
Instruments has been
established in 1998 to
develop Scanning Hall
Probe Microscopes (SHPM)
for room temperature
applications. In 2005,
following the market needs,
they launched their
Low Temperature
Magnetic/Atomic
Force
Microscope
(LT-MFM/
AFM)
for high
resolution
magnetic/
topografic
imaging, achieving
sub-10nm magnetic
resolution. The LT-MFM/
AFM design utilises a fiber
interferometer cantilever
detection technique with
alignment free silicon
cantilevers. All AFM
modes: EFM, Scanning
Spreading Resistance,
Piezoresponse Force
JUNE 2016 ISSUE 35
Microscopy, contact mode
AFM etc. are available with
these microscopes in the
30mK-300K temperature
range. In 2008 Nano
Magnetics introduced the
High Resolution Ambient
MFM/AFM achieving sub10nm magnetic resolution
in air! In July 2010 they
introduced the AQUA ncAFM, the first commercial
non-contact Atomic Force
Microscope in the world,
achieving atomic resolution
on mica in water using noncontact mode operation with
a digital PLL.
Today Nano Magnetics sell
products to universities like
Oxfor, Harvard and MIT.
“We are proud to work with
NASA, Argonne National
Laboratory, Microsoft,
Seagate Technology and
Samsung Display. The
technology we developed
is created by our 40
employees.“ says the founder
of the company Dr. Ahmet
Oral. “We are trying to
represent Turkey as best as
we can in the sector.”
Ahmet Oral also stated
that their firm’s products
are really important from
the view of developing
high added value
products. “We also help
our country to earn
foreign currency”
Stating that
Turkey has a huge
innovative and
technological
potential
Ahmet
Oral said:
“Sometimes we are
bringing people abroad to
work with us. There are not
enough qualified people in
our country for our sector. To
use the potential and become
one of the leader countries in
the sector we need to create a
new education system. That
will also help us to stop the
brain drain.”
Kastamonu Entegre
has 6 factories
in Turkey and 3
facilities abroad.
WOOD
Way From
Local to
Global
Kastamonu Entegre, which
was established under Hayat
Holding in 1969 to produce
in the forestry and wood
products sector, is rapidly
moving towards its goal of
increasing its 25-50 percent
share in the Turkish market
according to the product
groups and becoming a
regional leader. It is expected
them to becomea leading
producer of the region with
the 6 new factories it will
be opening in the next five
years in Turkey and abroad
with 700 million USD in
investments. Kastamonu
Entegre, which has 6
factories in Turkey, also has 3
facilities abroad.
APPAREL
Dresser of the Region
Since its founding in 1990, Uniteks has become a key
supplier for the world’s top clothing retailers. Across
Europe, one out of every twenty-five people owns a knitwear
garment produced by Uniteks says the company. Uniteks
has developed a uniquely flexible production system, helped
bring employment and skills to less-developed regions
of Turkey, and expanded both its design and production
operations beyond the borders of Turkey into the European
Union and North Africa.
FISHING
Power of a
Mother
Seda Şeremet Ayarcı who
attended to the course of
Chamber of Commerce and
Industry of Milas and gained
the right to have a credit for an
entrepreneurship, established
the firm Seda Fishing Nets
in 2015. Even its young age
company gained a big success
in the sector. Seda Ayarcı who
we talked says that she didn’t
expect such a big attention.
“We started this business
11 months ago. I worked in
the sector for 13 years. One
day an idea of being my boss
own hit me. I searched for
opportunities and found
the course. After finishing
the course successfully and
opening the company things
got bigger itself.” Said Ayarcı
Besides celebrating her
success she is also aware of
the seriousness that her job
came through. “Despite not
expecting such a big volume of
trade and export we are ready
to produce more.” Said Seda
Ayarcı.
“How did you accomplish
such a big job from starting
zero?” we asked her.
“We are filling out the spaces
that Greece has left because
of the economic crisis they are
going through. Also Russia is
having fluctuations in their
economy too. The market
there is a big chance for us.
Our next aim is to get in to
the Russian market” Ayarcı
answered.
CONSTRUCTION
Uniting the Powers of
Experience and Innovation
Hidromek is a company that leans on its production through
innovative approach and latest product development
methods. The company started its production in a small
atelier in Ankara in 1978. They started their production
process developing industrial equipment. Today it is one of
the biggest companies in the world in its sector. Through
this strong structural design, engines that offer advantages
in productivity, innovative hydraulic and under carriage
systems and ergonomically designed operator environment
offering comfort levels equal to automotive industry.
ENERGY
Genarating
The Power
TECHNOLOGY
Creator of the Trust
Comodo which is a software company launched its first
certificate product in 2001. The company launched
Hackerguardian in 2006. Comodo opened its software
development, operatios support, and customer support and
regianal sales in Beijing, China. Today over 120 people are
working at this station. Melih Adbulhayağlu CEO of Comodo
was elected CEO of the year in USA more than one times.
As world is looking up for
alternative energy systems
maintaining the current
situation is important too.
In order to strength this
status Teksan Generator
was established in 1994
and has made important
progress in the way
to achieve continuous
expansion and to have a
bright future. Company
declaring its mission
as to provide products,
technology and services
helping people to live
TEKSAN has 600
employees and
customers over
85 countries all
around the world.
better in accordance with
the customers satisfaction
principles of the 21st century,
today has 600 employees
and customers over 85
countries all around the
world.
57
58
PLASTICS
CONSTRUCTION
The Foreigner (!) Inside
Exporting all the products it manufactures in international
standards and providing significant foreign currency flow,
Izocam exports to 46 countries mainly in the Balkans,
Commonwealth of Independent States, Turkic Republics,
Middle East and Africa. It is currently the leading isolation
company in Turkey with its wide range of products and
technical consultancy services that offer protection against
heat, cold, noise, fire and water. Besides being one of
the most successful exporter company of Turkey Izocam
received an award because it was the company rising its rate
in corporate governance index the most in the last year.
ENERGY
Building
The Future
Biopipe is a company which
produces new generation of
pipes. Company is named
after the product they
developed, Biopipe. Biopipe
has a simple and innovative
design that clears the dirty
water inside the pipe without
any need of an extra system.
The natural treatment
is done inside pipes by
Biopipe bacteria without
any chemical. Biopipe can
be applied in a wide range
of population starting
from individual houses
for 2 people, hotels for
hundreds and compounds
for thousands to cities for
millions.
JUNE 2016 ISSUE 35
Story of a
Multiway
Adventure
SEM Plastik with its 25
years experience is one
of the leading companies
of Turkish export on
plastic sector. Their
distinguishing point
from the their rivals is
that they have started
their production journey
in different area and the
experience they gained
on the road took them to
the point where they are
today.
As one of the leading
companies of the Turkey,
SEM Plastik was established
in 1975 mainly focusing
on production agricultural
technical parts. SEM Plastic
used the knowledge and
experience it has gained
from Agricultural Machine
Parts production until
1980’s; to become an
OEM for Electronic and
Telecommunications sector
that needs precise standards
and very small tolerances.
In 1982 using knowledge
and the quality advantage
gained from precise
productions for Electronics
and Communication Sector
and the market demand
they started investing in
“Production of Plastic
Disposables and Inflight
Service Equipment “
Today a part from being one
of the first 1000 top leading
exporters of Turkey, SEM
Plastik is also nominated
as one of 100 top leading
companies in East Turkey
by an international research.
Thus hightech combined
with experience results in
production of 80 bilion
pieces & an export of 4500
contaniers to four continents,
45 countries worldwide.
Today SEM Plastik has
three facilities namely one
production plant in İstanbul
of 20.000 sqm closed area,
another production plant in
Malatya of 8.500 sqm closed
area and 600 sqm sales and
logistics office in İstanbul.
SEM Plastik is using up
to date technology from
world’s top machine&mould
manufacturers like
Reifenhauser, Union,
OMV, TFT, Fostag, Nestal,
Demag, Rascher Systems.
As a founder member, board
member or member of
national and international
organizations like PAGEV,
ISO, ITO, ASD, ITCA, IFSA,
PLMA the company has
certified its quality with TUV
ISO9001:2000, HACCP,
TSE and TKB.
BRAND
Trade
Ambassador
of Turkey
CEO of Coca Cola Muhtar
Kent has been a volunteered
trade ambassador of Turkey
with the success that he
reached. Kent who was born
as a child of an ambassador
in New York graduated from
Tarsus American College.
He earned his bachelor’s
degree from Hull University
in Economics. He worked in
Coca Cola between 1978-1999
and left the company for a
position in Efes Pilsen Group.
He turned back to home in
2005. After taking the role
of North Asia, Eurasia and
Middle East Group President
he became CEO of the brand
in 2008.
TRADE
Mediator of Turkey’s Export
Development
TGS Dış Ticaret has been incorporated in 1999 and has
realized its exports operations under the title Sectoral Foreign
Trade. In 2004, the company has been granted the title
“International Trading Company”. TGS acts as intermediary
between the exporter partners as well as its customers and
the importer firms abroad. TGS, who has dedicated itself to
mediate in the development of Turkey’s export, has realized its
goal to become the 10th major exporter firm of Turkey, which
rank it has achieved by its performance in 2013.
DESIGN THE
FUTURE BY
LEARNING
FROM PAST
Hakan Güldağ is one of
the most important and
well known economy
journalists is in Turkey.
He started his journey as
an economy journalist
in Dünya Newspaper
in 1987. During his
journey he worked in
many different places like
Cumhuriyet, Ekonomi
Politik, Power and
Globus. Today he is again
in Dünya newspaper
as the chief editor of the
newspaper.
How do you see the responses
given to the Turkish high
added value products in the
global market?
As you know world is a global
village now. Especially if we
are talking about trade there
are no boarders. At this point
comes out the importance of
your cultural wealth. Because
there are many companies
and brands that you have to
compete. If you have a rich
culture than you can produce
and sell easily. Thanks to god
our country has one of the
richest cultures in the world. So
there isn’t any obstacles in front
of us. Feeding from the culture
our industrialists are producing
many goods in wide range and
selling them.
What would be your
suggestions to Turkish firms
to strength their position in
global market?
As I mentioned in first question
we have a rich culture. This
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auctor imperdiet.
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culture also consists the empire
history. Ottoman Empire which
landed in three continents
learnt many things form the
societies they got in touch and
taught many things to them.
The one thing they learnt was
to live together with different
cultures. Living together means
everything. Because if you live
together with someone you
construct together, produce
together, consume together and
trade together. The companies
who want to integrate to the
situation and global market
need to combine the trends
today with our experiences that
we learnt through ages.
What are our firms’
advantages in global market
while competing foreign
brands?
To be honest there isn’t such
big advantage. We have the
groundwork but we need to
construct the building. In last
decade there is an effort to build
it. A country like us which is
in the middle of Silk Road,
Europe, Asia and Africa should
use its potential more effectively.
This effectiveness can only
come through educated and
qualified human resource. So
we need to teach our employees,
investors, entrepreneurs
the conditions of the global
market. They should form
their organization and targets
according to the trends of the
world. As I said it before world
isn’t big as it was yesterday.
Today the world is not more
than a village. Our firms’ goal
must be “Being the best in
village”
59
60
Agenda
FAIRS, EXHIBITIONS, SUMMITS, AND MEETINGS IN THE NEXT MONTH
Future Fish
EURASIA
JUNE 2-4, 2016
MAT İzmir Turkey
FUTURE FISH EURASIA
Future Fish Eurasia is organized with the full support of the Ministry Of Food, Agriculture &
Livestock, Aegean Exporters Association, Turkish Seafood Promotion Committee, the leading
companies of the industry and the universities. It is an opportunity to introduce producers’
aquaculture and/or processing technology to Turkey and its neighboring countries.
JUNE 2016 ISSUE 35
61
Agenda
CPhl ISTANBUL
ICC - IST
JUNE 01-03, 2016
JUN.
1-3
SMART CITY EXPO ISTANBUL
Haliç Congress Center
JUNE 01-03, 2016
JUN.
1-3
HIGHTEX 2016
TUYAP - IST
JUNE 01-04, 2016
Smart City Expo World Congress
is the only international event
about smart cities which brings
together the main institutions
and people leading the change
and urban transformation in
order to provide strategies and
tools to foster the exchange of
knowledge, the development of
partnerships and the creation of
business opportunities in the new
market of urban solutions and
technologies.
6th International Technical
Textile & Nonwoven Trade Fair
JUN.
1-4
JUN.
ANKOMAK
1-5
IFM - Yeşilköy
JUNE 01-05, 2016
As Turkey’s economy expanded
in recent years, the construction
sector has taken a major role
in domestic and international
infrastructure. ANKOMAK is
a platform where big names in
the construction industry meet
every two years. The exhibition
is the largest international forum
in the Eurasian region with over
1,000 brands represented and
over 25,000 visitors attending
the event.
CPhI Istanbul brings together
local Turkish and regional drug
manufacturers with global
suppliers of raw materials,
machinery, packaging solutions
and contract services. The
event gathers over 200
exhibitors and attracts more
than 4,000 attendees from the
region looking for suppliers
and manufacturing partners
to bring cost-competitive
pharmaceuticals to their
individual markets.
JUN.
2-4
In Turkey technical textiles
market started to develop in
the recent years thanks to the
development of high value
added products. The producer
companies export tones of
technical textile raw material
or end products to the world.
This exhibition, the distinction
of being the first meeting in its
field is gathering producers and
consumers in Istanbul.
TURKEY HOMELIFE CHINA
IFM - Yeşilköy
JUNE 02-04, 2016
Turkey Homelife China is a
3 day event being held from
2nd June to the 4th June 2016
at the CNR Expo Center in
Istanbul, Turkey. This event
showcases products like home
textiles, textile and apparel
and accessories, furniture,
appliances, bathroom, building
materials, lighting, home and
so on associated with this
field etc. in the Household
Consumables, Household
Services, Lifestyle & Fashion
industries.
JUNE
62
Figures
conCERETE
STEPS TO
TARGETS
Turkey to reach its
2023 targets in
export taking concrete
steps forward. Report
declared by Turkey
Exporters Assembly
gives hope to the
producers.
Defense Industry
23% 460 566
The growth rate of
Defense Industry in
first 4 months of
2016 compared to
last year
According to the first four months’
numbers three sectors expanded
rapidly. Defense, apparel and
automotive industries are taking
critical roles in Turkey’s export.
million
dollars
million
dollars
Amount of Export
in first 4 months
of 2015
Amount of Export
in first 4 months
of 2016
Apparel and Textile Industry
7.9% 5.4 5.8
The growth rate
of Apparel and
Textile Industry in
first 4 months of
2016 compared to
last year
Billion
dollars
Billion
dollars
Amount of
Export in first
4 months of
2015
Amount of
Export in first
4 months of
2015
Automotive Industry
7.8% 7 7.6
growth rate of
Automotive Industry
in first 4 months of
2016 compared to
last year
JUNE 2016 ISSUE 35
Billion
dollars
Billion
dollars
Amount of Export
in first 4 months
of 2015
Amount of Export
in first 4 months
of 2016
63
Export
in 2016 Q1
According to the report that
Turkey Exporters Assembly
released total number
of companies expanded
compared to the last year.
33
43.580
Number of exporter
companies
in 2016 Q1
Cities increased
their exportation
in 2016 Q1
54
BILLIOn dollars
TOTAL AMOUNT OF
ISTANBUL’S EXPORT AS
NUMBER ONE IN THE CITIes
EXPORTING MOST RANK
188
total projects constructed
Turkish Construction
Industry Servicing
Abroad
$21,277
Turkish construction firms are taking critical
roles in international prjects. Thanks to firms
Turkey is second in the world construction
industry.
2
nd
Turkey is second
after China in
the world in
construction
industry
42
Turkish companies took place
in “The 2015 Top 250 Global
Contractors” list
Billion
total amount of
projects
43
countries took
service
64 Figures
BELGIUM
NETHERLANDS
1.77
2.68
Shares of Top 20 Markets of
Turkey in 2016 Q1 (%)
FRANCE
4.16
According to the data
anounced Turkey
increased its export rates
in 2016 Q1 compared to
same period last year.
uk
6.13
ITALY
5.12
USA
4.37
SPAIN
3.56
poland
2.07
RUSsıa
1.13
germany
9.88
ROMANIA
1.93
BULGARIA
1.35
china
1.28
IRAN
ıraq
saudı
arabıa
4.98
2.45
Algerıa
1.30
EGYPT
ISRAEL
2.05
Turkey is increasing its effect
in global international market
day by day. Turkish firms
are competing with their
international rivals at par.
Data: TIM
JUNE 2016 ISSUE 35
2.62
2,17
UAE
2.11
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