ADEX 2010
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IAB Europe Adex 09/10
Search advertising once again led the field recording a 10.8% increase on a like-for-like basis, a slowdown from the previous year but a notable achievement nonetheless. Display advertising was fla...
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video and social, and the evermore sophisticated targeting techniques afforded by DR display. All this played out in 2010 to great effect, with display up 21.1%, outperforming search - a respectab...
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