AKTS / İŞ YÜKÜ TABLOSU

INDIVIDUAL COURSE DESCRIPTION
Course Unit Title
RESEARCH AND MEASUREMENT IN BRAND MANAGEMENT
Course Unit Code
Type of Course Unit
(Compulsory, Optional)
Optional
Level of Course Unit (Short
Cyle, First Cycle, Second Cycle,
Third Cycle)
Second Cycle
Number of ECTS Credits
Allocated
8
Theoretical (hour/week)
3
Practice (hour/week)
Laboratory (hour/week)
Year of Study
1st Year
Semester when the course unit
is delivered
2nd Semester
Mode of Delivery (Face-ToFace, Distance Learning)
Face to Face
Language of Instruction
(Turkish, English, German)
Turkish
Prerequisities and corequisities (Ön Koşul olan
dersler ya da bu dersi başarmak
için alınmış olması önerilen
dersler varsa yazılması gerekir.
Ön koşul dersi yoksa “None”
diye belirtilmesi gerekir.)
None
Knowledge Of Statistics I And II At Undergraduate Level İs
Recommended Optional
Programme Components (Ders Recommended.
için önerilen konular varsa
yazılması, yoksa “None” diye
belirtilmesi gerekir.)
None
Work Placement(s) (Bu dersle
ilgili herhangi bir staj
uygulaması varsa yazılması,
yoksa “None” diye belirtilmesi
gerekir.)
Objectives of the Course
• To acquaint students with quantitative research methods and its
philosophical origins.
• To develop competencies in identification of research problem and
development of hypothesis, data collection and analysis based on
hypothetical-deductive method.
Learning Outcomes
LO1. To be able to give information about quantitative research methods
and their philosophical origins.
LO2. To identify research problem and develop theoretical framework
LO3. To develop hypothesis, collect data, analyze and interpret them based
on hypothetical-deductive method.
Course Contents
The aim of this course is to acquaint students with the with quantitative
research methods and its philosophical origins. After introduction, the
topics of identification of research problem, development of theoretical
framework, development of hypothesis, data collection and analysis will be
addressed depending on hypothetical-deductive method.
Weekly Detailed Course
Contents (yarıyıllık dersler için
arasınav ve final sınavları dahil
edilerek 16 haftalık, yıllık
dersler için arasınav ve final
sınavları dahil edilerek 30
haftalık)
1
2
3
4
5
6
7
8
9
10
11
12
Introduction to Philosophy of Science
Positivism and Positivist Research Methods
Hypothetical-Deductive Method – Identification of Variables
Theoretical Framework- Modelling
Development of Hypothesis
Measurement and Scaling
Questionnaire and Form Design
Mid-term Exam
Data Collection
Data Coding
Data Analysis: Frequency Distribution, Hypothesis Testing, and
Cross-Tabulations
Data Analysis: Frequency Distribution, Hypothesis Testing, and
Cross-Tabulations
Multivariate Data Analysis
Multivariate Data Analysis
Non-Parametric Data Analysis
Final Exam
13
14
15
16
• Sekaran, Uma; Research Methods For Business: A Skill-Building
Approach, 3rd ed., Wiley Inc, New York, 2000.
Recommended or Required
Reading
• Kuş, E., Nicel-Nitel Araştırma Teknikleri, 3rd. Edition, Anı
Yayıncılık, Ankara, 2009
• Malhotra & Peterson (2006), Basic Marketing Research, 22/E,
Prentice Hall:USA.
ASSESSMENT
Term (or Year) Learning
Activities
Weight, %
Mid-term
40
Project
-
Final
60
TOTAL
100
Contribution of Term (Year)
Learning Activities to Success
Grade
40
Contribution of Final Exam to
Success Grade
60
100
TOTAL
Planned Learning Activities, Teaching Methods, Evaluation Methods and Student Workload
Activities
Quantity
Duration
(hour)
Total Work Load
(hour)
Course hours
16
3
48
Field Work
1
30
30
Presentations
18
2
36
Project
1
40
40
Mid-Terms
a)Exam
b) Student’s preparation
1
10
3
2
3
20
Final
a)Exam
b) Student’s preparation
1
20
3
3
3
60
TOTAL
68
86
ECTS Credits
240
240/30= 8 ECTS
Contribution of Learning Outcomes to Programme Outcomes*
Learning
Outcomes
Programme Outcomes
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO
10
LO 1
LO 2
LO 3
3
5
5
5
5
4
3
4
5
3
5
5
3
5
5
* Contribution Level: 1 Very Low
3
4
5
3
4
4
2 Low
3
4
5
4
4
5
3 Medium
3
4
4
PO
11
PO
12
PO
13
PO
14
PO
15
PO
16
PO
17
4
5
5
4
4
4
3
5
5
3
4
4
5
3
4
4
4
5
5
2
4
4 High
5 Very High