differing from print or being online newspaper
Transkript
differing from print or being online newspaper
Previous Paper Next Paper Contents DIFFERING FROM PRINT OR BEING ONLINE NEWSPAPER: A RESEARCH ABOUT THE ONLINE COUNTERPARTS OF TURKISH NEWSPAPERS HALUK BİRSEN Anadolu University (Turkey) Abstract Turkey met the internet in 12 April 1992 with METU-Washington connection. After two years from this connection, Zaman Newspaper was the first Turkish Newspaper on the Internet in 2 December 1995 and Milliyet, Hurriyet, Sabah and Aksam followed Zaman. The first independent news site of Turkey “Xn” was established in 25 January 1996. This study aims to measure Turkish newspapers online version interactivity levels. Also this study researches how online versions differs their contents with the help of new technology from print ones. Research will describe the current conditions because of that reason; scanning models are used in this study. While researching differences of Turkish newspapers content at online and print versions, comparing analyses which is one of the scanning model methods, are used. In this study which describes current conditions, seven issues of each newspaper were examined in different time periods between September 2002 and January 2003. It is planed to examine every other day in a fifteen day period. With the help of this method every single week day’s newspaper editions (newspapers in Turkey usually give different supplements on different week days) will be examined. Milliyet, Hurriyet, Zaman, Radikal, Star, Akşam, Turkiye, Yeni Safak, Vakit, Gunes, Haberturk newspapers’ online and print versions will be compared and investigate in this study. DIFFERING FROM PRINT OR BEING ONLINE NEWSPAPER: A RESEARCH ABOUT THE ONLINE COUNTERPARTS OF TURKISH NEWSPAPERS Introduction Since Turkey met the internet in 12 April 1992 with METU (Middle East Technical University)Washington connection, Internet has proceeded very fast in Turkey’s conditions. There are 3.7 million internet users (see Turknet.com, 2002). At the end of millennium Radikal newspaper’s head line was “1 million click at 2000”(see Radikal, 1999). Despite economic crises, wars near the borders, numbers of internet users have increased 609 %. An other words there were 322 thousand users at 2000 and today numbers of users who access internet are 3.7 million. On the other hand, there are 34 daily newspapers in Turkey and daily average circulation of these newspapers is 3.5 million. 25 of them have an online version. In addition to these sites most of TV channels give place to news at their own sites. There are also independent news sites. These results show us, Turkish internet users can read news from nearly 30 different sites (see. Medyatava, 2003). One of the most important stages of Turkish online journalism was lived with the economic crises. All television channels, newspapers and magazines were discharged many journalists. Unemployed journalists turn their face to internet and began to set up their news sites. In the course of time some of them join together. Umur Talu who is one of the discharged journalists said that internet gave a big chance to journalists to be free from hegemonic media environment and the new technology carried one of the oldest communication technologies, writing. This was most exiting characteristics of internet. ( see Talu, 1999). Understanding Internet Internet does not use only writing. It uses pictures, photographs, animations, videos, voices, because of that reason internet called a hybrid medium. (see Lapham, 1995) It is not a newspaper, radio or television. Internet is more than them. It is a new communication structure. This communication is described “Internet-based, computer mediated communication” term by December. In this term, Internet based communication means that, at data level, it conforms to a particular set of data communications protocols. This protocol is called TCP-IP. It defines the rules for data exchange on the internet. The function of computer as used for communication is not to provide computational capability, but to provide a platform for the operating system and software applications to support network data transmission and user applications. On the internet, the relationships among computers commonly follow the client-server models. Like TCP-IP, client server model is a unifying characteristic of internet communication. A server is a computer and its associated hardware and software applications that act as a repository for information files and software programs. The server sends this information by request across the network to users of client software. Mediation is the process of intervening or coming between. 212 For internet communication, mediation also involves literally putting a message into media, or encoding a message into electronic, magnetic, or optical patterns for storage and transmittal. A message on the internet is encoded, stored and transmitted according to the rules of the clintserver application and the TCP-IP protocol suite. A message on the internet can be distributed from a sender to receivers according to a variety of schemes, including following: • • • • • • Point to pint Point to multipoint Point to server broadcast Point to server narrowcast Server broadcast Server narrowcast Internet based communication is essentially human communication via internet computer network, so any definition of Internet communication necessary involves defining human communication itself. Human communication can be characterized as a process in which people exchange symbols. The process of symbol exchange occurs in the context of internet communication with mediation characteristics as described above, following the client server model for information exchange and the TCP-IP protocol suite for data exchange. (see December, 1996) On the contrary of December, Moris and Ogan looks at the internet rather than computer mediated communication as whole, in order to place the new medium with in the context of other mass media. The internet plays with the source-message-receiver features of the traditional mass communication model. Internet communication takes many forms. Producers and audiences on the internet can be grouped in to four categories: • • • • One to one asynchronous communication such as e-mail. Many to many asynchronous communication such as Usenet, electronic bulletin boards. Synchronous communication that can be one to one, one to few, one to many and can be organized around a topic, the construction of an object (e.g., chat rooms). Asynchronous communication generally characterized by the receivers need to seek out the site in order to access information, which may involve many to one, one to one, one to many source –receiver relationships (e.g., websites, gophers and ftp sites) ( see Moris &Ogan, 1996). • According to Rafaeli there are five defining qualities of communication on the net. These are • • Multimedia: Text, voice, pictures, animation, video, virtual-reality motion codesare already being conveyed on the net. The nets capacity for addressing the senses far surpasses that of any other medium. Hypertextuality: Hypertext is a structure that is assumed to be more compatible with the inherent characteristics of digital media than traditional narrative forms. Hypertext 213 • • • is defined as a narrative form that does not exist until readers produce it through a series of choices made according to their desires and interests (see Huesca & Dervin, 1999). Packet switching: The organizing principle for routing traffic (switching) has always been a focus of communication research. In mass media it was called “gatekeeping”. On the net, due to historical reasons perpetuated by the discovering of other functions, the organizing principle is to have no organization, or deliberate, orderly, anarchy. The message keeps its own gate; carries its own homing device. Synchronicity: The Net stretches the edges of the synchronicity continuum. Communication on the net travels at unprecedented speed. Interactivity: By interactivity we mean extend to which communication reflects back on itself, feed on and responds to the past. Communication on the net serves to higliht the role of interactivity. Interactivity is behind the issues of moderated or un moderated computer mediated communication groups. ( for overview, see Newhagen & Rafaeli, 1996). Importance of Interactivity The potential of interactivity has been among the more heavily discussed characteristics of the internet. ıt is important to avoid making the assumption, however, that the internet is synonymous with interactivity (Paul; 2001).Interactivity is the primary characteristic of new technologies and it has caused a considerable reassessment of communication research (see Kenney, Gorelik, Mwangi, 2001; Morris & Oagan, 1996; Pavlik, 1996; Rafaeli & Sudweeks, 1997; Heeter, 1989). In 1989 Carrie Heeter identified the six dimensions of interactivity. These are Complexity of choice, Efforts users must exert, Responsiveness to the user, monitoring information use, ease of adding information and facilitation of interpersonal communication (see Heeter, 1989). Her definition is one of the few analyses of interactivity that offers specific, measurable dimensions (see McMillan, 1998; Kenney, Gorelik, Mwangi, 2001). Complexity of Choice: Online newspapers designers want to give more chance users with the help of hyperlinks to navigate through the site. As an audience is provided with more choices, the level of interaction that is required in order for a viewer to make choice increases. Efforts Users must Exert: This dimension is defined as “the amount of effort a user of a media system must exert to access information. Responsiveness to The Users: According to Paul, this dimension is based on Rafaeli’s concept of “how “actively responsive” a medium is to its users”. Active response refers to the degree to which communication between a media system and its users can resemble the highly sophisticated processes of human interaction (see Paul, 2001). Usually, reporters or editors simply answer e-mail questions from users of their online site. Computer response is possible, and ultimate machine interactivity is achieved when communication roles of human and 214 machine are interchangeable. Online newspapers can achieve lesser levels of responsiveness by programming instructions, help pages and error messages (see Kenney, Gorelik, Mwangi, 2001). Facilitation of Interpersonal Communication: Internet technology provides the opportunity for users to send and receives messages directly. Chatrooms, instant messages, teleconferencing, on line discussions are the examples. Ease of Adding Information: As technology has evolved, an increasing number of opportunities for users to become a source of information that can be communicated to a mass audience. If online web sites make it easy for users to add information, then they empower users. Some online newspapers allow users to add the following types of information: Web pages, hobby and special interest pages, announcements, reviews, cultural and entertainment events. Monitoring Information Use: A monitoring device is defined as any explicit means by which a web site operator can record who has visited the site and or which part of the site they visited. On the internet, the use of cookies provides examples of attempts to trace audience usage patterns of the World Wide Web (see Paul, 2001). The potential for continuous monitoring of system use has implications for billing and for programming system content to meet user interests (see, Kenney, Gorelik, Mwangi, 2001). Newspapers on the Net Weakness of feedback which is most lean specialty of traditional mass media is transformed an interactive communication on the internet said McAdams (see McAdams, 1996). Lapham said “newspapers must describe their targets again” and he defend easy access to interests, newspapers, editors, reporters, fast and easy distribution of news are increased interest of young generations to internet (see Lapham, 1995). According to Guissiani newspapers are no longer a product. It becomes a place. A place where people from the community stop by, make contacts and come back again to build a common future (see Guissiani, 1997). While a journalist is writing for a printed paper or a magazine, he is always confronted with the space problem, but online media can solve this problem with the help of unlimited virtual space which is called cyberspace. It would be possible to satisfy the interests and the level of knowledge of each and every single reader (see Guissiani, 1997). Online newspapers readers do not differ from print readers who can scan headlines. But news stories on the web offer more diversions and problems. With a multitude of links to others sites and technology that causes poor readability and slow download time, getting and keeping readers attention is more difficult online than print (see Rich, 1998). On the other hand the distinguishing characteristic of the World Wide Web is hypertext, clickable links to other information on the same or other web pages. Hypermedia adds audio, visual and video links. The result is nonlinear information, a format that allows users to read and access information in any order they choose (see Rich, 1998). 215 Method This study aims to research how online versions differs their contents with the help of new technology from print ones. Research will describe the current conditions because of that reason; scanning models are used in this study. While researching differences of Turkish newspapers content at online and print versions, comparing analyses which is one of the scanning model methods, are used. In this study which describes current conditions, seven issues from each newspaper in a two weeks time section was searched. But all newspapers’ archives were not accessed. Seven issues of each newspaper were examined in different time periods between September 2002 and January 2003. It is planed to examine every other day in a fifteen day period. With the help of this method every single week day’s newspaper editions (newspapers in Turkey usually give different supplements on different week days) will be examined. Hurriyet, Star, Milliyet, Zaman, Akşam, Güneş, Turkiye, Habertürk, Yeni Safak, Vakit, Radikal, Mİlli Gazete, newspapers’ online and print versions will be compared and investigate in this study. As Guissiani emphasize that there is a limited space on traditional newspapers. This problem forces journalists to write less detailed and forces the editors to publish less news. On the other side internet has unlimited space. The first independent variability of this study is “unlimited nature of cyberspace”; therefore H-1. Online versions contain more and detailed news than print counterpart. Zaman Newspaper was the first Turkish Newspaper on the Internet in 2 December 1995 and Milliyet, Hurriyet, Sabah and Aksam followed Zaman. Thesse newspapers have high circulation today (Table-1). Tabble 1. Circulations of Newspapers. NEWSPAPER HÜRRİYET STAR MİLLİYET ZAMAN AKŞAM GÜNEŞ TÜRKİYE HABERTÜRK YENİ ŞAFAK A.VAKİT RADİKAL MİLLİ GAZETE CİRCULATİON 463.236 353.783 276.408 234.846 206.136 131.710 125.798 69.588 68.298 55.381 46.608 13.116 WEB ADRESS http://www.hurriyetim.com/ http://www.stargazete.com.tr http://www.milliyet.com.tr/ http://www.zaman.com.tr/ http://www.aksam.com.tr http://www.gunes.com http://www.turkiyegazetesi.com/ http://www.haberturk.com/ http://www.yenisafak.com http://www.vakit.com.tr http://www.radikal.com.tr/ http://www.milligazete.com.tr 216 Newspapers which have high circulation had been first on the net and they have been continuing to exist since they founded on the net. This means that they are more experienced than the newspapers which have low circulation. Also the newspapers which have high circulation are big companies, so they must have greater awareness of interactivity; they must have well trained staff to develop interactive features. Internet has an economic value, on this occasion these newspapers online versions must capture audience attention and can take advertisement. So, the second independent variable of this study is “circulations of newspapers”; therefore H-2. Online versions of the newspapers which have high circulation are more interactive than online versions of low circulated newspapers. Internet has some specialties such as multimedia, hypertext, packetswitching, synchronicity, interactivity. These natural specialties are differ internet from traditional mass media. When online newspapers which are counterpart of a print newspaper are published on the net, every single newspaper begin the use most of these features. Of course every site has to be hypertextual and has to use packet switching but nobody can’t know how much online newspapers are interactive and how they are using multimedia and synchronicity. Although online newspaper use same news and content with print counterpart, if they are using internet’s features, their contents naturally differ from print versions content. The third independent variable of this study is “specialties of internet”. So; H-3. Online counterparts of the newspapers are differed from print version. Unit of Analysis Web sites vary in size, some of them has 28 page such as Milli Gazete and some of them has a couple of hundreds page such as Hürriyet, and coding an entire web site could be extremely time consuming. To make coding feasible except searching number of news, the unit of analysis was the home page, which provides consistency across the sample at the first step. This study analyzes the key part of Web sites, “their front doors, but not the entire sites. This study examines all of the news elements on the home page of online newspapers, including news stories with their hyperlinks, multimedia additives and as well as any text or other media supplied by users of online newspapers and any other features that serve to inform or entertain users. Newspapers and their online counterparts were determined from dorduncukuvvetmedya.com, medyatava.com. and the three Turkish search engine which are arabul.com, netbul.com and super online. To determine the interactivity level of online counterparts a measuring system developed. A score was given to each subtitle of each dimension and these scores showed the interactivity level of site. This measuring index was formed 20 titles. Each title of index had 5 217 point value. The highest score is 100 and the lowest score is 0. High interactivity is 70-100, moderate interactivity is 40-69, and low interactivity is 0-39. Then news was counted in both print and online versions and compare. In this study two newspaper and their online versions could not examined. These newspapers are Sabah and Cumhuriyet. Both of them are applying a subscription system. Some newspapers have only sports or economic contents. These newspapers ejected from the study. Findings As an audience is provided with more choices, the level of interaction will increase. On the other hand if finding links is difficult, user’s interaction will decrease. To increase interactivity designers can use search engines, add some links which is related with news stories, add date and time last minute news, make all news available from the home page. Online newspapers made the following choices available to users: • • • • 73 % of online versions had a search engine; 55 % of online versions had access to all news from the home page; 27 % of online versions add some links which is related with news story 83 % of online versions add date and time to last minute news Each subtitles of “complexity of choice” dimension had 5 point value. The scores of online counterparts are below: Table 2: Complexity of Choice NEWSPAPER HÜRRİYET STAR MİLLİYET ZAMAN AKŞAM GÜNEŞ TÜRKİYE HABERTÜRK YENİ ŞAFAK VAKİT RADİKAL MİLLİ GAZETE SCORES 20 10 15 15 15 10 10 10 10 5 20 5 “Effort users must exert” dimension is defined as “the amount of effort a user of a media system must exert to access information. At this part of study five titles were determined to measure the efforts user must exert. 218 Weather, stocks, archive, writers and last minute pages are looked for and measured user’s steps to access these links. Five categories and scores of each categories were determined 1 Click 5 point, 2Click 4 point, 3 Click 3 Point, 4 Click 2 Point and lost 1 Point. According to this classification and scoring system, • • • • • Users can access to weather information with 1 Click from 55 %, with 2 Click from 27 % of online versions. Weather information could have not found at 18 % of online versions. Users can access to stock information with 1 Click from 55 %, with 2 Click from 18 %, with 3 Click from 9% of online versions. Stock information could have not found at 18 % of online versions. Users can access to last minute news with 1 Click from 83 % of online versions. Last minute news could have not found at 17 % of online versions. Users can access to archive with 1 Click from 91 % of online versions. Archive could have not found at 9 % of online versions. Users can access to writers with 1 Click from 100 % of online versions. “Efforts Users must Exert” dimensions scores of news papers are below: Table 3: Efforts Users must Exert NEWSPAPER HÜRRİYET STAR MİLLİYET ZAMAN AKŞAM GÜNEŞ TÜRKİYE HABERTÜRK YENİ ŞAFAK VAKİT RADİKAL MİLLİ GAZETE SCORES 25 18 23 25 24 17 17 20 25 17 25 21 All newspapers give an address, telephone number or e-mail address for their readers to access newspaper, editor or reporter. This application is using on internet generally by e-mail. At this stage, “responsiveness to the user” dimension was measured. Two titles were determined. First one is mail to reporter and second one is mail to web master or editor. First of all weather there was an e-mail address or not. If there was an e-mail address a standard mail sends to all newspapers. Than check weather they were answer or not. Each of 219 two categories has 5 point. If they have an e-mail address to editor or reporter, they took 2 point. If they are answer the mail they took three points. • • • None of the newspapers gave reporters e-mail address. 83 % of online versions gave editors or web maters e-mail addresses. 17% of online counterparts did not give editors or web masters e-mail addresses. 90 % of e-mails were answered. On the other hand 10 % of e-mails were not answered. “Responsiveness of the Users” dimension scores are below: Table 4: Responsiveness of the Users NEWSPAPER HÜRRİYET STAR MİLLİYET ZAMAN AKŞAM GÜNEŞ TÜRKİYE HABERTÜRK YENİ ŞAFAK VAKİT RADİKAL MİLLİ GAZETE SCORES 5 5 5 2 5 2 5 2 0 2 5 5 There are four kinds of interpersonal communication facilities. These are chat rooms, discussion groups, surveys, e-mail addresses. • • • • 9 % of online versions have Chatrooms. 91 % of online versions have not Chatrooms. 9 % of online versions have discussion groups. 91 % of online versions have not discussion groups. 36 % of online versions have surveys. 64 % of online versions have not surveys. 64 % of online versions have e-mail addresses. 36 % of online versions have not e-mail addresses. “Facilitations of interpersonal communication” dimension scores of twelve online versions are below: 220 Table 5: Facilitations of Interpersonal Communication NEWSPAPER HÜRRİYET STAR MİLLİYET ZAMAN AKŞAM GÜNEŞ TÜRKİYE HABERTÜRK YENİ ŞAFAK VAKİT RADİKAL MİLLİ GAZETE SCORES 20 5 5 5 10 0 0 5 0 5 10 5 Users become a source of information with internet. New technology makes it easy for users to add information. Some online newspapers allow users to add the following types of information: Web pages, hobby and special interest pages, announcements, reviews, cultural and entertainment events. Adding comment to news and adding information are the subtitles of “ease of adding information” dimension. • • Only 18 % of online versions were allowed users to add comment to news. 82 % of them were not having this facility. 27 % of online versions allowed users to add information to site. 72 % of them were not having this facility. “Ease of Adding Information” dimension scores of online versions are below: Table 6: Ease of Adding Information NEWSPAPER HÜRRİYET STAR MİLLİYET ZAMAN AKŞAM GÜNEŞ TÜRKİYE HABERTÜRK YENİ ŞAFAK VAKİT RADİKAL MİLLİ GAZETE SCORES 10 5 0 5 0 0 0 0 0 0 10 0 221 In this study, using of three types of monitoring system was researched. These are cookies, counters and registration systems. • 45 % of online versions used cookies • Non of the online versions had counters • 27 % of online versions requested registration “Monitor System Use” dimension scores of online versions are below: Table 7: Monitor System Use NEWSPAPER HÜRRİYET STAR MİLLİYET ZAMAN AKŞAM GÜNEŞ TÜRKİYE HABERTÜRK YENİ ŞAFAK VAKİT RADİKAL MİLLİ GAZETE SCORES 10 10 5 5 0 0 5 0 0 0 10 0 To determine the interactivity level of online counterparts a measuring system developed. A score was given to each subtitle of each dimension and these scores showed the interactivity level of site. 70-100 points are high interactivity, 40-69 points are moderate interactivity, 0-39 points are low interactivity. Table 8: Interactivity Scores of Online Newspapers Newspaper HÜRRİYET STAR MİLLİYET ZAMAN AKŞAM GÜNEŞ TÜRKİYE HABERTÜRK YENİ ŞAFAK VAKİT RADİKAL MİLLİ GAZETE Interactivity Scores 90 53 53 57 54 29 38 37 35 29 80 36 222 Circulations 463.236 353.783 276.408 234.846 206.136 131.710 125.798 69.588 68.298 55.381 46.608 13.116 According to this classification results show that the highest score is 90 and the lowest score is 29. Two online versions which are Hurriyet and Radikal, have high interactivity. Star, Milliyet, Zaman, Akşam have moderate interactivity. Six online versions which are Gunes, Turkiye, Haberturk, Yeni Safak, Vakit and Milli Gazete, have low interactivity. When average news numbers were looked same online newspapers Hurriyet and Radikal were noticed. Hurriyet had 107 news on paper edition and 308 daily news on online counterparts. Radikal is following Hurriyet. It had 83 news on paper edition and 108 news on online versions. Zaman is the other noticed online version it had 81 news on paper edition and 176 news on online edition. All other newspapers had more news than online counterparts. Table 9: Average Numbers of News at Online and Print Versions Print 107 166 105 81 123 59 166 127 97 81 83 100 HÜRRİYET STAR MİLLİYET ZAMAN AKŞAM GÜNEŞ TÜRKİYE HABERTÜRK YENİ ŞAFAK VAKİT RADİKAL MİLLİ GAZETE Online 308 136 77 176 74 46 136 111 43 74 108 54 H-1. Online versions contain more and detailed news than print counterpart. The hypothesis was not supported. Only three (Hurriyet, Radikal and Zaman) of twelve online versions had more news than print counterparts and three (Hurriyet, Milliyet and Radikal) of twelve online versions had given some links which are related with news stories. H-2. Online versions of the newspapers which have high circulation are more interactive than online versions of low circulated newspapers. Except Radikal, this hypothesis was supported. Online editions of five newspapers which had two hundred thousand and higher circulation, had moderate or high level interactivity. These online versions and scores are Hurriyet 90 point, Star 53 point, Milliyet 53 point, Zaman 57 point and Aksam 54 point. But these results show that Star, Milliyet, Zaman and Akşam had moderate level interactivity. İt means that; 223 Star • User can’t access all news from the home page • Users can’t read more details and related articles and news • Users can’t learn last minute events • Users can’t access reporter • Users can’t find interpersonal communication facilities except e-mail Milliyet • Users can’t use search engines • Users can’t access reporter • Users can’t find interpersonal communication facilities except e-mail • Users are not monitoring Zaman • Users can’t read more details and related articles and news • Users can’t access reporter • Users can’t find interpersonal communication facilities except e-mail • Users are not monitoring Aksam • Users can’t read more details and related articles and news • Users can’t find interpersonal communication facilities except e-mail and survay • Users can’t add information to site • Users are not monitoring H-3. Online counterparts of the newspapers are differed from print version. This hypothesis was not supported. Only two of twelve newspapers were differing from print counterpart. These are Hurriyet and Radikal. Other ten newspapers had moderate or low level interactivity and average news number on print edition were more than online versions. Table 9: Average Numbers of News at Online and Print Versions Interactivity Print Online Scores HÜRRİYET 107 308 90 STAR 166 136 53 MİLLİYET 105 77 53 ZAMAN 81 176 57 AKŞAM 123 74 54 GÜNEŞ 59 46 29 TÜRKİYE 166 136 38 HABERTÜRK 127 111 37 YENİ ŞAFAK 97 43 35 VAKİT 81 74 29 RADİKAL 83 108 80 MİLLİ GAZETE 100 54 36 224 Discussion Still internet has some difficulties, such as expensive hardware and software, insufficient substructure and perhaps some bias. But it has used more people day by day. Perhaps internet’s hybrid potential will take it more central position in public life more than today. But pervious research studies and literature have indicated that online newspapers have low levels of interactivity and this study supports that finding. This study also shows that online newspapers present their users less news than print counterpart. Internet has some differences from paper. First of all it has synchronous communication and it has a two way and multi directional flow of information. The traditional model of communication has one way transmission of a message from a source to a receiver. Internet was changed this communication structure. Internet gave its user an unlimited virtual space with the help of hypertextual features. All of these mean a synchronous, interactive, hypertextual communication. Using these facilities is not impossible. Two of twelve online newspapers are using these facilities very well, and they show how an online paper differs from their print counterpart. References December. J (1996).Units of Analyses for internet Communication. Journal of Communication, 46 (1), 14-38. Guissiani, B. (1997). A new Media Tells Different Stories. First Monday, http://www.firstmonday.dk/Issue/Issue2_4/guissiani/index.html Heeter, C. (1989). “Implications of new interactive technologies for conceptualizing communication”, in J. L. Salvaggio and J. Byrant (editors) Media use in the information age, Hillsdale, New .Jersey: Lawrence Erlbaum Huesca, R & B. Dervin (1999). Hypertext and Journalism: Audiences Respond to ompeting News Narratives. Media in Transition Conference Artcle, http://media-in-transition.mit.edu/articles/huesca.html Kenney,K; A. Gorelik; s.Mwangi (2001); Interactive Features of Online Newspapers. First Monday, http://firstmonday.org/issues/issue5_1/kenney/ Lapham, C. (1995). The Evolution of the Newspaper of the Future. CMC Magazine, http://metalab.unc.edu/cmc/mag/1995/jul/lapham.html McMillan, S. J. (1998). Who Pays for Content? Funding in Interactive Media. Journal of Computer Mediated Magazine, http://www.ascusc.org/jcmc/vol4/issue1/mcmillan.html Medyatava, (2003). http://www.medyatava.net/medialink.asp Moris, M & C. Ogan (1996). The Internet as Mass Medium. Journal of Communication, 46 (1), 3951. Newhagen, J. E. & S. Rafaeli, (1996). Why Communication Researchers Should Study the Internet: A Dialoge. Journal of Communication, 46 (1), 4-13. 225 Paul, M. J. (2001). Interactive Disaster Communication on the Internet: A Content Analsis of Sixty-Four Disaster Relief Home Pages. Journalism & Mass Communication Quarterly, 78 (4), 739-753. Pavlik, J.V. (1996). New Media technology: Cultural and Commercial Perspectives. Boston: allyn and Bacon. Radikal Gazetesi (8 August 1999). Rafaeli, S & F. Sudweeks (1997). Networked Interactivity. Journal of Computer Mediated Communication, http://jcmc.huji.ac.il/vol2/issue4/rafaeli.sudweeks.html Rich, C (1998). News writing for the Web. The Poynter Institute, http://www.ukans.edu/~cjrich/poynterhome.htm Talu, U. (1999). Maskelisine Karşı Açık ve Özgür Subjektiflik. Birikim, 117, 18-20. Previous Paper 226 Next Paper Contents
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