Abstract Öz Introduction An Assesment of Public Attitudes Toward

2008 nai principles - Network Advertising Initiative

ADEX 2010

“başkalarinin varliği”nin etki̇si̇

Lutz claimed that advertising in general is one of the five key determinants of attitude toward the ad (AAd), the others being: ad credibility, ad perceptions, preexisting attitudes toward the ad s...

The Political Economy of the Media in Turkey